"The chill of winter’s icy air clears my head and instills a renewed sense of exhilaration and adventure. We designed the winter collection to reflect that excitement and accompany you on your frostiest missions." –
Didi Rüegg, Qloom FounderFor the past three years, Qloom has offered winter cycling and Nordic skiing gear in Europe. This year, they're bringing their goods state side. Their mission statement for the season goes like this (and we're quoting the press release at this point) "Loading up with friends to chase new trails deep into the woods. Finding solace in the rhythmic breaths barely heard over the whir of 5-inch wide tires. Stopping to bask in the silence and stillness of freshly fallen snow. When it’s time to turn around, zip up the vents, secure the cuffs and rally all the way back for a cold one…or a hot one."
Qloom.com BIKE Qloom's winter Bike collection includes everything from mid-layers to outerwear. The company touts both the ride-specific fit of their apparel and the way they employ some of the most functional fabrics available.
ACTIVE In addition to offering purpose-built riding gear (Qloom’s Active line), the company also offers a range of "lifestyle" apparel that still incorporates high-performance fabrics; the better to aid the occasional bonfire hopping contest, late-night bar assault or pre-dawn hike. Assuming, that is, that you're the kind of person who's up for pre-dawn hikes following late nights at the pub. It takes all kinds.
NORDIC If you're less into riding and more into kicking, gliding, running or snowshoeing when the weather turns absolute crap, Qloom also offers a full range of Nordic gear. Designed and developed by an internationally-competitive biathlete, Qloom’s Nordic Collection is dialed with the same cutting-edge fabrics and sport-specific fit seen in the Bike Collection.
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