Review: 2021 Juliana Furtado CC XO1

Nov 23, 2020
by Sarah Moore  
The most popular bike in the Juliana line-up gets more capable for the 2021, moving further away from the cross-country realm and firmly into the trail category. It still has 27.5" wheels, but they're now paired with a longer travel 140mm fork and a frame that boasts longer and slacker geometry in addition to size-specific chainstays.

The 130mm of rear travel on the third generation Furtado has been updated to the lower link VPP suspension layout, making it difficult to tell the Furtado apart from all the other models in the Juliana line-up that have already been updated: the Roubion, Joplin, and Maverick. The Furtado melds bits of each model into one bike that Juliana says is suitable for those that like to "do-it-all (then do it again)."

Furtado Details

• Wheel size: 27.5"
• Carbon C or CC
• Travel: 130mm (r) / 140mm (f)
• 65.4/65.7-degree head angle (Low/High)
• 427mm chainstays (Low, Medium)
• Threaded bottom bracket
• Weight: 29.6lb / 13.43 kg
• Price: $8099 USD as shown
Juliana offers the Furtado in three sizes and four builds, starting at $4,099 USD for the R kit with the Carbon C frame, and going up to $8099 for the XO1 build featured here with the lighter Carbon CC frame and Reserve carbon wheels. Its Santa Cruz counterpart that shares the same frame, the 5010, is offered in the same four builds, but with additional large and XL sizes for each.

bigquotesWith its 130mm of rear travel, I kept expecting to feel under-gunned on the Furtado, but it kept surprising me by how capable and composed it is on every ride I took it out on.Sarah Moore

Juliana Furtado Photo Jason Thomas

Construction and Features

The Furtado is available in both the high-grade carbon frame known as the “CC” and the regular "C" carbon. Unlike the previous generation, an aluminum version of the bike is not currently available.

The frame fits up to a 27.5" x 2.6" tire and has well thought out protection including a downtube protector, a fender that keeps mud away from the shock, and a ribbed chainstay protector. The new Furtado is the first Juliana that uses SRAM's universal derailleur hanger, which means that all shops, even ones that aren't Santa Cruz dealers, should be able to help you out if your derailleur collides with a rock or other derailleur hanger-destroying obstacle out on the trail.

Compared to other Santa Cruz models with the lower-link suspension, the Furtado frame has a larger shock tunnel. More room around the rear shock makes it slightly easier to see your sag on your rear shock when you're setting up the bike and it also means that the Furtado is compatible with coil shocks.

Other details include internally-molded tubes to make cable routing easier, a threaded bottom bracket, and ISCG-05 tabs for mounting a chain guide or bash guard. The original owner receives free replacement pivot bearings for life and a lifetime frame warranty.

Juliana Furtado Photo Jason Thomas
Juliana Furtado Photo Jason Thomas

Geometry & Sizing

The Furtado uses the same frame as the Santa Cruz 5010 but with women's specific grips and saddle, a shock tune for lighter riders, and different graphics. While Juliana is a brand for women, they believe the geometry on Santa Cruz Bicycles is the best fit for all riders and don't see any need to change the geometry for women. You can learn more about the brand's philosophy and why they choose to use the same frame with different branding in Episode 28 of the Pinkbike Podcast, where we chat about women's bikes with three guests, including Juliana Brand Manager Kelli Emmett.

As you may have expected, the new Furtado is longer, lower, and slacker. The medium Furtado V2 had a 67° headtube angle and a 425mm reach, while the medium V3 version that I was riding has a 65.4° head tube angle and a 447mm reach. The wheelbase on the size medium is 50mm longer at 1191mmm, while the seat tube angle has gone from 74° to 77°.

You can change the geometry on the Furtado between two settings using the flip chip on the link where the shock mounts. In the Low setting, the head tube angle is 0.3-degrees slacker, the bottom bracket is 4mm lower, and the reach is 3mm shorter.

New for the Furtado and Juliana are proportional chainstay lengths, which means that shorter riders on smaller frames will now have shorter chainstays. The rear swingarms on all models are the same and the different chainstay lengths are achieved by moving the pivots and shock mount in the front triangle to effectively shorten the rear center on different sizes. The XS and small Furtados get 424mm chainstays while the medium gets 427mm chainstays.

Juliana Furtado Photo Jason Thomas

Suspension Design

Santa Cruz like to keep their suspension numbers close to their chest, but you can get some insight into how the lower link driven VPP suspension layout that the Furtado now uses works in Dan Roberts' analysis of the Megatower.

