Podcast: Jake Pantone of ENVE Talks Product Development, Eliminating Pinch Flats & Price Points

Feb 14, 2019
by HKT Products Ltd  
Words: Davi Birks // Photo: Ian Matterson & Richard Cunningham


Jake Pantone joins us for the latest episode of The HKT Podcast. Jake is the VP of product & consumer experience at ENVE Composites and, has been with the company for over 10 years. During this conversation we discuss how Jake began his career at ENVE and how starting from the ground up has helped him in his current role. We also chat product development, how working alongside race teams like the Santa Cruz Syndicate helped to improve products and why the company have decided to keep all manufacturing operations in-house.

The new M series range claims to eliminate pinch flats, does it really, how? Is there a new product on the horizon? And, why are ENVE products so expensive? Yes, we break that down too!


ENVE M Series
Sea Otter 2018
Left: The new M series rims. Right: Jake with the new wheels at last years Sea Otter Classic

You can simply click the link at the top of the page to take a listen or, you can also find the podcast by searching 'The HKT Podcast' on iTunes, Spotify, Soundcloud, Stitcher and Youtube. You can even shout at your smart home device and it'll do all the work for you!

Don't forget to follow us on social media too, it's @thehktpodcast on everything.


36 Comments

  • + 7
 "all manufacturing operations in-house."
Except for MTB handle bars and road stems.
  • + 4
 The certainly DO NOT make their own hubs in house in USA. Pretty sure they do not make mtb/road handlebars, stems, forks, in-house. They only make their own rims, and handle wheel lacing in Ogden. Correct me if I’m wrong.
  • + 2
 @bubbrubb: that is correct.
  • - 2
 @bubbrubb: Mountain stems, carbon road hubs, and the protective rim strips are made in the USA. Select Mavic rims are also made at Enve.
  • + 3
 It is true and we are not trying to hide anything regarding our manufacturing. 100% of rims are and always have been made in Utah. Wheels are 70% of our business... We also make carbon hubs, the protective rim strips for M7 & M9 wheels, and the carbon mountain stems. We are part owners in an overseas factory where we make our forks, bars, stems, and seatposts.
  • + 1
 @ENVE: Rumor has it, your bars are made in Santa Cruz's Skybox facility. Is this correct?
  • + 4
 Thanks a bunch for sharing Pinkbike, Jake offered a great insight into ENVE and the inner workings of the company. I hope you all enjoy a listen!! It'd be great to hear your feedback too.
  • + 2
 Nice work like always on the HKT Podcast. Super interesting insight to ENVE. I ran m70's for the past 4 seasons and loved them. Thanks guys!
  • + 1
 Thanks mate, really appreciate it!
  • + 2
 for a moment i thought the title read eliminating price point. i thought it was too soon. Press F to pay respekts
  • + 3
 Really good listen, definitely changed my view on enve products.
  • + 2
 Totally agree. Thanks for listening!
  • + 1
 Will we eventually see the process and materials that GG is using in there new bikes translate into wheels? Cheaper wheels that are 300 percent stiffer?
  • + 2
 I don't think you'd want 300% stiffer wheels. Cheaper? Yes please.
  • + 2
 While I may be wrong, I thought GG’s Carbon was 300% stronger, not stiffer. Huge difference on the two.
  • + 2
 @whambat: I think you're right. GG spoke about impact resistance with their Revved carbon. We don't need stiffer carbon components, but stronger would be awesome.
  • + 2
 wait a minute, isn’t ENVE sold by AMER to china???
  • + 1
 Yeah, I think ENVE got sold to a Chinese company.
  • + 0
 @tacklingdummy: I'm sure they're in the process of moving all manufacturing to China....
  • + 0
 Smoky mirrors...built perception and no one will know the difference....
  • + 1
 Amer has not sold Mavic or Enve yet. The only reason they're being sold is that selling clothing at huge markups is way too profitable. R&D for rad bicycle products is expensive. Thanks shareholders.
  • + 1
 AMER owns so much already! didnt they acquire Armada skis and Salomon within the past year?? i ain't gonna be buying any more of those
  • + 4
 There is a lot of misinformation on this front. Amer Sports is our parent company and they own a rad collection of brands, Mavic and ENVE included. What is happening is that the entire Amer Sports organization is being acquired by a group of primarily Chinese investors. Chip Wilson (founder of Lululemon) is said to be a 20% shareholder in the deal. As for ENVE, this doesn’t change anything for us in regards to where we make product or how. We are very well established and invested in our Utah based factory.
  • + 1
 Did he mention anything about the companies future with Amer Sports looking to sell Enve and Mavic?
  • + 1
 Yes mate, there's some discussion about that in the episode.
  • + 2
 @HookitProducts: Sweet, cheers guys!
  • + 1
 This was a great episode, really interesting!
  • + 1
 Thanks man. Appreciate it!
  • + 1
 If anyone is wondering it finally kicks off at 10 minutes in...
  • - 3
 I was on the fence about buying a set of carbon wheels recently. After listening to this, I'm buying a set of ENVE's!
Is it just me or did Jake reveal there's a carbon hub on the way too?!?!?!? WANT
  • + 2
 hahaha, possibly.......
  • + 2
 E13 has a carbon hub option. generally cheaper and much better warranty/customer service.. don't drink the Kool-aid. While the technology is cool I don't think it's been refined. I've haven't seen so many carbon wheels break or delaminate as the enve wheels for DH/Enduro including some I had myself.
  • + 0
 ENVE just released their carbon road hub last month. It’s beautiful! That’s what he was referring to
  • + 2
 totally agree. I bought a new set of m730s and broke a rear after 2 months on an ibis ripmo. 3 weeks in and they still haven't even got me a replacement rim into Australia. Very disappointed
  • + 2
 @Ktm645: also had some light bicycle rims laced to dtswiss hubs and they lasted the same trails for over a year without a flinch on my Devinci Wilson until I sold em. The proof is in the pudding. I beat the shit out if those wheels and people criticize the 'Chinese' carbon vs American. You might get a lazy hipster laying carbon layers worrying more about girlfriend issues when the Chinese job market may be getting more competitive than any other in the world...

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