CushCore Tire Inserts Are Now Included on Select Rocky Mountain Models

Nov 1, 2021
by Cush Core  

PRESS RELEASE: CushCore


It wasn’t that long ago that things like a dropper post or tubeless tires/wheels were considered “controversial” accessories. Now, virtually every decent mountain bike comes standard with a dropper post and tubeless wheel sets. For 2022, Rocky Mountain and CushCore are introducing the next generation of innovation by offering CushCore tire inserts as standard equipment.

2022 Rocky Mountain Bikes equipped with CushCore


Since 2018, the Rocky Mountain Race Face Enduro Team has been racing with CushCore. Riders like Jesse Melamed have been “in the know” and have not raced without it for the past 4 years. Proven to work between the tape, CushCore is now standard equipment so anyone can ride with total confidence.

EWS star Jesse Melamed on the 2022 Rocky Mountain Altitude. Pic - Dave Trumpore
2022 Rocky Mountain Altitude Carbon 90 Rally. Pic - Dave Trumpore

“I found the consistency in cornering was so nice, it just dug in, the knobs dug in, and I felt my corner would just stay on its arc. Obviously, the impact protection on the front is nice, it does help the suspension, it damps a lot of the little things. We are hitting things so fast that one impact can ruin your run, so for me, why wouldn’t I run CushCore?”Jesse Melamed

Introducing the all new 2022 Altitude Powerplay. Featuring the next generation Dyname 4.0 drive system, with a high torque system, integrated new top tube display, all-new handlebar remote, a larger, removable battery, and of course, CushCore tire inserts front and rear. Rocky Mountain are proud to say that they have the best riding e-bike on the market.

2022 Rocky Mountain Altitude Powerplay. Pic - Margus Riga
Mountain bike legend Thomas Vanderham. Pic - Margus Riga

“I used CushCore for a few projects this year and I was really stoked with the results. I like the fact that the insert holds the bead and helps reduce burping under extreme cornering conditions. I also like the rim protection element.”Thomas Vanderham

For more information and detailed spec’s check out Rocky Mountain Bikes and CushCore.




72 Comments

  • 253 3
 We like cushcores coming stock but we'd LOVE Ride Wrapped frames from the factory
  • 26 2
 Dude, this! I’ve never even thought of this before.
  • 10 1
 Yes to this please Rocky Mountain... as a bonus it would keep your bikes looking fresh longer for you in the real world and perhaps influence others to also want a sweet shiny Rocky. Win-win.
  • 25 10
 Probably would help keep the carbon from cracking too.
  • 11 0
 And we'd pay that extra! I'm serious
  • 2 1
 But don't bike manufacturers have an incentive NOT to provide ridewrap in the factory?
  • 3 0
 @j-t-g: On one hand yea but on the other hand, if it increases the on sale value of a used bike then it increases the likelihood that someone will just buy new.
  • 9 1
 Vitus is doing it. My Sommet came fully wrapped.
  • 5 0
 And nukeproof have this as well!
  • 1 0
 Check out Scor bikes. They’re doing that.
  • 3 0
 @schwaaa31: my sommet cam pre-scratched, crashed, and with the wrong spacing of hub... never mind...I bought it used
  • 1 0
 @Supergirl56: nicely done Smile
  • 2 0
 @spendtimebehindbars Yes! as someone that doesn't wrap my bike, think this is a great idea....at least between the stays, on the seat tube in front of the wheel, and under the downtube up to the head tube junction. Those are the high dirt/rock scratch areas.
  • 1 0
 this!
  • 1 1
 full frame wrap should be industry standard for +3k$ bikes
  • 1 0
 Nukeproof Giga came nicely wrapped. It's already saved me from scratching my bike plenty.
  • 1 1
 that's true as an high end product, you won't expect to buy any smartphone without film on the screen
  • 1 0
 Never thought of this but that idea is Gold!
  • 1 0
 I saw this years frame/shock prices and thought they must be Ride Wrapped!
  • 5 0
 @RockyMountainBicycles Give the people what they want. You know our number Wink
  • 1 0
 @RideWrap: How about a free re-wrap for the promotion? Wink Wink Wink
  • 1 0
 Scor bikes are delivery bikes with frame protections. And it's possible to do your personnal design as well!
  • 2 0
 Yup, no one complains about pricing now, and they won't if you add on another hundy for a wrap.
  • 121 3
 Imagine being the poor bastard that has to install cushcore on all those bikes.
  • 28 80
flag devinkalt (Nov 1, 2021 at 20:44) (Below Threshold)
 Imagine being the poor bustard that didn’t do any digging online to find out the secrets for installing Cushcore easily. The trick is to squeeze the insert and the tire in to the center of the rim as you start getting the tire on from the start. As you go around the rim squeezing the tire on to the rim you have to squeeze the tire and the insert in to the center of them rim. Once you figure this out, it goes on in about 2 minutes. The other thing that can lead to problems is if you’re changing a tire that already has Cushcore and sealant inside, you have to completely dry that Cush core insert out with paper towels before putting the new tire on, otherwise it will slip and slide around the rim and the tire with the friction and pressure applied by the tire lever. Once you have the very last bit of tire left to go, then add the sealant. Did I mention that you have to keep the tire bead as close to the center of the rim as possible? This increases the over all diameter of the tire so the tire doesn’t get all tight and impossible to get on there, no need to use 4 tire levers at once and some vice grips ha…
  • 5 0
 Hopefully someone at the factory level can figure out a good way to use large specialty tools. A manual car tire station. Even if you can do it by hand with conventional tools, the process should be made smoother and less tedious in a warehouse or factory setting.
  • 4 2
 @devinkalt: ANNNND take that technique and use XC Cushcore... you'll be hearing that bead snap in about half a beer and minimal curse words
  • 7 4
 Removing it when you want to replace your tyre is the real hassle! For the last 2 tyres I had to cut the tyre to remove it! Total nightmare!
  • 2 0
 @SintraFreeride: the cushcore bead dropper is pretty handy for peeling the bead off the rim and pushing it into the centre channel so the tyre comes off
  • 2 1
 @atestisthis:

