Pure Agency Confirms Team Specialized Gravity's Split from RockShox and SRAM

Jan 6, 2017 at 6:00
Jan 6, 2017
by Pinkbike Staff  
 
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In a post released earlier today on the Pure Agency Facebook Page, the rumours were finally confirmed, and it's true that after many years the Specialized Gravity team will be parting ways with SRAM MTB and RockShox.

Specialized Gravity Team

bigquotesPureAgency - Team Specialized Gravity wish you all the best for the new Year!

We really want to thank SRAM MTB and RockShox for their perfect support during these last years. More than a brand, we met great people, and some of them became friends. Al Tino, you're the man. Guys under the Sram pit, you offered us some great support!

Thank you also to One Industries and SixSixOne, with Seb Raymond and Gareth Critcher, that support the Team with great looking gears. We will always remember the Kit for the Worlds in Andorra: that was mint.

This is the end of a great story, but stay tuned for the 10th of January 2017 for the big news...
- Pure Agency


MENTIONS: @Specialized / @SramMedia

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106 Comments

  • + 292
 When will we find out what suspension they are riding? Ohlin good time...
  • + 3
 sry I didn't see the pun Big Grin
  • + 107
 There is low speed and high speed news. Either way... it's a shock.
  • + 7
 The day we find out, we'll be able to tick that box.
  • + 50
 Come on Specialized and Ohlins, show us your TTs.
  • + 4
 @NoahColorado: TTsOGTFO haha
  • + 1
 The 10th january it says!
  • + 2
 BUMP!
  • + 3
 Come on Ohlin, oh I swear it will be...
  • + 2
 This news put a damper on my day Frown
  • + 1
 @NoahColorado: Do you think Ohlins can really seal the deal. I hope Specialized can rebound from loosing one of the biggest names in the industry.
  • + 0
 This is a big bet to place, looks like they will go Ohlin
  • + 1
 It's got to be Ohlins. They have a photo of their new proto type dh unit on a Demo.
  • + 135
 So, Specialized stole the $100,000 in Box samples then?
  • + 6
 Dude your comment just made my day!
  • + 33
 Oh so they're going rigid right?
  • + 21
 Watch the sheep follow their leaders hahahaha anyone want to buy some Boxxers
  • + 123
 Used boxxers? gross.
  • + 22
 @rrolly: Depends
  • + 1
 @BMXrad GO up up up and up!
  • + 23
 Yt
  • + 1
 Agreed
  • + 12
 And Ohlins. The "Specialized/Yt/Ohlins" team
  • + 5
 Cosigned, YT = 42.
  • + 16
 Öhlins!
  • + 48
 but but but.... pb users say it´s so heavy?!
  • + 21
 @amnot: it will be just fine after next race
  • + 2
 @amnot: yeah they are very very heavy
  • + 19
 I @amnot: saying that.
  • - 3
 You all casting for blacked.com?
  • + 2
 @amnot: saw a picture with bruni on a non-inverted unbranded fork with ohlins rear shock. There is something in the world me thinks
  • + 1
 For those following Bruni on insta, he posted a pic which clearly had Öhlins.
www.instagram.com/p/BO21pg6jwJk/?taken-by=loicbruni29
  • + 16
 Ohlins and Box
  • + 5
 So the Ninjas were Specialized? A world cup season would be a lot of R&D for the wierdo shifter to improve with.
  • + 6
 And Magura (if anyone else saw the MT7s on Curtis Keene's insta story)
  • + 3
 @sam-hughes1: CK is Specialized Racing, Not Gravity Republic. Two different teams. Not saying that it's not very strong evidence pointing toward Mature though. Nice catch on the Instagram.
  • + 5
 No need to be this sentimental about the split. It's been SRAM/RS with Sam Hill and Brendan, then Shimano/Fox with Gwin (and still SRAM/RS with Troy), SRAM/RS with the Gravity Republic. It may be X Fusion next year but behind the scenes they may have already signed their next SRAM deal.
  • + 6
 *Sram/Fox with Gwin
  • + 2
 @sam-hughes1: gwin doesnt have a drivetrain sponsor or didnt last year
  • + 3
 @X-Liam-X: Sram did sponsor him when he was on specialized, it was only when he went to YT that he went rogue
  • + 6
 @X-Liam-X: E13 is technically the sponsore for him.
  • + 2
 @X-Liam-X: Gwin doesn't need a drivetrain.
  • + 5
 Finally! You're all wrong...it's Öhlins! With an Ö, and my Keyboard has that Key Wink
If you want to write an Ö in a alternative way please write Oehlins (Ö = oe for "foreign" Keyboards)
Wisass Mode off...
Btw No offense! But as a german- american im just satisfied.
  • + 3
 If you have a Mac or iOS device you only have to keep the o/O button pressed. This brings up a numbered list of accented 'o' characters, and you just select the one you want.
  • + 2
 @truffy: this is amazing...never in a million years would i have found this!
  • + 1
 Öhlins ist Swedish, nicht German.
  • + 1
 @cyclo-maniac: true that...But we've got the "Ö" too... Wink
  • + 6
 maybe you'll be able to buy a demo with a proper suspension setup now.
  • + 6
 Years most complicated headline contender already, hurts my brain
  • + 6
 What about DVO, ?????
  • + 3
 Why would they want DVO? It would be too easy to have a reliable, good working, easy to service fork. The mechanics would have nothing to do. In all seriousness, Inam guessing it is the weight penalty that DVO brings. I will gladly trade that for the upsides (I rode mine all season, tore it down to service it, and it was prestine inside, not a speck of dirt).
  • + 2
 Would be so cool to see some big guns supporting the underdogs in the suspension world. Really hope DVO sponsor some more WC riders.
  • + 1
 @carym: they could rebuild wheels all day instead. lol
  • + 5
 All these break ups don't know if I will ever be able to ride again
  • + 2
 Still trying to figure out the whole nico rosberg thing and then this happens...its just too much.
  • + 3
 Interestingly Curtis Keene will be on Öhlins also. I think it is a general move
  • + 3
 Ohlins and riding Specialized gear....
  • + 1
 They're on fox head clothing next year.
  • + 2
 Is this a team/staff change or just suspension change?
  • + 2
 The Enduro team also gets Ohlins
  • + 3
 Gearbox time baby!!
  • + 2
 Loris Vergier on the Syndicate now, let's rock on!!
  • + 1
 Are they testing their DH bikes in a wind tunnel?
  • + 1
 it would appear so! probably a bigger factor than most realize
  • + 1
 Trek and specialized both have. Bruini posted about how it helped him find the most efficient rest position to coast in. Air drag is a big factor when looking for tenths of a second.
  • + 2
 Good riddance
  • + 1
 OHLINS or RST Suspension???? Big Grin
  • + 2
 ö
  • + 1
 Does it matter? They rarely ride the stuff we buy in the shops anyway.
  • + 1
 Goodbye to One Industries? TLD now?
  • + 1
 I think they will all be riding the (Tighty Tight) Specialized Kits like Troy rode in the past season.
  • + 1
 @editor They lost it!!!!!!! Frown
  • + 1
 Author has English first language not so then it's also mint.
  • + 1
 New contract with Ohlins and Fox dang it Finn you spoiled it all
  • - 2
 delete
  • + 1
 @Pedro019: On his chest, arms, and legs
  • - 1
 @laxguy: But a boxxer on the bike
  • - 1
 @Aprilfisheye: well they wouldnt run ohlins AND fox suspension...
  • + 0
 @laxguy: Yes, I was just pointing out that the photo wasn't that much of an intel as to what suspension they'll be riding on. Wink
  • + 2
 Defo Ohlin's new DH fork in that photo
  • + 1
 smart move
  • + 1
 It's Öhlins
  • + 1
 They lost it...
  • + 0
 So, new ohlins dh fork due soon? Ohlins dropper posts?
  • + 6
 already exists now. Pics of it on their IG pages. On Magura brakes as well iirc.
  • + 4
 @atrokz: If its magura brakes that probably means no Shimano drivetrain, and with SRAM out that leaves Box...?
  • + 1
 @HardtailsAreGnarly: box or the rebranded/copied ones that we could read about...
  • + 1
 Formula brakes
  • + 1
 Box components?
  • + 0
 better not be fox
  • - 2
 Do they really think this is going to benefit their riders?
  • + 17
 You realize the goal of sponsoring athletes is not to benefit the riders, it's to sell stuff. They should ride what's being sold so people are stoked on the product. The riders can do just fine on any decent product out there contrary to what millions of marketing dollars are supposed to tell us.
  • + 2
 Bruh, do you even know who Öhlins are...?
  • + 2
 @Jack-McLovin: Me? Of course I am aware of Öhlin's respected involvement in motorsports. However, is it not reasonable to be skeptical when one of the biggest factory teams in DH picks a company that doesn't currently sell a dual crown fork as its suspension provider?
  • + 2
 @northcut21: Of course they have one in development. Specialized obviously wouldn't make that move unless they were certain about it.
  • + 1
 @Jack-McLovin: Yes. Brad Benedict from Specialized has had them on his bikes for some time now.

