Following the boom across the cycling industry over the past few years the industry is slowing down with demand falling along with revenues although not every piece of news is negative. Let's get into all the key details from brand's recent revenue reports.
LeattThe Leatt Corporation has reported its Q3 revenue dropped by 48% with revenue for the first nine months of 2023 falling by 43% when compared to the same period in 2022.
In the quarter finishing September 30 Leatt states global revenue was down from $23.2 million in the same quarter last year to $12 million. Global revenue for the first nine months of 2023 saw similar results as it fell from $65.4 million last year to $37.4 million in 2023.
CEO Sean Macdonald said: "Although our results for the third quarter of 2023 continued to reflect constrained ordering patterns, particularly from our international distribution partners who placed orders in early 2023 at the peak of overstocking conditions and constrained ordering sentiment, they do not reflect the current marginal uptick in sentiment that we are experiencing at the dealer and consumer level."
GarminGarmin has seen a great third quarter as it reports a 12% year-over-year rise in revenue.
During Q3 Garmin stated its fitness revenue rose by 26% compared to the same quarter in 2202 as company-wide consolidated revenue rose from $1.14 billion in 2022 to $1.28 billion. Garmin saw nearly all segments record revenue growth, only its Marine business had a drop of 7%.
President and CEO Cliff Pemble said: "We delivered outstanding performance in the third quarter with double-digit percentage growth in revenue, operating income, and earnings.
“Looking ahead, we are well positioned for the holiday selling season with a strong lineup of innovative products, which gives us confidence to raise our outlook for the remainder of the year.”
Vista OutdoorVista Outdoor is aiming to simplify its business model in an effort to increase efficiency as it marked a sales decline in the latest quarter.
The company's Outdoor Products business unit which contains the likes of Bell, Giro, Fox Racing, CamelBak, QuietKat and Blackburn saw a sales drop of 6% in the past quarter with a fall of 15% in organic sales. Currently, the unit is set to be built into a new publicly traded company called Revelyst.
New CEO of Revelyst, Eric Nyman said it will be starting a new "Gear Up" initiative that could include a focus on brands with the "highest potential" with company executives stating on a conference call that brands will less potential may be sold.
Life TimeAnother company seeing revenue success is Life Time as it recorded an increase across the first three quarters this year.
Life Time's "other revenue" which includes its athletic events saw an increase in revenue of 17% compared to the same first nine months of 2022. Over the initial three quarters of 2023, the revenue outside of its fitness clubs totalled $49.5 million or 3% of the company's total revenue of 1.66 billion.
ShimanoThe first three quarters of Shimano's fiscal year saw a fall in sales of bike products by 24.8%.
Shimano's latest report shows a tough year for the brand as its bike business' operating income was down by 48.8% compared to the same time last year. In the latest Q3 report, Shimano stated the cost of the worldwide inspection and replacement of Hollowtech cranks had already reached 17 billion yen, a total the company calls an extraordinary loss.
Shimano said: "Although the strong interest in bicycles cooled down, interest in bicycles continued to be high as a long-term trend.
"On the other hand, market inventories generally remained high, despite ongoing supply and demand adjustments."
ThuleThule has seen a third-quarter sales rise of 8% year-over-year as it saw a boost in demand from Europe.
Overall net sales for the company rose from SEK 2,139 million last year to SEK 2,311 million in the same period this year. Net income saw a significant increase of 90.3% from SEK 137 million to SEK 262 million.
CEO and President Mattias Ankarberg said: "This growth should be considered within the context of bike retailers drastically reducing their orders in the year-earlier period in order to manage excessively high inventory levels."
MIPSAs demand for helmets continues to be low Mips has observed a net sale decrease of 32% compared to last year. Q3 net income was marked at SEK 14 million down by 53% from the SEK 29 million achieved the same time last year.
Net sales for the brand also saw a drop as it totalled SEK 77 million for Q3 instead of the SEK 113 million reported in the same period last year.
President and CEO Max Strandwitz said: "When we analyze data from our major bike channels, we see that despite the impact of inventory corrections, we successfully continued to take market share and increase market penetration of helmet models with MIPS' safety system.
"We therefore remain confident about our long-term growth opportunities in the bike sub-category once the market starts to normalize."
RaphaPremium apparel brand Rapha has revealed a pre-tax loss of £12 million for the year up to January 29 this year.
Recent documents from the holding company Carpegna Limited, Rapah made a loss of £10.6 million after taxes a drop from the £10.5 million loss the year before. The 2023 filing makes it the sixth year in a row that the company has made a loss. Turnover also followed the downward trend as it went from £131 million the previous year to £118 million.
