We met up with Norco's Sarah Moore to see their expanded female lineup. Moore was candid about the bikes, saying that Norco has already done the heavy lifting with their standard frame designs. Tubes get thinner as the frame sizes grow smaller and geometry is adjusted between sizes to provide similar handling. So, the story here is that Norco's women's range is a compilation of their most popular trail bikes, like the Optic and Sight, that have been customized at the "touch points" and treated with coordinated graphics in an effort to create a more comfortable space inside Norco dealerships for female bike buyers.
Moore, who competes on the EWS circuit, understands the meaning of those words, and she also understands that women don't always want equipment that is tailored to their gender. Norco offers both high-end carbon and more affordable aluminum models in each female category, but they draw the line at race bikes. Moore says that, regardless of gender, their research indicates that riders who have come through the ranks and are ready for a race bike buy based upon pure performance and the bike's reputation in competition. The Range enduro/all-mountain models are only sold in one unisex version.
"Touch points" include Ergon grips, an SDG Allure saddle, lower gearing, and extra small size options.
Speaking about the Range, Norco recently launched aluminum-framed models with the same geometry as their top-drawer unisex carbon race-bikes. The more affordable versions are also duplicated in 27.5 and 29-inch wheels, which should be good news for cash-strapped customers who were salivating over the release of the big-wheel Range C1
that PB recently wrote good things about.