Rocky Mountain's Parent Company Changes Name To... Rocky Mountain?

Jun 19, 2018
by Pinkbike Staff  

Today Procycle, the parent company of Rocky Mountain Bicycles, announced they would be taking on the Rocky Mountain brand name and dropping their Miele and eVox lines of urban and electric bikes. We caught up with Raymond Dutil, the owner and CEO of Procycle to dig into the future of the North Vancouver brand. Their full press release is included below.





It's not often that a parent company takes on the identity of a subsidiary brand. Why are you rebranding?


It was a two-part process. First, we decided to focus on one brand only: Rocky Mountain. Internationally that’s what most people know us for, but in Canada we had the Miele and eVox brands for urban, electric, and kids bike markets. Moving away from those offerings allows us to put all our resources into product development and marketing for Rocky Mountain, and to focus exclusively on our mountain bike business.
Raymond Dutil Rocky Mountain Bicycles

Once we decided to focus only on Rocky Mountain, the decision to adopt the name across our entire company made sense. It’s just simpler. One brand , one vision, one team.

Will Rocky Mountain stay in North Vancouver? Will the geographical base of the company shift to Quebec now?


Of course Rocky Mountain will keep a foot firmly in North Vancouver. The spirit of the company will span the country now, with our R&D and marketing development centre in BC, and our head office in Quebec.

We’re not cutting jobs or making major structural changes, we’re just putting all our resources into high end mountain bikes. Our goal is to be the best mountain bike brand within 5 years—not the biggest, but with no doubt in riders’ minds that we are top of the heap. We already think that today, but we want to push further and we need to be focused to do it.

Are global mountain bike sales strong enough that you'll make up for the lost revenue from your non-MTB brands?


First of all, we’re going to keep our “Solo” gravel bike. It was designed with a mountain bike spirit and we love it.

But to answer your question, yes. There’s no doubt that with no urban and no road bikes we’ll be leaving money on the table in the short term, but we think we’ll make that up quickly with our new focus.

The MTB market is growing, but we’re also a small fish in a big sea so we’ve got lots of room to grow before we run up against the limits of any market. With a global market we need to be deeper, less spread out, and more focused. Competition is fierce, and we want to make some waves.

Will Rocky Mountain now produce cheaper "urban" and kids' bikes to fill the void for your dealers?


No, it’s a different focus for the company. We’ll be working on new kids mountain bikes, but no urban or road bikes.

We've heard persistent rumours of people being in talks to purchase Rocky Mountain—or perhaps that it has already been purchased by a silent partner. Is there any truth to those rumours? Who owns the company?


I’ve heard those rumours too, but they’re not true. I own 100% of the company, and haven’t entered any talks to sell it. I strongly believe in the strength and sustainability of Rocky Mountain, especially with us putting the entire company behind the brand.

I’m better at buying companies than selling them anyway.

Will you continue working with independent bike shops? Will you go direct?


The IBD model is there to stay, but it will need to adapt. How we do business with shops will change over time. Everyone knows the internet exists, but our premium product does need premium service. That’s where we want to be represented.

Was it hard to give up what you’ve built as a brand over the years?


Business-wise it was an easy decision to make, but locally it was a bit emotional. Everyone here in Saint-Georges de Beauce knows us as Procycle, and we’ve been involved in the community for so many years.

I started Procycle 41 years ago, with a very different focus. It’s changed and grown over the years, but it was never a consumer-facing brand. Charles Darwin said it’s not the most intelligent that survives, it’s the one most adaptable to change. We’ve changed, I think for the better.

Thanks for your time.




PRESS RELEASE: Rocky Mountain

Beginning on June 19, 2018, Procycle will become Rocky Mountain, streamlining from three brands to one in a move that builds on strong momentum and targets continued growth. The name Procycle, and its brands Miele and eVox will be retired.

