Ripton & Co. Release Mountain Biking Tech Jorts

Dec 20, 2019
by James Smurthwaite  

While slopestyle riders have persevered with the spay on jegging look through the years, now park rats, dirt bags and van lifers are getting in on the action too.

However, riding in a pair of jeans can come with perspiration problems so a new company, formed by a group of friends from the bike industry and a fashion school in London, is offering tech jorts to mountain bikers that should make riding in denim a doddle. Rather than a pair of chafey, cut-off Levis, these jorts are constructed with a super stretch four-way denim and include technologies such as "advanced taint cooling"... whatever that is.

Ripton & Co. have apparently been testing the jeans for three years and officially launched on Wednesday. They claim to have fulfilled more than 100 orders already so it may not be long before you glimpse some denim-clad thigh on your local trails.


There are men's and women's fits available as well as hemmed or cut-off finishes and a pair of Tech Jorts retails at $89USD.

Read the full press release below for more info:



Press Release: Ripton & Co.

Forged from the depths of an abandoned ski motel slated for demolition, Ripton & Co. introduces the most advanced active, performance, technical, stretch jort ever. Combining surf ethos and technical performance, Ripton & Co. introduces a new self-expression, with an acid-washed stretch jort that screams “Take me home tonight.”

Ripton & Co. Jorts are made of super stretch four-way denim gusseted with advanced taint cooling technology. From smooth trannies on your enduro bike, to spring skiing at the Yellowstone Club, action jorts are made to turns heads as you blow by the blowhards. Ripton & Co. Jorts have traditional denim pocketing, and plan to start a lot of other traditions, like Jorth of July, Tim Jorton’s, and Soup du Jort Sundays.

“There are so many ways for bikers and skiers to represent their outdoor culture on their tops and hats, but your legs are what you’re actually using to ride,” says Ripton & Co. Jort Lord, Elliot Wilkinson-Ray. “Ripton & Co. aims to bring attention to the lower half of the body, to make shorts synonymous with Loam God and Powder Hound.”

Ripton & Co. is dedicated to sustainability and thinks you should be too. Instead of buying jeans and cutting them into jorts, buy jorts that were designed to be jorts. Ripton Co saves over 50% of the fabric that would otherwise end up in landfills or get turned into questionable headbands.

We’ve tested dozens of fabrics and 5 rounds of samples (over 3 years) to find a fabric and fit we love. We’ve ridden across Thailand, Mexico, Colombia, and the UK testing their resilience and recovery over time.

Ripton Co Jorts are highly packable and come in two styles: hemmed or cut-off, depending on how denimite you want to look. Both styles retail for $89. Find your jorts at www.riptonco.com.




245 Comments

  • 105 2
 April 1st already?
  • 6 1
 That's what I thought!
  • 19 1
 *Checks calendar* - Nope, Not April first.
*Checks Calendar again* - Somehow still not April first.
  • 17 1
 I jortled with laughter when I saw this...
  • 1 4
 Too good to be true right!?!?!!?!? We did this for you @kona-jon!
  • 13 0
 “Excuse me, Flo, what’s the Soup Du Jort?”
“It’s the denim of the day”
“Mmmmm... that sounds good, I’ll have that”
  • 18 28
flag JortLord (Dec 20, 2019 at 9:00) (Below Threshold)
 @kona-jon We acknowledge that Pinkbike comments are a firestorm / forum for some of the worse parts of human nature and mob psychology; we've been tireless building this product for 3 years now while working construction and other menial jobs. We are confident that the Pinkbike audience is thoroughly undereducated on denim / soft good technology, and will outline / post a more thorough explanation of why this is a unique product and why we are a different kind of brand than what you've seen before. We've sold a lot of tech jorts since this story went live, and are stoked for people to get these bad boys in their hands! For specific questions / ideas / inquiries, reach out to me directly (jortlord@jortly.com)

#wellbewithyoujortly


Elliot
  • 2 4
 The real question is what accessory do they look better with? Kneepads or knees with no skin?
  • 2 0
 @JortLord send me a pair and change my mind
  • 7 15
flag JortLord (Dec 20, 2019 at 9:32) (Below Threshold)
 @kona-jon: THat's what I do, I mail people jorts haha. Give me your size, address, cut-off / hemmed and 80$ and I'll ship them today!
  • 3 10
flag JortLord (Dec 20, 2019 at 9:33) (Below Threshold)
 @chriskneeland: I don't usually ride in knee pads, and my knees have plenty of skin.
  • 3 0
 @chriskneeland:
Stylishly ripped, acid washed knee pads is the obvious answer.
  • 9 16
flag JortLord (Dec 20, 2019 at 9:57) (Below Threshold)
 @Chris97a: I'll let you design and market that brilliant concept Chris, tons of potential! Knee pads are fun as condoms...
  • 13 0
 @JortLord: And a skinless knee is about as fun as chlamydia.
  • 21 2
 @JortLord: just trying to be helpful: you’re coming across like a knobhead. Your marketing style is the same as Sick Bicycles and they turned out to be rip-off merchants who didn’t fulfil orders people had paid for. Probably worth tailoring your tone to each audience, I’m sure there are places where your style is ‘cool’.
  • 6 0
 @JortLord: Is this satire?
  • 16 1
 @JortLord: ‘...construction and other menial jobs...’ nice way to offend a large section of the population.
  • 12 2
 @JortLord: wait... you're saying you spent three years developing something and this trash are the result of those efforts? I'd take that as a sign y'all need to quit.
  • 13 1
 @JortLord: way to make a condescending comment to win over your audience.