The main difference between the kinematics of the new Furtado compared to the previous generation is the shape of the leverage ratio curve. Previously it had a slight hump in the curve where the leverage ratio increased before decreasing. On the new model, that curve is now a diagonal line without any sudden dips or dives. That should mean that the suspension ramps up smoothly through its travel, with a consistent feel from beginning to end.

With a wider shock tunnel, the new Furtado is compatible with a coil shock. Since it has a rising rate linkage, Juliana says it will work better with a coil than most bikes in this travel range, but you should keep in mind that on a shorter-travel platform, you'll need a pretty firm spring to keep from bottoming out too much with a coil, as you don't have the advantage of an air spring's ramp-up.

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Release Date 2020
Price $8099
Rear Shock RockShox Super Deluxe Ultimate
Fork RockShox Pike Ultimate 140mm 27.5"
Headset Cane Creek 40 IS Integrated Headset
Cassette SRAM XG1295 Eagle 12spd 10-52t
Crankarms SRAM X1 Eagle Carbon DUB 32t
Bottom Bracket SRAM DUB 68/73mm Threaded BB
Rear Derailleur SRAM X01 Eagle
Chain SRAM X01 Eagle 12 SPD
Shifter Pods SRAM X01 Eagle
Handlebar Santa Cruz Bicycles Carbon Riser Bar
Stem Burgtec Enduro MK3 42mm
Grips Juliana Grips
Brakes SRAM G2 RSC
Hubs DT 350 15x110 28H Torque Cap / DT 350 148x12 28h XD
Spokes Sapim D-light
Rim Santa Cruz Reserve 30 Carbon Rim
Tires Maxxis Minion DHR II 27.5"x2.4 MaxxGRIP EXO TR (Front) / Maxxis Minion DHR II 27.5"x2.4" 3C EXO TR (Rear)
Seat Juliana Primiero Saddle
Seatpost RockShox Reverb Stealth 31.6

Juliana Furtado Photo Jason Thomas

Test Bike Setup

I kept the Furtado in the low position for the duration of testing and ended up with a suspension set up that was very close to what Juliana recommends for a rider my weight in their handy shock setup guide.

Up front, I ran an even 80 psi in the Rockshox Pike Ultimate with one token. I rode 10 clicks of rebound from closed. In the Rockshox Super Deluxe Ultimate, I rode 160 psi for 30% sag with one volume spacer. I ran 6 clicks of rebound from closed and 9 clicks of compression from closed. The updated shock tunnel makes it slightly easier to see sag on the rear shock, but it's definitely more of a struggle to measure how many millimeters of sag you're at than on a more traditional suspension design.

In addition to taking the Furtado on all my favourite trails in my backyard in Squamish, I took the bike to the Chilcotins for a Canada Day long weekend ride as well as on a week-long road trip to Revelstoke and Golden, BC.

Photo by Trevor Lyden
Sarah Moore
Location: Squamish, BC, Canada
Age: 30
Height: 5'7" / 170 cm
Inseam: 30" / 76.2 cm
Weight: 160 lb / 72.5 kg
Instagram: @smooresmoore

Photo by Jason Thomas


The Furtado is quite capable of tackling whatever climb you put in front of it, whether that's a technical bit of singletrack or a loose fire road. The pedalling platform feels more stable than that of the longer-travelled, bigger-wheeled Maverick and I didn't feel the need to reach down and lock out the rear shock on long, smooth slogs to the trailhead.

However, while the Furtado feels efficient, it isn't the snappiest or quickest feeling on the climbs. On the Juliana website, it says that the Furtado is "designed for XC & Trail", but on the climbs, it definitely leans more towards the trail bike side of the spectrum. At 29.6lb (13.43 kg), the Furtado is a fair bit heftier than most XC bikes and it wouldn't be my first choice if I were to head out on the race course.

For all-day pedals, however, the seated position is comfortable and well-suited to silly-long days in the saddle. It's easy to wind up around tight corners and through tricky sections and, when you get tired, the Furtado's incredible traction on technical climbs is extremely forgiving of poor line choices. Even when I would slow right down to a crawl ahead of a technical section and be milliseconds from putting a foot down, I would often surprise myself by somehow clawing my way up the climb. It might not be a race bike on the climbs, but it's still very enjoyable.