Something like this should do the trick - www.dirtbikexpress.co.uk/workshop__and__tools/motocross_tools/motocross_tyre__and__wheel_tools/apico_factory_racing_adjustable_tyre_changer?gclid=Cj0KCQjww4OMBhCUARIsAILndv5QXz6ptLKEVyOtmE9AFUFe7OAqllFnNlogNA7gN1uuPpZnWCx4lhwaAjuyEALw_wcB

With practice a full mouse can be fitted in a couple of minutes, even if squeezing it into an undersized tyre. For a mtb tyre it should be really quick!
  • 2 0
 @JKL250: That's good in theory, but moto rims and tires are way stronger, much less susceptible to damage from a ham fisted installation. An mtb version of that would probably use far less leverage but it still might be too easy to damage a tire or rim. I wonder if any mtb tool maker has looked into making something similar?
  • 12 0
 @mountainsofsussex: That's not even necessary. I swap tires often and use the trusty Pedro's tire lever. Flip it backwards, put a towel in the palm of your hand if you are worried, and push. From EXO to DD tires I never have much of an issue, DD is just a little harder to get that last little bit installed on each side. What CushCore really need to sell are branded large trash cans. That is the most important tool you need for an easy install process.
  • 3 0
 @pisgahgnar: you've maybe not had the "joy" of trying to fit a supergravity Mary onto a UST compatible rim. Tighter than a, well, you can choose what word comes next... Those cushcore things are pretty rubbish as tyre levers, but much nicer on the hand for that job, and because the tip is fat, far less likely to hole the rim tape than a normal lever
  • 2 0
 @mountainsofsussex: I had 2 of them and broke one trying to remove the tyre.
  • 2 0
 @SintraFreeride: as far as I can tell, they're not very good at being tyre levers - their only purpose in life it to get the bead into the smaller diameter in the centre of the rim. My Mavic/Schwalbe combo owes me at least half a dozen tyre levers, a couple of rim tapes and worn out thumb prints. Never even got as far as fitting an insert. Using the bead dropper got it done in little more than half an hour without any sweating or swearing. I like the Lezyne Power Lever XL, as they seem quite strong and have a slippery almost oily finish, which the tyre can slide on
  • 3 0
 Thumbs of STEEL!
  • 10 0
 @devinkalt: Not sure why you got so many downvotes. Cushcore is very easy and quick to install once you know the process. I've developed my own process that makes things quite a bit smoother and easier. I will however, disagree with the need for dry cushcore. I prefer to apply a bit of sealant on a rag, and wipe down the inside of the tire, and cushcore, as well as the tire bead prior to installation. I do this for two reasons.
#1, it allows the tire and cushcore to slide against one another easier, so getting the bead to the center of the rim is much easier.
#2, it helps the cushcore settle easier, while also providing sealant between the bead and edge of the rim in order to provide a better seal. This also helps glue the tire in place and decreases the chance of burping or slow leaks.
I can generally get a tire on the way I've do it, without tire levers.
Every once in a while you may need one for the last inch or two.
  • 3 0
 @devinkalt: Agree with you, follow their video, use their bead dropper tire lever. Did both wheels with a Pro in the back and XC in the front in under 10 min and broke nothing, didn't hurt my hands. Taking off remains to be seen, but the install difficulty was over-hyped. Follow their instructions makes it only a bit tougher than no insert. BTW I did spray some soapy water on the insert as instructed, that helped my install.
  • 2 0
 Protip if you don't have a round trash bin - the spare tire/winter tires from most cars works perfectly
  • 1 0
 @chize: spare car wheel is probably the ultimate, and I'd never thought of it! I use a big plant pot, so I can use my knee to hold one end from peeling off while I work on the other end. Couldn't do that with a bin.
  • 3 0
 @mountainsofsussex: You can do it with a bin. Just lean into it with your beer gut.
  • 1 0
 C-Clamp Welding Vise Grips with large jaws and rounded ends make tire removal with a Cushcore super quick with no tire damage. Pinch the tire+insert away from the rim bead in a couple places and then use a lever to slide the bead off the rest of the way.

