POC and MIPS Announce New Partnership (Again)

Oct 17, 2019
by Mike Kazimer  

POC and MIPS have announced a new 'deeper partnership' that will have the two Swedish companies working closely to develop new rotational impact protection systems for cycling and snowsports helmets. POC was the first company to incorporate MIPS' slip plane liner in helmets back in 2009, and the two companies have joined forces on multiple helmet safety projects over the years.

It hasn't been entirely smooth sailing, though; MIPS sued POC in 2017, claiming that POC's SPIN Technology system infringed on their intellectual properties. The SPIN system uses a silicone bladder inside each pad that's designed to allow the helmet to move slightly rather than stick in place during an impact in order to reduce the rotational impact forces that reach the brain. That lawsuit was settled in 2018, and according to a statement issued by POC, "The companies intend to jointly develop safer helmets combining POC and MIPS' strengths in technological innovation, style and quality."

As part of the new collaboration, POC's SPIN system will be phased out and replaced by systems from MIPS instead.

POC's SPIN pads will be phased out and replaced by MIPS' helmet technology.

Press Release: POC

POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets starting with a new POCito Crane which will be released in late summer 2020. In addition, the new partnership will consider new, enhanced rotational protection systems, which will be developed specifically for a number of POC performance helmets to be released in 2021.

“Safety is at the very center of POC and our approach has always been to consider everything to improve safety, even if that means doing something that has never been done before,” said POC CEO, Jonas Sjögren. “This was the basis for our initial collaboration with MIPS in 2009, where we were the first ever to integrate a rotational impact protection system in snow sports and cycling helmets.”

MIPS is the leader in the field of rotational impact protection and the renewed partnership will give POC the opportunity to focus on new innovations under development around its Whole helmet concept, which is built on holistic helmet safety, creating helmets that are able to protect a user before, during and after an accident.

“MIPS is committed to protect any brain from injury through our helmet-based Brain Protection System and we have more than twenty years of research and testing to support our activities,” said Max Strandwitz, MIPS CEO. “We are very happy to collaborate with POC, not only as an acknowledged leader in safety and the manufacturer that brought MIPS to the market, but also as they have continued to push new thinking and innovations. Our combined efforts, maximizing each other’s strengths, will ultimately lead to enhancements in safety for all.”

POC CEO, Jonas Sjögren, continued, “Even if safety is better understood that does not mean we can stand still. We have to keep looking ahead to consider and evaluate what we have and what we need for the future. Our Whole helmet concept illustrates that in today’s world a helmet can, and should, do significantly more than just manage impacts. The best protection comes from not having an impact at all, and a helmet can protect you before, during and after an accident, whether it’s visibility, aramid barriers or NFC medical ID chips. With our renewed partnership with MIPS we know that rotational impact protection will be in good hands, our job will be to expand our curiosity, open mindedness and leave no stone unturned in search of new innovations and enhanced safety for the benefit of all.”

POC and MIPS, who are currently industry partners in a number of Swedish publicly funded projects around helmet safety, have a history of working together and the new partnership will see a host of POC’s helmets feature a MIPS rotational impact protection system.

In addition, POC and MIPS engineers will work together with the best of their ideas and innovations to develop new rotational impact solutions which will feature in a number of POC helmets to be released in 2021. These will follow on from the POCito Crane in 2020, with an objective to enhance comfort, ventilation and rotational impact protection. As part of the new partnership SPIN, POC’s silicone pad technology system, will be phased out and replaced by MIPS solutions in the majority of its helmets in the future.

Ensuring that rotational impact protection, one essential ingredient in a helmet, benefits from focused time and resource is an important consideration. By working with a leader in the field the collaboration also supports POC’s desire to focus on other safety innovations through its Whole helmet concept which focusses on developing enhanced safety as a system, where every material and innovation in a helmet works seamlessly together to protect before, during and after an accident.