If I can find an odd maker, I’d wager that you’ll all be working extra hours of construction by April 1st.
  • 4 0
 @JortLord: 3 years of tirelessly cutting the legs off of jeans, very noble, but what of the mountain of off cuts? Free Janky denim jackets for the under privalaged Boa Constrictors of Peru? Now there's a suitable hipster USP for free!!!!....you're welcome.
  • 3 0
 Next up, a line of puffy shirts for riding.
  • 1 0
 @JortLord: Does this new denim NOT contain a large percentage of cotton fibers? I would love to see the feedback from UK riders on these.
  • 8 0
 I think this is the Friday fail?
  • 6 0
 @JortLord: Mildly insulting tone aside (uncool response BTW), these things look hideous. Here's an idea - stop what you are doing and do something else before you incinerate any more capital.
  • 4 1
 @JortLord: people need to get a sense of humor. I wear kneepads all the time but that was hilarious.
  • 12 1
 @JortLord: PB comment section? Worst parts of human nature and mob psychology?

Nope. Not even close.

Overwhemingly a bunch of bike nerds just having fun off the bike.

Good luck liquidating your jort overstock in 2020.
  • 1 0
 @aps62: yeah I can’t tell if this guys serious
  • 88 2
 Your designers so preoccupied with whether or not they could, they didn't stop to think if they should
  • 9 1
 The world has just changed so radically, and we're all running to catch up. I don't want to jump to any conclusions, but look... Jorts and man, two species separated by 25 years of evolution have just been suddenly thrown back into the mix together. How can we possibly have the slightest idea what to expect?
  • 8 0
 All the dirt jumpers finally get to ride in shorts. You deserve this you denim loving freaks! Wink
  • 3 3
 @gotohe11carolina: f*ck yes! @gotohe11carolina spread the gospel, the world shall never be the same, "and on the 69th day, jortsus brought us action denim! BRapp!
  • 11 16
flag JortLord (Dec 20, 2019 at 7:48) (Below Threshold)
 I wouldn't say we're preoccupied with 'coulds' or 'technology' that was part of the reason we were founded, to fight the aimlessness of new petroleum fabric technology and balance form with function. But I might be writing a logical response to random babble, if so I apologize, I realize the world is largely disenfranchised, bored, and isolated, and we hope that our small business does all that it can to curb these ills.
  • 3 0
 Bwahahahahaha bwahahahaha oh man
  • 4 0
 @JortLord: Jortrassic Park ... Great movie
  • 3 6
 @Spark24: May the Jorce be with you!
  • 7 0
 Just keep developing it. While I do totally understand the jurassic park quote-- that's 50% of the issue here-- A product without a market yet. The other % of why you're getting an odd reaction here is that you haven't clearly stated your Value Proposition. The neat 4-way stretch feature you've created is buried within 1,000 other words-n-stuff. Get focused on what you make and why it's great. Seems like an interesting innovative fabric, but... def comes across as Product 1st, Safety 2nd, Market Last. Been there, done that. Good luck and keep going after it.
  • 1 0
 May the Jort be with you!
  • 2 0
 Jorts, uh, find a way.
  • 68 12
 This can fuck off all the way to fuck.
  • 3 2
 Cannot agree moooaaar!
  • 2 1
 Fuckin eh.
  • 13 6
 This is worse than e-bikes
  • 13 1
 "I don't know Lloyd, the french are a*sholes."
  • 9 19
flag JortLord (Dec 20, 2019 at 7:50) (Below Threshold)
 We're not sure where 'fuck' is....but sorry for offending the french again....
  • 19 3
 @JortLord: "Hmm, this article is already as popular as a dirty bomb in a sewage plant, let's add xenophobia to the mix." Keep jogging, we'll let you know when you're there.
  • 1 1
 @JohnnyVV: Next = Jee-bike... and ebike covered in denim! Actually probably the only way you'd get me to ride one.
  • 1 1
 @JortLord: A door down from Bvttfvck
  • 42 3
 Me and my buddy ran into these guys while they were out shooting some photos one day and can testify, they are as douchey as you would expect.
  • 8 2
 This helps me hate this idea as much as I want to, but now I'm even more curious just how douchey they are
  • 21 2
 In the 5 minutes we saw this group:
1. Free wheeling it off trail through the apline at >12,000 ft
2. Not receptive to letting us pass them
3. Incessant spray about jean shorts and their social media game