“This decision allows us to focus all of our energy on the brand with the most opportunity to grow,” said Raymond Dutil, CEO of Rocky Mountain. “You can imagine how difficult a decision it was to say goodbye to the name Procycle, which has been in the family for nearly half a century. But the choice was clear: this exciting growth for Rocky Mountain demands we put all of our combined strength behind its name and aspirations. One brand, one vision, one team.”

Globally, mountain biking—and in particular e-mountain biking—is the segment of the cycling industry with the strongest growth. That’s why Rocky Mountain has also made the strategic decision to be true to its North Vancouver roots and focus solely on mountain bikes, transitioning hybrid bikes out of the lineup, beginning with model year 2019. Rocky Mountain will benefit from resources previously allocated to Miele and eVox, as well as increased R&D investment.

“We understand this decision will have a significant impact for our dealers in Canada, especially those who have stood loyally by our side carrying Miele and eVox since day one,” said Raymond Dutil. “Those brands grew year after year thanks to their continued efforts. Because of their support, and our shared success, this decision was not an easy one, but it was the right one. From the bottom of my heart, thank you.”

The announcement includes the following key points:

* Miele and eVox brands will be transitioned out of the Canadian market (where they are sold exclusively)
* Affected staff’s roles will be retained and re-scoped for the transition towards Rocky Mountain
* Remaining eVox and Miele stock will be offered to dealers on a first-come, first-serve basis
* All warranties for Miele and eVox will be valid until the end of their term

“It is important to note that Procycle—now Rocky Mountain—is a family business with deep roots in Beauce, Quebec and beyond,” said Juli Dutil, director of strategic development & creativity. “We will now work and play as a unified team—the Rocky Mountain team. We are not downsizing, we are not restructuring; rather, we are regrouping and refocusing our strengths and talents as an organization into a single goal: to grow a premium, heritage Canadian brand and better nurture it towards its potential.”

The company name has been changed to reflect the focus and direction of the organization, and to gather the entire staff behind the brand. They will be able to improve development processes, carry out reinvigorated R&D, and work as a team to create the best experience possible for Rocky Mountain customers and community. The legal entity will remain Industries RAD Inc., Raymond Dutil continues as the sole proprietor of Rocky Mountain, and there are no major changes to the organizational structure. The head office and electric R&D department for Rocky Mountain is in Saint-Georges, Beauce, QC, and the development centre with its R&D facilities, marketing and customer service teams is in North Vancouver.

“It has been an exciting period for us, with our strategic planning process now completely revamped,” said Raymond Dutil. “We are now positioned to deliver both bikes and a customer experience that live up to our own high expectations. While it’s difficult to put years of work and relationships to the side, we have full confidence that the end result will be a more streamlined company, a focused and engaged staff, with brand and sales growth for years to come. I am very proud of the direction the company is taking, and how our entire organization has embraced these changes.”

Key Facts

* Procycle (Rocky Mountain) will transition out of the brands Miele and eVox by fall 2018
* Rocky Mountain will focus on a lineup consisting of mountain bikes, electric mountain bikes, and kids’ mountain bikes
* Procycle will become Rocky Mountain in name
* No positions were eliminated as part of these structural changes
* The company’s legal entity remains Industries RAD Inc
* Raymond Dutil remains the sole owner of Rocky Mountain
* Rocky Mountain has an expanding electric R&D department in Saint-Georges, Beauce, QC
* Rocky Mountain’s head office remains in Saint-Georges, Beauce, QC, and the Development Centre and R&D facilities remain in North Vancouver.
* For more information on the history of Rocky Mountain, visit http://www.bikes.com/en/our-story

PROCYCLE

Procycle was founded in 1977. Over the past 41 years, its employees have manufactured and assembled over 8,000,000 bicycles in Saint-Georges, Beauce, Quebec. Procycle purchased North Vancouver-based Rocky Mountain in 1997.

Most recently, the Procycle portfolio has managed three owned brands: Rocky Mountain, Miele and eVox. Procycle has seen consistent growth in sales revenue over the past five years, and has expanded distribution of Rocky Mountain bicycles to more than 45 countries. On June 19, Procycle becomes Rocky Mountain.


