Pinkbike Annual Community Survey: How Do Pinkbike Readers Spend Their Money?

Nov 23, 2021
by James Smurthwaite  

So far we've talked about who Pinkbike readers are and before we get into what bikes and parts they use we're going to drill down into the cold, hard cash. A look at any mountain bike meme page with their eye-rolling 'hide your purchases from your partner' style posts will tell you that talking money is always awkward but with the anonymous, disaggregated data we were able to get from the survey we can take a closer look at mountain bikers' spending habits. The relevant responses are all below:




What is your approximate household income?

$0-$24,999: 6.75%
$25,000-$49,999: 10.65%
$50,000-$99,999: 25.37%
$100,000-$199,999: 31.19%
$200,000+ 12.25%
Prefer not to say: 13.8%

It looks like Pinkbike readers are generally more well-off than the average. The median household income in the USA was $67,521 in 2020 whereas it sits somewhere between $100,000-$199,99 among the Pinkbike audience. Of course, we're taking a global sample here so it's not an apples to apples comparison but it's probably fair to say that this expensive sport attracts a wealthier participant.




Estimate how much you spend each year on mountain biking. (Estimated in USD)

Under $500: 10.94%
$501 - $999: 22.09%
$1,000 - $1,999: 25.09%
$2,000 - $2,999: 16.21%
$3,000 - $4,999: 12.69%
$5,000 - $7,499: 7.24%
$7,500 - $10,000: 2.99%
Over $10,000: 2.74%

With spares, repairs, transportation or even riding holidays to factor in, the costs of mountain biking can quickly spiral way beyond just the price of a bike. We asked how much you spend on mountain biking a year and if it wasn't already clear, mountain biking is definitely not a cheap hobby. More than 40% of you spend more than $2,000 a year while only 10% of you are able to spend less than $500.



What is the cost of your current primary mountain bike?

Under $999: 3.22%
$1,000 - $1,999: 7.83%
$2,000 - $2,999: 11.59%
$3,000 - $3,999: 15.76%
$4,000 - $4,999: 14.48%
$5,000 - $5,999: 14.75%
$6,000 - $6,999: 10.9%
$7,000 - $7,999: 7.99%
$8,000 - $8,999: 5.91%
$9,000 - $9,999: 3.02%
$10,000 - $10,999: 2.38%
$11,000 - $11,999: 0.87%
Over $12,000: 1.32%

We'll let you do the dollars to XBox/paintball gun to dollars conversions on these prices.

What is your budget for your next mountain bike?

Under $999: 1.81%
$1,000 - $1,999: 4.12%
$2,000 - $2,999: 9.38%
$3,000 - $3,999: 17.19%
$4,000 - $4,999: 17.80%
$5,000 - $5,999: 19.08%
$6,000 - $6,999: 11.23%
$7,000 - $7,999: 7.81%
$8,000 - $8,999: 5.01%
$9,000 - $9,999: 2.38%
$10,000 - $10,999: 2.39%
$11,000 - $11,999: 0.53%
Over $12,000: 1.47%

It looks generally like people will be looking to spend a bit more on their future mountain bikes than their current ones. We couldn't say at this time whether this is down to the increasing price of bikes or the fact people will be looking for an upgrade.



How often do you buy a new bike?

1 year: 11.30%
2 years: 23.39%
3 years: 25.03%
4 years: 15.53%
5 years +: 24.76%

Nearly half of you replace your bikes on a 2-3 year cycle. This tracks roughly with the model cycle used by brands so it makes sense you would want to refresh your bike as they do. It's also great to see in the current climate crisis that nearly a quarter of you have kept your current bike for more than five years, after all, if it ain't broke...



Where do you normally buy your new bikes?

