Norco has announced that it will be putting its factory DH and XC on hold next year to allow the brand to work through the industry's recovery from the pandemic.
Following an extremely successful 2022 season it comes as a big shock to see the Norco team close its ranks for at least the next season. Norco has said that it is helping the teams' athletes and staff find roles for next season and development will continue on its next-generation DH and XC platforms.
The pausing of the team does mean that Sam Blenkinsop, Henry Fitzgerald, Lucas Cruz, Elliot Jamieson, Gracey Hemstreet, Peter Disera, Sean Fincham, Gwendalyn Gibson, Emilly Johnston and Carter Woods could be looking for teams next year. With some big names in the mix and some great results achieved this year we hope they will find a new home for next season.
In its press release, Norco states the decision was made to "confidently navigate the industry’s pandemic recovery" allowing the company to continue to offer riders and dealers what they want from the brand.