ROCKY MOUNTAIN

Rocky Mountain Bicycles has been designing, developing, and perfecting mountain bikes in and around North Vancouver, BC since 1981. The diverse playground of the North Shore has offered us the ideal proving grounds for all kinds of riding.

As riders ourselves, we obsess over material quality, frame geometry, and suspension optimization to live up to the legendary ride quality we’re famous for. We strive to create bikes with the perfect balance of all the variables.

Our engineers work closely with our athletes in a rapid, agile feedback loop. If you ride the legendary trails near our North Vancouver development centre, it’s not uncommon to run into pros like Thomas Vanderham and Jesse Melamed out for a rip with our designers—data acquisition sensors strapped to their bikes and notepads stuffed into their packs. From the moment you throw a leg over one of our bikes it's clear that they’re made for people who Love the Ride.




124 Comments

  • + 63
 I wish my recent experience with Rocky Mountain seemed more like I was dealing with a company who “Love The Ride” vs. a large corporate entity that doesn’t give two shits about local riders. I live in North Vancouver, BC and bought a brand new Altitude A70 in August 2017. In April my seatstay cracked and when making a warranty claim RM said that they would replace the seatstay but the chainstay face of the main bearing pivot was damaged and it was my fault from “over tightening” (I use a torque wrench and the RM shop manual) not a result of the seatstay failure and related transfer of force to the main pivot. After paying and waiting 1 month for a replacement parts I rode for only 3 days before the shock mount bolt sheered off mid ride. When I checked with the shop they advised a “redesigned bolt” was being sent out by Rocky Mountain. When the bolt arrived the shop determined that my shock mount was bent and I now needed a new front triangle. Poor quality control, and terrible customer service has turned me off of this brand for ever. I think RM is bordering on negligence by redesigning a load bearing bolt (why do this if there is no problem?) and not informing customers who own the bike. This is the most expensive bike, the only complete bike I have purchased since 2001, and by far my worst customer experience with any bike brand large or small I have dealt with in the past 21 years of mountain biking. Do not give this company your money, there are dozens of brands who will happily take your cash and give you back years of fun on the trails and support when needed in return. RIP Rocky Mountain of yesteryear. . .
  • + 26
 Same. I have been so repeatedly frustrated that I went to another brand, and it was a better ride all around. My loyalty only goes so far. They are not who they were, and with so many more cost efficient brands with excellent customer service they should be more careful with their loyal purchasers.
  • + 9
 My RMs have been great quality wise ('98 Element) and still own a '98 Fusion that was a warranty frame (micro CS crack '84 Transpo) via LBS. So they did pony up a frame ...
However, the only time I actually called the RM Customer Service for some advice on my RM front derailleur chain line:
The tech's first response was to tear a strip off me for even calling, and then begrudgingly offered some help.
Did not get a great vibe from that experience !
  • + 24
 Guerrilla Gravity - Still a small American-owned, American-based, rider-employee company in Colorado. Funny name, great group of folks.
  • + 13
 all these cases are unfortunate but could have been handled by a local bike shop, if they weren’t in the first place. I support my local bike shop and they always try their best to support me too. There have been cases where something is a questionable warranty but they are able to push it through when they explaine the situation, or worst case get a pro deal on a replacement. Keep in mind a bike shop that has a good reputation with a bike brand will have better luck with said brand than with the individual consumer.
  • + 4
 I agree with Chilli. I had an awesome experience with RM dealing with a cracked 2017 Vertex Frame. They replaced the frame in about 2 weeks and gave me the option to paint it any color I wanted. But I was also working through my local bike shop where I purchased it, who I have had nothing but good honest experience with and they handled everything.
  • - 2
 rocky mountain warranty is a joke don't buy it
  • + 5
 @chilli-biker: I agree. My warranty experience has been mostly with Kona, but every time they have been quick, helpful and cool. As such, I have bought quite a few Kona bikes through the same dealer (Icycle Sports in Whitehorse, Yukon) over the years.
  • + 4
 @gdharries: icycle is awesome!
  • - 12
flag mm732 (Jun 19, 2018 at 10:18) (Below Threshold)
 @PHeller: cruel irony alot of the good riding is in anti-business blue states. i feel for companies like MRP and GG. Grinding.
  • + 4
 @chilli-biker: I have been dealing with my LBS and the above has been my experience.
  • + 12
 @mm732: Huh? Colorado is one, just one, of the many rocky mountain western states where GG could have set up shop. They continue to expand their operations as they can barely keep up with demand, due in part to their great value. Last I heard, they weren't struggling to find quality employees, either. Me thinks your perception of anti-business is skewed. Maybe companies who complain about their states being "anti-business" need to reevaluate their business models.
  • + 16
 Hi @mtbufu