Craigslist: 1.90%
Direct from manufacturer: 16.6%
ebay: 1.31%
Facebook Marketplace: 2.83%
Local bike shop: 47.9%
Online / mail-order retailer: 11.92%
Pinkbike Buy/Sell: 10.33%
Other: 7.21%

Nearly half of you still buy bikes from your local bike shop. It's great to see that good local bike shop can still pull in customers and they are a vital part of the infrastructure of our sport. Bike shops still sell the most new bikes with internet-ordered bikes (either directly from manufacturers or from an online shop) coming to just under 30%.



Is there a bike part that you can't get that you currently want or need?

Yes: 41.68%
No: 58.32%
The effects of the COVID pandemic have meant a widely reported shortage for bikes and parts across the cycling industry. To see how these were affecting the average rider, we asked "Is there a bike part that you can't get that you currently want or need?", in total around 2 out of five of you have been affected by these issues.

What bike part can't you currently get that you want or need?

Apparel: 8.72%
Brake Pads: 14.66%
Brakes: 19.56%
Cassette: 23.55%
Chain: 23.55%
Complete Bike: 21.82%
Cranks: 11.09%
Derailleur: 21.22%
Derailleur cable: 1.50%
Dropper Post: 12.08%
Fork: 15.86%
Frame: 11.32%
Grips: 7.89%
Handlebar: 6.82%
Saddle: 7.93%
Shock: 10.94%
Stem: 4.77%
Tires: 22.85%
Tire Sealant: 1.90%
Tubes: 2.31%
Wheels/wheel parts: 19.27%
Other: 13.65%

The issues seem to be affecting almost all bike components to some extent but it looks like complete bikes, groupset components and tyres are currently the hardest items to source. Cables and tubes seem to be the easiest to source but that might simply be because the demand for them isn't as great.


148 Comments

  • 151 37
 Does anyone actually see any incentive to go through these surveys? I've seen some that spark some vague interest in seeing how my answers would compare to others, but for the most part, they all scream "give me your data!!". I definitely don't see any point in spending any time on them (this comment, however, I've got plenty of time forWink ).
  • 162 21
 We release all the data publicly, and this survey is anonymous so we're not turning around and tying it to your username to sell to brands or something. Just like in the state of the sport, I think it's interesting info. I think it'll help make bikes better because brands can look at the public responses of what people actually want and make decisions from them in a more informed manner. Most brands get terrible non-endemic datasets from uninformed riders, and then we're surprised that their decisions don't cater to real mountain bikers.

