PRESS RELEASE: SixSixOneThe 661 Protection, RESET MIPS Helmet has landed.
A MIPS addition to our best selling full face at the most affordable price point.
The dust barely settled before we hit the road to go test ride our final prototypes. Join us for a rad Reset (first) ride with @lil_o_robbo (aka Owen Robinson) and Caldwell Visuals.
For the first time, SixSixOne are bringing
MIPS Technology to a full-face helmet with budget friendly price-point. We’ve worked closely with MIPS to become one of the first brands to feature their brand new E2 System, designed specifically for Full-Face helmets to reduce rotational forces transmitted in a crash.
The RESET MIPS will be available in two brand new colourways – Geo-Blorange for those who want to stand out , and Deep Forest Green for riders who want something a little more understated.
Like our standard
RESET Helmet; it will be available in 7 sizes from three separate shells from XXS to XXL, the Reset MIPS will fit riders of nearly all-ages with exceptional comfort.
- MIPS “E2”Brain Protection System - low friction layer designed to reduce rotational forces transferred to the brain from angled impacts to the head.
- Lightweight ABS shell
- Large angular vents increase cold air intake and heat exhaust flow through
- Large sculpted eyeport for great vision and goggle fitment
- Complies to standards: CPSC, CE: 1078, AS/NZS 2063
- Sizes XXS-XXL (48 - 64cm)
MSRP - $149.99 / €159.99 / £115.00
Shop RESET at
www.sixsixone.comRider - Owen Robinson (Lil Robbo)
Video - Caldwell Visuals
Keep on knockin em out the park bwoiii
Full bore or f@#k off.
Read this:
www.nytimes.com/2009/09/27/automobiles/27SNELL.html?_r=1
product by the label, which in most cases mean half arsed tests (as proven by sites like helmets.org) Quite frankly I don’t give a tiniest sht. All I care about is what I and my family wear. People can Mips them selves up their small intestant
Ride safe!
F@#k it, watcha gunna do
And any video from Mr Caldwell has the ability to make even the most distinguished of Gentlemens and Ladies go completely off the wall!
And what constitutes a "proper" test, anyway?
Best way to really realize this, go look at this helmet in person next to an ASTM F1952 certified helmet (which is meant specifically for DH racing), feel the difference in weight, thickness to the chinbar padding, thickness of cheek padding...
I was looking at my old 661 comp helmet (the one we all have apparently) and I'm so glad I never crashed bad in that thing, it feels so flimsy compared to my Giro Cypher. Not my Giro Disciple.
As others have pointed out MIPS is not a proven technology, it's just a reason to charge more for product. In this instance entirely hilarious too "Hey, we have MIPS, and we put it in a full face that is only just safe enough for little johnny to use riding down the driveway!"
Come on 661, you're drunk, go home.
Sales team: "Make it $150"