Haro Signs Phil Sundbaum and the Summer Of Shred World Tour

Haro Bikes and TAOW are proud to announce the partnership with the Summer Of Shred world tour, featuring Phil Sundbaum, for 2008. Phil joins the Haro mountain bike team for the 2008 season and will be globetrotting with the SOS tour aboard Haro bikes.The Summer Of Shred tour will be an international mountain bike event that travels to the four corners of the earth with featured rider Phil Sundbaum. The tour will be an effort to learn about each mountain biking discipline from the top riders who are the best in their field. Sundbaum and the Summer Of Shred tour will be taking on Haro's entire line of bikes globally to explore and test the endless applications of their product in every possible environment.

Phil Sundbaum had a breakout year in 2007, standing on podiums domestically at Rays 3Ride and the Wham Bam Thank You Jam. Additionally, Phil made his first trip to Europe to compete against the world's best, where he wasted no time by winning the first best trick contest at the Nissan Qashqai Urban Challenge by landing the first ever 720 in an international competition.

With regard to his upcoming 2008 season and recent signing with Haro, Phil said, "I am excited to not only be embarking on a world tour where I'll have the opportunity to ride and learn from the world's best, but also to be supported by a brand that I respect and enjoy. I am fired up to be on the Haro team with Eric Porter, and I'm looking forward to showing the world what I'm capable of on two wheels."


Haro's MTB Brand Manager Jill Hamilton said, "We're thrilled to have Phil on board for the 2008 season and to have him be a part of the Haro family. Phil's world-class talent combined with having a solid program like the Summer of Shred behind him for the upcoming year will really help take Haro's image to the next level."

The Summer Of Shred tour was developed by TAOW, the agency that produced the "Wham Bam Thank You Jam" events in 2007 and many notable world tours and experiential marketing campaigns for some of the worlds' most recognizable brands.

Aaron Lutze will be joining Phil on the Summer Of Shred as tour director and lead producer for online video content. "Phil is a great talent and now that he has the proper support and a global tour in the mix, we've got everything we need to help him get to the next level as an all-round rider. I'm anxious to travel the world with him and document his progress as a Haro rider on the Summer Of Shred tour," said Lutze.

Haro is a recognized leader in providing innovative performance bikes, parts and accessories to the BMX, dirt, freestyle/street, and mountain bike markets. The company currently has over 1800 dealers throughout the United States and distributors in 48 countries worldwide. Bob Haro, who is known in the BMX industry as the Father of Freestyle, founded Haro Bikes in 1978.

TAOW is a modern marketing agency with global reach that leads the world's most recognized brands into a new era of experiential marketing. Setting a new standard for brand/consumer relationships, TAOW has ultimately proven to be the agency of choice. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW Productions delivers a unique approach to each project every time.


-Aaron Lutze
TAOW Productions, LLC

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