PRESS RELEASE: Ride Concepts
We are excited to announce our entry into the United Kingdom and Republic of Ireland, with Silverfish as our exclusive distribution partner.
"After announcing our Factory Athlete team earlier this year including UK-based Atherton Racing and Sam Pilgrim, we are delighted to have Silverfish bring the party to UK dealers,” said Founder and CEO Brandon Dodd. "Their spirit and style truly reflect our ethos. It couldn’t be a better fit. We have high aspirations for global growth, and joining Silverfish alongside their renowned portfolio of high quality and high performance brands will help us to achieve it.”
“We’re honoured to be working with Ride Concepts,” said Darren Mabbott, Silverfish Managing Director. “They’re the hottest MTB shoe brand in the world right now and we can’t wait to get them into the hands of retailers. There is a huge amount of customer interest in Ride Concepts- lots of buzz on all the forums- and we’re excited to hear the feedback from riders now that the shoes are finally going to be available on this side of the pond!”
“I’m stoked to have Ride Concepts partner up with Silverfish to bring my favorite footwear to the UK!” said Sam Pilgrim aboard his crazy drift downhill tricyle.
First shipments are expected in early July. Retailers interested in finding out more about becoming a premium Ride Concepts stockist should contact Silverfish on 01752 843882 or by email via email@example.com.
Ride Concepts is a rider-owned company based in Truckee, CA, focused on building technical, progressive, mountain biking (or tricycle) footwear. For more information, visit www.rideconcepts.com