I also think it'll be super interesting to see how these results change year over year. It's valuable primary research to be able to see that hey, people plan to spend less/more on bikes this year, or wow people really are consolidating their bikes into smaller stables, etc.
  • 5 2
 Up with typing, down with (neg)propvotelike responses. At least when Facebook polled the housewives of Long Island, they paid $4. I'm getting a new VPP rocker and a longer-stroke, lower-pressure shock. Barter welcome
  • 2 2
 @brianpark: "wow people really are consolidating their bikes into smaller stables"
True that! Horses need no chain, derailleur nor cassette.
  • 9 27
flag vinay (Nov 23, 2021 at 11:56) (Below Threshold)
 @brianpark: Are you aware that the conclusions you're drawing from the information you're gathering may not be correct. For instance you do ask how often you buy a new bike. I bought a mountainbike back in 2001. After that I've only been replacing parts, including frame. My current frame is from May 2018 (so three years old) and was replacing a ten year old frame. And I expect to keep my current frame for at least a couple of decades (considering I wasn't perfectly happy with the previous frame and am happy with the current one). So yeah, I bought a bike over twenty years ago but it'd be a bit unfair thinking I still have anything from back then as things got replaced piece by piece. You could think my bike is three years old because my frame is three years old. But the oldest component on this bike is probably a brake (Magura Louise from 2006).
  • 67 2
 Dang. This survey is going to determine what the price of the pay wall is. If we all would have under reported income and spending budgets, the paywall would have been $1.27 per month instead of the $10 a month that is coming.
  • 5 0
 @ceecee: I want to upvote your comment, but don't really know how to respond...
  • 6 2
 @brianpark: in the intro, you mention that relevant responses are below, however there is no quantification of that statement. Can you tell us how many responses you got to the survey or each question?
  • 9 9
 Pinkbike, like many websites, mine data from human activity. The brief summary presented to us is not all that interesting, but the data they sell is probably a lot more detailed. It generates clicks, therefore it serves to generate income.
  • 2 1
 @vinay: I would imagine the number of DIY part-by-parters like you and I is so small as to not be relevant to manufacturers. I’d be interested to see a survey dedicated to how people operate on that front though.
  • 2 2
 @Blownoutrides: Whether or not they/we are there seems quite a bit of guesswork at this point as the polls I've seen so far (Pinkbike.com and Enduro-mtb.com/en) only ask about how often you buy a bike, nothing about replacing individual parts (other than wear parts like tires etc). Seems to me that you like most of the bike you're currently riding, or you wouldn't have been riding it in the first place. If at some point you feel you're unhappy about one thing about your bike, you just replace that. It seems odd to me that suddenly you're so unhappy that you want to replace the complete bike. Of course if things turn out to be uncompatible (which happened to me when replacing a frame from 2008 for one made in 201Cool you end up replacing a bit more (though I actually reassembled the old frame for my daughter so I could ride with her). But in the past couple of years (especially within the past three years, which seems to be the general replacement cycle according to the poll conclusions), standards remained pretty much the same. 29" or 27.5" wheels, PM brake mount, boost front and rear hubs, tapered headtubes, 35mm and 31.8mm bars clamps both fit... If you get a new frame now, most components of your three year old bike will likely just fit.
  • 6 0
 @brianpark: That's pretty much how it's monetized no? "It looks like Pinkbike readers are generally more well-off than the average." is the opening line to your advertisers, and probably to outside when selling PB. The rest is just more detail on what we plan to buy, and therefore why they should buy ads here.
  • 9 0
 I remember taking it, but can't recall my fake answers....
  • 2 0
 @ginger-wheels: I remember doing something similar just to skew the value of the data. Like answering "C" straight down the bubble sheet.
  • 4 2
 @brianpark: The lady doth protest too much, methinks.
  • 3 0
 Im ok if they sell my data telling the big companies that bike gear, bikes etc are crazy expensive and Im unhappy with half of the items I buy, they are wasted after two rounds. I have to say I dont think my passive agressive strategy will ever work. Smile
  • 2 0
 But the issue at hand is the data accurate? People come here for fun, messing with a survey by filling it in high or low is sort of fun. Without any clarifications this is just more BS
  • 1 0
 @brianpark: but does this actually happen? Do brands look at these responses as far as you know?
  • 1 0
 @mikealive: that's how I passed the SAT
  • 2 0
 @brianpark: year on year seems optimistic, I see Pinkbike struggling in 2022. I’m not hanging round after 12/03.
  • 2 0
 @Scout290: Outside probably does. They need to know how much to charge people to read Pinkbike.
  • 2 0
 Shop worker here. Yeah, this data is relevant to us. Gotta take it with a huge grain of salt, but it's interesting to hear what pricing core riders want to stick to for example.
  • 2 0
 @Scout290: I can't speak for everyone, but they'd be silly not to. We did when I worked at a bike brand.
  • 1 0
 @brianpark: Cool. I sometimes wonder why there seems to be such a discrepancy between what a brand offers, and what I think should be offered.
  • 63 1
 That is exactly why the field tests would benefit from a hard price cap, locked at USD 6k. It would make reviews a lot more relevant for the vast majority of riders.
  • 43 2
 Agreed! We wanted to do a hard price cap this year, but unfortunately with super limited availability right now we weren't able to make that happen. We'll be doing the value field test again in the spring though.
  • 8 36
flag nurseben (Nov 23, 2021 at 12:30) (Below Threshold)
 Maybe money matters to you, but I tend to buy what I want regardless of cost as long as it's a cost worth paying, so I'd pay $2000 for a carbon GG frame, but I would not pay $3000 for a Carbon Santa Cruz frame; I'mokay with aluminum.

