PRESS RELEASE: Norco Bicycles
We are launching our online shopping platform to provide the ease of e-commerce while still supporting local bicycle dealers.
The online shopping platform is a milestone for us and a boon for bicycle enthusiasts across the country. Local bicycle retailers will benefit significantly from the initiative with the e-commerce platform providing an uptick in foot traffic to brick-and-mortar stores as well. Moreover, retailers will benefit from the purchase of additional in-store bike-related items as well as earning margin dollars from fulfilling the initial bike sale. Statista estimates that online retail sales will top $47 billion (USD) in Canada by 2020, which is approximately 10 percent of all sales. However, despite online sales burgeoning, experts from the Retail Council of Canada say that online sales will not replace brick-and-mortar stores. With the public preferring a ‘click-and-collect’ model — to order online and then pick up their order in person.
He explained that “the click-and-collect system is frictionless for both the public and the bicycle dealer. Providing high-quality service is at the root of our business so we have real-time tracking that allows the customer to know where their product is at all times. Dealers also benefit from bike sales of specific models that they don’t have in stock.”
After launching in Canada, we plan to expand our e-commerce platform to the US in 2019.
for more details.