Podcast: Running a Business in the Bike Industry in 2021

Mar 16, 2021
by Pascal Pensa  

We sat down with James Drew to talk about what it means to run a business in the bike industry in 2021. James runs Bike the World, a distribution company here in Switzerland that represents brands such as @Chromagbikes, Industry Nine, Pembree, and, more recently, Title. James has been involved in the bike business for the better part of two decades and also has the experience and perspective of having worked in markets outside of Switzerland.

In this episode, we cover topics such as:
* How to make a billion dollars in the bike industry?
* Key trends, highlights and surprises of 2020 and what they mean for 2021 and beyond
* What makes the Swiss market so different from other markets?
* Local production, shorter supply chains and the opportunities for smaller brands

Have a listen below and let us know what you think in the comments!

But before we jumped into the conversation, @thebryson and I introduce the Skids & Giggles podcast in a bit more detail and talk about what's coming up in the next couple of episodes.

You can find the Skids & Giggles Podcast on Spotify, Apple Podcasts, Youtube or any of the other platforms where you find great podcasts!


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