Outerbike Adds Bentonville, Arkansas to Moab And Crested Butte Events

Sep 19, 2017
by Pinkbike Staff  
Outerbike 2013 Moab Utah.

Western Spirit, the folks behind Outerbike, are proud to announce the dates for the 2018 stops, and they're also adding Bentonville, Arkansas to their two other locations of Moab (where Outerbike started) and Crested Butte.

The Outerbike show is all about giving the public a chance to swing a leg over a number of bikes from brands they've been considering but maybe haven't been able to locate a model to test out. The shows often include brands such as Ibis and Pivot Cycles, and the addition of the Bentonville stop, which gives riders a chance to ride the purpose built OZ trails, is one that the team are excited about offering.

The 2018 Outerbike schedule will be:

• Moab Spring Outerbike 4/6–8
• Crested Butte Outerbike 8/17–8/19
• Moab Fall Outerbike 10/5–10/7
• Bentonville Outerbike 10/26–28

Press release below.

[September 19, 2017] – Western Spirit Cycling the promoters of Outerbike will be
adding a fourth event to the Outerbike line up in 2018: The OZ Trails in
Bentonville Arkansas.

Outerbike is a consumer demo event dedicated to helping riders pick their next bike. With changes in sales channels and continual improvements in design and technology, cyclists need to test ride bikes on real trails.

“Outerbike is focused on one thing: providing world-class demo opportunities for riders. We are working to give riders across the country a chance to get in on the action, and the amazing OZ Trails in Bentonville will be a great compliment to Outerbike in Crested Butte and Moab.” said Ashley Korenblat, CEO, Western Spirit Cycling. “By adding new dates and locations, more cyclists will have the chance to try before they buy and meet the companies directly.”

Outerbike events so far this year have attracted riders from 46 states and 8 foreign countries. Cyclists start lining up at 7am for the 9am Le Mans-style start into the exhibit area, and while the morning dash to the bikes is thrilling—before the weekend is over, everyone will have had a chance to try a wide variety of models. Several trails right from the Outerbike venues give riders a chance to compare bikes back to back on the same trails, while additional rides on nearby purpose built singletrack take place each day. Lunch is served to exhibitors and attendees under the big tent from Outerbike chef Ken Moody.

In 2018 Western Spirit will be partnering with the OZ Trails to bring Outerbike to Bentonville. “The riding in Northwest Arkansas is truly world class and the OZ trails are a perfect place to test your dream bike” says Mark Sevenoff, Western Spirit’s owner.

“Outerbike is a great opportunity for Bentonville to partner with the very successful premier mountain bike demo event to showcase our trails in Northwest Arkansas,” said Kalene Griffith, President, Visit Bentonville.

Scot Nicol, of Ibis Cycles said, “Ibis has participated in every Outerbike since its inception. Outerbike is the perfect storm for manufacturers who want riders to try their bikes in real-world conditions that are essential to evaluating a bike's capabilities. Held in world renown cycling destinations, Outerbike is not only fun, it provides an easy upgrade path for riders to determine which dream bike is going to be next for them. The format allows for test rides that are long enough and with enough varied terrain for a legitimate test. Customers frequently validate our participation by telling us ‘I bought my Ibis after test riding it at Outerbike’.”

"I know a great event and vibe when I see it. From the beginning Outerbike has manage to keep it all about riders who want to demo bikes. Outerbike is the best There are other great independent events but few/none of them are as consistent year over year," said Jordan Huckee from Orbea.

"The location!! Outerbike always does a great job of organization and the Crested Butte venue was icing on the cake!” said Tristan Brandt, Demo Coordinator, Pivot Cycles. "We love the Outerbike events. They stand alone as a way for us to work directly with consumers. Outerbike is our favorite event,” says Ken Miner, Director of Sales Haibike USA.

For more information, or to speak with Chris Wamsley
Contact: chris@westernspirit.com, 435-259-8732 .

Western Spirit Cycling is headquartered in Moab, UT, and runs multi-day bicycle
tours and outdoor events on public lands throughout the country.

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