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  • 74 0
 Well, SPIN backwards is NIPS.
  • 39 0
 and who doesn't like those?
  • 3 1
 I can't remember the last time I hit my head. I like NIPS
  • 10 1
 @CentralVTMTB: You must have hit it pretty hard then! Smile
  • 3 0
 I was thinking it would either be called MOPS or PIPS?
  • 2 0
 @flipoffthemonkeys: haha that made me chuckle. Thanks.
  • 2 0
 @lRaphl: bing-o mate. Smile
  • 21 3
 So MIPS enters a JV with POC, kills off Spin and removes market competition. Monopoly anyone? Doesn’t sound good for anyone but these two companies. Love the fact they are working together but why kill off one tech so soon. Odd.
  • 5 0
 Yeah didnt they also buy the Fluid-technology from the New Fox Ramapge Carbon helmets?
Looks/Looked very promising.
I Always found that helmets that werent designed for MIPS in the First place had always pressure points when wearing (A1 for example).
The non-mips fits like a glove.

Seems like they dont want other technologies to be better- so just buy them up and throw them ad acta.
  • 5 1
 @NotNamed: And the tech they cannot buy - just sue the parent company to oblivion. f*ck that! My helmets don't have mips snake oil and never will.
  • 10 15
flag WAKIdesigns (Oct 18, 2019 at 4:15) (Below Threshold)
 MIPS is so full of shit. I have been called by their rep on my work phone, he asked me to come to Stockholm and educate myself if I am concerned by their system. Yeah, I have nothing better to do as an employee and father of two, than spend a whole day or two to come visit them and hear same stuff they have in their brochures.
  • 73 1
 @WAKIdesigns: if they shut pinkbike down for the day you should have time Wink
  • 15 53
flag WAKIdesigns (Oct 18, 2019 at 5:01) (Below Threshold)
 @deadbeat: clean up on your own shit before you throw it on others mate... I don't go to bars, don't binge watch stuff on Netflix, don't play computer games, I am not a LARPer, don't give a shit about history of music, don't know any album of Prodigy, Led Zeppelin, don't go to concerts, I generally do't engage in any pretentious activity. I draw with my kids, shag my wife regularly, socialize with my work mates, go around woods picking mushrooms, dig, ride, do overhours, do drawings for online courses - What else do you want? Come on. Hit me baby. But before that please acknowledge the difference between being able to read and write a comment in a matter of 1 to 5 minutes 10 times a day, as a filler between various activities, and spending whole day away from work and family in a place I have no business to be only because someone want sme to, offering me virtually NOTHING, hoping I will now lick their balls online. Smarten up

If you want to come at me, come at me hard, or I'll blow you like MIPS blows POC
  • 30 0
 @WAKIdesigns: seems like coming at you hard would be a prerequisite for you blowing him.
  • 37 1
 @WAKIdesigns: sorry mate, you sound busy. You can blow me later Smile
  • 4 1
 @WAKIdesigns: While I am skeptical about their actions lately, I cannot see how an invitation for dialogue and information sharing can be seen as negative.
  • 3 16
flag WAKIdesigns (Oct 18, 2019 at 7:06) (Below Threshold)
 @Mac1987: so you would take a day off work, spend cash for hotel and train that takes 5h one way, because MIPS would want you to see their stuff? Really? Listen, how about you come to my place and I show you how much I know about helmets? We can also ride together, how's that? I wouldn't go even if they paid me for everything and gave a helmet to keep. I value time spans longer than 1h a lot. If they want to inform me, they can send a dude. Also especially in Sweden, there are other ways to officially invite someone, than seek up their telephone number.
  • 20 1
 @WAKIdesigns: T R I G G E R E D
  • 3 1
 @WAKIdesigns: they didn't force you did they? And I'd love to go mountainbiking with you in Sweden, but unfortunately, like you, I have other obligations.
  • 1 5
flag WAKIdesigns (Oct 18, 2019 at 8:41) (Below Threshold)
 @Mac1987: yes. Thank you that was my poimt
  • 9 1
 @WAKIdesigns: you must be fun at parties
  • 9 0
 @WAKIdesigns: I understand that you didn't go. I probably wouldn't have either. I just don't understand why you were so offended by an invitation.
  • 8 0
 @WAKIdesigns: well you do seem to have plenty of time to post on PB...
  • 5 0
 @WAKIdesigns: so how are they full of shit? They asked you to come, you declined, but yet continue to bash the f*ck out of them. You’re upset because they invited you incorrectly? You seem real busy, but not busy enough to be like protour and stop posting on pinkbike.