The second two, I could really give a shit about. But watching them ride through the tundra really pissed me off
  • 2 4
 This sounds like a bit of an embellishment, what instance are you referring to? @mbourget
  • 8 28
flag JortLord (Dec 20, 2019 at 8:06) (Below Threshold)
 Please reach out to us directly regarding this alleged infraction. (JortLord@Jortly.com) We strive to respect nature and all other public land users. We spend a lot of our free time building trails, and advocating for bike access, and against it's restriction. Including building our schedules around public hearings on land use, and the future of integrating trail bikes into policy making. The spin on our small (and yes young) team is baseless and needlessly defamatory. We spend a lot of time in Salida and have many of our favorite riding companions living in the Buena Vista - Salida corridor. Our only actual interactions with other riders have been beyond positive, which lends me to think to just biked on by us without saying hi or engaging in anyway. -EWR
  • 25 2
 @JortLord: I'll shoot you an email but to call my observations "baseless and needlessly defamatory" is completely out of line....I literally watched it happen with my own two eyes.
  • 15 0
 @mbourget: Seems like the kind of response I might expect from the creators of some overpriced Jorts.
  • 20 0
 @JortLord: literally every interaction you've had in this thread alone backs up the assertion that you're as douchey as assumed and refutes the suggestion that any of your interactions have been "beyond positive".
  • 4 0
 @JortLord: Is that a picture of you taking a literal piss off the path in the tundra?
  • 2 0
 @mbourget: I like the safety conscious rider model. Hello 1981.
  • 4 0
 @GlassGuy: He goes by JortLord...pretty much tells you everything.
  • 12 1
 @JortLord: Throughout these comments, you're counter-punching down like Trump. You could have just ignored the flamers flaming, and you would have still gotten a ton of press. Instead you've attacked anyone poking fun, critiquing, or shitposting. You've provided a lot of evidence confirming @mbourget's observation claims that you acted self-obsessed, and are particularly vane/thin skinned. Interesting marketing approach, regardless of product.

'That's a bold move Cotton, let's see if it works out for them'
  • 4 2
 @joshroppo: Jortlord, the Trump of the pinkbike forum.
  • 37 1
 $90 Goodwill shorts. This is totally the dorkiest shit I've ever seen.
  • 3 3
 Someday these will be in the Goodwill and they'll still cost 90$ @5poundplumbbob
  • 4 14
flag JortLord (Dec 20, 2019 at 7:52) (Below Threshold)
 If we used normal apparel mark-up (4X) these would cost 240$. They ended up costing over 60$ and we've spent / lost a healthy chunk of change bringing them to life...
  • 7 0
 @JortLord: You've got to know when to hold 'em, know when to fold 'em, know when to walk away, and most importantly KNOW WHEN TO RUN.
  • 6 0
 @JortLord: sounds like shitty management of a shitty idea
  • 28 1
 Canada is going to be so Happy! Ride all day, throw on a jean jacket, ready for formal parties at night!
  • 12 0
 Wrong. Unless it comes with a plaid lumberjack shirt. Then you're right, so right.
  • 5 8
 The Canadian Tuxedo is an American invention.
  • 4 0
 @sriracha: Take off, eh.
  • 1 0
 You hoser, I bet you drank the last beer too eh!
  • 1 0
 @JTepic: It’s true, ya hosers. In 1951, Bing Crosby had a custom Levi’s all-denim tuxedo made so he could enter an exclusive Hotel in Vancouver, that had a strict dress code.
  • 23 1
 if u ain jortin u aint supportin
  • 3 0
 almost spit out my coffee! I want this on a t-shirt.
  • 10 0
 @rrolly: pretty sure this phrase is only appropriate if written in sharpie on a white t-shirt so you're in luck
  • 3 0
 @gumbytex: If I write that on my white tee while wearing it, then I get a sweet tat at the same time. Gumby, you're a friggin' jeanius.
  • 5 7
 We expected the Finnish to appreciate, godspeed in the dark days!
  • 2 0
 @rrolly: advanced technology cotton t-shirt, sewn in LA, with uniquely screened message: $69 plus shipping.
  • 19 0
 who else sent this to 5 people as a joke post
  • 1 2
 thank you!
  • 18 1
 May the Jorts be with you.
  • 17 2
 Sounds like Mix of jizz, snot and shart
  • 26 0
 @colincolin: Hey those are my kid's names
  • 3 10
flag JortLord (Dec 20, 2019 at 7:54) (Below Threshold)
 @colincolin: Yes, we've experienced all of these things.
  • 16 0
 Will look sick with some Pit Vipers

/my 12 year old son
  • 3 16
flag JortLord (Dec 20, 2019 at 8:51) (Below Threshold)
 @Hogfly They do look sick with Pit Vipers!
  • 16 1
 Hope these get added to the advent giveaway.
  • 6 0
 I'm just sad that they were release too late for Gear of the Year.
  • 11 0
 I want a pair of riding short overalls. Plenty of utility to carry anything I want, plus I can hit the coffee shop afterwards and blend right it.
  • 9 0
 Overalls were made for riding. They're like outer bib-shorts with a SWAT box.
  • 2 15
flag JortLord (Dec 20, 2019 at 8:31) (Below Threshold)
 This is something we've thought a lot about. We ride in overalls in the bike park regularly. Please join our email list and stay in touch, the jortpire will strive to integrate brilliant and innovative concepts like stretch / riding overalls. But when we have to pedal uphill for a long time, jorts work better!
  • 1 0
 ride and work on trails on the same ride!
  • 2 14
flag JortLord (Dec 20, 2019 at 9:37) (Below Threshold)
 @jaydawg69: Or just look sick....
  • 2 0
 @JortLord: I don't know... personally am not a fan of denim for riding.
  • 12 4
 I somewhat feel a bit sorry for these entrepreneurs. They certainly feel there is a market for this and there may well be in certain areas. They put a press release out there hoping for a positive response for their business and get hammered in the comments. These aren't for me but kudos to Ripton & Co for going after it.
  • 5 0
 Hey, any press is good press, Bigly.
  • 4 0
 @justanotherusername: This is true! I find it hilarious that Brits from a fashion school see this "American county fair worker" attire as cool.
  • 6 0
 @mtbgeartech: carnies do have that backwoods look to them, you have to admit. (backwoods, not backcountry, so don't sue me)
  • 4 12
flag JortLord (Dec 20, 2019 at 8:29) (Below Threshold)
 @mtbgeartech thanks Sean, you by no means need to feel sorry for us. Pinkbike comments are traditionally very negative when it comes to products and positive when it comes to content. I'm not sure why this is, but we're bringing something really innovative and new to the table, and perhaps the information above doesn't fully capture that. But we're grateful that Pinkbike put this out and look forward to more customers receiving and advocating for the brilliant technology that's made its way into denim the last few years. We touched on technology in this blogpost:

riptonco.com/blogs/rippedin-journal/technology-our-way

But will follow-up with more detailed coverage on exactly how stretch denim is evolving, we've been an intimate part of this conversation for the last 6 years.

EWR / JL
  • 2 2
 @JortLord: Right on! I appreciate the response and pursuing what you believe in! Good luck with your venture!

(Please never do a Hick-Hop bedazzled version though LOL)

Phenomenal username BTW.
  • 1 7
flag JortLord (Dec 20, 2019 at 9:04) (Below Threshold)
 @mtbgeartech: That's what they call me! Smile I don't know what Hick-Hop is but ya I think we have a pretty strong sense of what we're aiming for!
  • 7 0
 @JortLord: sorry but your wrong about this. There are plenty of product reviews with positive comments. Your jorts don’t seem like a good value or a desirable product. they might be, but the don’t seem like it.

I can buy a pair of Eddie bower shorts for $25-35, depending on the sale and the shorts last for years. I can wear them mountain biking, hiking, or for anything else, even swimming. And I’m sure all these other commenters have a go-to-short as well that doesn’t cost so much.

Your just making excuses for a product that the majority of the people here don’t like.

Last, your replies have basically fueled the comment section. Most of the time when a product representative replies it makes a huge difference and can change the whole mood positively within the comment section. Look at the Hunt Wheels review. Commenters has issues and the Hunt rep did a great job answering questions and assuring product quality. In this case, your replies make you come across as an ahole. I’m not saying you are one. But your comments make me never want to buy a product from you. I bought a set of hunt wheels.

Judging by your replies, this will fall on deaf ears.
  • 13 3
 Not who the f*ck thought this was a good idea, but rather how the f*ck didn't anyone sit them down and give it to em straight?
  • 3 16
flag JortLord (Dec 20, 2019 at 8:23) (Below Threshold)
 @Ian713 Fleischhacker, what would you like to give us straight? Is there some important information you think we've missed / don't understand? Are you a technical denim expert? Preach!?
  • 8 0
 @JortLord: not the guy you're replying to but... I think the responses here show that most people don't see denim as a good choice of material, and there quite a few (non-denim) very good options on the market already. Of course, we do not have PhDs in jort science with which to evaluate it. If you guys have made a good product, that's great and I wouldn't worry about a few comments on pinkbike. But for context, it's a very "hipsterish" image which isn't super popular here and I would say that generally mountain bikers are a bit sceptical of new things, as we are bombarded with a lot of marketing from nonsense products that don't work in the real world. Best thing you can do is get your product reviewed by a few websites so people can read an impartial evaluation.
  • 11 12
 @JortLord: Not a denim expert but what exactly makes someone a denim expert? How much more does a person have to know about denim than the average person to be an expert? A workshop or two?
Anyhow here's the basic problem as I see it:
They look f*cking gay.
They cost more than they are worth, i.e. it's cheaper just to make jorts out of old jeans. So the people who do wear jorts are the people who don't want to shell out more than necessary. So, at the very least, the pricing looks off.
They are the kind of thing poseurs (douchebags) buy and wear to broadcast how counter-culture they are, but how many of those a*sholes are there?
  • 4 10
flag JortLord (Dec 20, 2019 at 9:22) (Below Threshold)
 @n734535: Wow that was a very logical and honest comment. There are a lot of people with actual degrees / PHD's in "fabric science" and you can imagine the lines are very much blurred today. I can say that entering the market in apparel is very challenging as huge conglomerates that produce millions of units offer the 40-60$ denim price point that so many people are referencing here. That's missing the point, in regards to the type of institutions we should support, it demonstrates why fast fashion has taken over and China and mass conglomerates run our product landscape (many customers care about price over all else). It's a good think Nike or Lulu didn't try to penetrate the cycling market right? Our product really works for all sorts of active lifestyles, sleepwear, swim trunks, literally everything. We are Dylan going electric, and the Pinkbike comments might be the last place to see the beauty in what we're creating. Denim isn't for hispters, we don't really have hipsters in Western Colorado. I think people throw the hipster word around when they feel uncomfortable or when they're unsure of something. I realize there's a lot of marketing spin these days, and also realize that markets are weighing machines in the long run. -EWR
  • 4 11
flag JortLord (Dec 20, 2019 at 9:28) (Below Threshold)
 @Ian713:

Ian, this doesn't read very Canadian, regardless but I'll assume you haven't had some of the same privileges as your peers. If you get a chance to attend Outdoor Retailer or another apparel trade show you can see / learn about the complex world that is fabric science. A workshop certainly wouldn't hurt.