The idea that someone would say: "I can only afford to spend $6000", that just doesn't make any sense to me, nor do pricepoint bikes.

Too each their own.
  • 6 0
 @nurseben: My last bike was paid for, in cash, from freelance money because I didn't want to dip into the household budget / vacation fund / emergency savings for something as self-indulgent as a shiny new mountain bike. I walked into my LBS with a bag of cash, and that made the price negotiation surprisingly easy. Got the best bike I could for the money, along with some extras they threw on gratis since I was saving them the credit card processing fees.
  • 11 0
 Everything is relative, I just spent more on a seatpost than I did on my first MTB.
But @brianpark I think there will be an outcry if you call 6k a budget field test
  • 20 0
 @nurseben: maybe the most obtuse take I've ever read
  • 1 1
 @AyJayDoubleyou: Notice the field test will only be executed in spring 2022. By then, he cap for "value" (so not "budget") is 6k. "Budget" is capped at 4k, "bargain" at 2k and "free" at 1k. "Expensive" will be 7k and above. Notice, that is for spring 2022 only. I will publish the categories for spring 2023 next summer. Stay tuned. Also notice these values are for hardtails. Bikes with rear suspension too typically are more expensive.
  • 6 5
 Well when 55% of folks polled make more than 100k USD a year maybe PB should only review $13,000 E-bikes.
  • 1 4
 @brianpark: You wanted to, but you didn't.
  • 3 0
 @traildad69: household income
  • 1 1
 @traildad69:
What’s your point
  • 6 6
 100k honestly isnt that much
  • 3 3
 @bertimusmaximus: it really isn’t, especially if it’s a dual income household. And depending on family size and location 100k is just getting by nowadays.
  • 1 0
 @bertimusmaximus: using an online calculator (maybe a questionable tool?) to estimate the percentile for a 100k earning family in the US for 2021: 66th. So 100k is possibly just over average across the United States.
  • 2 0
 Mountain biking snow a sport for old dudes that are committed to the sport (30-50) with 20 plus years riding. There’s no new blood coming into the sport everyone’s been priced out. This is what hat when the industry is only interested in extracting as much profit as possible from its customers. Well I hope they enjoy it because a few years there’s not going to be anyone left to rip off.
  • 3 0
 @amrosen: Maybe the cost of life is more expensive in the US? I live in the Netherlands, we have two kids, been educated at university and have a fitting job and I think my girlfriend and I together make about 60k (euro) a year which I think is well above average. I definitely don't have money left to spend on extra mountainbikes or replace them this frequently, but it is easy to afford basic maintenance, healthy food etc. Though yeah sure if people make 10k more in a year and they really love mountainbiking (and see the added value in a new bike over what they already have) then sure I get that they may like to save up and buy a new bike every three years.
  • 2 0
 @traildad69: I can assure you that even at that income level, 13k is too much for an ebike.
  • 2 0
 @thenotoriousmic : The price does keep out folks. I'd buy a 2nd FS bike for a family member if I could get one for about $2K.

High bike prices means the other retailers (parts, clothing et al) can charge accordingly.
  • 2 0
 @njcbps: To be fair that’s not necessarily a bad thing. Keeps the trails quiet.
They can at the moment but what they going to do in ten years when we’re too old to ride? We’re only paying these ridiculous prices because we’re invested, It’s a super toxic relationship. Kids aren’t getting into mountain biking on their own anymore. It’s not a cool sport, see a kid on a mountain bike and it’s because his dad rides in the majority of cases. 30-50 year old dads are responsible for the majority of all bike sales and they’re all about to age out.
  • 1 0
 @thenotoriousmic: I didn't have a spare $4K until >50, as you refer to the "age out" demographic. lol I was busy paying for mortgage and kids stuff.

