PRESS RELEASE: Ride Concepts
This summer, our neighbors at High Fives Foundation
approached us to partner with their Adaptive Mountain Bike Camps. It was an easy “yes!” and we were immediately astonished at the level of perseverance and dedication of the adaptive athletes on the mountain. Their enthusiasm was addictive and their skills nothing short of impressive. We immediately knew we wanted to become further involved.
Throughout December, we are putting our best foot forward to support initiatives that are meaningful to us within the mountain bike community. In doing so, we are proud to partner with High Fives Foundation where $5 of every shoe purchase will go towards buying an adaptive mountain bike for a disabled athlete.
High Fives Foundation’s mission is to prevent life-changing injuries while providing resources & hope if they happen in the outdoors. In essence, they are the safety net of the outdoor sports community by keeping adaptive athletes active.
The steep cost of an adaptive mountain bike for an individual with a disability provides a major challenge for the High Fives organization. The average cost is over $10,000 with some as much as $25,000. To date, High Fives has supported 62 individuals with a disability the gift of an adaptive mountain bike.
To raise awareness of healing through adaptive riding and offset the burden of the cost of the adaptive bikes, Ride Concepts is donating $5 for every full price shoe sold on rideconcepts.com
through December 31 to the goal of buying an adaptive bike for a High Fives Athlete.
We are excited to share this opportunity to give back with the greater mountain biking community. So, as a community, let’s end this year with some positive cheer and buy that 63rd bike. Feel Good. Give Back!
Ride Concepts x High Fives Foundation
High Fives Adaptive Mountain Bike Camp at Northstar California this summer