RideWrap Frame Protection Announces Production in Sweden & European Availability

Mar 4, 2020
by RideWrap HQ  
Historical continents require historical coverage. Photo: The Free Radicals


PRESS RELEASE: RideWrap

We are excited to announce the expansion of RideWrap operations to include local production based in Sweden. With this addition, we are able to support riders across Europe with bike protection accessories that are produced in their backyard and get to their door fast and hassle-free.

Riders and Dealers in Europe now have access to a customer experience that includes:

• Fast fulfillment and ‘to-door’ timeline
• Free shipping option
• No customs delays or invoices
• Real human customer support
• Payment in Euro and other local currencies
• Products produced in Sweden





RideWrap is a rider owned organization founded in Whistler. We’ve built our team on a shared passion for the sport and for the products we make. We’ve taken the time to develop precisely engineered products, getting our hands and bikes dirty to ensure the best protection for your ride and the best customer experience, day in day out. Our promise is that each and every protection product will protect your bike with outstanding durability, performance, appearance, and overall quality.



Features of RideWrap Protection Kits

• RideWrap films are self-healing. This means that minor marks and scuffs will disappear with the warmth of a sunny day.

• RideWrap doesn’t like dirt. A low surface energy means that less dirt sticks to your bike and adds 10 Kw.

• RideWrap Protection Kits come with a 10-year warranty against yellowing and cracking.


• Your protection kit is lightweight at only ~50g (frame kit).

• Kits are available in either matte or gloss finish to match your factory paint and is nearly invisible once installed.

• All protection kits include detailed instructions as well as installation tools (microfiber, final cleaning wipes, and squeegee)


Coverage Options and Pricing

RideWrap degrees of protection.

Eurozone

• Tailored Frame Protection: €102 incl. VAT
• Covered Frame Protection: €70 incl. VAT
• Essential Frame Protection: €40 incl. VAT

Other European currencies natively supported

United Kingdom

• Tailored Frame Protection: £80 incl. VAT
• Covered Frame Protection: £55 incl. VAT
• Essential Frame Protection: £30 incl. VAT


Available now at select dealers or at RideWrap.com

Designed, engineered, and tested in Whistler, BC
Locally produced in Canada, New Zealand, and Sweden



The Free Radicals approve of this public service announcement.


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45 Comments

  • 15 5
 The price of these kits is just ridiculous. Get on eBay and order some bike protection tape, 75mm x 3m for less than £10. That's enough for a whole bike and is easy to cut to size and fit yourself (with some left over).
  • 10 12
 It's because of producing it in the country of these Socialist Swedes! Someone has to pay those free lunches for immigrants... this is exactly what Bernie wants US to become!

*BTW I'm Swedish and I like it here with my Syrian friends Smile I'm a mythical scandinavian creature... the mountain troll!
  • 10 5
 @WAKIdesigns: I would be ok with those immigrants not eating every day if I could get a bike wrap cheaper
  • 6 1
 I did this. And it pales in comparison to my other bike that has an invisiframe kit. Never again! (it's also almost impossible to remove the ebay stuff).
  • 1 1
 @zonoskar: ok, but I suppose you can buy on Amazon 3M quality wrap roll for a fraction of the price
  • 1 1
 @pakleni: It still looks ugly af if you just use tape. I really recommend people getting blank sheets of Xpel's Ultimate plus and make yourself a kit, yes it is not cheap (about 50$ for 2 feet by 30 inches) but it looks way better than tape.
  • 6 0
 If someone spends 10 000$ on a bike, maybe even 8k, then paying 100$ to make it hold at least 10% more value is not that much is it?
  • 1 1
 @zonoskar: Use a hairdryer to heat it up and it comes straight off.
  • 2 0
 @WAKIdesigns: ok, but why and how much better is it than self made protection?
  • 2 0
 @pakleni: I meant his tailored stuff. I personally use All Mountain stuff... I hate making own stuff, by the time I am done I am ready to cut someone with the scalpel I used to cut the sheet of adhesive foil
  • 2 0
 @pakleni: I bought '3M Scotchgard™ Clear Helicopter tape' (a sheet of 20cm wide and 1.5m long for about 25 euro) but it still doesn't look as good as an invisiframe kit
  • 1 1
 @WAKIdesigns: Lol... you're polish dude... Big Grin
  • 6 0
 @tulipanek: I am no longer Polish, I have transcended my Slavic roots, I don’t eat Barszcz, sold all my Adidas stuff and can’t even squat anymore. I bleeched my hair and wear blue contact lenses. The only thing that connects me with motherland is when I use alcohol hand wash before the breakfast and that delicate scent of 80% alcohol solution still reminds of home Big Grin
  • 1 1
 They don’t need to produce products in the 3rd world to increase profits, they’ve (the swedes) have imported the 3rd world so they can produce stuff in Sweden @WAKIdesigns:
  • 2 0
 @pakleni:
Great question! Self-made protection can certainly do the trick to keep you covered.
Our customers have long told us a few things:
- They used to do self-made and it took them forever!... having a kit eliminates the headache of cutting weird shape pieces, it fits right, and takes less time!
- and the final aesthetics.. with our kits, everything aligns like a nice puzzle with no overlap. The intention is that after installing your kit is virtually invisible and doesn't detract or change the look of your bike. With our design process, we are able to minimize the number of pieces, the number of splits/reliefs, and position gaps where they are less noticeable.
- You are guaranteed to get the highest quality, bike-specific materials as opposed to potentially gambling with other products. We've tested RW film on bikes in the mountains.
  • 5 0
 Maybe the competition between them and invisiframe in the UK/EU will drive down the price to something more reasonable Razz
I paid it as it the only fully fitted option, but it hurt.
  • 3 0
 No it wont. It depends of the material and every high quality PPF is expensive as f*ck. Compared to the market, these products have a very low margin Wink
  • 5 0
 Realistically you will get the money back when you sell the bike with perfect paint, it's a good investment as far as I'm concerned. My Capra is 2 years old and there isn't a mark on it.
  • 1 0
 @Davec85: Thats my hope and seems to be the general feedback I hear.
  • 1 0
 @Davec85: Very true, this is the overwhelming testing results and feedback. We recently pulled and replaced a kit for a customer on their 2-year-old Nomad and the frame looked essentially new after daily Whistler riding.
  • 6 0
 I can only imagine huge profit margin is on these type of products
  • 3 0
 That film is actually pretty expensive stuff, I know that Xpel sells the film cheaper to dealers like invisiframe or Ride Wrap, but still, you get 2 feet by 30 inches for about 50$.
  • 3 0
 I know what you mean. The barriers to entry to setting up a business to do this don't seem particularly high, especially if you're a business that's already got some of the equipment.

