None of us really put that much thought into breathing, it's a natural body function that we can pretty much control. The rhythm and strength of our breathing strongly determines the mental and physical state we are in - change your breathing and you literally change your state of mind. Without breath there is no life. Plain and simple.
Now imagine not being able to breathe. Imagine not being able to make it up that hill or ladder to the drop in. What if the very act of breathing left you breathless. What if you couldn't Breathe Easy.
This is where Project Breathe Easy (PBE) was born. Matt Macduff came to the realization that breath was basically life, and when it's a struggle just to breathe, well it sucks. His little sister, Caitlin, has Cystic Fibrosis which for her and many others is primarily a lung disease. He has watched this disease basically take the wind from his sister’s sails. He knew he needed to do something to help people like his sister BREATHE EASY.
It is with great pleasure that we take this opportunity to release Project Breathe Easy to the Public. After roughly one year of online sales through Vimeo On Demand and over $11,000 raised (donated directly to Cystic Fibrosis Canada). It was the team’s pleasure to see all of their hard work, creating such awareness In the cycling community.
Bringing this one of a kind project to life was no easy task and it wouldn't have been possible with out the generous donations from some many of our supporters who believed in the project right from the beginning, and supported our Indiegogo campaign.
We hope this film will serve as a constant reminder of the on-going fight against Cystic Fibrosis. For more information on Project Breathe Easy check out projectbreatheeasy.com
and don’t forget to make a difference and donate to your local Cystic Fibrosis Foundation!
Riders: Matt Macduff, Aaron Chase, Anthony Messere, Sam Reynolds, & Logan Peat
Video: Mind Spark Cinema
Photos: Julien Grimard
Thank you: Catlin Macduff, Margaret Abernethy, Jason and Kelly Leil, Nic Genovese, Harrison Mendel, Marshall Locat, Scott Brush, Julien Grimard, and our generous Indiegogo campaign supporters. Please visit projectbreatheeasy.com to support cystic fibrosis research