Qloom Debuts 2017 Winter Collection - Press Release

Nov 9, 2016
by QloomBikewear  
Qloom 2017

"The chill of winter’s icy air clears my head and instills a renewed sense of exhilaration and adventure. We designed the winter collection to reflect that excitement and accompany you on your frostiest missions." – Didi Rüegg, Qloom Founder

For the past three years, Qloom has offered winter cycling and Nordic skiing gear in Europe. This year, they're bringing their goods state side. Their mission statement for the season goes like this (and we're quoting the press release at this point) "Loading up with friends to chase new trails deep into the woods. Finding solace in the rhythmic breaths barely heard over the whir of 5-inch wide tires. Stopping to bask in the silence and stillness of freshly fallen snow. When it’s time to turn around, zip up the vents, secure the cuffs and rally all the way back for a cold one…or a hot one."

Qloom.com


BIKE

Qloom 2017


Qloom's winter Bike collection includes everything from mid-layers to outerwear. The company touts both the ride-specific fit of their apparel and the way they employ some of the most functional fabrics available.


Qloom 2017




ACTIVE

Qloom 2017

Qloom 2017


In addition to offering purpose-built riding gear (Qloom’s Active line), the company also offers a range of "lifestyle" apparel that still incorporates high-performance fabrics; the better to aid the occasional bonfire hopping contest, late-night bar assault or pre-dawn hike. Assuming, that is, that you're the kind of person who's up for pre-dawn hikes following late nights at the pub. It takes all kinds.



Qloom 2017




NORDIC

Qloom 2017

If you're less into riding and more into kicking, gliding, running or snowshoeing when the weather turns absolute crap, Qloom also offers a full range of Nordic gear. Designed and developed by an internationally-competitive biathlete, Qloom’s Nordic Collection is dialed with the same cutting-edge fabrics and sport-specific fit seen in the Bike Collection.
 
Qloom 2017

www.qloom.com / @QloomBikewear

Posted In:
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Author Info:
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Member since Feb 18, 2016
1 articles

13 Comments
  • 10 1
 The fact that @QloomBikewear responds to these comments both good and bad is awesome. Good on you for keeping in touch with your market base even when they are a*sholes, a lot better communication and sense of responsibility than most other companies out there.
  • 2 0
 @QloomBikewear has been awesome to deal with here in the U.S. Their customer service is great.
  • 1 0
 @Grimes1405 & @ianswilson815 thanks for the support! We're excited about these new products and we try our best to take care of our customers. See you out there!
  • 2 0
 Great products @QloomBikewear ! Can we get in touch to speak about distribution? Smile
  • 2 0
 I really like that kit, looks nice and different but in a good way!!
  • 2 0
 Thanks @sewer-rat! You obviously have a good sense of style Wink
  • 2 0
 @QloomBikewear: no problem, can't get access to the website though. If you want www.lifeonbars.co.uk to do a test / feature let me know
  • 2 1
 More skate skiing coverage please, PB. That shiz is dope.
  • 12 0
 @VtVolk We strategically placed the Nordic mention at the bottom for a seamless transition to the comments section. Thank you! Besides, when your 6 bikes are using up all the garage space, a pair of skinny skis taking up 6 square inches sounds kinda nice. Rock and Roll!
  • 1 0
 do you do skinny jeans
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