RAD Apparel Debuts 'Made In Colorado' Mountain Bike Jersey

Jul 20, 2020
by RAD Apparel  
Action shot


PRESS RELEASE: RAD Apparel

In a world packed with over-engineered products, increasing prices, and hollow buzzwords, the RAD crew has been hard at work building a brand that takes us back to the basics while using sustainable materials to produce a mountain bike jersey locally in the Front Range. Started by two brothers in our hometown of Colorado Springs, we began researching and developing a jersey that would focus on the use of sustainable materials that is produced locally on the front range of Colorado.

"When we looked at the current marketplace of mountain bike jerseys, we knew there was a better way. So we decided to build one from the ground up while keeping everything designed and built-in Colorado."


Dubbed the Trail Chaser Jersey, the primary areas of focus were to improve comfort and coverage. we opted for a more tapered fit through the midsection that would decrease excess bagginess while still keeping things loose enough to enjoy a long day of shredding. We designed the jersey with a straight neckline to give a relaxed feel that keeps the airflow coming in. The drop tail was then added to keep coverage on the backside when getting loose.

RAD will continue to focus on creating small batches of different jersey graphics each season focusing on the design quality. In addition to jersey offerings, we also feature a full casual line of sustainably produced shirts for wear on and off the bike. The entire RAD collection is available now at http://radapparelcompany.com




Sizing and Availability:
Available in unisex sizes XS-XL
100% Moisture Wicking Polyester
2” Droptail for backside protection
Dye Sublimation graphics
Made in Colorado
$55 MSRP
Shipping now





76 Comments

  • 30 1
 I wish companies would elaborate on what they mean by materials produced with a sustainable method or in an ethical manner. Generic statements like that could mean anything, especially when majority of the product is made out of "plastic". I don't mean this as a knock on this company, as I really haven't looked deeper than what their website offers, but this is just a thought on my mind.
  • 9 0
 I agree. “Sustainable” is becoming a hollow buzzword.
  • 5 0
 Yep, sustainable and ethical are thrown around pretty loosely. It looks like their other tees are made with a fairly sustainable fabric blend (recycled polyester, tencel, cotton) so they have that going for them. This piece looks to be made of virgin polyester which is somewhat of a letdown because recycled poly is fairly easy to source. Maybe they wanted to keep a sub $60 price point.

Kudos to them for producing a jersey in their home community. At the end of the day, a durable product that is made locally nets a lot of points in my book.
  • 8 1
 and where does the fabric come from? a Chinese mill?
  • 3 5
 @sdken: hollow buzzword is becoming a hollow buzzword
  • 4 0
 @yakimonti: And with slave like labor and working conditions..
  • 3 0
 Right? As far as I know there's no sustainability certification. Without that you can just claim whatever you want. And I totally expect companies to just claim whatever they want...
  • 3 2
 @yakimonti: why do you assume a chinese mill can't be sustainable? u guys should stop using the c word as a dispregiative...there are companies in China wich are way far ahead with recycling and clean manufacturing compared to NA or EU.
  • 2 6
flag alexmarengo (Jul 21, 2020 at 23:10) (Below Threshold)
 @Thirty3: have you been in China lately visiting factories? I did....trust me, there are probably more "slaves" as you call them in USA at the moment....
  • 2 2
 @c0-w:
www.bluesign.com/en
'THE BLUE WAY by BLUESIGN represents the vision and mindset of responsible and sustainable manufacturing of textile consumer products. BLUESIGN is a system that provides safer and more sustainable environments for people to work in and everyone to live in. Powered by a holistic approach, BLUESIGN traces each textile’s path along the manufacturing process, making improvements at every stage from factory floor to finished product. BLUESIGN changes the environmental impact of textiles for good. As a solution provider and knowledge broker, BLUESIGN acts as an independent verifier to secure trust and transparency. Corresponding to this approach, BLUESIGN encourages the industry to increase their efforts in sustainable processes step by step.'
  • 1 1
 @sdken: Almost as empty as 'wellness'. Gotta love a word that skirts around things which are actually measurable, thereby absorbing some-sort of significant meaning amongst the general public.
  • 6 0
 Sustainable: "If you keep sending us $55 for a t-shirt, we can sustain our business model"
  • 22 0
 Can I wear these even if I don't have a beard?
  • 6 2
 I just bought one and immediately grew a luscious beard. I didn't even know they came with one! #worthit.