We hear you regarding your unfortunate experience and understand your frustrations with time spent off the bike. We also recognize that the Altitude A70 is a major purchase, one that should instill confidence and leave you with memories of great rides. We are committed riders ourselves, and will always strive to get our customer’s bikes back on trail in the shortest timespan possible.

The small crack that was found in your seatstay was taken care of under warranty, as well as the issues with your front triangle and bolt. However, the issue with your chainstay was analyzed by our R&D staff, and it was determined that it was not a manufacturers defect. The warranty against manufacturer’s defects on your bike still stands, and we’ll happily replace anything that presents an issue! Should there be another instance of non-defective parts suffering damage, we’ll sell you replacements at the lowest cost possible.

Following the decision on your chainstay, and offering you discounted pricing on a new one, you were invited to contact us at our North Vancouver R&D Centre if you had further questions. That invitation is still open if you’d like to take advantage of it!

If you have any further questions, please feel free to reach out to us directly 1.800.663.2512, or at info@bikes.com.
  • + 2
 Took the bikeshop about a month to get rocky to replace a broken front triangle for me. BB shell was cracking. Shop told me it wasn't just scratches to the paint and that it would be warrantied, rocky claimed it was broken paint from a dropped chain. They did this despite only seeing the damage on pictures where as the bikeshop had my frame in hand.
I weigh 60kg and there's no drops taller than 1m/3feet on the trails i ride. It shouldn't be possible for me to crack a frame even if I tried. Not exactly confidence inspiring quality.
Waiting for this one to crack so I can get something I can trust
  • + 8
 @mm732: Funny, Colorado, particularly Denver, has had the strongest or the second strongest economic growth in the USA for many years now. During the great recession, the unemployment rate was half of the national average. More companies keep moving their headquarters or large branches to the Denver area. So, I’m trying to figure out why the anti-business policies that you speak of Colorado that has our economic growth so strong while our neighboring “red state” Kansas had unemployment rates twice the national average with their “pro-business” policies.
  • + 0
 Agreed here, worst customer experience by far, dont buy RM and spend your money on a better brand
  • - 1
 @PHeller: Too bad I can't get into the aesthetics of their bikes... Heard good things tho.
  • + 7
 I have personally seen RM give excellent customer service. I've even seen the reps provide demo bikes for customers to ride while their replacement parts arrive. Going through a LBS that you trust is key, but every experience that I have had with RM has been completely opposite what you have described.

My 2018 Instinct has been the most expensive bike that I have ever purchased. It was also the first complete bike that I have ever purchased, and I could not be happier with the quality and the ride characteristics.

Obviously s*** happens, but when comparing the customer service of RM to many other brands (especially dtc offerings) they are some of the best.
  • + 4
 @DrumCub: Thanks for being the voice of reason! I've been in the industry a very long time, and I know that pretty much every company in the industry will warranty everything possible to keep their customers happy and riding.