Rapha CEO Francois Concervey said in a statement
shared with road.cc: "Our financial results highlight the impact of a turbulent few years and the ongoing challenges faced by the business, and the cycling industry as a whole. Despite a negative profit year, through strategic decision making around reducing overhead costs, leadership changes and doubling down on our mission to 'inspire the world to live life by bike’, I’m confident in our ability to navigate the current economic climate and make the right decisions to see improved performance."
And those numbers are actually pretty good. EVERYONE is losing but having it be single digit numbers instead of what you're seeing everywhere else... 35/45/55%. That's a good sign that the variety of their portfolio is sorta working.
I can think of a few other brands are are failing at doing the exact same thing.
We're in a bad 18-24 months in the bike world. Everyone got their cash grabs in and now the market is flooded. Bike manufacturers can't sell what they've built. That means they can't play orders from suspension brands or component or drive train brands... so EVERYONE is going to hurt until the warehouses are empty. As a consumer... have fun over the next 12 months. You'll get prices around the same as industry folks do. Great time to buy. Then we'll readjust and pricing will readjust. Then we'll be back to 2018/19 type life. But it's gonna take 2 years.
We'll see a lot more posts like this.
We'll see a lot more... this company is closed, this company had lay offs. Etc.
But as a consumer.... great time if you have money.
Mind you... that's Fox head, not Fox tail.
I guess you forgot the part where loans are really expensive, lay offs are starting with inflation hitting hard all through the economy. It's also currently really hard to sell a used bike to fund a new one or it'll sell much lower so you'll have less money for a new one.
Anyway, I wouldn't be that confident that consumers will rush to bike shops to buy bikes at full MSRP in the next few months even when summer will kick back in next year.
My prediction is the bike industry post post-corona glut is going to be just as naive as during corona and not read the writing on the wall that’s obvious to all us average Joe’s and we’ll see $6,000 entry level builds on analog bikes with no cheaper alloy option as if that is just oh so enticing to the consumer. I’d love to be wrong.
I've had some great experiences with small brands, but anyone can be a d*ck. And if that one person at the head of a small company is a d*ck, working with that company will suck.
The X2 kept destroying itself until Fox changed one oil seal design - and then it was super reliable. Sold that bike to a friend and it is still working.
If the '24 X2 is more reliable than the '23, they must have a different failure point than my '18 because that seems to have been solved by '20.
I love MTB to death but the market simply isn't that large or growing that fast to support this influx.
This thinning of the heard will allow the brands that truly innovate and bring differentiation to the marketplace to thrive.
www.youtube.com/watch?v=BzAdXyPYKQo
They are also not doing a blanket recall, like they should, considering the serious risk of injury when these fail. You have to bring the cranks into a dealer and only if they are already cracking will they replace them.
- also at one point we had a supplier giving away GX AXS upgrade kits with a larger order, so I don’t know if electronic MTB is the business success some believe - Seems like SRAM doubled down on this with “Transmission” so, we agree having their Q3 financials might be interesting
On top of that their materials feel nice and they seem to be holding up better than I expected. After having a bunch of Fox and TLD gear fall apart I'm happy to pay a small premium for good gear that lasts. If you shop their closeouts the Rapha stuff isn't much more expensive anyway.
And as a status piece. People like to signal.
I would wear the mtb stuff for sure. I’m an old person.
Are you from earth, by the way?
But I appreciate your input here.
You can buy 5 sets of cassette/shifter/derailleur from Microshift for the price of Sram GX AXS derailleur and shifter and cassette and it will shift better than any 12 speed because its 10 speed and less sensitive to indexing errors. Not only that, its faster because it doesn't have pauses between gears.
Not to mention that shifting is the absolute worse bang/buck for improving ride quality, compared to pretty much every other piece on the bike.
Wireless shifting has its place on TT bikes where you wanna shift from multiple positions, but thats where the usefullness ends.
I guess this difference is just another thing that makes us unique and interesting people.
My microshift has been flawless as well, and our bikes perform identically.
www.pinkbike.com/news/first-ride-shimanos-auto-shifting-xt-di2-linkglide-drivetrain.html
Should I leave my wife? And are Nilla Wafers really my favorite? Can you come over and Kondo my closet?—I realize now, from your instruction, that I truly cannot determine for myself what sparks joy.
Bubba Sparks. Do I like him?
Dude I am f*cked!
Its this idea that companies always have to be innovating, and making new stuff that both contributes to over consumerism, huge landfills, and companies constantly turning over new product.
Your call to "release new stuff all the time" is part of the reason why we are in the situation we are in....
