Race Face's President Purchases Easton Cycling

Apr 21, 2014
by Race Face  
I am elated by the outcome,” says Tutton. “The Easton brand is synonymous with world class product and I am excited by the opportunity to renew the entrepreneurial roots of the brand and re-focus on technology, quality and service.

While Race Face and Easton Cycling now share a President, they will continue to operate as separate entities. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands.

The shared resources agreement will allow both companies to take precious resources spent on overhead and drive those dollars back into innovation in cycling” says Tutton.

Easton and Race Face's Chris Tutton

Easton and Race Face's Chris Tutton


Under Tutton, Easton Cycling will invest in an R&D Service Center, based in California, which will house wheel service, wheel testing and the Easton Engineering team. Under the shared resource agreement, the recently launched Race Face wheel program will also be developed and serviced from this facility. Easton Marketing will relocate to the Race Face head office in the greater Vancouver area of British Columbia; hiring announcements to follow shortly. Easton Global Sales and Customer Service departments will also relocate to the BC office.

The team at Race Face is very excited to welcome Easton to the RF family” says Tutton. “The core competencies of both companies will help to strengthen and expand both business units. There are also undeniable synergies in sales and distribution to be realized worldwide as well as wins with off-shore vendor production networks currently in place.

About Race Face Performance Products
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number of professional riders. For more information, visit raceface.com.


148 Comments

  • 117 2
 race face is now carbon king
  • 24 63
flag poozank (Apr 21, 2014 at 11:47) (Below Threshold)
 Someone forgot about Enve
  • 20 7
 it means they can stop putting money into entering the wheel market since they just came into holding almost a monopoly on it (in the OEM market at least- ENVE may hold the monopoly on aftermarket wheels but they are just too damn expensive to spec).
  • 27 5
 I don't get what you are getting at? I've seen more Easton wheels fail than I have ENVE. Everything fails...
  • 24 24
 Just kidding...I would not buy Easton or Enve. Only Mavic.
  • 21 1
 Wtf, Enve no where holds the aftermarket wheel monopoly, that would be insane. You might see them on a very few bikes, run into a few adverts, and you might want them, but that doesnt mean anything. Think of all the other brands that you have forgotten.. And about wheels failing, you have to take into consideration the market representation. Enve holds very very tiny of the market, while Easton, or Mavic for example are seen much more frequently. So it really isn't too fair to say you've seen 1 Total Enve wheelset that didnt break then 100 Easton wheelsets and where 2 broke. Btw, this news is Cray Cray. I saw this on the front page and my jaw dropped.
  • 22 0
 People, stop for a second and look at the important part of this article.


The company will be hiring more people!
Any engineers from PB looking for a job in Cali, or sales person in Vancouver looking for a job?
  • 4 1
 I think he meant Enve has the monopoly on aftermarket carbon wheels, not all wheels. I'm still have no idea if its accurate to say that, but it makes more sense that way.
  • 4 1
 There isnt a carbon wheel monopoly but Enve is the king in the sense that their product is considered top of the range and most desirable. Not to mention in the last few years they have fueled the carbon wheel movement and are more recognizable than any other carbon component manufacturer out there. Raceface is picking up easton to make wheels or they may erase the brand but take it intellectual property and assets.
  • 45 3
 In all my humility I advise RF to invest in developing new hubs for Easton wheels...
  • 21 1
 And please made said hubs extremely loud and affordable....
  • 5 1
 "Im rich b*tch"!
As he sing all the way to the bank.
  • 14 0
 How about extremely SILENT and affordable with instant engagement.
  • 10 0
 guys a monopoly is something that has EXCLUSIVE posession of something. if ENVE was a monopoly theyd be the only one on the market with a carbon rim. just thought i needed to straighten that out
  • 4 0
 yea 360 degree engagement with the invisible swarm of bees you travel with.
  • 16 0
 i lol'd at the enve monopoly comment. fuckin idiots
  • 7 1
 You forget you are arguing with a bunch of 14 year olds on here it becomes a waste of breath after a point.
  • 3 1
 I still want a loud hub..... You guys choose the engagement stuff cuz idk anything about the engagement figures or #s on my hub.... All I know is its loud and I like it...
  • 2 0
 poozank, good point
  • 6 0
 Got Haven carbon rims and they are amazingly good. 1400g for a bomb proof set of go any where do any thing wheel, doesnt come much better than that. And please get over the Easton need new hubs crap its getting old, theyve sorted it, the hubs on my wheelset have been faultless and ive ridden them into the ground.
  • 5 2
 Poozank - everytime you write a lighthearted comment that is not meant to be taken seriously you must attach a disclaimer.