I'm sorry you don't like the way they look, that's very subjective obviously, and we hope we can come out with more cuts, styles, washes and fabrics in the future.

Cut-offs aren't the same (don't create the same result) as the weight and fabric used for pants isn't ideal for shorts. Godspeed!
  • 4 15
flag Ian713 (Dec 20, 2019 at 23:33) (Below Threshold)
 @JortLord: Hey, hey, hey don't ask for an honest opinion and then get offended by it. f*ck your sensibilities about what it is to be "Canadian."
But okay, you're right, my opinion on your product's appearance is subjective and probably influenced by the f*ggot looking hipster dude in the advert.
And okay, I was wrong about the material, but if you make something look like traditional denim then there's a good chance people will do what I did and assume it's like traditional denim. Maybe try to alter the colour in some way to avoid this.
And associate your product with hot chicks with firm tits. I promise you if you can plant the idea in the consumer's mind (male) that he will be a bit closer to pairing off with a hot chick who has firm tits then your sales will sky-rocket.
  • 13 0
 @Ian713: While I very much feel @JortLord has dealt with the comment section here extremely poorly (and it has been very entertaining to read), you using homophobic slurs is making you look entirely more idiotic.
  • 1 8
flag Ian713 (Dec 21, 2019 at 10:39) (Below Threshold)
 @gnarnaimo: Thanks sunshine, that makes a difference to me.
  • 6 0
 I’m confused for many reasons. Could someone please help me answer two questions? 1: Are these riders wearing lycra shorts underneath their jorts? 2: Does Ripton & Co seriously think that people buy jeans to cut them to jorts directly after purchase?
  • 4 11
flag JortLord (Dec 20, 2019 at 8:14) (Below Threshold)
 @Slate Hugo! Cool name! We both wear lycra (usually bibs) and don't wear lycra (everything from commando to a pair of boxers) depending on the day. The 4-way super thin, super stretch fabric fits around an under-short beautifully for longer rides, but obviously traps more moisture as well. For Grinduro this year I wore just jorts commando, which as cold (it was snowing). An added layer helps insulate. I'd say for a quick Santa Cruz campus lap (an hr. or two) lycra is incredibly unnecessary. Although when I rode my cx bike in the Dunwich Dynamo across the UK in the hunched position for many hrs, or bike-packing across Colombia, then a pad can be nice! Please reach out to us directly for any other inquires! We built a quick link to the site via (JORTLY.COM).

The part about cutting off jeans was just a joke. But there is a major distinction here which is the denim we use here is far thinner (8oz.) than what you find in pants, they would make awkward pants, but amazingly technical shorts. We've worked in apparel, attended fashion school, been around this problem through and through. And using the right tool, the right fabric for the job, is life changing, as every single customer who's received a pair so far can attest!
  • 7 0
 I wear stretchy jorts every ride Razz but I just cut my old jeans a couple times a year and have an endless supply for what feels like free. Even raced in them recently, got a few funny looks hah. Haters gonna hate.
  • 3 8
flag JortLord (Dec 20, 2019 at 8:41) (Below Threshold)
 YES! We support this strategy as well obviously we did the same for years! Most stretch jeans are 1-3% 2-way denim and ours is a 30% 4-way 8 oz. instead of 12 oz. fabric. This basically means we're designing from the beginning what you're adapting to here. The reason Levi's and H&M are 50/60$ is obviously because they're insanely wasteful and made in the millions in China. To clarify.
  • 6 1
 Thankfully I'm not a follower of the weird and wonderful marketing trends...absolutely no way is denim back...it was never here...good grief, does the industry really think we are all mugs or have they crunched the numbers and realised there is a profitable amount of mugs who will buy this sort of mince???
  • 8 1
 2019 brother. Start digging your bunker.
  • 3 0
 @BenPea: Already started, I'm clearly needing to pick it up a bit though...it really is a sorry state of affairs...
  • 3 10
flag JortLord (Dec 20, 2019 at 8:19) (Below Threshold)
 Denim is not a trend. It was a technology designed to facilitate the Gold Rush, and has been a staple of American and global culture ever since. Only in the last 5 years has advanced fabric technology made its way into the space. If you want to read about the level of sophistication in our denim and why it's not cheap to produce check out a well done page on our fabric tech. We don't focus on telling this story as it's not our core focus, the fabric nerds focus on this for us, but the results are insane!

iskodenim.com/isko-blue-skin
  • 6 1
 @JortLord: Denim -> De Nîmes 17th century. Jean -> Genova 16th century
This material is as American as the Ferrari GTO and the 2CV.
  • 7 0
 Oh please please please get a staffer to do a long term product review on these. There must be someone who showed up late a few too many times in 2019 Big Grin
  • 6 0
 You can buy stretchy denim shorts at Ross for less than $15. I have a couple pairs I use for road/gravel riding, they are comfortable and durable.
  • 4 10
flag JortLord (Dec 20, 2019 at 8:42) (Below Threshold)
 This is true, obviously an insanely destructive model to both people and environments, but there are fast fashion options out there.
  • 8 0
 @JortLord: first off I think @goldmund 's comment referred to cost being the critical factor (correct me if i'm wrong). Not everyone has $$$ for fancy fabrics.

