RideWrap Announces New Bike Specific Protection Film
PRESS RELEASE: RideWrap
A bike and the components on it are specifically designed and engineered to work on a bicycle. That’s because we put special demands on bicycles. We take our bikes to places other vehicles can’t go. We have unique experiences while riding them. There’s nothing else like it.
As leaders and innovators in the frame protection space, we are never satisfied with the status quo. If what we need doesn’t exist, we make it ourselves. We don’t wait for someone else to figure it out and then replicate it. We don’t just use what is available. We design and engineer bicycle-specific products and solutions.
That’s why we’ve developed a new film protection product, the first protection film specifically engineered to protect bicycles.
You don’t treat your bike like a car. So, why would you use protective film products designed for automotive applications?
Introducing RideWrap Bicycle Protection Film. Designed, engineered, and developed by riders for riders.
All RideWrap bike frame Protection kits available on RideWrap.ca are now using RideWrap Bicycle Protection Film. Bicycle frames and forks have complex curves and are exposed to conditions that most automobiles never encounter.
So, what is bicycle protection film made up of?
SELF-HEALING & HYDROPHOBIC TOPCOAT
The topcoat is the first line of defense out on the trail. The topcoat’s superhydrophobic properties repel stains, shed mud, speed up cleaning, and maintain that “just installed” appearance. When heat is applied, the self-healing properties of our elastomeric polyurethane topcoat cause swirls and light scratches to disappear.
TPU DURABILITY STRUCTURE
At the core of our film is an impact and abrasion-resistant thermoplastic urethane(TPU) structure. The structure is engineered to disperse forces from rock strikes, stump strikes, crashes, and other impacts your bike encounters. This structure is responsible for protecting your bike from damage.
ACRYLIC ADHESIVE LAYER
The film uses a high-performance acrylic adhesive layer as its foundation. This layer is specifically formulated to resist delamination and keep edges locked in place. When it’s time to replace or remove, the adhesive releases as if it had never been there.
What does this mean for riders and installers?
Improved Impact & Abrasion Resistance
Designed to take the abuse so your bike doesn’t have to. Better protection from trail debris, shuttle abrasion, travel damage, and talent deficiencies.
Optimized Thickness
Made thicker for better protection while maintaining ease of installation. At 9 mils of real measurable thickness, our films lead industry standards for protection.
Exceptional Clarity and Finish
Invisible and smooth finish that lasts ride after ride. Available in both Matte and Gloss. Our new matte film is now more matte and has been optimized to match more matte factory finishes.
Self-Healing Property
Makes every day feel like New Bike Day. Swirls and light scratches disappear when gentle heat is applied.
Superhydrophobic
Water and mud-shedding properties keep your bike cleaner throughout the ride and make it easy to clean and maintain a bike’s factory look.
Stain Resistant
Keep your bike looking fresh. Film remains clear, clean, and smooth when exposed to dirt, contaminants, and neglect.
Enhanced Adhesion
Bike-specific adhesive clings to the complex curves of a bike frame and fork, locks edges down, and adheres longer while remaining removable.
Guaranteed
10-year warranty against yellowing and cracking.
Matte RideWrap film on a matte bike
Gloss RideWrap film on a gloss bike
Available now:
Riders: All protection kit orders placed on RideWrap.com are now shipping with RideWrap Bicycle Protection film. The hardcore DIY’ers will be able to buy matte or gloss ‘by the foot’ $11/sqft USD and cut to any shape you would like.
Dealers and Brands: Full roll (24”x 100ft) bulk orders can be ordered for business use from RideWrap.com. Sign up or into your dealer account for pricing.
Bikes go where cars go. Cars don't go where bikes go.
 | We’ve always worked with the best available materials to create our protection kits. Over the years we realized there were some very unique and specific characteristics we wanted out of the film in order to make the best bicycle protection kits possible. Since we weren’t able to find a film with those characteristics, we decided to make our own. This new film is a culmination of years of development and testing. We’ve worked with pros, ams, long-time installers, and first-timers to get this film exactly where we want it. We’re stoked to bring a tailored (pun intended) solution to the cycling community. |
Author Info:
RideWrap Super Cutter Software Press Release
edit: holy shit I just realized I misread and they're just announcing this is "for bikes" and not model specific like I thought. ya wtf, if they're just now doing this what the hell is on my chain stays.....