I did actually buy one and I don't have a beard so I think it's allowed?
  • 3 0
 No.
  • 13 1
 I'm sorry... did you say sustainable??? Wearing micro-plastic fibers is anything but environmentally conscious or sustainable. Talk about hollow buzzwords.
  • 1 1
 Good one
  • 9 0
 I'm sorry Rad, but that's one unattractive jersey. Looks like some of the Champion synthetic workout shirts I have for the gym + trees. That neck cut out is used on a few other brands and I can say, not a fan. It isn't comfortable and looks weird.
  • 4 1
 Same, not a fan of that lame looking neck thing.
  • 18 7
 Priced high is right for colorado
  • 21 2
 $55 isn’t bad for a Jersey especially one made stateside.
  • 6 3
 @jeremiahwas: i agree. 55 bucks is cheap compared to everything else out there.
  • 11 5
 @jeremiahwas: The fact that $55 is considered cheap is pretty ridiculous.
  • 8 0
 @shagolagal: Didn’t say it was cheap. These guys are making them stateside for a very small demographic and are also trying to turn a profit. Every other MTB-spec shirt is $50+ and are from Malaysia or somewhere off-shore. .
There are plenty of cheap shirts at Target for $12 if people need them. Of course they’re not made in the US.

www.target.com/p/hanes-men-s-short-sleeve-cooldri-performance-t-shirt/-/A-54263475?preselect=54201780#lnk=sametab
  • 3 1
 @shagolagal: Go wear a non-wicking white Hanes t-shirt I guess.
  • 1 0
 @shagolagal: I mean money is kinda relative.
  • 5 0
 @shagolagal: Cheap tshirts are only cheap if you don't consider the sunk cost of the human lives used in what is essentially slave labor.
  • 11 2
 Not to hate, but I'm gonna hate: $55 for a polyester shirt that will stink after 2 weeks seems a bit steep.
  • 7 0
 Plenty of places you can get $15 poly shirts, fortunately. As soon as it's not mtb-specific you get to pay reasonable prices.
  • 3 0
 @rickybobby18: Indeed. Funny how we can buy cheap workout shirts with raglan sleeves for $15 but put a mtb log on it and it is now a $60 item. My cut off is $30 for shirts. Shorts and bibs I will fork over more, because they are high wear items and are very noticeable when riding if not comfortable.
  • 1 0
 @rickybobby18:

Just gotta find em with long slim torso
  • 2 0
 And it stinks after 2 hours not 2 weeks...;-)
  • 6 1
 Poor RAD ..... or just about any company that promos new gear on PB ... the wolves come out, tear down your product, and post competitor names that do it better. Brutal !
Its like doing karoake at a pull tab bar with surly drunk patrons lol
We have a decent size company in the mtb world but would never post a promo here. Those poor jort guys prolly never recovered ????
  • 4 0
 @Batipapo: anybody selling tech jorts had it coming.
  • 5 0
 Nice to see US made stuff. Don't love this design or the way the fit looks but look forward to what else they can come up with.
  • 13 1
 I've compiled a list over at MTBR: forums.mtbr.com/apparel-protection/made-usa-apparel-1133447.html#post14665455

These are all either made completely in USA or assembled (sourced materials from overseas) in USA.

- Voler (who makes garments for other brands as well)
- Gravity Anamoly
- Aero Tech Designs
- Mission Workshop's Acre Supply
- Dirt Baggies
- Defeet
- RoguePak
- Kitsbow
- Boure (mostly road stuff)
- NWT3k
  • 9 2
 looks rad
  • 8 1
 Looks made in colorado
  • 1 1
 Well, it’s a Radl shirt...
  • 1 0
 @dexterfawkes: ColoRADo
  • 2 0
 I don't mind paying for a nice jersey. However, all those extra seams around the collar bone don't look ideal for a mountain bike jersey- especially for the folks who may be wearing packs. However, I haven't tried it so could be totally wrong but just the look of two thick seams across doesn't make me want to jump into trying the product.
  • 6 2
 u know what else is RaD? the same type shirts at wal mart for $10 jajajajjaaja
  • 2 1
 But then you're supporting Walmart.
  • 4 0
 @defineindecline: little Chinese kids need to work and eat too man.
  • 3 0
 I try to avoid dark color shirts/jerseys when riding in the summer months - the hot sun just kills me and doesn't help with heat mitigation.
  • 1 0
 Me too.