What we'd expect is prices to drop once economies of scale were realized. Instead it's opportunistic capitalism

I won't shed any tears for when the economy sours and they're struggling, but that could be awhile. There's still a heap of cash available in the older crowd.
  • 3 0
 @thenotoriousmic: The question is, how expensive is it to get something to ride and have a proper blast. Back when I started, I was already 21 and had been saving up for a Deore equipped bike with V-brakes and a Judy TT fork with a coil spring and no damping at all. Some people had bikes with hydraulic damping, hydraulic disc brakes etc, but there was no such thing as a clutch rear mech. That was already amazing stuff for me. For much less than what I paid, you can now get a bike with just that (and a clutch mech) for around 600 euro. If you're a teen and you want it, you can save up for it in about a half year or so. Another 40euro for a helmet and you're good. Just spend less on fancy clothes and electronics.

One day a guy talked to me at the trail, he had just bought a mountainbike at Decathlon. He was aware that it is nowhere near top level but just wanted me to check it. I helped him a little with some adjustments, informed him what to keep an eye on and what may be causing issues at some point. But I also told him that his bike is way ahead of what I was riding when I started and what I rode the hell out of. A bike is modular. Get something to ride, get stoked, sort issues as they come. Just because the top level stuff is getting more advanced and expensive doesn't mean the stuff you need to just go out and ride has got that much more expensive. And actually with the internet now, it has also become easier to buy and sell used stuff.

I do get though that compared to the punk-rock attitude of the beginning of this century, the image of the sport has become a bit too refined. It probably wouldn't have held me back as I just always liked the sensation of riding a bike on dirt so I always wanted to do this, but for a kid who wants to do something because it looks cool then yeah maybe they won't feel as attracted now. That said, I doubt someone who tries something because what it looks like may not stay motivated for as long as someone who does something because of how it feels. Because when you ride, you feel the feel but you can't look at yourself.
  • 2 2
 @sonuvagun: the other option was not having bikes to test. I'm not sure what else you'd have had us do?
  • 2 2
 @brianpark: You admit you failed to achieve the specific result you wanted. Why even mention it? What kind of soft-touch existence do you have where you expect a pat on the back for intentions?
  • 35 2
 Well, not on subscriptions. Not on Trailforks. Not on anything that has "extra features". I'll readily move on to something else free or go back to the old days where I have to talk to people and use maps.
  • 19 0
 Right? Depending on what they put behind paywalls, it might be the best thing that ever happened to all of us — less time on the web, more time out on the saddle.
  • 12 1
 The old days, where you paid for magazine subscriptions if you wanted magazines?
  • 5 0
 @jwestenhoff: yes, back in the day when magazines published something that resembled journalism. We also went to bookstores and libraries to browse said magazines to see if it was even worth paying for the content, so it actually had to be decent content.
  • 5 0
 @jwestenhoff: Yeah, the old days when magazines were full of original content instead of reposts of youtube links.
  • 2 0
 I got off Strava and moved to Trailforks because I wasn’t happy with my data being sold to, rather than being made freely available to, trail building groups. Didn’t mind when the subscription was added because it made sense as they were still sharing data freely. I’m just going to cut the cord on everything, if people want my data they can pay for it, I’m not paying them to take it for free.
  • 36 2
 Probably not gonna pay for stuff behind a paywall - hope this answer helps you!
  • 4 0
 But you told us your income and we think you can afford to?!??
  • 49 21
 Don't take their survey. Outside is just going to use it to figure out a way to get more money out of you.
  • 14 0
 I think they announced the Outside deal just days after the survey was complete knowing many of us would feel this way
  • 11 7
 Did you know that in capitalism services / goods are trade in exchange for money?:-)
  • 15 8
 Dont forget your tin hat before leaving home today
  • 3 0
 Uh…too late
  • 1 0
 @ybsurf: not sure the tin hat brigade are the ones that understand that Outside are going to have to significantly monetize PB to see a return on investment.
  • 23 0
 So MTB really is the new golf
  • 19 1
 Where’s the option for cocaine and hookers?
  • 1 0
 I was gonna say this ha!
  • 15 0
 Wow, this is a community you can really capitalize on Smile 5 bikes, > $100k income. Inflation will soon hit the outside+ subscription price.
  • 16 0
 Was it hard drawing Levy’s car, or did Taj do it from memory?
  • 5 0
 Yo Taj...this drawing would look great on a T-shirt!
  • 5 0
 @Prax: agreed. I'd buy one in a heartbeat. Well, assuming Canadian prices, not pinkbike "looks ok until you realise it's USD" prices.
  • 11 0
 Guys seriously, if you're gonna present these data then just graph it! Histograms would work, nothing fancy. I'm not neo.
  • 15 7
 This is marketing garbage for retailers not consumers? WTF would anyone but a retailer care?
  • 2 0
 I care. You care enough to comment.
  • 1 1
 @bertimusmaximus: It's called feedback, is that ok with a*shole?
  • 8 0
 not sure how many people will be on pinkbike after dec 3. i know i won't...
  • 8 17
flag brianpark Mod (Nov 23, 2021 at 11:53) (Below Threshold)
 The Beta MTB crew will be working on paywalled content in the new year, but we don’t plan on putting the nuts and bolts of Pinkbike (user content, news, standard reviews, athlete videos, comments etc) behind a paywall. A membership option will definitely feature in new ideas we try to add to the site, but it’s not going to be some crazy thing on December 3rd.
  • 26 0
 “it’s not going to be some crazy thing on December 3rd”