Disclaimer: the above sentence may contain cynicism
  • 2 3
 And zer0c00l44 - how do you explain 2 sets at small workshop where my friend works? I see Easton wheelsets quite often there... not that many Mavics for instance. Go ask in workshops then talk that they sorted it out.
  • 5 0
 I run an Easton Haven wheel set and have zero problems with my hubs or rims. Might I mention that I'm 225lbs and nothing is too gnarly for me. Couldn't/wouldn't need much better(more expensive).
  • 2 2
 Quite frankly, I had a chance to buy a second hand Carbon Haven wheelset for a really great money (as for a carbon wheelset) but two independent mechanics told me: DON'T! There are two sorts of people who can tell by statistics what fails or not: mechanics and warranty people. Opinion of single clients is next to irrelevant. There's plenty of all sorts of Easton front wheels on ebay sort of places, where did all the rear ones go? If they made them 28 spokes then you could at least get your own hub, but in such circumstances, bye!

I am happy for you that it is running with no problems and wish you all the best of times on them!
  • 3 0
 Your talking about isolated incidents, in the scope of things im sure the same example can be made for all manufactures. And these are not the 1st set of Easton wheels ive had either I might add, I only buy Easton wheel sets and have never had a single problem and I am also 224 lbs and ride the wheels hard over all sorts of terrain. How do you explain that? Surely the law of averages says with all the sets of Easton wheels ive had, I should have had a problem by now, or am I just super lucky?

And there a very good chance that the wheel sets you saw are the problematic ones and the owners have not fitted the FREE hub upgrade kit isnt there. Since the whole shonky hub debarkle it has indeed been rectified for future hubs.
  • 5 0
 ENVE is a small player in the overall carbon fibre wheel market Wink

if you include road cycling (which must be included because its a much, much larger wheel market than the mountain bike wheel market) then ENVE barely figures?

#1 is Mavic by a long way then ZIPP, Shimano, Roval, Fulcrum, Easton, etc...see a lot more sales of those wheels to customers than ENVE
  • 55 0
 two great companies! i cant wait to see the new products since they will be able to leverage more resources!!
  • 8 1
 This sounds like a great partnership! I like and own products from both companies.
  • 4 8
flag Fliberico (Apr 21, 2014 at 12:53) (Below Threshold)
 i thought the same thing but i'm guessing that the price will go up now...
  • 6 0
 Maybe Easton will finally reply to rear hub issue on the haven. 2014 brand new havens, 5 rides and the rear hub is shot.
  • 10 3
 Hopefully they will develop an entire drivetrain. How about a somewhat lightweight 5 or 6 speed internal DH hub? Too heavy? How about 3 or 4 speeds?

I just want to see the rear mech gone without having to have a dedicated frame for it.
  • 6 0
 Freerideguy: easton basically did a recall on rear haven hubs a while ago. Just call and say you need the bearing upgrade and they will send it out free of charge. They didn't even ask me for proof of purchase or to go through a dealer. They even sent bearing tools. Not sure if this will change now that RF owns them?
  • 1 0
 I've got the bearing upgrade kit :s