www.lowes.com/pd/IRWIN-VISE-GRIP-Reduced-Hand-Span-Fast-Release-11-in-Welding-C-Clamp-Locking-Pliers/1003165098
  • 1 0
 You would get really good at it though. He is the guy to have over for a beer to help you with yours.
  • 73 0
 working at a rocky dealer, I'm nervously curious if "coming with cushcore installed" means they're in the tires from the factory, or if I'm about to have really sore hands every day...
  • 26 0
 Imagine those muscle gains that await you
  • 1 0
 If that's the case want to come over for a beer to help me install mine?
  • 1 0
 they come installed from factory
  • 53 2
 In related news, Rocky Mountain as stopped providing bike weights for selected models.
  • 5 0
 Only the models that haven't been built for the 2022 season yet. Asked this question just the other day and they said that they put weights up on the website once the factory has a chance to actually weigh them.
  • 1 0
 @JuniperandSage: I ordered a Growler Jr 26 for my daughter and it arrived a couple of weeks ago. So at this point they should know the weights of the bikes. If its in my hands the factory has had time to weight them.
  • 2 0
 @seerclaw: Oh sweet! That new gold/green one looks good. Not sure then, maybe the weights are sitting in someone's inbox and just haven't made it up on the website.
  • 1 1
 PS- I was just joking because Cush Cores weight a ton....................... I prefer RIMPACT myself. Half the weight.
  • 24 0
 This is stretching the definition of "innovation", I feel...
  • 14 0
 Can we start giving carbon bikes ride wraps instead? No need to even have it installed or anything, just provided to do out of the box when the bike is still shiny clean.
  • 9 0
 If even Vitus pre-applies frame protection to its bikes, no other manufacturer of serious mountain bikes has an excuse not to.
  • 4 0
 @boozed: Fezzari does too.
  • 10 0
 Wrap them in aluminum tubing?
  • 1 0
 nukeproof does
  • 7 0
 So nothing for the Slayer?
  • 5 1
 We've been offering CushCore from the factory for a couple years now. Its a rite of passage for a new mechanic but once you get the hang of it, its pretty easy to do they're not that hard to fit.
  • 5 0
 Get ready Rocky - Pinkers are gonna slam your bike weights!
  • 3 0
 Serious props to Rocky. These peeps obviously ride hard and trying to help others do the same. That’s a worthwhile mission. I love you guys!
  • 4 0
 Jeez how much is it going to cost now?
  • 4 0
 why wouldn’t I run CushCore? Because you don’t have a mechanic?
  • 1 0
 Pretty sweet, as long as you don’t end up paying more than retail for the cushcore
  • 3 0
 Great move! @cushcore
  • 1 0
 That poor guy who has to instal cush cores the whole day, in and out at work
  • 2 0
 Nice pics Marga
  • 1 0
 Nice! Cushcore is definitely a preference, but I am a believer!
  • 1 1
 it has even more sens for e-bikes, gg rocky !
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