#notbad Photo Epic

Dec 9, 2013
by Sterling Lorence  
 
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The Trek C3 Project crew unite every year to do some team rides, photo shoots and film sessions. One of the most debated issues for the team is where to go each February (yes, that is the middle of winter here in the northern hemisphere). In 2013, we had big plans for the team trip. Instead of of dropping your typical 2 minute web edit, we would be working with Anthill Films to shoot an entire team movie called NotBad. We needed a spot that could host world class caliber downhilling, trail riding and dirt jumping. And we had to fit it all in within a month long trip. Queenstown, New Zealand is one of the few places on the globe that has all those things, and better yet, it is the middle of summer in February... voila!

Looking into the core of the C3 project helped define how shooting with the riders throughout the month would unfold. First off we had the slopestyler dirt jump posse of Cam McCaul, Brandon Semenuk, Breet Rheeder and Ryan ‘R-Dogg’ Howard. For them it was to set up shop in Queenstown and spend ample time shredding the Gorge road dirt jumps and shuttling laps with local world cup downhiller and team mate, Brook Macdonald up on the Skyline trails. Trail hunters Andrew Shandro and Rene Wildhaber then joined in the mix and explored all the endless singletracks that line the ridgelines above town. To cap off an all-time trip, we all then headed further south to the Frew Brother's 'Farm Jam' ranch to discover the life of mountain biking that those bros have created, and to experience the ultimate in New Zealand hospitality by camping on their land.

New Zealand
wildhaber mccaul howard semenuk shandro rheeder
vance mccaw
Gorge Road Dirt Jumps near Queenstown New Zealand.
Gorge Road Dirt Jumps near Queenstown New Zealand.
at the Gorge Road Dirt Jumps near Queenstown New Zealand.
at the Gorge Road Dirt Jumps near Queenstown New Zealand.
at the Gorge Road Dirt Jumps near Queenstown New Zealand.
at the Gorge Road Dirt Jumps near Queenstown New Zealand.
Rheeder at the Gorge Road Dirt Jumps near Queenstown New Zealand.
mccaul at the Gorge Road Dirt Jumps near Queenstown New Zealand.
ryan howard at the Gorge Road Dirt Jumps near Queenstown New Zealand.
semenuk
at the Gorge Road Dirt Jumps near Queenstown New Zealand.
rdawg howard at the Gorge Road Dirt Jumps near Queenstown New Zealand.
semenuk at the Gorge Road Dirt Jumps near Queenstown New Zealand.
at the Gorge Road Dirt Jumps near Queenstown New Zealand.
McCaul and Rdawg at Queenstown New Zealand.
near Queenstown New Zealand.
semenuk near Queenstown New Zealand.
brook macdonald
brook macdonald
brook macdonald
brook macdonald
shandro and wildhaber
shandro and wildhaber
jones
shandro
wildhaber
Queenstown New Zealand.
Darcy Wittenburg with Alfy
Queenstown New Zealand.
wildhaber in new zealand
shandro and wildhaber in new zealand
shandro and wildhaber in new zealand
shandro and wildhaber in new zealand
shandro and wildhaber in new zealand
shandro and wildhaber in new zealand
shandro and wildhaber in new zealand
wildhaber in new zealand
near Queenstown New Zealand.
on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
RDawg
Rheeder
Cam
Brett Frew on the Frew Farm in Winton New Zealand
Dan Frew on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
semenuk rheeder howard
mccaul on the Frew Farm in Winton New Zealand
rheeder and mccaul
on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
Brett Rheeder goes over vert on the Frew Farm in Winton New Zealand
brett rheeder over vert
brett rheeder over vert
on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
brandon semenuk
ryan howard on the Frew Farm in Winton New Zealand
ryan howard on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
on the Frew Farm in Winton New Zealand
brandon semenuk
brandon semenuk
brett rheeder
brett rheeder
brandon semenuk
mccaul semenuk rdawg and rheeder

Huge thanks to the Frew Brothers & Frew family, Tom Hey, Brad Rowe, QMTBC, Skyline, Caleb Smith, the Gorge Road Jumps Crew... AND everyone else from NZ who made our trip such an amazing experience. We couldn’t have captured these photos with them!

NotBad is produced, written, directed and edited by Anthill Films and presented by Trek in association with JBL, Shimano, Bontrager, and Pinkbike.com. Additional support for the film was provided by Tourism New Zealand, Air New Zealand, Destination Queenstown, Good Fortune Collective, and Immersive Media.

All images by Sterling Lorence

Pick up your own copy of Not Bad here.