Photo by Jason Thomas


On the descents, the Furtado shines. As expected, with its 27.5" wheels and short rear end, the Furtado was playful and I found myself looking for little doubles and sneaky lines off to the side of the trail more than usual. Less suspension to absorb trail feedback coupled with how easy it was to get the bike in the air meant that I frequently found myself scanning for ways to jump over rough sections instead of smashing right through them like I usually tend to.

What really surprised me was the Furtado's composure on the steep trails I encountered in Golden, BC. The geometry on the Furtado is fantastic and makes it feel like you're on a longer-travel bike than you actually are. Under heavy braking, the Furtado kept its cool and the suspension stayed supple, so it didn't feel out of its element on the steep, loose trails on Mount 7 and I was able to stay under control. It was also really easy to switch directions quickly and made me feel like Bryn Atkinson on the corners. The Furtado does a lot with its 130mm of rear travel and the suspension feels balanced and composed.

Back home in Squamish, I appreciated that balanced feeling as well and found it really easy to creep down steep rock rolls and pick my way through trails where a 130mm bike wouldn't be expected to shine. On higher speed sections of trail, there's definitely less stability than on a longer-travelled bike and there are some features that are just better-suited to having a bit more travel, but I do feel like Juliana positions the bike appropriately when they call it the "do-it-all" bike. I don't believe there's any such thing as a perfect all-rounder, but for most places, the Furtado is going to be a pretty darn good one-bike choice.

Photo by Jason Thomas

Juliana Furtado Photo Jason Thomas

How does it compare?

The SB140 and the Juliana Furtado are both orange, they're both trail bikes, they've both got 27.5" wheels, and they're both made by US-brands, but that's where the similarities end.

Both bikes are confident climbers and have stable pedalling platforms, but they don't feel the same when you put the power down on the pedals. The SB140 feels a bit snappier than the Furtado on fire road climbs and during smooth pedalling, but the Furtado wins on outright traction in technical singletrack. That could also have something to do with how much easier it is to pick your lines on the Furtado since the reach and chainstays are both shorter. The Furtado feels like a much more nimble bike and for something like the Impossible Climb, it would be my preferred choice.

On the descents, the Furtado feels more balanced and the suspension feels more active under braking, making it easier to creep down steep trails under control. While both bikes are easy to get into the air and play around on, the Furtado is quicker to take off the ground. For harsher landings and all out speed, however, the Yeti would be my choice as it's much more stable through high-speed sections of trail and has a bit of extra cush on the landings in addition to the stability of the longer wheelbase.

For bike park days and shuttles, I'd choose the SB140 over the Furtado, but for all-day adventure rides when you're not entirely sure what you're going to encounter on the climbs or the descents, the Furtado would be my pick.

Technical Report

RockShox Reverb dropper post: I love how much easier it is to press the lever on the new Reverb and how quick action the post is. It wasn't flawless, though; I did have some issues with the Reverb where an o-ring got pushed down when I tried to use the bleed valve. I was able to get it repaired at Fluid Function in town and they assured me that the issue would be under warranty.

SRAM G2 RSC brakes: The SRAM G2 RSC brakes held up to some heavy braking in Golden and in the Revelstoke Mountain Resort bike park. The rotors were purple by the time I sent the Furtado back to Juliana, but I never felt like they didn't have enough power to slow me down. I also like the adjustability of the reach and the pad contact.

SRAM 10-52 tooth cassette: I both like and dislike the new 52t cassette. It's nice to have that extra gear when you're tired and just want to spin up a climb, but the gap is so big between first and second that it really does feel like you're skipping a gear. I also sometimes felt like I wasn't working that much less when I resorted to the 52t, I was working just as hard as I would with a 50t, but going slower.

Photo by Jason Thomas


+ That elusive all-rounder
+ Tight corner master
+ Quick to get in the air
+ Suspension stays composed under braking


- Heavier than the previous generation Furtado
- Loses some of its composure at high speeds

Pinkbike's Take

bigquotesFor all-day adventure rides when you're not entirely sure what you're going to encounter on the climbs or the descents, the Furtado is an excellent choice. It's difficult to find places where the bike's 130mm of travel doesn't feel appropriate. Sarah Moore


  • 64 12
 I wonder how much $ and time Reverbs, Elixirs and Guide brakes have cost customers and bike shops. You’d think by now the Reverb would be consistently reliable.
  • 34 38
flag CantClimb (Nov 23, 2020 at 5:05) (Below Threshold)
 Bikes dressed in SRAM junk head to toe.
  • 32 3
 I might be the exception, but I still have a 2012 reverb that works great and has never been serviced... I guess I've been blessed by the "dropper post" gods.
  • 97 15
 I wonder how many leaky Shimano calipers, blown up 12 speed mechs and creaky fox csu's your local shop has to deal with ? If there any thing like me they'd have basket ball net over there warranty bin.