Then turn around and challenge to blow a bunch of internet dudes? What? You feeling ok?
  • 1 0
 Yup - they van both GTF.
  • 4 0
 @deadbeat: WACKOFFdesigns buys a helmet and all of the sudden he's a part of the design and development team.
  • 4 0
 @WAKIdesigns: maybe we can see if Pinkbike to shut down the forums for a day to give you the day off to go see MIPS.
  • 2 5
 Well I could try to explain the whole thing further how it came out more as blackmailing than invitation, but this is all about Waki vs a few lowlives and I it’s not my kind of fun. Yeah I called SOME of you lowlives, and you know who you are. Also I really don’t care about your seal of approval on how should I spend my time, you Can go massage yourselves with your counsel, if you even can get those knobs hard. I hope this exchange of words was a meaningful journey for you, because you achieved nothing. I could not care less about what you wrote. I can get an article on front page if I want, I can write to almost any industry person or racer to chat with them about anything. What’ya gunna do? Call me a douche? Oh wow, please no... That would break me, so you little shits, are you done? did you enjoy Waki you always supposed exists? Is this the proof you needed to feel better about yourselves? Took 3:45 mins to write. You were worth this time
  • 5 0
 @WAKIdesigns: low life’s? We’re just giving you a hard time because you’re incredibly full of yourself.
  • 3 0
 @COnovicerider: I'm not giving WACKOFFdesigns a hard time. I just hate pussies. Especially one that hides on the internet with absolutely no skillsets. He should change his name to f*ckboy designs.
  • 1 5
flag WAKIdesigns (Oct 20, 2019 at 15:02) (Below Threshold)
 @professionalamateur: you are totally out of your league. You don’t know me at all, you don’t know what I do during the day, you know nothing drawing assumptions. You lowlife btch. A new , rather crappy troll on the block, looking for an echo chamber, that’s what you are doing here. If you get annoyed by what I write -I’m good, if you don’t reply - I’ good, I will beat your sissy ass by not replying to you here anymore (I will now effectively do that) and posting as usual everywhere else. If I get banned? I’m good Whatever you write or do, including ending up under a truck,I’m good. Since I will never know, nobody will ever know.

See ya. No hard feelings Smile
  • 2 1
 @WAKIdesigns: Not sure what this says. Because I stopped reading anything your empty head leaves here. Now pretend to take the high road and run and hide. Take care WACKOFFdesigns.
  • 4 0
 @WAKIdesigns: this has been amazing, all from a press release article about a helmet tech to some pretty wild accusation and personal attacks.

Fun to watch, my popcorn bucket is empty.
  • 1 2
 @bonfire: wild accusations? No I didn’t accuse them on anything else than employing monopolistic strategies. It take a strong bend of law to accuse POC on infringing patent filed by MIPS. There is no good will in there, pure business. And then I pointed that they can’t even do a good PR, because at least in Sweden if you invite someone somewhere you write a fkng e-mail, and you better be generous with your invitation. Not google waki to find a name then work number because that’s a bit creepy.

Hey why don’t you come over here to find for yourself how great rider and person I am. Can you buy me a beer while we are at it?