Seriously, passive-agressive guilt tripping in comments is terrible brand posture, wether or not you have a problem with the social and environmental effects of fast fashion (that I would probably largely agree with)

You talk about destructive to people and while you're not wrong, simultaneously ignoring that most people have a tight budget is pretty snotty and out of sync.

By the way, Ross is mostly a closeout outlet, so somewhere between retail and the dumpster...and that mass-production machine is going to produce that pile of stuff wether or not anyone "votes with their dollar" because most people can't *afford* responsibly made stuff. Changing that is a completely different conversation.

Might also point out we are on computers talking about bikes, both which utilize incredibly destructive manufacturing technologies... where was your bike made? Your tires? What are they made of?
so yeah...high horse is really high, get off it.

_

That said, I think you do have a (small) market and a lot of passion. I was actually pretty intrigued until I read your comments. So don't dig your own grave?

It sounds like you really love nerding out on fabric, so maybe don't limit yourself with the jorts branding which could pidgeonhole you. I suspect that currently the majority of people who buy technical fabric apparel are not looking for the jort style.

Good luck. (And...chill out. Ya it's your baby and your startup but just...chill)
  • 8 1
 The wolf t shirt is a nice touch, but your model is missing his beer gut.
  • 11 1
 Nah, skinny hipsters are adopting trailer park fashion because it's ironic.
  • 4 0
 @mtbgeartech: I know, I was just making an ironic comment of the irony to highlight the irony.
  • 2 2
 @JohanG: My handlebar mustache and lack of worth ethic are offended. LOL
  • 4 7
 @JohanG Style and cyclists can be pretty polarizing concepts unfortunately. We're going to work on that. See you in a few years....
  • 2 6
flag JortLord (Dec 20, 2019 at 8:34) (Below Threshold)
 @mtbgeartech: Yes we live for irony, that's all we think about.
  • 2 0
 @JortLord: That's not very ironic then, I'm disappointed. ;-)
  • 1 6
flag JortLord (Dec 20, 2019 at 9:36) (Below Threshold)
 @mtbgeartech: I'm sorry!
  • 8 1
 Perfect timing for Pinkbike's Worst Product of the Year award.
  • 3 9
flag JortLord (Dec 20, 2019 at 8:50) (Below Threshold)
 Thank you! So kind.
  • 7 1
 The ENTIRE point of jorts is that they are janky cut jeans and its funny. These ruin every part of that.
  • 2 8
flag JortLord (Dec 20, 2019 at 8:47) (Below Threshold)
 These are rather janky and I cut them myself with my shakey hands.... -JL
  • 5 1
 @JortLord: If you cut with them shakey hands, you can't charge $90 for them.....
  • 3 0
 So...'Jort' is that like 'shart' but much, much worse? Either way, I guess it's a good way to come out to your nearest and dearest without actually saying the words.

More power to you, but I imagine those that way inclined will just cut up some stretch denim and throw those crappy liners that come with most baggy shorts and go for a ride.

Or grow the f*ck up and stop trying to be so damn hip and progressive. What next, lycra?!
  • 6 0
 Hold on. Lemme grab my moustache.
  • 1 0
 Distributing outta yer hometown. I prefer this look to Strafe.
  • 3 8
flag JortLord (Dec 20, 2019 at 8:46) (Below Threshold)
 YESSS!!!
  • 7 0
 Innovation of the year!
  • 5 0
 Holy God, I thought this was a joke. However, the webpage make it appear like this is a serious endeavor..
  • 5 0
 Non Fashion Designer: I can't believe how much people are paying for jeans with holes in them. JortLord: Hold my beer.
  • 2 0
 I mean... I wear cut-off jeans primarily. But the point is that they are way cheaper and sturdier than tech-apparel. But big rule here, you can’t wear spandex bike shorts under your Jorts. It’s a law of fashion. If you’re wearing cut-offs the only visible under layer that is accepted is woolen briefs. C’mon now.
  • 5 0
 Always sunny Ben the soldier springs to mind.
  • 3 1
 Dear me.. haven't seen that since the late 80ies.. the last thing I want on my backside, when grinding up a hill for an hour, is a pair of jeans... That is just a horrible idea...
  • 2 11
flag JortLord (Dec 20, 2019 at 8:36) (Below Threshold)
 @saladdodger Hey Rodger! This is an 8 oz. 4-way stretch denim, closer to a pair of lulu lemon sweats than a 12 oz. pair of Levi's, we've raced a ton and done 100 mile rides and they've performed amazingly.

EWR / JL
  • 2 0
 @JortLord:
The second to the last thing I want on my back side on a ride, sweatpants.
  • 3 0
 Instead:

Buy modern jeans that have a little stretch. $30-$80. Wear them for years. When they wear out, make jorts. A few more years of bike use. Way less coin.
  • 4 0
 Plus, the blown out crotch is probably way better at "taint cooling" than these.
  • 1 9
flag JortLord (Dec 20, 2019 at 8:38) (Below Threshold)
 @gumbytex Ricky Bobby, your name suggests you enjoy the product statement. This is an 8 oz. 4-way stretch denim, closer to a pair of Rapha bibs in construction than a 12 oz. pair of Levi's, we've raced a ton and done 100 mile rides and they've performed amazingly.