Just be glad you didn't have to suffer the era of FSA power pros and tioga tyres. Bike stuff is actually amazing now. So stop moaning and get out and ride.
  • 12 9
 It is all in the bleed for the Reverb, Guides and Elixers. I haven't had any problems with any of them after I learned how to bleed it better. I don't really follow the SRAM bleed instructions. However, the bleeding process for SRAM stuff is much more difficult than the Shimano brakes to get a quality bleed.
  • 3 7
flag tacklingdummy (Nov 23, 2020 at 5:59) (Below Threshold)
 It is all in the bleed for the Reverb, Guides and Elixers. I haven't had any problems with any of them after I learned how to bleed it better. I don't really follow the SRAM bleed instructions. However, the bleeding process for SRAM stuff is much more difficult than the Shimano brakes to get a quality bleed.
  • 22 35
flag StraightLineJoe (Nov 23, 2020 at 6:22) (Below Threshold)
 @nicoMF: No, not an exception. I have had one for 5 years and its only had one service. If your not a baboon and dont pull on them they have no problems. I have also had Avid X01 and Guide brakes with no problems for 6 and 5 years.

I wish all the negative c*nts on here would stop f*cking whining about certain manufacturers and certain products and keep their opinions to themselves. We've all heard it a million times.
  • 13 9
 I still feel BURNED for investing in 3 reverbs over the decade and all are dead and gone and left a nasty mess in my bike area and pocket. I only use Shimano and that was the nail in the coffin for Scam products.
  • 17 3
 @StraightLineJoe: I had reverb warranty 4 or 5 times. That's not even counting the side to side play. Nice language. Getting that upset over others experience with a MTB product - hardcore.
  • 6 3
 @StraightLineJoe: I find it to be impossible that you didn’t warranty your guide brake levers. Literally unrideable above 75* in the sun
  • 6 4
 My Reverb is 3 hard seasons in. No service. No air. Flawless.
  • 3 1
 @nicoMF @StraightLineJoe: I’m with you guys. I rode a Reverb for 8 seasons, and it was as reliable as any other part on my bike. The biggest problem I had is that I bent the actuator button 2 or 3 times, and that was an expensive fix. A new thumb remote would help tons with that.

I also had Avid Elixirs that were quite reliable, despite their reputation. Someone above wrote something about the bleed being the key. I’d say he’s right, although I found following Sram’s instructions to the letter helped.
  • 7 0
 @madmon: The question is, if that’s been your experience, why do you keep “investing” in Reverbs? I’d be done by my second one at the latest.
  • 2 0
 @madmon: Don't throw them away. Send them to me. I'll take them. Wink
  • 6 1
 @bigbobjoylove: I’ve been wrenching since the mid nineties and I ride plenty, thank you. I’ve also owned and operated my own shop for years. Any wrench worth their salt has spent far more time handling sram’s lack of quality control than shimano in the last 20 yrs. Hands down, not even close. Tioga tires were fine at the time (Still make great bmx race tires) and fsa has always sucked, it wasn’t just the powerpros.
  • 5 0
 @Mntneer: yeah I had about 10 of the 20 bikes I ordered to sell come with defective guide levers. Every bike that came with guides had to be taken off the floor. Recall? No. Quick replacement sent? Nope. Setting up warranty through sram is like applying for a credit line, it’s ridiculous. Elixirs and reverbs should have been recalled as well.
  • 5 0
 @tacklingdummy: Mmm nope. A bleed won’t help a master cylinder piston with poor tolerances. It’s impossible to completely bleed the brakes if you can’t even pull the lever.
  • 1 0
 @emptybe-er: I do agree with you on the brake issue because I have owned three sets of Guide RSC brakes. Two of which had the problem with the lever piston expanding in hot weather and causing the lever to freeze. They did fix one set, but it took around three months (in the summer) for the turnaround which did not please me. SRAM should have recalled and replaced all the levers with that problem. It is possible to fix the lever piston problem with an inexpensive lever piston replacement, but you have to rebuild the lever.

