Words : Chris Hall
If you cut Craig ‘Stikman’ Glaspell then he’d bleed downhill racing. He’s been there from the very start. With an early race career inspired by none other than John Tomac, through his time as a world cup mechanic, journalist, photographer and presenter, all the way to his role today as Global Brand Director for Bike with Troy Lee Designs. We chat about his history with downhill racing and hear how things have changed over the years. How are brands thinking about marketing today, how is that impacting racers, how have expectations changed and what does that mean for the future of the sport. I found it really interesting chatting with someone who’s been so deeply involved in the sport for so long and I hope you enjoy it too. So hit play and have a listen to this episode with Craig ‘Stikman’ Glaspell.
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