RAAW Bikes Offers €100 Rebate in Canada & USA When a Local Shop Builds One of Their Frames

Jun 30, 2022
by Matt Beer  
RAAW Madonna V2.2

Bike shops are important cultural hubs for many riders, but many shops have struggled to adapt to the realities of modern sales expectations. As frustrating as that can be, there are still some independent shops that don't appreciate when you roll in the door with a mail-order bike.

RAAW bikes is trying to bridge that gap. They want to sell direct, but also want to support the value that local shops bring. Their solution is offering €100 back to customers that buy a frame through their online store and have a local bike shop assemble it. RAAWs products are sold through Germany, which explains why the transactions are made in Euros. The program is an open-ended offer for American and Canadian only, for now—RAAW says that they as markets differ around the world, they saw an opportunity to try something new within these two North American countries.

How does their cashback program work?

1. Purchase a RAAW frame kit from raawmtb.com and have it shipped to you. The cashback offer is only open to customers in the US and Canada.

2. Bring your new RAAW frame to your bike shop of choice and have them assemble the complete bike. Collect and document the service invoice with the exact amounts for service and labor.

3. Email your service invoice back to RAAW and receive a €100 reimbursement on your original order, in the same fashion that the purchase transaction was completed. RAAW also reserves the right to contact the chosen bike shops.


RAAW doesn't sell to bike shops, but they encourage the shops to reach out to ask for advice with any questions they may have about the build process. The brand is made up of just seven people, and they want to focus on producing their frames rather than a sprawling dealer network. They feel that by keeping communications tight with the end consumer, they can provide better customer service.

That said, RAAW sees the program as a friendly handshake that promotes cross-pollination of the brick and mortar business model with a growing online bike brand. Basically, they're saying, “Hey bike shops, we know how valuable you are to the local community. The customer chose one of our frames, but let’s work together on this.”

We think it's a positive for a brand to recognize the credibility and knowledge that local shops can offer, especially in helping customers select suitable components in terms of sizing and what works best for their riding area. We'll keep an eye on how this program goes, and are curious to see if it gets extended beyond Canada and the USA. This time last year, they extended their warranty period for original owners and opened up the offer to second-hand owners too.

Author Info:
mattbeer avatar

Member since Mar 16, 2001
324 articles

  • 50 1
 I actually think this is a good shout. It'd make me more likely to use a shop to get the thing built rather than bodge it myself as it slightly offsets their labour. I bought a frame from a not so local bike shop and it had them build it up with bits I had lying around and some new stuff. Really worth it because they did a lovely job. Every time I touch it I just cause more problems. Shoutout to raaw for trying something a bit different I reckon. As an aside I was very tempted by the madonna, but mulleting it wasn't possible at the time and as a short arse thats a bit of a deal breaker for me.
  • 7 2
  • 2 2
I’m of sub-average height as well. Finished my Madonna build a couple weeks ago, so I will say you’re missing out. Great fit! Super fun bike.
  • 5 1
 Now if it was 27.5
  • 1 3
 Why can't we all just get Mike Levy to build our bikes for 100 euros?
  • 16 0
 I see this as RAAW. Helping support local bike shops . Cool ! Smile
  • 9 0
 Bike shops being community hubs is, in my experience, not true everywhere. Where I live (The Netherlands) , bike shops may sponsor a local race or club, but the clubs are the hubs. When I lived in the US, it was different.
  • 5 0
 I think this is a great offer from Raaw. They are definitely aimed at the DIY set and this should put the brand on the radar of the less informed or less mechanically inclined. Sure, you could have had a shop build the bike for you before this offer, but some (noobs) prolly didn't even know that was a possibility.
  • 6 0
 Respect for this idea, but I can't apply because I love to build the bike up myself!
  • 37 33
 If a bike shop does not want to work on mail order bikes, it is their problem if they lose out on customers. If these shops go extinct, I don't care at all.
  • 15 1
 I had a Raaw built recently. Bought the vast majority of the parts through the shop and had it built there. Continue to support shops and there’s really no issue.
  • 1 0
 @pisgahgnar: Hey, I ride very similar terrain to you and ride in Pisgah a few times a year. I am on a Slash now but am thinking of getting a Madona. What are your thoughts? Also what suspension are you riding? Thanks!
  • 1 0
 @SirWilhelm: Best bike I've ever ridden, no question. The only very minor downside is the weight, but that disappears after a few rides. It's not the best at flatter stuff, but I still have fun on the ridgeline side of dupont even on a big bike. Everywhere else it is unstoppable. I couldn't ask for more. I run fox front and rear, 38 and X2 right now. But I actually ordered a DHX2 yesterday to give that a try. I've enjoyed coils on previous bikes and think I will on this one.
  • 1 0
 @pisgahgnar: nice. Thanks for the feedback. I'm leaning toward the RAAW or possibly a Cotic Rocket Max. Such a tough choice. And I also plan on going the way of Fox or Cane Creek. Last question, how is the bike in techinical terrain? Thanks again
  • 1 0
 @SirWilhelm: it’s amazing in tech. Think of some Pisgah tech like pilot or buckwheat. On a trail like buckwheat you need a good amount of rear braking to control things and the Raaw delivers excellent traction under braking. Better than a lot of other bikes I’ve ridden. I also sized down a bit. I’m on the edge but went for a medium. I couldn’t be happier.
  • 3 1
 I really really wanted a jibb a few months ago but the frame only option stopped me. I’ve built bikes before but the part shortage just took all my desire to try to source parts. Wish I would’ve though…
  • 3 0
 I recently built up a jibb, super cool bike, sourcing the parts was definitely work though
  • 6 0
 My experience was just walking into my local shop and telling them I was buying a Madonna, let's sit on QBP and pick out everything else. Yes I am friendly with the mechanics and owner but I cannot imagine any shop that would turn away this kind of business. I bought almost everything from them, and the parts that were unavailable for them but I could find online they didn't care, I just brought them in when the frame arrived. Just go chat with the mechanics, it's got to be fun for them helping source parts and build a custom and unique bike. If it's not, I would say that is not the kind of place you want to do business with.
  • 3 0
 How much do shops typically charge for a build?
  • 4 0
 Probably depends on the shop. Back when I was working at a shop we would just charge it as open hours... So depending on the bike, 2-3hrs of labor was normal @ $50/hr(probably closer to $80/hr nowadays) plus parts.
  • 15 9
 My brother's e-bike battery was charged to 100%
  • 1 0
 Depends on where the shop is. At one shop we charged $300 for a frame-up build, but that was in a pretty affluent part of the US.
  • 2 0
 I just paid 200 in western North Carolina. A drop in the bucket compared to the cost of the parts. I thought they were reasonable.
  • 1 0
 I believe it's $250-$300
  • 1 0
 Great idea for lots but myself my hobbies is building bikes every now and then.
  • 1 0
 At 2,000 euros for a aluminium frame I'd expect a bit of How's your father nevermind 100 off if someone builds it for me.
  • 2 0
 Big fan of this.
  • 1 0
 Nice! This is how online and offline business should work.
  • 1 0
 RAAW, Dawg
  • 1 4
 I'm not a gravel bike rider but $134.97 is $134.97
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