Video: Joel Ducrot Takes No Prisoners

Apr 18, 2019
by SCOTT Sports  

Daily life in the modern world is a blur, a miasma of meaningless motions and perfunctory routines. Like this, tag that. Add an emoticon to express your deepest emotions. Tens of thousands of years into the evolution of our species, and we’ve reduced ourselves to a never-ending stream of social-media drivel. Emasculated, stripped bare of our evolutionary honor. We have come this far, for what?

It’s time to swipe left on the postmodern smokescreen. Spike the smartphone into the dirt and grind it into oblivion. Reach deep into oneself and embrace the primal instincts, the drive to survive, the unbridled, ancestral DNA. The chaos is the order. And the order is the chaos.


Life is now nothing but existence and the elements: a constant duel with gravity, with inertia. A never-ending, primordial scream. Nothing matters. Except for speed.

The bipedal primate, one foot on pedal, the cracking of its neck thundering through the stillness. Inhale, exhale. Inhale, explode. Mash the cranks with a ferocity, muscle against metal, neither giving in, each working in tandem to produce sheer velocity. To create pure, wanton speed.

Now, finally, life is peeled back to the essentials—to the arbitrary spot on the horizon, almost instantly replaced with another random focal point. Control is an illusion, but an illusion that belongs only to its master: To two bloodshot eyes staring down a tunnel of tracers, a kaleidoscope of colors at the periphery. Trees, branches, leaves, all nothing but side ornaments in a New World Order of acceleration and agility.

The dirt is there to be moved, to be roosted in a reckless duet of savagery and style. Every rock, every bump, only exists for its own utility: For its temporary usefulness in propelling the master to its immediate destiny, a place where time and history are winnowed down to only the present, to the mere seconds that matter most.


The universe is narrow, an inverted black hole in which these fleeting seconds expand into a lifetime of possibility. Each tear-filled blink becomes an epoch in a new era of urgency, a new dawn in which two legs and two wheels determine their own fate. This is the Age of Speed, where reason and rationality are left in the smoldering scrapheap of petty human constructs. This is the place where gravity is held to Ransom.


For the full story, head here.

Photos: Steve Shannon
Edit: Scrap Creative
Text: Brice Minnigh

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58 Comments

  • 59 0
 can't wait for Stranger Things season 3!
  • 15 0
 Us too!
  • 2 1
 underrated comment of the day.
  • 2 0
 Intro music brought me straight back to the UPSIDE DOWN!!
  • 1 2
 never seen it
  • 24 3
 "never-ending stream of social-media drivel". Mind getting down off your high horse while you post this video on what is effectively a social media platform? Cool video, but I could do without the holier-than-thou lecture.
  • 6 3
 Not only that, but buying a $5k mountain bike and going on a ride isn't exactly the meaning of life. Don't get me wrong -- I love riding, and it's a lot of fun. It's also a better use of your time for health and wellness reasons than scrolling on your phone, but in the end, it's just a hedonistic pleasure -- you do it, you get your endorphin rush (or whatever you get out of it), and move on. There's no real meaning to it. It is what it is, and that's OK. Cut the pretentiousness.
  • 3 0
 @TheR: You sir seem like you must read a lot of Tolstoy. And really enjoy it.
  • 2 1
 @skidmarkbro: Haha! Not really. And don't get me wrong -- I own a $5k mountain bike and love riding as much as the next guy here. I love the challenge, I love improving. In the end, though, it's just a pastime. It's not that deep.
  • 13 0
 @TheR: You know, I used to feel this way about biking/skiing/ anything that felt hedonistic and at a surface level, I agree that “there’s no real meaning to it”, but I think that is true of anything at a surface level. I mean, at the end of the day we are naked monkeys on a rock flying through space - nothing really has “meaning” aside from the meaning one assigns to it.

That being said, I think it’s fair to say that an awful lot of people get a lot of meaning out of riding: feelings of belonging to a community, social support, opportunities for stress relief, increased mechanisms for coping with mental health issues, feelings of challenge and subsequent achievement which increase self esteem, confrontations with morality, process of grappling with self-identity, belongings to subculture within mainstream society, and through pieces like this: exposure to art experiences which have been well studied to have a lot of impact on people’s lives. Personally, I think those all have great meaning.

I can understand the hesitation as this film/art project was paid for by Scott, but in today’s trans-media landscape it’s very simplistic to call this just an ad for a mountain bike product. This clearly crosses over into art.