Or have the freehub swapped
Im not sure I understand your issue here
Microshift, doesnt feel anywhere near as precise, or solid as either Sram or Shimano 12spd, but it is indeed cheap.
I run both Shimano and Sram, and neither have issues that I can think of, both systems get loads of miles put on them, and run flawlessly.
the jump in ride quality from say SX to GX (just talking mechanical units) is pretty impressive, and for me, is of much better value than the same money spent on most things.
Have you tried an AXS system, or are you yelling things from your porch at the young people as they drive by?
AXS works fine with Shimano, just go and try things for heavens sake.
Sure, SRAM has the market cornered on $2500 drivetrains, that is likely less than 1% of the mtb component marketplace.
People hoping, wanting, and telling Shimano to do something or the other, and they cant afford, and arent gonna buy it anyway.....
f*ckin hell thats weird.
Stop making excuses for not doing or trying things.
www.tbsbikeparts.com/product/sram-gx-eagle-axs-upgrade-kit
Shimano has always had a more tucked in form factor. They used to call it Shadow+ as a differentiator but now they don't talk about it. Great heel clearance with 11spd Di2, same as 12spd mechanical XT and older.
That being said, ironically, there are several pretty big issues with the electronic systems, which are embarrassing for the price.
1. The derailleur moves around quite a bit more because lack of cable tension. TRP has a really good system with a second clutch on the b action. The wireless derailleurs desperately need something similar.
2. At least in my limited comparison with my friends bikes versus mine, there isn't really any indication of less wear. Wear seems to happen as a result of power being put down, especially in bigger gears with an offset chainline, rather than shifting.
3. Analog shifters are still faster in multi shifts.
4. Lack of tuning. I have a road bike with archer components wireless shifting (for shifting from 2 places), and that system has way more options. One thing that I really like is ability to tune slight overshift where the servo moves slightly past the position and then back. This not only improves shifting precision and speed, but it also helps maintain accuracy for older cassettes.
So yea, jokes on you if you bough one of these. Should have spent that money on a dirt jumper instead.
Ive ran the Microshift system with a 1000 watt mid drive, and it shifted flawlessly.
I'm stoked you like your Microshift, and glad it works for you. Its not for me, I find it a bit vague, and a bit clunky, but thats the great thing about choice, is that we can all run the things we prefer.
I dont run AXS, I have GX on one bike, XT on the other, They both have their pros and cons, I prefer the GX.
I've been riding and racing mtb since 8spd, and for me the current 12spd is pretty friggin incredible. Its essentially flawless for me, both systems run great, require little to no maintenance, and are quiet to almost silent. the little ticks of the chain being picked up drive me a little crazy when grinding my way up, and Microshift seems much more noisy to me.
I had no issue with AXS in terms of tuning, shifting performance, noise, anything, I entirely understand why some love it, but cant figure out why others dont, outside of speed of shifts, which, ill be honest, im not sure it was an issue.
In my mind, we all ride differently, in different places, with different styles, on different bikes, and what works for me, might not be your cup of tea, but it doesnt mean that its not a great solution for me. you get that right?
Dead batteries
I showed up to a race with a dead battery. After driving 1000 miles, I arrive with a dead battery. Luckily I arrived the l night before and checked out everything once more before going to bed, but that would have sucked at a 100 mile race.
I have drained a battery multiple times. I just don't have that problem with mechanical shifting. No, I don't want to buy spare batteries to carry with me, hoping they have a charge, hoping I don't forget them. Pull cables just work. Oh, and the low battery warning that I thought was like a 25% battery warning was only about a 30 minute warning.
I have multiple times found my battery charger with a red light, did the battery charge? I don't know. Should I sit in the parking lot and extra hour to charge just in case? Sigh...I just want to ride. Guess I'll eat first.
Shifter battery. Was out traveling and pretty far from any stores, and the shifter battery died. I thought they were good for a year or two? Nope, they aren't. Luckily I had both of my bikes (I normally carry spare batteries, but must have forgot to pack them) and I swapped batteries between the two bikes.
Now, some of those battery incidents could be labeled "user error", but when you are told that you'll get years out of a battery, or days out of the other, and find those not to be true, you get upset.
I have gone through more derailleur hangers in the past year than I have in the preceding 4 years, on the same bike. While I can't prove that to be the derailleur, it is a crazy coincidence and maybe that breakaway clutch doesn't work as well as described.
The GX unit quit working recently. Started out with rejected shifts. It would upshift, then shift back down. No idea why, and randomly. No troubleshooting info was available. Then it acted like a dead battery, when I thought I fully charged it. I turn around and let my GF go ride solo, and put it on the charger and snack. I look at the charger when she comes back after a short lap and the battery is green. Go back out again, and same thing 10 minutes later. I go back again, letting her do another solo lap, and see if I can figure out anything. Clean all the battery contacts, inspect for damage, can't find anything wrong. Try to ride it again... nothing. Just nothing at all.