That is not how you conduct business and when you call me on my business number we are doing business. A PM with “listen Waki shut the fuk up, we know our shit” is fine. Half arsed invitation - not so much. I got more from much smaller companies. It’s usually big stiff players acting like c*nts.
  • 16 0
 My long greasy hair grants my helmet a slip plane along my impact vector or force. CLIPS for the win!
  • 2 0
 My short dry hair does the same thing. MIPS is only useful for bald guys.
  • 2 0
 @unrooted: enter bald guy...YES!
  • 23 12
 Sorry MIPS,

I appreciate your contribution to research and work in preventing brain injuries from rotational forces. I do. I honestly do. But I will go Bananas here and I know you are reading. As I mentioned above someone from you even bothered to find me in the yellow pages and call me on my work phone some time ago. Let's go Gret Thundberg on you:

HOW DARE YOU! You are thje biggest in the business, yet you sue other companies around, coming up with innovative solutions to battle what you state you yourselves battle in your mission statement. Forementioned brain injuries. So are you after limiting brain injuries or making money from them? As if you weren't rich enough by now. Despite all this money you fail to publish more papers in the topic of brian injuries, bring informative material that would not only contribute to biger sales but more importantly to understanding among people that can save lives and careers.

HOW DARE YOU! POC has developed their SLIP system which uses an element that is an integral part of every single helmet out there: padding. Simple and effective. Yet you had to screw it up so that we need another adiditonal element in the helmet. i feel no wish to buy any product with your label on it, unfortunately I have no choice since in your battle for monopoly, which is symmetricla with battle against the the diversity (DEN ÖVERVIKTIGA MÅNGFÄLDEN - OJOJOJ!) you seem to make one kill after another. If at least POC cirticized you like Bontrager did, but they didn't. You made an unprovoked reach for territory.

HOW DARE YOU! When was the last time you came to one of the races in Sweden to present your product? Where do you provide any data how helmet design influences general safety of the whole system helmet+mips. there are clearly differences between different helmets which have MIPS log on them? Do you strive to be another meaningless logo on a product for a customer to just check a box? Like eco food? Many of which create more greenhouse gases than non-eco foods?

HOW DARE YOU! By eliminating alternative solutions, by eleminating diversity in innovations, you are stealing the future of our children.

... Håkan Hellström sings in the background...
  • 16 3
 honestly can’t believe you put that much effort into this comment
  • 4 14
flag WAKIdesigns (Oct 18, 2019 at 6:54) (Below Threshold)
 @sosburn: no I didn’t. First draft. No more than 5 minutes.
  • 7 0
 @sosburn: so accurate. Blood pressure can make someone type at a speed not known to mere mortals.
  • 3 1
 @sosburn: This dude's a f*cking tool. Your comment is hilarious.
  • 4 0
 @professionalamateur: 3 things you can guarantee in life:
1 - you will die
2 - you will be taxed
3 - WAKIdesigns will comment on every article on Pinkbike
  • 2 0
 @Ash-Ash: This guy buys consumer products and in his head is the business owner. His parents are DEFINITELY brother and sister.
  • 11 0
 That helmet looks like the equivalent of orthopedic shoes.
  • 2 0
  • 4 0
 The fact is that whilst reducing rotational forces impacting on the brain is a good thing and kudos to MIPS for being the brand that brought this to everyones attention - but that's all they've done ... there is no credible evidence that it works ...check out the Snell report on MIPS - BASICALLY IT DOES NOTHING! - MIPS is only tested on crash test dummies .. it's not tested on human heads... human heads have an inbuilt system way better than MIPS that doesn't make your helmet uncomfortable to wear -SKIN.. it does exactly what MIPS does without any downside. MIPS is a great marketing machine - that's it! It sells on the myth that it will help in a crash...it's hard to push back against a perceived and I STRESS PERCEIVED safety benefit but we should -as MIPS is only about one thing corporate profit.
  • 4 0
 Hasn't MIPS been pretty thoroughly debunked as just marketing hype. Have seen a few tests that show it doesn't do anything. Seen a few good articles that argue it actually creates a less safe helmet pretty quickly as salt and sweat render the movement useless.