I'm going to build out our technology page more thoroughly, but ISKO has done a good job highlighting the depth to which the technology has evolved. I'll also build out this information on my recently created Pinkbike profile page:

iskodenim.com/isko-blue-skin
  • 1 0
 Turns out I have three pairs of stretchy worn out Quiksilver jeans with dishtowels sewn into the blown out crotches that I'll sell for $70 a pair. Ripton wasn't joking about the jorts, and it led me to their website to see if they were. Sadly, their brand name isn't 'marketed' into my brain in the way they would have intended if it indeed was a clever joke. Full price stretchy jeans are only $70 where I come from. Scissors are already on hand.
  • 1 0
 You really should have left this comments section alone. That woulda worked out in your favor. But now, it's you that look like the bad guy.If this indeed is not an early April Fools, just back out of it right now. Or, better yet, apologize to these guys even though they appear to hate yer guts. Customer relations, and service too, starts here.
  • 1 0
 Sorry @JortLord to see all this negativity. I think your idea is rad. I've been racing and riding in some form of jorts for a few decades, along with the normal hip riding brand baggies of the the past decades. And always get so much hype and props from both dudes and the ladies when I wear....shred in "jorts." Cheeney skies in Jeans for sure. I only discovered stretch jeans in the past decade when the ladies started wearing them. Now most all cool guy jeans are stretch to some level and they just wear out in the ass too quick and if ya chop em for riding. Im interested. Spread that good word brother, and Ride on.
  • 5 1
 I'll take your entire stock
  • 1 9
flag JortLord (Dec 20, 2019 at 8:48) (Below Threshold)
 OK... Email me directly: Jortlord@jortly.com
  • 5 0
 thanks I hate it
  • 2 0
 Perfekt use of the meme. 100.
  • 5 1
 Better add this to the last 10 years of bike tech. 2020 ain't here yet!
  • 3 0
 Should’ve definitely saved it for April 1st. Repost perhaps? Great joke! Sir, yer ballz r showin!
  • 5 1
 Now you don't even need a knee pad gap to look like a twat.
  • 5 0
 Nope, fuck off
  • 2 0
 They must have seen the Athens GA crew wearing them...that is the only crew i think rocking real ones and a lot less expensive...
  • 1 7
flag JortLord (Dec 20, 2019 at 8:43) (Below Threshold)
 Enlighten us please? Who is the Athens, GA crew?
  • 2 0
 Pinkbike's heretically being Canadian taking it personal and defending Jorts honor since you cannot thumbs down the Jorts Lord..Blasphemy
  • 2 0
 I have a load of jorts in all fits and styles and fabrics I will sell y'all for the great price of $40 USD!! Custom orders are $50. Hmu
  • 1 0
 Love this idea. Curious, how are these different from an actual pair of stretchy jean cut-offs? Is the seam still running down the middle? This seems to me to be a potential taint chaffer on long grinds....
  • 3 0
 $89 ?

They could offer to pay me $89 and I still wouldn't wear this shit...
  • 1 3
 they could offer you $89 to not do something, and you’d oblige? Wow, the courage..
  • 2 0
 Pretty obvious that these jorts don't work/look good with knee pads. Wait, they don't look good without them either. This is an overconfident hipster project at best.
  • 1 0
 Between the Tesla truck ,Trump as president and all this KardASShian business these guys stand a real chance in todays fu%#ed up world. Also the Kiwis are gonna love this shit and they are cool.
  • 5 1
 Those look like shants.
  • 3 0
 Shia Saide LaBeouf approved this!
  • 3 0
 That girl in the stripey shirt is HAWT
  • 3 0
 Can’t wait to use my Bedazzler!
  • 2 0
 Dude! That's what we need next! Some country music Hick-Hop concert goer bedazzled versions!
  • 1 6
flag JortLord (Dec 20, 2019 at 8:47) (Below Threshold)
 Please modify as needed! We will be coming out with out own customizations...
  • 3 0
 Waiting for Únic to release some of these...
  • 1 7
flag JortLord (Dec 20, 2019 at 8:50) (Below Threshold)
 What's that?
  • 2 0
 This is going to be the hot new thing for millennial hipsters everywhere. Just not the ones who ride mountain bikes.
  • 1 6
flag JortLord (Dec 20, 2019 at 8:44) (Below Threshold)
 We'd probably be ok with that...
  • 1 0
 If these were like $40, maybe...

The whole point of jorts is to take worn out jeans and give them a bit more life as nasty shorts.
  • 2 3
 Make a combo special deal : Ugly yellow wolf shirt with skinny jeans short for 129$.... Then make a special black Friday deal at 99$. Hispter will love it!

Everytime I ride a bike, I try to push myself. But most of the people saying they are MTBikers are chillin with their dropper post showing the newest gear all day long in the parking lot.