Clearly, as that would alienate too many users too quickly.

First announcement - hey outside bought pinkbike… but don’t worry! We’re not going to change anything.
Second announcement - so funny story.. we’re going to change just a couple things. But don’t worry! It’s hardly anything really.
8th announcement - ?

It’s not a conspiracy theory or tinfoil hat.. businesses simply have models that work, and significant content pay structure is a key revenue generating stream for Outside products. It’s been recognized by users across the site from day 1. This is the first PB issue I can recall where mods have low-key been consistently putting out fires in the comments.
Leopards don’t change their spots. Give it time.
  • 7 0
 @brianpark: seems contrary to how outside runs the rest of their sites. Everyone has a paywall except PB I think.
  • 10 0
 @brianpark: Obviously it's going to happen slowly but lets not pretend that the sale to Outside and the way they transition this site isn't going to completely ruin what made this site great. I highly doubt you haven't visited other Outside sites... You probably weren't there for long though since all the content was behind a paywall.
  • 10 0
 @brianpark: reminds me (as a German) of East Germany: „nobody has the intention of building a wall“
  • 2 0
 @brianpark: What's a "standard" review and how is it different from a "non-standard" one that will be behind the paywall?

"user content, news, standard reviews, athlete videos, comments etc"

So you've just confirmed that most (all?) original content will be behind the paywall while the peasants will get reposts of youtube videos that we've already seen elsewhere (like, duh, on youtube) sprinkled with some sensationalist "articles" about crime from Bicycle Retailer. Noice.
  • 3 0
 @brianpark: Rule 3: sell the swindle.
Sex Pistols had this figured out years ago.
  • 1 0
 @warmerdamj: outside probably gives them 50% off employee pricing on outside+.
  • 3 0
 @g123: Quite right, the outrage has to be drawn out as folks don't react well to sudden change. But small and incremental change–that's much more tolerable and easy for consumers to swallow.

Outside aren't rookies, they know the corporate game.
  • 7 0
 From the income breakdown, there looks like there are more dentists than average joes/jills. From the comment section you would never think that. Wink
  • 1 0
 Dude dentist make +300k
  • 2 0
 @bertimusmaximus: Well, more people said they make 200K+ than 20k-50k which I find interesting.
  • 4 0
 I’m almost 40 and have a great job. I have never spent more than $4k on a car. I currently own a lot of bikes, including two MTBs, each of which cost more than $4k.