Denials of warranty coverage usually only happen when something external acts on the frame - yes, this does sometimes include "normal" bike events like crashing into rocks, trees, or your friends, but it's not hard to see why a policy that included free bikes every time you ghost ride yours off of a cliff would wind up bankrupting a bike brand pretty quickly.
  • + 8
 @RockyMountainBicycles: You guys seem to not understand the point I was making when you asked me to pay for a crash replacement for the chain stay. As I mention in my initial email to you the main piviot was torqued to spec according to your shop manual for the bike. The FIRST thing the employee at the LBS did when I complained of the play in the main piviot was use a T handle hex wrench and leaned into it will full body weight to “ make sure it was tight”, and you think I over tightened the bolt and cause the damage? I have spoken to 3 bike mechanics, 2 mechanical engineers, and 4 refrigeration mechanics (my profession) about this issue. All of them agree with my hypothesis that the crack in the seat stay allowed flex in the rear triangle assembly in turn transfering an unbalanced load onto the chain stay/bearing face mating surface which caused the deformation. I would love for one of your engineers to explain how it is possible that a tube or weld with a crack will not allow flex in the rear triangle assembly beyond design specifications. Despite this is, I payed for the replacement and, was still happy with my bike until the shock bolt broke 3 rides later and the shop informed me that it had been re-designed. Did you re-design the bolt for fun or did you know it was prone to failure? When I broke both sections of the rear triangle and waited a month for replacement parts why did you not ship the new and improved bolt? You left me riding on a bike that you knew had a weak bolt whixh failed and ruined the frame. That is the reason I have chosen to share my story with the mountain bike community so others can spend their hard earned money on a better bike. If you would like to reach out to me and attempt to repair this relationship, please do. I’m sick of emailing you and being told I over tightened a bolt in every response you send. Good day.
  • + 5
 @mtbufu: this is literally insane. I've had the opposite luck with Giant. i literally took a picture of my cracked frame, emailed it to my shop (after hours during a ride) and the next day had a confimation that a new frame was on the way. No questions asked, no blame. in 4 days I had my new frame built up by my shop and was riding again.
The second ride out, a pivot came loose and I lost a nut for one of the pivots. I again told my shop and Giant overnighted me a COMPLETE pivot rebuild kit with all of the axels, nuts, bolts and bearings.

After that I'm a giant for life kind of guy. I believe that's how it should be. you pay an arm and a leg for something. it sucks enough to have your ride ruined when you literally didn't do anything wrong. It's even worse when you get shit on for it. Whats a couple of aluminum parts for free compared to a bike that costs THOUSANDS of dollars?