However, most problems with the Reverb and brakes can be corrected with a good bleed. There are some tricks I have learned to get a solid bleed done. I still like their stuff. The action on the Reverb lever and post is great. Shimano make great stuff as well, but there are a few features with SRAM I prefer.
  • 3 0
 @TheR: over a 3 year period I made the mistake and changed to a real dropper like Brand-X, KS and Thomson and have no issues on 6 bikes. No hydraulic fluid=yay
  • 1 0
 Going waaay back in time, I had calipers seize in my Juicys. TBH, wasn't that hard to fix. I've had a flawless set of guides and a flawless set of guide RE. My first Reverb lasted 3 months, warranty, then 2 or 3 years without being touched. My current Reverb lasted just over a year before becoming graunchy then stopped moving. Because I couldn't be arsed bleeding it, I pulled the house through as far as possible and removed the circlip etc at the bottom enough to get fork grease into the runners. I then peeled back the upper seal and forced grease in there. Oh, and I cleaned the little foam bumper. It's now virtually like new. However, the hydraulic hose is a stupid idea, and there are far too many specific tools needed for a service.
  • 1 0
 @tacklingdummy: any tips or references on how to get a good SRAM bleed? My new reverb c1 keeps sagging after a venting despite me being careful with it; any suggestions on how to address that too?
  • 1 0
 Ahhh I just sent back my G2 RSCs cuz the contact wheel has a tiny bearing in there and it got knocked loose and rattled around!! So annoying
  • 23 5
 Think of all the money SC can save, whilst not passing the savings on to the consumer, if they didn't have male and female 'specific' bikes!
  • 28 2
 They don't, it's really just a different paint option and seat.
  • 6 4
 @jeremy3220: thats why he said “specific”.
  • 4 0
 @chillrider199: Exactly, that's why they wouldn't be saving that much money by not having male and female 'specific' bikes.
  • 15 5
 They have a lighter shock tune. And Juliana contributes a lot to female riders. Juliana is Sexy.
  • 1 1
 Please explain how? Should be interesting read.
  • 5 2
 @Monsterman156: My understanding is that for any given specific height, women are heavier? So why do women's bikes need a lighter shock tune.
Statistics for the population as a whole could not be applicable to outdoor recreation enthusiasts though.
  • 11 0
 @Monsterman156: What if I was a 120lb guy, would the Juliana be a better bike for me? Or what if I was a larger, 180lb+ lady, how confidence inspiring would that be, having to buy the male specific bike because the womens model was under-sprung...
  • 1 0
 Welcome to competing with d2c and amazon. Molds are spendy
  • 1 1
 @rippersub: Taking cases on the outside of averages accomplishes nothing.
  • 6 0
 @TheOriginalTwoTone: I bet you the number of guys that buy Santa Cruz that are riding the wrong shock tune outnumber the total of all Juliana's sold.

Just sell bikes in different colours and instead of categorizing by gender, categorize by shock tune instead. Everyone would benefit.
  • 1 2
 Get over it. No one cares about your “confidence”. Raise your own confidence @rippersub:
  • 1 0
 @AyJayDoubleyou: @rippersub I dont know guys. Ask Juliana
  • 1 0
 @jeremy3220: lighter shock tunes, lighter fork tunes, smaller diameter handlebars and grips. Yes splitting hairs but worth mentioning.
  • 4 0
 @rippersub: If you sometimes look on the used market, Juliana bikes are cheaper than the normal SC models.

And have better paint jobs imo
  • 16 1
 Sorry, can't accept the name Julianna Furtado on a bike unless it's a GT Xizang.
  • 1 0
 Still have my 93 GT Xizang Furtado replica. Wonderful bike even today.
  • 16 7
 Me: oh nice, not an e-bike, 130/140 mm travel, nice platform, good looking... Possible new bike for my wife?
Checked the price.
Will keep on looking for Mrs' next ride.
  • 34 0
 well, you should marry dentist or lawyer.
  • 32 0
 @dumr666: I married a lawyer and can confirm this statement.
  • 94 15
 Not all women are waiting for their husband to chose a bike for them. Y'know they're even allowed to vote now
  • 19 0
 @IllestT: When its time for a new bike, I usually prepare a short list of candidates.....for my lawyer....and present her with the pros and cons of each. Shes rides them if possible, otherwise we make a choice based on geometry and intended use.
Then I order it all on her credit card, and I get the joy of geeking out on the possible candidates, building it all up and presenting her with a perfect new ride.