Priorities!
  • 6 1
 I'm surprised that over 10% of those surveyed paid more than $8000 for their bike... or should I say ebike.
  • 3 0
 Fuck me! Goes to show PinkBikers are generally rich people! No wonder Outside bought PinkBike and no wonder everyone is getting into bike fashion and coming out with goddamn crazy dentist pricing!
  • 2 0
 I guess this shouldn't be a surprise–a wealthy crowd will be OK with high prices:

Almost 57% are in this range:

$50,000-$99,999: 25.37%
$100,000-$199,999: 31.19%

Although it's unfair to characterize $50K USD as wealthy, especially in expensive cities (Vancouver for instance).
  • 3 1
 Many bikes are way overpriced and many brands have been overpriced for a long time. I just can't see how anyone can buy outside of the Germans, French and Andorra (don't know if Commencal are actually on Andorra but as it is the internet I want to avoid some snarky remark. Bikes are for riding and any price above that for a YT, Commencal or Canyon is just not needed, at all.
  • 2 0
 The last 'new bike' I bought was back in 2000 and the last new frame was in 2006. I'm all about second hand now and would typically buy something new (to me) every year but the used market is just nuts at the moment so it might be a while before I find anything reasonably priced
  • 2 0
 If you think all this info and data isn't being used by Outside to market their "platforms" to advertisers you're a prime candidate for a kashima coated bike rack.
Don't be a free assets to people who dont give a rip about you.
  • 4 0
 If anyone’s got a good lead on new GX or X01 12-speed chains, help a bröther out?
  • 6 0
 I have shifted my retirement funds from gold to 12 speed chains. Looking like an early retirement at this rate!
  • 1 0
 Don't know if Dunbar cycles ships to the states but check them out. Hoards of chains
  • 5 0
 Would prefer some bar charts....
  • 5 0
 Nice illustration of a Citation.
  • 2 0
 and crude bikerack
  • 2 0
 Chevy Citation-Motor Trend Car of the year 1980- hard to believe. The K-car won it the next year. I remember reading those magazines before I could drive having no clue what a low bar the auto industry was at. Taj, I like the contrast between your 'freehand' and the exact lines/creative tracing of the car.
  • 1 0
 Came here to say the same thing! My first car was an 81 Citation (in about 2003). Cant forget that look. It was voted worst car in my highschool and cops would pull me over all the time just to talk some shit on it. two tone brown with brown interior. It was a car!
  • 1 0
 "We'll let you do the dollars to XBox/paintball gun to dollars conversions" = we won't take seriously or comment on the one bit of useful info here that shows the bikes we review are completely detached from the reality of what ~70% of our readers actually buy. We'll leave a snarky remark instead, suggesting those 70% are just dumb kids trying to trade game consoles for bikes. We might be wrong, but we have banter so we win (and get to keep riding $10k bikes at work).