i'm not taking sides but the easier route and the best route for a company to save face is just ship the parts.
Look at swagman for example. You own a rack, even 20 years later, they'll send replacement parts without asking what happened to them. As much as i'm not a fan of their products. That's a very sound ethic for retaining and building on your customer base.
  • + 2
 Too bad there is some inconsistent customer service. I needed a new thru-axle washer and the guys in the Quebec customer service center responded to my e-mail instantly and fired the parts off in the mail literally within minutes of me contacting them. I know it is not the same level as a frame warranty replacement, but I was impressed with the service. Love my Instinct. As for ebikes.....
  • + 2
 Sounds like a lot of your issues could have been handled better by your LBS. I worked at a shop and we had a great relationship with Rocky. They never questioned our customers warranty claims, always replaced parts quickly.
Any company will challenge warranty claims and make sure they are real warranty and not abuse/or misuse. I’ve never seen a customer get denied replacement parts as long as we documented what happened and provided pictures to Rocky.
As for the bent shock mount, seems like your LBS missed that when inspecting the bike before starting the warranty process. What’s Rocky supposed to do other than replace what they were told was broken?
  • + 4
 @mtbufu: Well stated and it appears RM can’t weasel out of this situation. This could hold RM liable for any injuries to customers. The shock bolt redesign should have triggered a product recall......bad on RM
  • + 4
 @RockyMountainBicycles: feel free to reach out to us directly so we can waste your time and money
  • + 37
 RIP evox and miele, you get to join oryx, peugeot, velosport, and Balfa in bike brand heaven.
  • + 20
 RIP xpreso
  • - 4
flag mikemax99 (Jun 19, 2018 at 4:25) (Below Threshold)
 One more check on their personnal kill count
  • + 32
 I thought Miele made vacuums o.O
  • + 6
 @bonastab: dishwashers and vacuum cleaners
  • + 43
 @bonastab: They do. And they suck.
  • + 3
 @bigtim: I see what you did there
  • - 4
flag fecalmaster (Jun 19, 2018 at 12:53) (Below Threshold)
 The CEO looks like he has alot of spunk in his hair.
  • + 1
 Peugeot is still making bikes: cycles.peugeot.fr
  • + 1
 @TheLittleFox: Procycle licensed the name peugeot for many years in Canada. the killed the brand to avoid the licensing fees.
  • + 27
 It's a really good sign for the industry that a parent company is willing to go all-in on MTB. Those decisions don't get made flippantly, so to me, it reflects a lot of positive expectations and forecasts for the industry. Good for all of us.
  • + 14
 Unless theyre pushing eMtb
  • + 1
 @BryceBorlick: everyone bags on e-bikes but as a manufacturer you have to meet the market demand or get left behind and end up like so many other defunct companies from the 90’s and 2000’s. I’m not saying we will ever see an intense e-bike or ibis e-bike, but for the general bike sale company’s like Rocky Mountain it only makes sense to meet what the consumer is asking for and make an e-bike offering. In my home town in Bc there are hardly any e bikes, I’m assuming that’s because all the trails are easily accessible and fairly compact.
I took a trip out to Hinton Alberta just out dose of jasper and visited the local bike shop. 70% of their high end bikes were e-bikes. I asked them if they sell many. They said that s
Due to the spread out nature of their trail they sell quite a few. I imagine it would work well for other disciplines as well such as farmers and rancher that don’t want to take out a big truck to check on things and hunters and sports man that just need to get where they need to go but don’t want a loud quad or dirt bike to scare everything away from them.
There is a time and a place for everything. And as long as ther is a need for e-bikes, whether we understand the need or not, it will need to be filled and there will be company’s taking advantage of that need.
  • + 2
 @BryceBorlick: I think this is their goal, reading from the press release... "Globally, mountain biking—and in particular e-mountain biking—is the segment of the cycling industry with the strongest growth."
  • + 5
 @BryceBorlick: Funny, that's pretty much what the PB peanut gallery said about 29ers less than 5 years ago.
  • + 2
 .....or it is a clever way to spin the killing brands that are underperforming and dragging the rest of the company down.
  • + 6
 @chilli-biker:
"I’m not saying we will ever see an intense e-bike"