Its a win / win really.
  • 6 1
 @thedirtyburritto: I think this reads much better if you are the one who actually gets the bike in the end.
  • 5 0
 @IllestT: In parts of Switzerland this happend all the way back in 1991 ....
  • 2 0
 @thedirtyburritto: they stayed "neutral" on the issue for a little bit too long
  • 4 0
 @T4THH: Exactly, but who can blame them really 'neutrality' has proven to be quite profitable over the years.
  • 3 0
 Check out some of the rocky mountains, @RockyMountainBicycles can help you out there Wink super well priced!
  • 1 1
 @thedirtyburritto: Do you win any debates or arguments? or Get shredded. Lol.
  • 1 0
 @dumr666: Or a Tech Bro.
  • 1 0
 @IllestT: Crap, they are? Well there goes the neighborhood. ;-)
  • 6 2
 I would agree with the review. My wife got the 5010 version and it climbs really well and is fun on the downs. My issue with this bike is the next bike up climbs almost as well and descends much better, these days I don't see the reason for these middle travel bikes.
  • 11 1
 Yea no reason for different bikes period, we all ride in the same part of the country on the same trails.
  • 4 0
 @TheOriginalTwoTone: With the same skill and fitness levels too.
  • 5 0
 @pmhobson: Then we've decided for everyone? No more sub 160mm rear travel bikes- not necessary.
  • 8 0
 One thing is for damn sure, the Julianas get the best colourwais.
  • 2 0
 Yes, the new maverick is such a great color
  • 4 0
 I agree with the comment on the 10-52 cassette, being too large a jump between the 1st and 2nd gear. I have run 11s XX1, tried out 12s XX1 with 10-52 cassette and went with the 10-50 cassette as the steps between gears just felt more smooth and I don't feel I loose much having 2 less teeth. I think SRAM would have been better making the 2nd gear a 46t or similar to reduce the gap.
  • 2 0
 I could not agree more with your comment!!! The second gear should be 46T, or at least have a cassette with that option.
  • 56 49
 So a bronze 5010. Ground breaking work. Yawn.
  • 22 29
flag TheOriginalTwoTone (Nov 23, 2020 at 5:44) (Below Threshold)
 Did they claim that?
Your comment though- yawn.
  • 25 2
 Yep. They should just call it the 5010 and have more colors to choose from.
  • 3 2
 @TheOriginalTwoTone: Pretty much. LoL The only difference is suspension tune, grips & seat... And colours
  • 3 1
 I am colorblind Coffee black and egg white Pull me out from inside I am ready, I am ready, I am ready
  • 2 4
 With SC youre spending $8,500 CDN to get a bike with Fox Performance Elite / X2. Mmm no thanks.
  • 2 0
 Oh and i like my bikes like i like my eggs...furtado
  • 6 0
 What is the real difference between this and the 5010?
  • 11 0
 Touch points.
  • 8 3
 Nothing )
  • 23 1
 Grip, saddle, shock tune and colours.
  • 7 17
flag CM999 (Nov 23, 2020 at 5:26) (Below Threshold)
 Nothing. It’s just marketing pretending to be something it’s not. Presumably they think their target market won’t see through the pr bs
  • 4 1
 @CM999: Where does there marketing say it's something different?
For a given size frame, the average female is is going to be lighter than a male counterpart, so as the marketing BS says, they have lighter tunes on the shocks.
  • 8 1
 @CM999: Also, women who buy the Julianna are at a disadvantage if they want to sell it. Much less women mtb-ers to buy it used. If it was named the 5010, they would have both men and women interested to buy it used. They should just name it the 5010, have more color options, and a woman-specific build.
  • 7 4
 @CM999: I think i'd be a bit frustrated if i bought a bike knowing i'd definitely need to retune the suspension as the manufacturer refused to acknowledge my physical differences. I'm not a woman but, all other things equal, why would i not buy a bike slightly more tailored to my requirements?
  • 10 3

Or maybe it gives women something to buy that’s for them instead of buying a guys bike? My wife is way more stoked to ride her Juliana than she was to ride her giant just because it’s a girls brand and it makes her feel good.

Why do people even care this much? It’s something for them to identify with and feel like a part of something.

Also, maybe just maybe a woman would like to buy a “women branded” bike for the same reason that a 120 lb male won’t buy a “girls” bike like a Juliana. It’s the same bike right?
  • 1 0
 Better colors, tune
  • 4 1
 @Solorider13: @Solorider13: Also, maybe just maybe a woman would like to buy a “women branded” bike for the same reason that a 120 lb male won’t buy a “girls” bike like a Juliana. It’s the same bike right?

