Podcast: John Beasley on Working at Red Bull & Monster Energy and the Emerging Social Network Vero

We are excited to bring you Episode 4 of The Insider Podcast featuring John Beasley - Chief Marketing Officer for VERO True Social and the former head of brand for Red Bull UK and VP of Marketing for Monster Energy. LISTEN NOW on Apple, Spotify or Anchor FM.


John is the former Head of Brand for Red Bull UK and the former Vice President of Marketing for Monster Energy EMEA. We take a look back over the course of John's unique and successful career as he worked his way from advertising agencies to senior positions at 2 of the biggest soft drinks companies in the world. From developing Virgin campaigns and M&S food radio adverts to leading Red Bull F1 activations, beers with Lewis Hamilton and shredding with Ken Block and Steve Peat. We cover nearly 2 decades of John's career and look at the how brands like Red Bull and Monster Energy have changed the modern landscape of marketing and organisational culture. Beyond knowing every word to the Anchorman movies and being a huge fan of snowboarding, John is now a driving force behind Vero, a new and emerging social media network that is shaking up the game. If you have wanted to understand the mind of the people behind some of the most influential brands in the world, then episode 4 of The Insider with John Beasley will give you a glimpse into this world.

LISTEN NOW - The Insider is currently available on Anchor FM and Spotify and Apple. If you missed any previous episodes - head to your preferred platform and check in with CJ Selig from adidas and Five Ten, Ryan Scardigli, award winning film maker and John Oldale the head of international marketing for Marin Bikes.

We will be dropping new episodes on a regular basis so be sure to subscribe to get the very latest episodes. Each episode we will be bringing a new guest to tell us their story and share their insights from around the world.

About the host: Adam Dayson has over a decade of experience in the action and outdoors sports industry. Having worked in brand management after graduating his degree in marketing, he later headed up the athlete and action sports marketing programme for Monster Energy across EMEA. He founded WorkWith in 2016 and has since worked in partnership with some of the most iconic action and outdoor sports brands globally. Dayson has been behind a host of action sports content including DEATHRGIP, VISION and multiple web series alongside representing some of the biggest athletes in the sport. He is a passionate rider that grew up racing BMX, 4X and Downhill alongside dreaming of being a pro dirt jumper. He is huge fan of the action and outdoor sports world but bikes will always be his number 1. This podcast is his chance to shine a light on some of the behind the scenes talent that often go unnoticed in the industry we love.