...you might want to check Jeff Steber's Instagram.
  • + 5
 @chilli-biker: @chilli-biker: Respectfully disagree. E-bikes are an entirely different market- not the most recent shift in the existing MTB market.
  • + 3
 @bvd453: I never said it was the next biggest thing or it was going to replace current mountain bikes. I only stated it was a slice of the pie and obviously the big bike company’s are jumping on bird so it only makes sense for Rocky Mountain to take the bikes and technology developed by eVox and use the already established Rocky Mountain name to sell them. Are e bikes for everyone? No.
Did the bike shop I visited in Alberta sell a significant amount? Yes.
So obviously some riders find that they are fitting their needs and dropping the cash on them
  • + 9
 @chilli-biker: I didn't say that either. I'm suggesting that they're wildly different products. In my mind selling e-mtbs compromises a bike company's credibility. There's a reason companies like Yeti, SC, and Ibis don't make beach cruisers, recumbent bikes, or little kids bikes with pictures of Moana on them: they're core competency is seriously innovative, race-ready foot cycles. I know exactly WHY (most) bike companies are offering e-bikes now. Profit. It's akin to Porsche selling SUVs. They knew they'd sell them by the dozen but it comes at the expense of dilluting the brand.
  • + 1
 @bvd453: ah I see what you mean.
  • + 1
 @CaptainSnappy: ya, those were funny times.. I remember the heated debates and all the haters clamoring... I was on a 2012 Stumpy comp 29... Good times!
  • + 1
 @chilli-biker: Weird the shop in Hinton literally has 1 ebike on the floor and i've never seen one out on the trails. The people who buy them are 60+ baby boomer retirees who quickly forget that they can barely ride trails and that their new ebike doesnt solve everything. Also I dont know a single hunter who would pay $5000 for an ebike.
  • + 7
 I like the brand, and I want to support a local Canadian company, but it'll take a couple things before I ever consider buying a RM. 1 - Threaded bottom brackets 2 - More Aluminium frame options - and not afterthought frames that look like garbage compared to their carbon counterparts 3- better pricing and parts packages. Also, for the love of god, it would be awesome if a company offered to sell a full bearing maintenance tool package with their frames that included the proper sized tools for each bearing you might need to deal with.
  • + 3
 The Altitude Alloy 70 SRAM is well specced and aluminum. It’s not a threaded BB tho. $4300. www.bikes.com/en/bikes/altitude/2018
  • + 2
 RM is actually decently priced compared to the other boutique brands in Santa Cruz, Ibis, etc. and well specced. I agree on the options though if your looking for different specced bikes
  • + 1
 I would buy another Element in a heartbeat if it had a threaded BB.
  • + 7
 I wonder if new U.S. tariffs and existing exchange rates played in to this decision also. At any rate, RM is a great high-end brand with an exceptional history. I am looking forward to their new innovations. Ride-9 and incredible frame stiffness to weigh ratios make RM bikes unique, but hopefully now the best is still yet to come.
  • + 3
 It’s still a Canadian owned company just as it has always been. No branch of Procycle had Ties in the USA ( as far as I know) so it would have no affect on any change to tariffs as the origin country is still not the states.
  • + 0
 @chilli-biker: Parts, forks, select drivetrain components...
  • + 0
 @CaptainSnappy: true I guess that could be an issue. I don’t think it played a roll here. Just sound like sensible stream lining. Any way doesn’t Rocky Mountain sound better than pro cycle? Just the name pro cycle sounds very heartless and corporate
  • + 0
 @CaptainSnappy: none of that is made in the USA.
  • + 1
 @chilli-biker: Pro cycle reminds me of ProFlex and we know where that one went...
  • + 3
 Lots of interesting comments on this. When RMC introduced the 2018 Altitude with bearings, new suspension, Shimano, Fox and Race Face, I was back on the made in Canada train. Since then the entire line up has been updated and there are high end options for all riders.

On warranty issue, my DT Swiss 370 hub had a broken pawl and through the LBS it went off for warranty in mid-May and due to parts availability I still don't have it. But the LBS stepped in and set me up with a temporary replacement wheel. Sure, I want my wheel back ASAP, but even high end parts break and I am glad the LBS and parts vendors are there to help.

If I had unlimited cash, I'd be in for a Solo for the roads less traveled and the Instinct (non-BC edition) with 2.35s to ride as a burly XC.