Shots Fired!!
  • 2 0
 @TheOriginalTwoTone: everywhere. They say it’sa different brands and model when it’s not. It’s a 5010 with direct paint and stickers.
  • 3 0
 @Solorider13: I understand that. So buy a woman’s bike designed and built to suit women. This is just a 5010 with different paint and stickers. The frame hasn’t been changed to reflect that women are generally differently proportioned to men. It’s doesn’t use a different layup to reflect that women are generally lighter than men.
  • 2 0
  • 1 1
 @CM999: Can you read?
  • 2 1
 @Solorider13: I'm not knocking them from buying it, liking it better. Just saying from a business standpoint they are at a bigger disadvantage when selling it because not many men will buy a women's specific bike and women mtb-ers are only about 5% of the sport.
  • 1 1
They are different “brands” . One is Santa Cruz and one is Juliana.
  • 7 2
 That cassette with 52 tooth still looks so silly ... trying to get used to it but I can't.
  • 9 4
 $8k and still heavy? No thanks.
  • 10 0
 Welcome to long, low, slack... the longer the bike , the heavier it gets. As bikes get more “modern geometry, “ they get heavier and heavier.

Just imagine how heavy it would be without carbon wheels...
  • 2 0
 @Saidrick: yeah good point.
  • 2 0
 I think most people want to actually ride the bike and be confident it will not break instead of having it hanging off the scale in the living room to flex over friends..
  • 2 0
 @Saidrick: they do but it’s got nothing to do with geometry. Making a top tube 20mm longer in carbon adds virtually no weight. I think it’s more to not understanding what you can and can’t do with carbon. Scott and other brands can make lighter modern geometry bikes
  • 4 0
 @CM999: pretty sure Santa Cruz knows how to build a carbon bike too.
  • 1 0
 @zamanfu: I’m sure they do. But when Scott can make a 150mm 29er over 1kg lighter than this for the same money then clearly some are making better use of carbon that others
  • 6 1
 I'm no weight weenie but... A 13.5 kg 8k bike? Seriously?
  • 1 0
 @sarahmoore I guess maybe it's been awhile, but can you make any comparisons to the current Bronson? Almost seems like there's so much overlap there now that the Bronson is going to need another update to remain relevant? Seems like the Bronson will become the new nomad almost.
  • 3 0
 The Bronson/Roubion is still a more capable bike that I would feel more comfortable with in gnarlier terrain with its 150/160mm travel, but it does feel like the Furtado/5010 is starting to encroach into Bronson territory with the latest update. The Furtado actually has the longer reach of the two bikes now, the wheelbases are the same, and the head tube angles are within less than half a degree. I wouldn't be at all surprised if the next Bronson is longer, lower and slacker as well!
  • 2 0
 @sarahmoore: Cool, thanks. Seems like this bike could be a really good complement for the typical rider around here who already owns a 140mm+ 29er and wants something that feels less like a sledgehammer when they have one of those days where they just want to go shralp some more moderate trails and goof around, but still capable enough to feel like you aren't going to die when you come across the odd spicy section of trail.
  • 1 0
 I mean to be fair they did go from performance elite suspension to factory on the x01 builds so I think if anything they added a (small) bit of value to the build. DT350’s have been on the x01 build for a while and while I wish I had a fancy hub for the bling factor, the 350 is absolutely bulletproof. At least they use a 36t star ratchet and not the 18t .
  • 3 0
 Oh Nelly - Like a bird I wish this bike would just fly away
  • 3 0
 So it’s longer, slacker, and less stable. Interesting.
  • 4 1
 My wife Nelly fell in love with it.
  • 2 0
 funny how this is compatible with coil and hightower 2 isnt
  • 1 0
 @sarahmoore any indication when the aluminum version might see the light of day?
  • 2 0
 Haven't seen any clues!
  • 1 1
 Santa Cruz needs to ditch the Reverb on their builds. It is definitely a strike against an otherwise very good bike. Quit flogging a dead horse, SC.
  • 1 1
 The new Bullit includes an SDG Tellis or Fox Transfer. No Reverbs!
  • 1 0
 Well, guess I'm selling that other kidney... Who is buying these bikes? I'm just at loss...
  • 1 0
 A Furtado without something like a SWAT box?
  • 6 0
 Oh wait that was someone else lol
  • 1 1
 Hasn’t pinkbike reviewed the latest 5010? Doesn’t it make this whole review moot?
  • 1 0
 Can we get that color on the Hightower???
  • 2 5
 I read this as a good all round bike, but when I read about the 5010, it plays as more a 'jibbing' bike (which put me off)

