Rapha CEO Simon Mottram announced in an Open Letter to mark the start of 2020
that the renowned brand in road cycling will be entering the mountain bike apparel space in 2021.
NICA was among the initial grantees of the Rapha Foundation last year and when we inquired about plans for mountain bike product
to go alongside the advocacy efforts, Rapha stated that they have "a mission to help make cycling the most popular sport in the world and taking that into account mountain biking is incredibly important but we’re a long way from product."
They also said that, although the brand has always been inspired by mountain biking, the investment from Tom Walton and Steuart Walton (RZC Investments), both of whom are avid mountain bikers, played a role in the decision to enter the mountain bike apparel market.
"Mountain biking has always been a source of inspiration for us: from the technical innovation that road bikes have co-opted to Mountain Biking's open-minded approach to developing new formats. Steuart and Tom Walton’s manifest passion and support for mountain-biking has certainly brought MTB into sharper focus for us."
We look forward to seeing Rapha's first mountain bike apparel collection.