Ride Concepts Enters UK, Partnering With Silverfish

May 30, 2019
by Ride Concepts  
PRESS RELEASE: Ride Concepts

We are excited to announce our entry into the United Kingdom and Republic of Ireland, with Silverfish as our exclusive distribution partner.

"After announcing our Factory Athlete team earlier this year including UK-based Atherton Racing and Sam Pilgrim, we are delighted to have Silverfish bring the party to UK dealers,” said Founder and CEO Brandon Dodd. "Their spirit and style truly reflect our ethos. It couldn’t be a better fit. We have high aspirations for global growth, and joining Silverfish alongside their renowned portfolio of high quality and high performance brands will help us to achieve it.”

“We’re honoured to be working with Ride Concepts,” said Darren Mabbott, Silverfish Managing Director. “They’re the hottest MTB shoe brand in the world right now and we can’t wait to get them into the hands of retailers. There is a huge amount of customer interest in Ride Concepts- lots of buzz on all the forums- and we’re excited to hear the feedback from riders now that the shoes are finally going to be available on this side of the pond!”

“I’m stoked to have Ride Concepts partner up with Silverfish to bring my favorite footwear to the UK!” said Sam Pilgrim aboard his crazy drift downhill tricyle.

First shipments are expected in early July. Retailers interested in finding out more about becoming a premium Ride Concepts stockist should contact Silverfish on 01752 843882 or by email via sales@silverfish-uk.com.

Ride Concepts is a rider-owned company based in Truckee, CA, focused on building technical, progressive, mountain biking (or tricycle) footwear. For more information, visit www.rideconcepts.com.

MENTIONS: @RideConcepts


  • 4 0
 Bought these while out in NZ when my 5tens died. A little disappointed really. The sole is supposedly (and looks) the same as five tens but it feels less sticky and doesn't grip to pedals anywhere near as well as my freeriders did. They felt very wooden at the start and while they improved with wear they still feel a little disconnected. Despite seeming more durable and stiff the sole wears at a very similar rate to 5tens. The uppers look like they may be a little water resistant but aren't, and they cost more. I'll be going back to 5tens when they've totally worn through. On the plus, they look good. Edit - also a lace broke after only a few weeks, which is no biggie but a little annoying.
  • 1 0
 Those look nice, I'd definitely consider them over 5:10s. Wonder how the pricing will translate over here, those Hellions are $130 which should translate to about £105, but I'd be surprised if we get them for less than £125.
  • 6 3
 Silverfish? ah I can't afford em then Big Grin
  • 4 1
 Just have a damp house - they'll appear in no time for free.
  • 1 0
 Ooh I like the look of these
  • 1 0
 They look pretty much exactly like my old Five 10 freeriders
  • 1 0
 Hello UK, I am entering you.
  • 1 0
 Are these linked to the old Teva flat pedal shoes in some way?
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