That all being said: I thought this was creative and interesting and I’m grateful to have seen it. I don’t click on a lot of front page edits as they sometimes seem to be parodies on one another, but I really enjoyed watching this.
  • 1 0
 @lalalalaura: Yeah, good points.
  • 23 3
 Such impressive cinematography and so dang cool to see a bike video shot on film in 2019. Amazing work!
  • 7 2
 The Scrap Creative really killed it on this one!
  • 2 1
 What are the give aways that it was shot on film? As a novice film maker I'm interested in how you can tell the differences.
  • 3 2
 Absolutely unreal, everything about that was super, super impressive!
  • 4 0
 @skidmarkbro: to be honest it's very difficult to tell in some instances since fake film grain is getting pretty good these days. I just happen to know the filmmakers who made the video and Landry told me they shot on film. In general though, I'd say film is a little softer, it probably has some grain, it'll definitely have a little different motion blur (no rolling shutter), and it'll handle highlights differently than digital. It's pretty hard to tell visually though since you never know what effects people are using in post.
  • 2 0
 @scottsecco: Thanks for the info and I agree, post processing now is incredible with what it can do. Thoroughly enjoyed your edit posted today, nice work!
  • 1 0
 @skidmarkbro: cheers! Good day for videos on Pinkbike for sure.
  • 1 0
 @skidmarkbro: These days you can just wait for the film maker to tell you, it shouldn't take very long.
  • 17 2
 I can see this video copping a lot of hate due to it's abstract nature but that was honestly one of the most intriquing, well filmed MTB edits I've ever seen.
  • 7 0
 Thanks @captyvatemedia, we aimed for something a little different on this one!
  • 7 6
 The word you're looking for is not "abstract nature," it's "pretentiousness."
  • 13 3
 Great cinematography, especially because it was shot on film.
But I found it all just a bit pretentious... too much filler with clichéd millennial overthinking and commentary.
Would loved to have seen seem more of the riding, it looked wicked
  • 4 0
 Did feel a bit like it was building up to some sick pure riding shots to match the talk being given in the commentary. Still I liked it, was definitely great cinematography, and Brice definitely did good with words.
  • 4 0
 now, thats the propper uncommon and original Ad! Not so much shreding there, but i like the abstractive content and those words under it, i totally like it, because its quite acurate... maybe some shorter version can be in edit with voice of Graham Tracey, but like this is more picturesque...
  • 6 1
 My eyes and brain feel abused after that! I appreciate the effort, but that was hard to watch.
  • 2 0
 Agreed. i got to about 1:30 before i had to tap out.
  • 2 0
 I was close to having a seizure about a minute in. Im glad it's getting some good reviews but it was too busy for me.
  • 7 1
 This is incredible!!
  • 2 0
 Thanks guys! We're hyped on it.
  • 2 0
 So much work went into this and it's so good to see the fruits of Scrap's labours! Though this pushes the negatives of social media, I really enjoyed watching this come to life in the BTS on IG.
  • 1 0
 its a pretty video no question, but what's more effective for promoting a product/inspiring riders; artsy camera work or.....https://www.pinkbike.com/news/video-richie-rude-shralps-squamish.html ?

My vote is for the shralping.
  • 2 0
 All messaging aside, this is really cool cinematography and it's even more impressive that they shot it on film. Well done Scott!
  • 1 0
 I never understood why scott has shiny lowers... do they get them polished just for them or is it something they have going on with fox?
  • 1 0
 Lots of brands do special paint jobs through FOX for OEM parts. The gloss fork is my least favorite part of my Ransom 910. I don't hate it enough to justify a new fork, but I still hate it.
  • 3 0
 That was very Gaspar Noe like cinematography.. Cool
  • 2 0
 Advertising videos of ransom are so good that all the bikes are sold out Wink
  • 1 0
 @kubabike we still have stock Wink
www.startfitness.co.uk/catalogsearch/result/?q=ransom
(we only list what is actually physically in our building)
  • 1 0
 @Hellchops: I've ordered 910 here in Poland and it is delayed by a month each month since january Frown
  • 2 1
 One of the coolest bike videos I've seen in a while, different, and every shot was beautiful
  • 2 0
 Less upside down, more shred !!!
  • 2 0
 great work! where is Megadeth?
  • 1 0
 Hell Joel! Amazing!! So cool to see you're name on pinkbike and watching you riding in such a cool film!
  • 2 0
 great message, nicely crafted...props to the Scrap Creative.
  • 1 0
 Is cutting out vowels a thing now?
  • 1 0
 Honestly can't even tell if he was going fast or if it was all editing
  • 1 0
 check out the air at time 1:42, you can only get air like that at high speed.

Youtube link cued up to the jump:
youtu.be/nt-s56aFlGs?t=101
  • 2 1
 Just plain didn't like it.
  • 2 2
 Was the text pulled from the comments section of a Jordan Peterson "mens rights" youtube video?
  • 1 0
 Did anyone else catch his prototype 'TX' brakes at 1:06?
  • 1 0
 This is so good!! Pinned and Creative AF
  • 2 1
 Deep stuff!
  • 1 1
 Your new gambler linkage makes me sad
  • 1 0
 Sick riding!
  • 1 2
 I really never wanted to see the Blair Witch Project again, it was terrible the first time.
  • 1 0
 so rebellious....
  • 1 0
 #SHAKEYCAMMMMMMMMM
  • 1 1
 Was this a YT video

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