Note, our Tailored Protection kits, are model & size specific pre cut kits available worldwide.
like in another year are they gonna be like "these are meant for full suspension carbon! why would you use non-carbon wraps?!"
*closes browsers*
-> does much more sensible thing and cuts 3M myself
But in all seriousness someone can create a cad file overlay to be printed on paper and people can trace the 3M for the exact same effect for much less $
Weve heard this sentiment before so we conducted a test ourselves for DIY... https://www.youtube.com/watch?v=as5jcZsDYsE
You can definetely get great results, but I wouldnt discount the hours of design our team puts into it.
Helicopter tape from Amazon which is 8mil works super well
Source: I just installed a precut kit on my new bike and while it's mostly fine there is no way anyone will do this perfectly on the firs try.
This is the first commercially available Matte and Gloss in this thickness range. But also, it's not all about thickness... hardness, elongation.. all of these play into what makes a bike stand up to damage out on the trails. Thats where ours was put to the test.
Our Tailored Protection models, which use this new film, are model and size-specific. We use some proprietary tech for our design process meaning you get more coverage over the bike, there have been a few comparisons out there. Areas such as the inner rear triangle are fully covered. Our design process lets us create kits that fit great but with fewer pieces, so those seams are fewer and further between (seams are just unprotected areas in the end). Our kits also all come with all of the required tools for install.. squeegee, microfiber, cleaning wipes, install solution, and a 3d diagram to help you get the pieces in the right place.
Feel free to reach out to our customer service team if you've ever got any questions!
That being said, what's 3M's specs compared to yours? If silence is the response, I think I know what that means.
www.pinkbike.com/news/review-7-films-and-tapes-to-keep-your-bike-shiny-and-new.html
crazy that you're trying to lace RW up for putting in the work and making a product for bikers.
I'm not sure why you wouldn't want to support a rider-owned and operated company that put in work to now compete with multinational public companies...
Give your money to riders, or give your money to shareholders?
This construction and composition shown here is what 90% of auto PPF uses except that autos usually use 6 mil TPU thickness not 9 and a ten year warranty against yellowing (how much though?) is pretty good.
The markup on this stuff is absolutely bonkers but that's why it's a good business to be in. Very high margins.
For both Commencal and Santa Cruz bikes, chainstay guards (lower tube of rear triangle), are generall not stick on, they are actually removable. In the case of removable guards, the team designs as though they are pulled off during installation, inevitably dirt and grime will get under them, so its beneficial to have some protection.
Reach out to our CS team and they will happily help get you sorted on these pieces!
Just as a point of clarification. I built the frame up after putting on the wrap the previous day so this was not a new freshly done wrap still wet.
This is the second wrap I’ve done in the last 3 weeks. I also did my Mojo 4. It was the exact same material. So I dunno.
Our previous film was still a top-of-the-line product and offered great protection for bikes. Thickness has always been higher than Invisiframe, the previous-gen product was 8mil measured compared to their 7.6mil. This new product is certainly an evolution with all that we've learned over the years, and we are excited to continue this process into the future.
It always sucks to get that first knick, even worse when it's right off a stand. Film-based protection is by no means indestructible, it is a wear product. In time, the result of a protected bike versus an unprotected one is pretty drastic. Were working on some content to show just that.
If you do have a knick, and want to get a replacement piece to keep it looking fresh, we do have a subsidized program for that. Just reach out to our team!
If I want to re apply it then I'm in for another whole kit. $$$
Generally a good product, doesn't feel as thick as others I've used and hasn't stayed put on certain areas either.
This was done Sept 2021 by the way.
I've messaged your customer support team and look forward to their resolution.
Was very disappointed in my RW experience. The only good thing was that it kept it easier to get mud off, but as an actual bike protection product, complete rubbish.
The better solution is something like All Mountain tape (and its cheaper alternatives). Placed in all the key areas, easily installed, easily removed... and available in multiple designs and colors.
Any idea how gloss would look on matte or vise versa?