Regardless, my point isn't only about Öhlins' unproven dual crown fork. Rockshox knows what it takes to produce racing suspension and support UCI DH riders and has been for over 20 years. Öhlins has never done DH before. Even if their products perform as good as they hope, there is still going to be a learning curve. You know that DH racing is much more than just one run down the hill. Experience is an advantage, in my opinion, and I believe that a company with 20 years of experience will have the advantage over a company with zero(referring to MTB racing only).

I think that Öhlins has a bright future and of course Spesh wouldn't sell all their bikes with it if it sucked. But in a sport where every millisecond counts, I think Spesh put themselves in a harder position to win than they were last year.
  • + 2
 @northcut21:
Öhlins arguably make the best suspension on the planet. I believe professional mx riders pay to run Öhlins, not the other way round, because they are that much better than other suspension manufacturers.
All they have to do is take their knowledge and expertise and put it all in a smaller fork. Easier said than done, obviously, but they've done it with their TTX dh shock and it performs beautifully.

Besides, we've seen prototype forks from them before - their gold inverted fork. And that was some time ago, so I have a feeling they will have a fork lined up, both ready and tested, for Bruni etc. to use.
I just can't see a company like Specialized (perhaps the biggest bike manufacture in the world) to move their entire downhill team (composing of some of the most capable downhill riders in the world) to a different suspension company and just shrug and hope it will work out.

Regarding your point about being disadvantaged because Öhlins are new to the scene, and don't believe that to be true at all.
Firstly, Öhlins have more knowledge than Rockshox in terms of suspension. Doesn't matter if it's mx, cars, or bikes. If Bruni walks into their tent and says 'I want you to tune this a certain way and do a bit of this blah blah blah', then they'll goddam know how to do it for sure.

Secondly, no matter what Öhlins have conjured up, their suspension will perform better than rockshox - pretty much a fact lol.
I would go as far as saying they have been MASSIVELY advantaged due to this change.
  • + 1
 @Jack-McLovin: I believe it would be best if we agree to disagree! We can speculate all we want but until Loic and Finn cross the finish line it's all hypothetical.
I hope that Öhlins proves me wrong and takes the circuit by storm. Cheers!
  • + 2
 @northcut21:
Never underestimate Swedish Gold Wink Cheerio and happy shredding!
  • - 1
 Specialized on DVO.
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