2014 model wheels, I think sometime before the era of my wheels they came stock.
  • 2 0
 True, I have never had an issue with either companies products. I've used more RF but still, two strong companies collaborating is good!
  • 1 0
 Two thoughts come to mind...
Will bike companies like Intense using Easton Aluminum start having complete RaceFace spec on their bikes...
And I wonder what the RaceFace timeline & strategy is for the absorption of the Easton name & product lines.
Will they merge the names for a short time "RaceFace/Easton" or will they simply drop the Easton name in 24 months or so but continue to keep and market product lines such as Haven & Havoc??? Or will they keep two nearly identical & competing companies??? time will tell...
  • 16 1
 Looks like they have sold a few Next SL and Sixc cranksets, so now they are eligible to buy a leading bike part company.
  • 2 3
 Yeah, but they had to replace all those 1st gen Next SL's that broke. Meanwhile my alloy Dues XC keeps on trucking, and those Turbine cranks look awesome.
  • 1 0
 I also have the Deus (2nd gen) and am loving it... apart from the fear of the alloy bolt stripping. So far the nicest aluminum cranks I have had to date, and I have been in the game since '96. I also believe that these were some of the last ones made in Canada.
  • 12 0
 I totally saw that coming! Said no one.
  • 6 0
 And the sell off of Easton continues, only thing left is a failing hockey brand and a football helmet that you could get free if you agreed to take on all the lawsuits directed at it. Only downside to this deal is the fact you do not own the rights to the name and will have to licence it. Still a solid acquisition that will benefit both brands.
  • 7 0
 Easton is very well established in the baseball industry as well
  • 7 0
 Yea they are, but that was just sold to Bauer Performance Sports, sale closed last week. So now Bauer Performance Sports is very strong in the Baseball industry. They purchased the name EASTON as well, so all companies using the name going forward have to pay a licensing fee to Bauer to do so.
  • 4 0
 i have a Havoc Carbon baseball bat sitting next to bed several feet away from a pack of Half Nelson grips.
  • 4 0
 The easton S1 is probably the bestall around bat on the market, godly amount of pop with perfect balance
  • 1 0
 @scissors888 Well, didnt know that. Maybe that was due to a hockey connection?
  • 1 0
 Easton pretty much owns the non-wood baseball and softball bat market don't they? I know there are other brands that make good bats but Easton has by far the most market share right? I haven't used anything but an Easton bat since I was 15, playing baseball and then softball since. I've tried others but Easton always perform the best.
  • 1 0
 Easton is vert strong in the little league composite and aluminium baseball market and are very strong in women's fast pitch as well. Slow pitch softball they are not as big though
  • 1 0
 They are very strong in the slow pitch market as well. Thats what I play now and I'd say they definitely have a good portion of the market share. Definitely the most common bats for slow pitch as well. And like I said, to me the reason is simple. The stuff just performs the best. I've tried Demarini's, Worth's, Miken's etc and while they are good, they just never matched Easton IMO.
  • 3 0
 I can vouch for Easton my Easton rival is the most all time bat I've ever used... My travel team is bassically run by Easton equipment....... the reasons why: their catchers equipment..... Prime..... Their batting gloves... Mint.... Their bats.... MONEY AF..... Their gloves.... SOLID..... Their helmets.... Freaking sick...... And their grips.... Sex....
  • 2 0
 You sir talk like a baseball player, I agree with every statement you said. I was pissed when my team decided to take the grip off in replacement of sports tape...
  • 1 0
 .... Dude they did that to me too..... I flipped shit and then realized..... I have my own bat... lol
  • 2 0
 I was no joke about to by a roll of batting tape for my easton bars thats how much I love there grips.
  • 1 0
 Well the S19 Hockey stick is a serious whip
  • 1 0
 My last 3 easton makos/mako II/v9 have all broken in different places within ~3 weeks of purchase, and i dont even play competitive hockey. Im so over easton sticks
  • 2 1
 OK STOP WE ARE LITTERALLY THE SAME PERSON THAT WAS MY IDEA A COUPLE WEEKS AGO!!!!!
  • 2 0
 I also believe that Easton has a hand in the archery game with arrow shafts.
  • 1 0
 Yeah, I forgot that I actually use Easton arrows
  • 1 0
 AND golf shafts too!! They make composite driver shafts
  • 6 0
 "Easton Marketing will relocate to the Race Face head office in the greater Vancouver area of British Columbia; hiring announcements to follow shortly. Easton Global Sales and Customer Service departments will also relocate to the BC office."

The biking diversity here will probably be just a tad better than the biking opportunities in Calif.

And more www.bicycleretailer.com/north-america/2014/04/21/brg-sells-easton-cycling-business-race-face-owner#.U1VgbvldV8E

"The Easton cycling division has been an underperformer recently for BRG"
  • 5 0
 Easton and Raceface makes really nice componentry (love my Atlas cranks), but Easton wheels are a lame proprietary set up and seem to fail a lot, and neither company seems to be addressing the trend of wider rims. Would love it if these two can bring about some new affordable, tubeless ready wheelsets with wider rims to the market, but I can't say I'm optimistic. If the quality of their components were maintained across the wheel options I'd be all over them.
  • 2 0
 Really? Haven carbons are the most reliable wheels that I've ever seen or rode, and I have Enve's.
  • 1 0
 My friends have had their hubs screw up by bad design, and the mechanics at my LBS hate them. I've also read bad reviews. I heard that recent updates fixed the hub issues, so maybe you're benefitting from that, or just found a good set. None of this fixes the issue of proprietary spokes and narrow inner widths. That said, they are beautiful, and I appreciate the UST rim a lot as taping just never feels right.
  • 1 0
 Yeah, they changed the hubs and replaced them. I see where you are coming from though.
  • 8 0
 stoked to see how this turns out. two of the best just got better.
  • 9 2
 I am betting that Raceface will do trail am and gravity stuff and Easton xc and road
  • 4 1
 i can see that being the case.
  • 3 0
 but Easton has always led the way in mtb carbon bars...look at the 35 standard etc..
  • 5 0
 I guess that means that easton stuff will be selling at MEC now. That's a plus, you can return anything there to get fixed for free.
  • 1 0
 That would be sweet. The more choices on where consumers can buy stuff the better.
  • 7 0
 Big move. Props.
  • 6 0
 Baseball is basically rounders for big girls.
  • 1 0
 Easton wheels are pretty good and really good when bought at the huge discounts offered by some etailers. I would much rather have them that the mavic equivilents (I've had the mavics).