I'd have been more interested in the 5010 if I thought of it as an all rounder
  • 6 1
 The jibbing thing is just marketing. SC paid a bunch of guys too lazy to race to go mess around in the woods on 5010s and next thing you know, everyone says the 5010 is a jib bike.
  • 1 0
 I think they went wrong with the marketing and put a lot of normal people off. I've demoed the bike and then ordered straight away (5010) its a great trail bike, climbs well, goes down well and yes it also jumps well, easy to change direction quick and just all round fun. Due to the marketing I also wasn't sure at first, so also demoed other Santa Cruz bikes just incase but the 5010 was everything I wanted in a trail bike. Just need to wait 5 months for delivery!
  • 5 8
 DT 350 hubs on an $8100 bike? Nice place to cut corners.
  • 9 0
 Well, there are worse options for cutting costs than a well-liked, sturdy, reliable and easy to maintain DT350 hub. I'd rather have them lower prices than swap the 350 for a 240 (with a big markup of course).
  • 16 1
 @Mac1987: Yes there are, but there should be NO COST CUTTING on an $8,100USD bicycle. Consumer complacency has, in part, aided the steady & steep price increases in this hobby/sport.
  • 6 0
 350 hubs are awesome, but yeah it should have the 240s or other premium hubs on $8100 bike.
  • 5 4
 @tacklingdummy: I'm not knocking DT 350s. They are prolly the best "budget" hub known. If not 1 of he best. But yes, I am saying there should be premium hubs on a premium bike. Seems like maybe they tried to pull a quick 1 over female customers who may not be so discerning?
  • 8 1
 I'd rather take DT 350 hubs on a $8100 bike than GX on a $5000 bike.
  • 5 0
 You should look around. Rocky (and others) put 370's on $8500 bikes. 350's aren't purple and flashy but they are dead reliable.
  • 4 0
 @m1dg3t: it has nothing to do with "female customers" - all their CC X01 kits come on DT350 hubs by default

As for the Reserve wheel upgrade you choose the specific hubs - DT350, i9 or Chris King hubs - DT350 is the cheapest option obviously, but nobody forces you to buy that. You can spend 30% more and get Chris King.
  • 6 0
 At least it's not a 370...
  • 1 0
 @m1dg3t: I know. I agree.
  • 1 0
 @m1dg3t: I know. I agree.
  • 1 2
 @tacklingdummy: the debate at Santa Cruz HQ was probably not whether they could skimp costs by including a 350, but whether they should include a 240 one and up the price to 9,000...
I'm saying the hub isn't the problem, the pricing is. If they'd included a 240 hub, they would have just increased the price even further.
  • 1 0
 @Mac1987: our reduced the margin they make and take the savings out of the marketing budget
  • 2 0
 Really though. Have 350's on my megatower and theyre fine. But I also did not spend 8100$ on my bike. Many other bike brands in that price range put better hubs on that level of a bike.

If i didn't know SC frames were made in china, I would say price reflects employee benefits and treatment but seems like more of their stuff is outsourced and the $ is the name.
  • 1 0
 @justinroehlk: they own the factory , they aren’t outsourced.
  • 1 0
 @f00bar: I agree, but... Neither of those components should be on bikes costing $4k+++.
  • 1 1
 @CircusMaximus: So because other MFGs are skrimping and getting away with it others should too, and we should just smile & accept it? LoL are you kidding? I could care less what colour the hubs are. Thinking like yours is killing the consumer.
  • 1 0
 @CM999: sure, but then the current pricing wouldn't have been that high. People get easily upset, seeing the downvotes on my previous answer. People get upset about non-plus-ultra pricing without all non-plus-ultra parts, which is understandable. But knowing these brands, they will never lower prices, simply because people will pay them. Upgrading another part would simply make them increase prices further. I'd rather have them include a sensible 350 hub than upgrade to a 240 one and increase the price disproportionately again. And if they are going to bill every part with a huge markup, I'd rather let them spend the money on suspension and brakes than on 240 hubs.
But personally, I would simply buy a bike with sensible parts (including 350 hubs) from a brand that has reasonable pricing (getting rare though).
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