'Race Day Look' Announces Cycling Apparel Rentals From Top Brands [April Fools]

Apr 1, 2020
by Sarah Moore  
Finn Iles scrubbing his new bike clean into the Maribor finish area last year.

Seeing the success of online apparel rental company 'Rent the Runway', which allows members access to rent thousands of styles from top fashion designers, a new company that focuses on renting high-end cycling apparel to the masses, 'Race Day Looks', has launched out of Seattle, Washington.

Whether you need something new for every ride you head out on or want a wardrobe pick-me-up each month ahead of a big race, what you rent and how often you swap is totally your call.

Each membership starts with 4 items at a time, but you can always add extra spots to your plan if you want to rent more often.

After you’ve picked your plan, browse the Race Day Looks closet and select what you’d like for your first shipment. The brand will send them to you dry cleaned and ready to wear in a reusable garment bag.

Wear your items for as long as you’d like. When you’re ready for something new, ship your items back in the sustainable garment bag they came in. Race Day Looks will notify you when they’ve received your return so you can pick for your next shipment.

Sam Hill did not hold the winning pace from last week in Zermatt and today he struggled a bit with the pedalling sections.
Great to see Tahnee Seagrave back in the mix

Finn Iles scrubbing time into 18th after a few mistakes further up the hill.

Bicycle Nightmares x Giro
Photo by Sebastian Sternemann

The company also offers One-Time Rentals so you can reserve styles for upcoming races or social gatherings, once those are back on.


  • 112 0
 You ever feel like April Fool's is used by the industry as a feeler for how far they might be able to push this already ridiculous sport?
  • 5 1
 haha exactly what I thought. ^^ Like the Atmospheric inserts.. We are not fully safe from having a 400$ tire inserts set in the future haha
  • 20 0
 Already ordered my hasmat style gear with respirator full face. Good luck to whoever gets it next
  • 11 0
 I want to look like Palmer did in the 90s, can they assist me?
  • 5 2
 You could just have some kids start drawing the stupidest things they can think of all over your body!!!
  • 3 0
 Start drinking now and don’t stop...ever
  • 7 0
 Ahh yes. I see rental underwear coming along shortly
  • 6 0
 Who else thought this business model resembled Tom’s Closet?
  • 5 0
 For a beer I'll let you walk around the parking lot in my half-lid with googles plus fanny pak. #shrdsignal
  • 7 2
 This one's an April Fools joke right?
  • 1 1
 About as obvious a joke as 26" wheels making a comeback.
  • 2 3
 @gnarnaimo: 29 inch wheels and ebikes are a joke, yet look at the industry now.
  • 3 1
Wait, that was a joke too, right?...
  • 5 0
 This is actually a dope concept.
  • 5 0
  • 2 0
 Thought I was the only one who went there ...
  • 3 1
 Rental toilet paper? I'd be interested in that since the corona thing is happening.
  • 2 0
 What is the cost to rent unlaundered chams from pros so some of their magic can rub off on me?
  • 2 0
 Available in pre-soiled? Then I don’t even have to ride in order to dress appropriately for apres-ride trailhead posing.
  • 2 0
 Well this isn't weird at all.
  • 2 0
 Is it me or is the tire backwards on that nukeproof?
  • 2 0
 It's the slow rolling but extra skidding set-up. All the cool kids are doin it.
  • 2 0
 Are those Jorts part of the program?
  • 2 0
 this is Rent a Swag or Tommy's Closet!
  • 2 0
 PB is on a hunt for stupid people today. Nice job.
  • 1 0
 this makes about as much sense as renting wet suits.
  • 1 0
 The price for the 1 Swap package looks pretty NICEEEEEE!
  • 1 0
 April fools or not I just threw up in my mouth a little.
  • 1 0
 This is good because it's so ridiculous that it's believable
  • 2 1
 Shammies available too?
  • 1 0
  • 1 0
  • 1 0
 Game changers
  • 1 0
  • 1 1
 how do you order it
  • 1 1
 April 1
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