The bearings in the rear hubs are a load of rubbish but Hope bearings fit and don't break the bank. Also Hope straight pull spokes fit and cost peanuts compared to mavic spokes. I also find it easier to get tires on and off. I've had no end of bother with mavic spokes and free hubs not to mention the cost of them!
  • 1 0
 Race Face aluminum stuff is awesome, Easton carbon is awesome (except Next SL cranks-awesome). Hopefully, Race Face will use Easton's carbon know how to further improve their game and also incorporate SOME of their wheel tech (not hubs).
  • 8 7
 “The shared resources agreement will allow both companies to take precious resources spent on overhead and drive those dollars back into innovation in cycling”

Aaaand a bunch of people just got laid off.
  • 23 2
 business is for profit, no? cycling is not a charity
  • 7 1
 Don't get your manties in a twist, just laughing at the spin.
  • 7 1
 And seriously gnarbar, what are you doing wearing manties in the first place.
  • 5 0
 Pinkchildren
  • 6 1
 Actually there are no layoffs
  • 2 0
 "Easton Marketing will relocate to the Race Face head office in the greater Vancouver area of British Columbia; hiring announcements to follow shortly"

Aaaand a bunch of people are getting hired
  • 8 1
 @tutts SAYS A MAN WITH NO COUNTRY.. We don't trust men with no country
  • 10 0
 @SwayyD43 Maybe he's an old man...
  • 1 0
 well played omid, well played
  • 2 0
 shit.
  • 2 0
 If you guys read the article above, it says that they are actually "Hiring" people, not laying people off.
  • 1 0
 Sorry guys, my country should be up now...
  • 2 0
 @tutts Fine by me Llewelyn
  • 2 0
 @tutts welcome to pinkbike lol!
  • 1 0
 Impressive. Usually with that language above (synergies, shared resources) it's the HR, accounting, IT, marketing-type people that get the axe. Props for not laying anyone off. :thumbsup
  • 3 0
 The Easton people who are currently working in the Easton Bell Sports (BRG) office will stay there and work on Giro, Bell and Blackburn. The new Easton will add people and back fill roles out of the RF office in Canada. So nobody is out of a job and about 6 new ones are being created.
  • 1 0
 Well done on executing the turnaround tutts. RaceFace employees deserved better and it looks like they got it
  • 4 1
 Did this guy bail out Race Face from bankruptcy? Now he is buying up Easton cycling?
  • 3 10
flag bicitechmtb (Apr 21, 2014 at 11:33) (Below Threshold)
 Perhaps RaceFace made ​​a looooooot of money with the news of his "alleged" bankruptcy, so can now buy Easton... If that news had been shown on TMZ, RFace would have more money to buy more companies, who knows...
  • 5 9
flag Sshredder (Apr 21, 2014 at 11:50) (Below Threshold)
 Chriss Tutton is the president of BRG sports which owns Bell, Riddel and Giro. Yes he did bail Race Face and it looks like Race Face and Easton are going to make some wicked stuff. Funny they both make the same components.
  • 2 7
flag karoliusz (Apr 21, 2014 at 12:12) (Below Threshold)
 The owner of BRG (which means also Bell) buys Easton (which was Eastonbellsports)? Looks to me like moving money from one pocket to the other.
  • 10 1
 He's not the president of BRG sports. He worked for Easton Cycling but is the current president of RF.
  • 3 2
 My bad he is not the president of BRG sports he was a sales rep. Chriss Tutton/Race Face purchased Easton cycling from BRG sports.
  • 2 0
 Even if he was president of BRG sports, a transaction like this would not be uncommon. When a larger company wants to divest a business unit, its not at all out of the ordinary for some executives/employees from the company who work closely with the unit purchase it. He of course would not be the one negotiating the deal from BRG's side, someone else would, but it's wouldn't be weird if it did happen.
  • 3 0
 So one of them is going to drop the stems, seatpost handlebars? Or will they be the same parts with different labels?
  • 2 0