"We couldn't say at this time whether this is down to the increasing price of bikes or the fact people will be looking for an upgrade."
Lol take a wild guess... Or just look at the actual prices. The spending increase suggested by the survey will be just enough to only downgrade from GX to NX on the next bike instead of all the way down to SX.
  • 1 0
 I know the expensive bike on a beater car is certainly a popular trope, but I am not so convinced its that common in the real world unless you are talking $6000 bike on a dented rusty 91 Tacoma - but of course they probably still paid as much as for a new car, for the dented rusty 91 Tacoma.
I think a lot of people willing to dirtbag it on the car, are also enjoying the ride on an older bike that they keep working.
  • 2 0
 From the time this survey came out to now all the eagle derailleurs and chainsas well as most brake pads have disappeared from the earth.
  • 2 0
 Disappointed that graphic of the rusty car with the bike on the roof was not an equally abused mini cooper. A missed opportunity Pink Bike graphics team!
  • 2 0
 lol if anyone's driving a Citation, please raise your hand! (and provide pics)
  • 3 0
 I think we all buy 2-3k bikes and upgrade then till there 6k-10k
  • 3 0
 so 75% of people on pinkbike are Jerries
  • 7 6
 Jesus… how incredibly whiney we all are. Waaa waaaa ebikes, waaa waaa rich people, waaaa waaa paywall, waaa waaa graphs. LOL bunch of butt-hurt babies.
  • 3 1
 Too many droppers not enough cham-eeeess (record scratch)
  • 1 0
 @Fix-the-Spade:
Your not first you’re last
  • 6 0
 @downhillin4life: grammar4life
  • 1 1
 @warmerdamj: I only post with liquid courage….nerd
  • 2 0
 Nice job everyone who said they would like to spend more money on their next bike, now you will.
  • 1 0
 I think the next time pinkbike should not just include riders incomes but also professions, will help yeti marketing campaigns to be direct more effectively to dentists
  • 1 0
 I'm for it! let manufacturers pay for the data, and realize we still use shops so they stop screwing the small great dealers in our neighborhood!
  • 2 0
 My 1999 Honda Civic was £450 in 2019. My 2017 Cannondale Habit was £500 in 2020, Totally content.
  • 6 4
 i spend it on my Outside+ subscription...
  • 1 0
 Myth Busted: People are buying new bikes every year and therefore ruining the environment.
  • 2 0
 Paywall validated!! Bring it on! Marketing 101
  • 2 0
 Pink bike is chock full of wealthy yuppies? Who woulda thought!!!
  • 2 0
 I have spent most of my money on an Outside+ membership.
  • 2 0
 @pinkbike You forgot the most important part of any bike...BEER!!!
  • 2 0
 Bike Factories will love to see that survey. Soon prices will be raising.
  • 1 0
 BBC is what I'm waiting on
  • 1 1
 Dear god. This article made me realize how much I spend on biking. What an expensive sport :o
  • 2 0
 Not really, some of the top riders in Europe probably spend a fraction of the figures noted above. I totally respect that some people want the bling and it is their passion to follow brands and buy for reasons other than performance or durability, but it isn't inherently an expensive sport. Many people, especially more seasoned riders aren't changing bikes very often as they know there is little or no performance or durability gain and they have long since seen through the marketing.
  • 1 0
 I'd also add I have friends that buys a lot of high end bikes and could prices and change every few months but then sell them for similar money so in reality don't lose any money or makes a profit. Me on the other had will buy a high end bike and run it for 3-4 year till its not work much
  • 1 0
 @mccarthyp: in the past 2 years I purchased a 2021 commencal supreme and a 2018 specialized Enduro S works. But I'm set for a very long time. Don't plan on replacing either bike for years. My money is mostly spent on replacing rear wheels on my DH bikes (even with inserts they last one park season) and suspension service for both bikes twice a year.
  • 1 0
 They lie. It's hookers and blow.
  • 1 0
 Let's create a bot to answer those questions.
  • 1 0
 How do you spend your money? Not on a paywall.
  • 2 0
 Fuck pink bike
  • 1 0
 13.8% are elite members of the cycling illuminati.
  • 1 0
 How Do Pinkbike Readers Spend Their Money?
not on memberships \(*-*)/
  • 1 0
 Responsibly, duh
  • 1 0
 Crack
  • 1 0
 Rent
  • 1 0
 Hookers and Blow
  • 8 10
 Hopefully not on Mullet Bikes. Those fads will be worthless in the not too distant future.
  • 10 0
 Your username mixes different letter sizes, and numbers
  • 2 1
 @ceecee: It goes against the official narrative.
  • 2 0
 @ceecee: Thats probably the weirdest rebuttal/equivalency I've ever seen in the mullet debate.
  • 2 1
 @jaycubzz: I aim to be different!
  • 1 0
 @jaycubzz: wait until he discovers the chainring/cog conspiracy. Outrage will grasp at new levels of uniformity

@TerrapinBen: the future is uncertainty. I wish I knew the score
  • 1 0
 @ceecee: Sounds exciting!!
  • 1 4
 Based on the lack of comments, it looks like the survey filter is working.
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