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69 Comments

  • + 502
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  • + 27
 why do you not have 1,000 props yet?
  • + 4
 MADE MY DAY
  • + 11
 Comment of the year
  • + 4
 #notbad comment
  • - 1
 @Dannys Ahahaha you're funny
  • + 0
 So much greatness in just one click of my mouse!
  • - 7
flag JP199 (Dec 10, 2013 at 22:00) (Below Threshold)
 was anyone else worried that their calf muscles might be cancerous?
  • + 67
 thats a shit load of pods
  • + 4
 those photoepics are awesome good idea... now do the world cups again!
  • + 23
 Not bad...
  • - 11
flag Johnny10086 (Dec 10, 2013 at 0:45) (Below Threshold)
 funny...
  • + 4
 Those calves...
  • + 12
 I'm choking up looking at these photos....Damn i miss home......Why oh why did i move away from all of this...... to the Netherlands??? ( Dutch wife....sigh.....yeah she's worth it)

Awesome photo's & and a brilliant film shot in one of the best adventure capitals of the world....
  • + 4
 Dutch girls are worth it.
  • + 3
 We have the best mountains
  • + 1
 haha I live in the Netherlands too, and I would love to move/go on a riding holiday to Canada/New Zeeland. But I'm only 14 so that's a problem...
  • + 9
 I can't get over how unreal that DJ park looks. On my list of places to visit for sure!
  • + 5
 Pictures don't do it justice, looks even more amazing in the flesh. Only problem was they were closed for maintenance when I went down, gutted.
  • + 3
 its very fun
  • + 3
 I Live in Wellington NZ and I still dream of going there!
  • + 1
 so glad I moved to the south island coz im that much closer to queenstown, still havent been there yet dam it!! cant wait... awesome work trek team, amazing photos of an amazing place
  • + 2
 AirNZ was doing deals earlier, Auckland to Queenstown for $9, yes $9. If you're thinking about it, just go, you will not be disappointed.
  • + 8
 Guess I would have to wait until my calves is as big as that, to be able to ride like that. huh?
  • - 9
flag sweet-bike (Dec 10, 2013 at 0:11) (Below Threshold)
 no
  • + 4
 pictures are good, I like pictures. I pictured myself in the pictures waving back at myself from the pictures, so I took a picture. Holy cow man, I have got to stop taking LSD.
  • + 1
 That flow line in the bike park section...i want to ride there sooooooo badly. problem is, from italy no place is farther than new zealand. such a beatiful country.
  • + 1
 are those hardtails not for sale? cant seem to find a dj hardtail on trek's website.
  • + 1
 could have been ordered through a trek dealer for a short time ...limited race shop edition
  • + 1
 check with a trek dealer in august or september. that's probably your best bet at being able to order one when the new models are just made available.
  • + 1
 trek used to sell them but stopped this season, they also didnt have the slopestyle frame for sale until this year in most places. maybe they'll have it again in a year or two but for the time being its off the market, sigh.
  • + 1
 Hooooly crap those dirt jumps...! I would ride my bike 1000 miles just to see them in person!
  • + 1
 does anyone know the name of the trail andrew und rene are riding with that heli covering in the sunset?
  • + 1
 *sunrise
  • + 2
 Rude Rock. It's epic!
  • + 1
 These photoepic are mean!! They make me want to ride so bad!!! But I can't ride from work...
  • + 1
 Setting the bench mark on mountain bike photography........................again. Sterling Lorence you are my mentor.
  • + 1
 all i have to say is well done, one of the best in a while, cheers to you guys.
  • + 2
 worth every sec. of my time...
  • + 1
 Keep up the hard work guys You guys are destoryers
  • + 1
 The photography captures the trip so well.. Amazing
  • + 1
 incredible photos, amazing work Sterling!!!
  • + 1
 Semenuk's jump over the fallen tree... damn
  • + 1
 Man I miss it down there! Best place on earth! Well outside BC that is Wink
  • + 1
 High five!!!!! **CRASH** OHHHHHHH
  • + 1
 Wow .....brill pics ...:0)
  • + 1
 Queenstown is the coolest place ever.. move here!
  • + 1
 those calves were #notbad!
  • + 2
 Epic photos.
  • + 1
 Damn it Sterl, stop outshooting the police!
  • + 1
 Sweet jesus! SuperB photoshoot!! Thumbs up!!
  • + 1
 Some of the best pictures I have ever seen.
  • + 1
 Quality photos, awesome
  • + 1
 epic!!!!!!!
  • + 1
 My God! TOP! Lindo!
  • + 1
 very good pictures!
  • + 1
 epic
  • + 1
 Epic
  • + 24
 Does specialized know you're using that word? They have a bike frame by that name you know... Wouldn't want to cause confusion... Also, I have a specialized for sale, will trade for a good pie, a sausage roll, and maybe a coke too...
  • + 7
 class! Specialized you bunch of corporate wankers!
  • + 1
 ^^^ this needs to be heard
  • + 1
 amazingSmile
  • + 1
 very nice
  • + 1
 It was beautiful .... thanks
  • + 1
 magic rider
  • + 1
 awesome
  • + 1
 nice one Sterl!
  • + 0
 Those Calves do!

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