I bought a new X01 mechanical shifter (I broke the old one, and the reason I decided to try AXS on that bike), new cables, and the old X01 derailleur and all is good again. Not having to worry about a dead battery, or "oh, a firmware update", or anything else is so much better for me. I can toss an emergency spare cable in the SWAT box, but I'll never need it. I. Over 100,000 miles of riding I have only ever broken a shift cable from neglect (well, and Shimano's poor road design), and with exception of those Dura Ace problems, only when I was a newer rider.
I obviously really wanted to like these. I bought two sets. The XX1 set wasn't at a discount either (GX was). I didn't like the XTR feel so went with the AXS. It works...fine. Nothing mind blowing, just fine. Literally the only two pros can can think of is:
-My thumb is less tired.
-Garmin beeping at me letting me know I'm at the end of the cassette. Which is kinda nice when you are sprinting for a big gap jump, and it only beeps when you are IN the last cog, unlike Di2...
So I'm back on mechanical, and I'm happier for it. I'm really upset that no one wants a decent mechanical system on modern aero road bikes. I went with Di2 and am also let down by it, but there is no modern mechanical top tier group anymore. If I could have mechanical Red or Dura Ace, I would rather have that. But it's either a lower tiered bike, which I'm not interested, or electronic. And I'm hoping long term I can get over it. But so far, I like Dura Ace Di2 less than AXS. Mechanical 2x12 speed Dura Ace would have been perfect. 2x11 on my old bike was mostly good (I just had to stay on top of cable replacements, which is easy).
I get a little endorphin boost every time I hear that bzzt bzzt bzzt of my axs…the memories of hours of fiddling with cables over my life…those fade with every perfect shift.
I smoked a UDH a couple weeks ago—felt my derailleur banging around my leg and pulled to a stop. Wasn’t carrying a spare but luckily i was only about a quarter mile from an east exit to the car for repair. Popped the chain off and shoved it and the derailleur in my jacket pocket as I balance biked to the tools. Inadvertently/ instinctively hit a shift and heard the bzzt from within my pocket—I squealed with delight in the forest!
Believe that I hit about ten more shifts as I coasted down to the lot. Pure joy.
Love that little motor. Keep yer steampunk cables, but but know I’m not stocking spares. I got cr2032s and AXS batteries and rotor magnets and tubes and even a DH casing dhr…but cables are over there with the 26” tires.
If you want to compare other analog drivetrains to microshift, its pretty clear that there are differences. For hilly terrain, having 50 or 52 dinner plates in the rear makes pedaling easier. If you want to spend more money on those, thats fine. Microshift works just fine btw. Martha Gill runs it, and has no issues with it.
My main complaint with AXS justification that electronic shifting is better, and justifies the MASSIVE price difference over analog shifting. Objectively, without any sort mention of feel or whatever else, its not. If you would rather spend money on feel on an objectively worse system, then thats your call.
Just checking to see if that’s okay.
No one needs your permission to enjoy, covet, purchase, or own any of these things. Your permission that I can use a 50 or 52 tooth cassette is pretty funny, why on earth do you care?
You gotta understand, just cause itsnot for you, doesnt at mean its a "worse system" its just not for you.
I will never understand peoples push back on anything that isnt what they approve of, whether its wheel size, pedal type, or AXS shifting. Just be thankful theres cool stuff out there, cause it means theres cool stuff for you as well...
Why do you prefer the XT to the XO groupset?
I run both systems, I'm always surprised at how vehemently some seem to like one over the other. Both my GX, and XT have been flawless, with no issues to speak of either way. the 2 downshifts on XT is a cool, but I prefer the lighter action, and more defined clicks of the GX.
I'll happily ride either
We did.
I fully expect to see them Back around $250TWD value.
tell me the UK and europe in general is f*cked up, but telling me a company that lost money still had to pay taxes...lol. Like on what? they made negative dollars. this is like you losing your job,, you lived on savings(which you put away on wages you already paid taxes on) and the government taxing you again on it.
How have yall not burned everything down yet?
Put a little time into understanding some things rather than just blurting out nonsense and read into profit and loss accounting, tax and accounting losses, the type of taxes a business pays regardless of profit or loss (national insurance, vat etc) etc.
'Yall a cretin'
You started a LTD company here in the UK and didn't ever bother to file accounts so no wonder you don't have a single clue how accounting works in the UK, you didn't bother to complete any.