I also like to have brighter ones for visibility on the way to/from the trails.
  • 4 0
 Please add some Clyde sizes! at least 2XL
  • 4 1
 Nobody read this because they saw the word yeti and had to go look at the comments.
  • 5 0
 Where is Cru Jones?
  • 3 1
 Ordered. I like the looks and I like supporting small North American manufacturers. I'm happy to pay a little more to support these companies.
  • 5 1
 Beards are facial pubes and so not aero for downcountry riding.
  • 3 0
 Wrong, mustaches are a firm requirement of downcountry riding and having a beard just means it's not currently race season. You only have to shave when you're cutting grams and going for that podium
  • 2 1
 Love the design but the colors are a little too sober and toned down for me and I’m f*cking German! ^^ keeping an eye on this company though, nice stuff, hope they get a European distributor.
  • 3 0
 Maybe a little research before naming a company... there's the laguna Rads since '83.
  • 1 0
 But this is Ride All Day Apparel so no copyright infringement I'm sure.
  • 3 3
 I don't know about all of the mismatched gear? Just seems like a disaster to me! Most of the mainstream clothing lines (Fox, Leatt, Giro, 100%, etc.) have matching gear kits available. Jump to their website and both cover models are wearing at least 5 different brands of kit. So much for look good, feel good, ride good.
  • 1 0
 @Batipapo: oh f*ck off
  • 3 0
 sustainable is riding in your past away grandma,s old knickers, this seems like a lot of marketing bla bla.
  • 1 1
 I like the collar, subtle colors and contrasting arm bits. Anyone going on about the environmental aspects...dude MTB is in like last place. Don't act like you weren't wearing plastic last year. And for the decade before. I vote for a merino option in the future.
  • 1 1
 I’ve got some of their shirts and a jersey. Stuff is quality and nice when riding. Prices are not Walmart cheap but again you get quality. Lots of hate in the thread for some guys trying to get into the MTB scene, pretty sad to see.
  • 1 1
 Not having to import jerseys by plane is already sustainable. Yo don't have to do crazy shit when compared to the madness we have around. What other brands do importing product from china at hiiiigh price points sucks. We know everything that comes from china sucks in terms of quality but we swallow every piece of that shit as long as it has a FOX logo on it. Now some are jealous a new little brand comes in and make their sabbotage. They say they'll stick to fox because....FOX. Ridiculous... SUPPORT local brands!!!!
  • 2 0
 Armada did that forest print a few years ago and there's already Rad Army apparel.
  • 2 0
 Looks like it wouldn’t breathe well at all...
  • 2 0
 ULG-urban lumberjack jersey
  • 1 3
 finally V-neck wide opened jersey less then 100$ - this is awesome;

On the practical side: I would recommend to any company who is into Jersey design ( by one TLD or any other top competitor ) and re use as many features as possible, such as bike pass pocket, etc.

It is not just a t-shirt, as for example all ski jackets have pass pocket, however for mtb - it is super rare
  • 1 0
 I dont mind the jerseys but what are those clear lensed glasses the lady is wearing? Those look nice!
  • 2 0
 I'm not 100% certain but they might be Shimano(!) ones
  • 3 0
 Smith optic wildcats are what those are.
  • 1 0
 Reminds me of a mtn ranks jersey, Which i loved.
  • 1 0
 Cru Jones and the Rad racing crew might be looking for compensation.
  • 1 0
 It's a jersey made in the USA...now we're talking.
  • 3 2
 Rad... under-engineered
  • 1 0
 yeah.
  • 1 1
 Shame they forgot the colour bit !
  • 1 2
 Not sewn in a sweat shop by children. Support your local economy. 60$ is a decent price for a Jersey.
  • 1 1
 Hopefully there is a long sleeve version coming soon

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