PRESS RELEASE: PNW Components
PNW Components Welcomes Jeff Kendall-Weed to the Team!Jeff finding lines on the grassy and rocky ridges of Iceland. Photos by Petur Thor.
PNW Components’ brand statement: “we hate how expensive bike parts are
”, is about minimizing the inflated costs that have been associated with larger brands and passing significant savings on to the consumer. At PNW we have all previously worked for such brands. It was astonishing to see literally millions of marketing dollars fly out the door, only to be recouped later via what we saw as overpriced products. Keeping with our brand statement, we have to balance our goal of minimizing prices with our desire to partner with top pros. These riders prove our designs and reliability through rigorous training, riding, and racing.
Jeff on set in Los Angeles, photo by John Watson.
We are super particular in which riders we partner with, as well as why we partner with them. Our riders are passionate and thoughtful, not just about riding and the mountain biking community, but also about the components they use. We have a lot of exciting products in development for 2018. Both Jeff Kendall-Weed and Kyle Warner's experience at the elite levels play into this process. Their feedback is instrumental in designing products for our customers. We didn’t just sign them for their product feedback though, as you can easily see how much fun these two genuinely have on their bikes! They truly represent the spirit of PNW.
Check out the build on his Ibis Ripmo 29er, featuring our Range 45mm Stem, Handlebar, and Bachelor 170 dropper post. Photo by John Watson.
Follow Jeff's YouTube, Instagram, and Facebook to catch his latest video releases.
There will be many fun projects coming this year, so stay tuned. Welcome to the PNW squad, Jeff!