Something like the 6D ODS or Leatt Turbines seem to make much more sense. I'd even argue that Kali's multidensity layers are better.
  • 7 0
 There goes the price of POC, goes up again.
  • 3 0
 It is clear that POC just gave in in order to avoid lengthy and costly legal battle. POC will use MIPS as way to increase market share/sells. Is MIPS suing the MFG's of the other types of slip plane devices in helmets? Perhaps all these devices are just another way to increase margins? Much like Gore-Tex in footwear. Lets add what might be a dollars worth of material and charge 20-30$ more.
  • 1 0
 two years ago i purchased a road helmet for 31€ with mips, only because the colours where not fancy.
  • 6 2
 Has there ever been a documented case of someone having a crash on a mtb which threatened serious injury to the head of the rider which was mitigated by MIPs ??? And poc, ugly kit and overpriced.
  • 2 0
 Would be pretty hard to unquestionably verify and document. Agree poc stuff is super ugly but. Wouldn't buy.
  • 1 0
 MIPS has been around for long enough that you could do a retrospective study, ie how many hospitalised cyclists wore a helmet with MIPS compared to a "normal" helmet. It wouldn't be a perfect study as they wouldn't pick up those who would have been concussed and weren't.
  • 2 7
flag WAKIdesigns (Oct 18, 2019 at 7:01) (Below Threshold)
 @korev: each crash is different. They would need some sort of tech to measure direction and strength of forces in each helmet out there.
  • 2 0
 @WAKIdesigns: Pretty certain the specialists who work on these kind of injuries have very detailed and peer reviewed methods to determine how an injury has affected the brain of a downed rider. Guess they can work out how the injury came about as well. No problem with tech that does something but in the case of mtb mips, i'm really not convinced. Smile
  • 2 0
 @WAKIdesigns: If you get enough crashes then it would all start to even out. Every tumour is different, but doctors and scientists can still work out which treatment works the best.
  • 3 0
 I like Kali. Affordable same protection. Well no one knows if this stuff works so they both make helmets. POC must pay for the plush office and luxurios building they house thiere Uber designers and marketing team in. Over priced over rated.
  • 10 6
 I read somewhere that a MIPS helmet is actually more dangerous because it will rotate down and break your clavicles. Both at the same time!
  • 10 3
  • 6 0
 Fuck MIPS. Anti-competitive monopoly.
  • 2 1
 MIPS Spherical is worlds better than the OG MIPS. SPIN blows, as it s holds more sweat in the pads vs. letting it evaporate. Considering the licensing to MIPS Spherical is between Bell/Giro, I wonder if POC will develop a similar or new system?
  • 2 0
 I haven’t experienced the SPIN pads absorbing any more or less sweat compared to any other helmet I’ve owned.

I find the SPIN pads really comfortable—the silicone gives them more structure than most other pads so they don’t crush out.

I’ve got POC helmets with SPIN for road cycling, mountain biking, and skiing. Big fan. This news bums me out.
  • 1 0
 Hopefully this means more funding $$$ put into developing the technology and making it safer for everyone. Sure one could see it as a monopoly, but if its been proven to be the safest, wouldn't more companies want in on that tech? And now there are more companies relying on the system to be safe and effective - seems like more wins for everybody?

Spin was a weird proprietary tech anyways. I'm sorry, but I'm not putting my brain on the line just to test out a potential safety system.
  • 5 2
 Who has two thumbs down and just bought a POC helmet with apparently obsolete technology? This guy!
  • 8 0
 I feel your pain, but if you think about, this announcement doesn’t change how safe your helmet is, right?
  • 1 0
 @BiNARYBiKE: No but it will likely make it impossible to replace the fluid filled POC pads in the future. I already had to replace mine once when the originals fell apart.
  • 2 0
 POC has a good approach with spin, lighter less material it’s a win win just needed maybe wider pads for improved contact.
  • 3 0
 Is POC an acronym?
I kind of thought it stood for Point Of Contact....
  • 3 0
 Piece of cake actually.
  • 2 0
  • 4 1
 Puddle of Cum
  • 6 0
 piles of cash
  • 3 0
 Might Increase POC Sales
  • 2 0
 My head is spinning from all this technology and drama
  • 2 0
 A lid that ugly can should only be used on a trash can
  • 1 0
 Wonder if we'll see a MIPSPIN helmet in 2021!
  • 1 0
 Remember all that marketing about how spin was better?
  • 1 4
 SPIN and Fluid Inside are such scam tech, glad to see MIPS leading the charge-with the data to prove it.
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