 this is my biggest question, too. There's a lot of overlap between these two brands, especially on the Easton side. Can't think of anything they make that RF doesn't except wheels. Whaterver, better get that orange Havoc stem I want while I still can...
  • 3 0
 road stuff.
  • 2 0
 Easton dont make cranksets, carbon or otherwise also no apparel, this may be where the overlaps stop
  • 2 0
 The road stuff is a good point. Kinda wonder if that isn't the idea then, long term: Easton becomes their road brand, and the MTB stuff gets re-branded or discontinued.
  • 2 0
 all my points are good. Razz
  • 2 0
 These two companies are early players in the 35mm stem game. My fingers are crossed that they will keep all of their product lines so that options aren't reduced.
  • 1 0
 35 mm stem? oh gawd
  • 3 1
 35mm clamp diameter, not length. It allows carbon bars to keep getting lighter without being too weak. Or at least that's the marketing. It seems to make sense.
  • 1 0
 with you now.
  • 3 0
 It allows both Carbon and Aluminum bars to get lighter without saccrificing strength. Aluminum is actually the biggest saving by going to 35mm, as the Atlas 35mm drops ~50g over it's 31.8 counterpart and gets 15mm wider at the same time.
  • 1 0
 The race face turbine and easton haven have both been announced for 35mm bars. Neither appears to be available for purchase yet. These will be the first 35mm stems that are intended for trail riding rather than downhill/freeride.
  • 3 0
 I got Easton handlebars I love em held up my abuse to them so far, other stuff I steer away from but thats just me.
  • 3 0
 Pretty good for a company that was in the hopper not that long ago, keep it Canadian please
  • 3 0
 I wonder if all the NFL lawsuits against Ridell helmets are creating the pressure for BRG to sell..
  • 3 0
 obligatory "your move sram - shimano" comment
  • 5 0
 Wait forreal though, imagine if RF went into complete drivetrain production.....
  • 1 0
 That's my prediction
  • 2 1
 I think they just bought the cycling section of Easton, just so everyone is clear. This means no Raceface bats or hockey sticks.
  • 3 0
 I'll come work for Easton Marketing in Vancouver Big Grin
  • 3 1
 Raceface wheels are on the way!
  • 4 1
 Or Easton carbon cranks Wink
  • 2 2
 finger on the pulse.... race face wheels have been out for ohhh 6 months or so,, a certain online retailer already discounting them,....
  • 2 1
 and they look totally unexceptional.
  • 3 2
 There already is Raceface wheels.
  • 3 0
 But they lack marketshare, buying an established wheel company helps them overcome that.
  • 1 0
 I also fling my fair share of East on arrows. Not sure if that part is owned by Hoyt though.
  • 3 0
 I killed Hoyt....and Vaas for that matter.
  • 1 0
 easton CYCLING.
  • 1 0
 nice djzombie!
  • 2 0
 Dream team. Carbon all the things ALL THE THINGS MUST BE CARBON!
  • 1 1
 No. ALL THE THING MUST BE ANODIZED. My red Turbine handlebar is way faster than your 30 gram lighter carbon bar.
  • 1 0
 O.k, can we compromise with brightly coloured carbon most of the things? and all the aluminium details being very anodized? Razz
  • 2 0
 So if easton baseball was worth 330 millions how much is easton cycling?
  • 2 1
 Easton hubs are very shit. Maybe Race Face can get there engineers into that.
  • 2 1
 Hubs are trash, agreed
  • 2 0
 Crazy. Race Face was bankrupt 2 years ago
  • 3 2
 Am I the only one that thinks that less competition in the market is a bad thing?
  • 1 0
 Absolutely..... competition in brands is essential to keep the price down. Thats why SRAM can charge 250 quid for a xx1 casette. Wankers. XTR will come in at 150 or so ... then see what SRAM do about that pricing.
  • 2 0
 awesome
  • 3 3
 Maybe the havoc stem will stop cracking now!
  • 2 1
 holy buzzwords
  • 2 2
 Easton hubs are trash. RF is rad.
  • 1 2
 I cant wait to get my SIXC One Piece hockey stick, left , grip , 100, Landescog, please. (i know thats ccm)

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