QBP Announces 3P Select Strategy

Mar 14, 2019
by Richard Cunningham  
Quality Bicycle Products Announces 3P Select Strategy for Retailers to Sell Whisky Products on Amazon and eBay


Quality Bicycle Products announced today 3P Select, a new opportunity for select IBD retailers to sell Whisky Parts Co. products on Amazon and eBay. 3P Select matches the power of these two leading 3rd party internet retail platforms with a compelling brand while expanding the sales potential for participating retailers.

“3P Select is one more tool we offer IBD retailers to match the ever-changing expectations of bicycle consumers, just like our Retail-to-Home Delivery and Bike Inventory Online services,”said Todd Cravens, Vice President of Business Development at QBP. “There are 310 million people who use Amazon and 177 million on eBay, many of whom are there to purchase bicycle products. With 3P Select, our IBD partners will be there to meet them with a compelling brand and accurate listings.”

Through 3P Select, QBP will manage the listings and photo assets on Amazon while providing listing collateral for eBay to ensure product accuracy and a premium customer brand experience. IBD retailers will carry inventory and handle fulfillment to consumers. QBP will launch 3P Select with its Whisky Parts Co. brand beginning in April. Participating IBD retailers will have met important criteria that include stocking a specified product inventory, having a robust e-commerce system, and adherence to QBP’s Brand Sales Policies that include MAP.

“Platforms like Amazon and eBay aren’t where every consumer shops or where every bike retailer wants to do business,” said Cravens. “But for those who do, 3P Select is a powerful tool to connect them with great brands through our retail partners.”

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About QBP

Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of our own brands to distributing the top names and best products in the industry, we’re doing our part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver and Toronto, QBP serves a network of more than 5,000 independent retailers. We strive to be an extraordinary business to partner with and to work for, and we have made good on that goal for over 35 years. From our extensive advocacy efforts to our energy efficient facilities, everything we do is aimed at making the world a better place and getting more butts on bikes.

About Whisky Parts Co.

Whisky Parts Co. makes high quality carbon components designed with unique features that help you do more with your bike and stand out from the rest. We believe that our work can help every rider find a new level of confidence and performance with our sturdy and lightweight forks, bars, rims and more. So whether you are building a new bike or upgrading one you already have, you’ll find an uncommon attention to detail in every product we offer.


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