Please MTB become a sport again!
  • 1 0
 Now this is innovation! If only they weren't so damn long... *brings out the scissors*

"Those are pants. THESE are shorts." - Lemmy
  • 1 0
 lol !!!!! www.pinkbike.com/photo/17534722 They should of hit you up to model!!! lol lol
  • 1 0
 People are so stupid and looking for something to make them different. Companies are smart and capitalize on kooks...the emperor's new clothes (new jorts)
  • 3 0
 Have a look at jeanstrack.com.
  • 2 0
 Johannes Von Klebelsberg:: would you destroy wearing these?
  • 2 1
 hell no
  • 3 0
 $89 hahahah
  • 2 0
 hahahaha. And again hahahahaha.
  • 1 0
 Rock these and @handupgloves plaid vest and you have the perfect JOE DIRT riding kit.
  • 2 0
 Can you buy these at Canadian Tire?
  • 1 0
 I still can't tell if this is a joke. $80 seem pricey for a pair of shorts that actually function...
  • 2 0
 Mountain bikers, setting fanshion trends since ages ago
  • 1 0
 It's a mustache kinda morning, I stayed up to watch the sunrise in my Jean shorts, Jean shirt and Jean jacket
  • 1 0
 What will they come up with next?
  • 1 7
flag JortLord (Dec 20, 2019 at 8:48) (Below Threshold)
 We can't tell you.
  • 2 0
 A specialized trash can/lighter fluid container to burn them in?
  • 2 1
 Nice, I'll make my own. Tks
  • 1 1
 What the hell! Just take an all day mtb ride or 3/4 hours with road bike and your ass will be on fire with denim.
  • 1 9
flag JortLord (Dec 20, 2019 at 8:45) (Below Threshold)
 @Alexh1983

This is an 8 oz. 4-way stretch denim, closer to a pair of Rapha bibs in construction than a 12 oz. pair of Levi's, we've raced a ton and done 100 mile rides and they've performed amazingly.

I'm going to build out our technology page more thoroughly, but ISKO has done a good job highlighting the depth to which the technology has evolved. I'll also build out this information on my recently created Pinkbike profile page:

iskodenim.com/isko-blue-skin
  • 2 0
 Watch this Skeeter!
  • 1 0
 I just threw up in my mouth a little....
  • 4 0
 I just threw up in my pants a little.
  • 3 0
 @GeeHad: I just threw up in your pants a little too.
  • 1 8
flag JortLord (Dec 20, 2019 at 8:49) (Below Threshold)
 @toast2266: haha
  • 1 0
 The hipster movement has made its full way into MTB...
  • 11 0
 Gravel bikes. When this term became a thing is when the door was swung wide open for hipsters.
  • 1 10
flag JortLord (Dec 20, 2019 at 8:49) (Below Threshold)
 not a hipster, but glad to be a part of a movement!
  • 1 0
 @JortLord: Now that's a username
  • 1 4
 @Arepiscopo haha it was available....
  • 3 0
 It all started with shitty moustaches and disinterested eyebrows. Now jorts.
  • 2 0
 @Glendmcc: as log as we can agree that not all mustaches are shitty but all hipsters with mustaches are.
  • 1 0
 RYB jeans did it first, and they were real pants but YOLOOO
  • 1 8
flag JortLord (Dec 20, 2019 at 8:49) (Below Threshold)
 What are real pants?
  • 2 1
 if you buy these you got riptoff
  • 4 2
 I'd pay bout $15.
  • 1 10
flag JortLord (Dec 20, 2019 at 8:50) (Below Threshold)
 They cost 60$ to make....
  • 6 0
 @JortLord: ya you mentioned, you got ripped
  • 3 7
flag JortLord (Dec 20, 2019 at 9:07) (Below Threshold)
 @DirtMcGuirk07: Do you understand how a company can offer denim for 15$ what that looks like?
  • 3 0
 @JortLord: Na lol I don't work in the fashion industry
  • 5 0
 Do you even realize how-much scissors cost these days?
  • 4 0
 @MartyFluxMcFly: haha.. Do u even scissor bro?
  • 1 0
 People really out there riding with no kneepads?
  • 1 0
 Yes.
  • 1 0
 I don't ride with kneepads unless I'm doing serious gravity stuff. For pedaling on more mellow trails they are a nuisance. I also haven't found a pair that fits my large thighs/calve circumference comparatively thin knee circumference.
  • 2 1
 @mtbgeartech: Hmmm...I just realized I only ride serious gravity stuff. Makes sense for some I guess.
  • 1 0
 I actually only ride with kneepads on the winter. For warmth and for stupid low speed slippery root falls in the rain.
  • 3 0
 @mtbgeartech: "You don't kneed kneepads when riding tech when wearing Tech Jorts" the JortsLord has spoken
  • 4 0
 @DirtMcGuirk07: LOL, I see a market for TechCapris with built in kneepads!
  • 2 0
 That’s what she said. Or TechKnickers@mtbgeartech:
  • 1 0
 I'd wear some comfy cut offs.
  • 1 0
 Tobias Funke must have designed these cutoffs.
  • 2 0
 Pinkbike ate the onion
  • 1 0
 Denim Destroyer"s new sponser???
  • 1 0
 Gotta be an early April 1st thing.
  • 1 0
 Jorts are NEVER a good idea. Unless they're Daisy Duke's on Pamela Bach.
  • 1 0
 Do they come in gray?
  • 1 2
 I would ride in these they look sick!
  • 3 4
 I dig ‘em.
  • 2 8
flag JortLord (Dec 20, 2019 at 9:07) (Below Threshold)
 @lccomz thanks Scott!

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