But, the fact that there aren't lots of companies doing this makes me think that either the demand is relatively low, or just that the sheer amount of different models and sizes of bikes means there's a significant amount of staff time (and therefore cost) spent sourcing frames to scan or CAD drawings and then producing the template files for the cutting machines. I suppose that never stops as new frames are always coming out.
  • 3 0
 The profit of one of these kits is almost the same as a everyday 20/30€ pvc kit Wink PPF is extremely expensive per meter.
  • 4 0
 I think it Will be more important to mention the thickness rather than the weight Smile
  • 1 0
 Through our testing, we've found that Coverage is the MVP of protection. That's why we instructed our engineers to figure out how to offer the max possible coverage for the entire frame on our Tailored lineup. Our universal fit kits, such as the frame style-specific Covered kit, offer industry-leading coverage per dollar, Max coverage-Minimum trimming was the goal.
  • 1 1
 @RideWrap: Eumm ok, but your answer doesn't really help ! Personally, I won't buy any kit (whoever the manufacturer) if thickness is not given.
I prefer to buy cheap 0,2mm clear protect on aliexpress and make my own templates rather than paying 100€ for an unknown thickness kit. Too much euros to play russian roulette, i don't want to be disappointed by receiving a clear protect kit as thin as my hair; even if it covers 99,99% of my frame
  • 1 0
 I haven't really had luck with those frame protection companies, as my frame is neither available on Invisiframe nor on Ride Wrap and I don't want to send my frame abroad to get one made, because that's quite expensive. A nice option is to get yourself about 2 feet by 30 inches of Ultimate Plus from Xpel (it's exactly the stuff both companies use for their kits) and cut your own kit from it.
  • 1 0
 Any idea where I can get in Germany? I've googled it, but apart from one small and expensive piece on Amazon I couldn't find any shop that sells it as "meterware".
  • 1 1
 have you tried easy frame?
www.easy-frame.com
  • 2 0
 @reichhart: I got it directly through Xpel's website, you will have to order from the US but you don't get any additional fees.
  • 1 0
 @Germanmike: Yeah my frame seems to be quite uncommon, easy frame doesn't have a kit either. (I have a 2020 Fuji Auric LT 1.3 size Large).
I'm finished with my own kit anyway. Mine probably covers more space on the frame than any of those company's kits, because I can make everything fit the welds perfectly and correct every nook and cranny with small pieces.
  • 2 0
 @A1990ToyotaHilux:

Cool story, we just got this frame into our library. Our team is constantly working to find models that we don't have covered from all brands.

Well get it up on the site asap! Glad to see the Fuji riders protecting their rides.
  • 1 0
 @RideWrap: Oh sweet, you guys read the comments!
  • 2 0
 @A1990ToyotaHilux: For sure we do! On top of that, we have a phone number you can call and reach real people for support :-)
  • 2 0
 @RideWrap: i am looking to cover m’y Rune V3 is it coming in you catalog ?
  • 2 0
 @nobrain: I dont have an imminent date for that one at this point unfortunately. Sorry! The Covered Kit was designed specifically for this case, max coverage, minimum trimming.
  • 3 0
 'This means that minor marks and scuffs will disappear with the warmth of a sunny day.' We can but dream of a warm sunny day...
  • 3 0
 I think I remember one in 1976...
  • 1 0
 I'm pleasantly surprised to see that they have the tailored kit for my bike. I won't be buying one, however, as I protected my bike myself, using universal kits and cutting them to size
  • 3 0
 Yes ! The moment we Europeans have all been dreaming of......
  • 3 0
 Yay! Big Grin
  • 1 0
 In total with invisiframe frame kit and fitting £180 takes the piss.
  • 2 2
 easy-frame.com is the way to go, at least for europeans... Smile
  • 1 1
 No 26" frame will be covered with that Smile

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