Also RMC supports many MTB events, including the BCBR, so glad there are Canadian companies and passionate folks out there representing such an awesome sport.
  • + 4
 Prices already started going up and build specs trending the opposite way. Now I know why.
  • + 3
 Meanwhile Black Diamond Inc renamed themselves back to Clarus because the relationship between BD Inc and BD Equipment confused the hell out of everyone.
  • + 1
 I got them confused with the cheese brand.
  • + 2
 Was Evox not profitable? It seems insane to throw away all the R&D you guys did to design your own motor, charging tech, etc? I know a lot is used in the powerplay but the KAB was a good product at an excellent price.
  • + 4
 I’m sure everything will be used in a new Rocky Mountain e bike sooner than later.
From what I got from the article they are dropping hybrid and comfort bikes because that’s not where the market is going, and they are rolling Procycle, eVox, and Miele Rocky Mountain name. Also he said Rocky Mountain will have more kids bike models (to make up for Miele) and I can only assume the same would go for the eVox e-bike range as well, as long as there is profit there in the growing e-bike market
  • + 1
 @chilli-biker: Growing Ebike market but every major and a lot of small players are in it. I wonder how this is going to play out? Remember when all the mtb companies started building road bikes.I think intense even had one.
I wonder how much R&D money it takes to get a Emtb up and running, how many do you have to sell for a return on investment?
Ibis and Yeti might not have enough capital to take the risk.
  • + 5
 Fuck emopeds!
  • + 3
 Yes they suck when I got brand new elements with splits in the bb I knew it ws quits . Maiden? Maiden Cambodia
  • + 1
 I have a 2001 Blizzard that is still my favourite bike. I have wanted to get another RM but something about their colour choices keeps turning me off. Just can't get past that sticking point.
  • + 0
 Haha, it's funny that Rocky Mountain is now a company from Québec Smile . Funny 'cause you know they were buying and killing their canadian competitors in the early 2000s. I myself, was always rooting for Balfa Smile
  • + 7
 Rocky has been a "Quebec" company for over 20 yrs under the Procycle banner.
Procycle bought Rocky Mountain in 1997.
  • + 3
 I'm just not sure why this is funny.
  • + 3
 @TheR: THe rocky mountains are in BC...
  • + 0
 @melodymaker: BC/Alberta border. Pretty far away from Vancouver haha
  • + 1
 Ah. Yes. Apologies for being daft.
  • + 2
 @makripper: 'Coast Mountain Bicycles' does NOT have the same ring to it.
  • + 1
 @CaptainSnappy: lol I know. Or Purcell mountain bikes
  • + 1
 @CaptainSnappy: they could rebrand to "tabernac VTT". Quebecois with attitude.
  • + 1
 @melodymaker:
Also Montanna (i think idaho aswell a bit), wyoming, colorado and new mexico. . . John denver wasnt full of $h!t
  • + 1
 @respect-my-authorita: actually Texas too, they go to El Paso. Great riding there.
  • + 1
 Intersting that they have a bike called the 'Solo' when Santa Cruz had to change theirs to 5010. Maybe the red cup lawyers haven't got wind of Rocky's bike yet...
  • + 9
 Or they are the reason for the 5010 name change
  • + 7
 I think it was Rocky that had Santa Cruz change the name.
  • + 5
 Ummmm, Santa Cruz had to change the name of their bike *because* of the Rocky Mountain Solo... Red Cups had nothing to do with it...
  • + 1
 @mbruhns: honestly wasn't aware of that, thanks for the info
  • + 1
 @mbruhns: bingo.
  • + 2
 If you go back a few years the Rocky free riders had to change their name to the fro riders because someone already had it trademarked.(Canondale?)
  • + 3
 And yet they've killed Balfa Frown
  • + 3
 What!! A brand was killed off because it wasn't successful on the ever-fickle MTB market?! How dare they!
  • + 3
 Wasn't raceface born as the in house brand of RM?
  • + 15
 Bingo. House brand, and then split off. Then went broke in the late 00's. Then got bought by the VP at Easton Bell. Who then bought Easton cycling off Easton Bell when that all got split up. Then he sold them both to Fox. If I am not mistaken, I believe that Kona has some roots inside the hallowed halls of Rocky as well. So does Dekerf.
  • + 9
 @bonfire: don’t forget Brodie cycles has roots in Rocky Mountain too. Paul Brodie and Chris Dekerf were frame welders at Rocky Mountain building their top end steel bikes. Then in the late 80’s they branches off and created their own respective companies
  • + 1
 So they're basically canning Procycle. Miele and eVox were the only products they had so.....
  • + 1
 Is there any link between Rocky Mountain and Race Face?
Or is that just my meandering brain
  • + 7
 Wade Simmons. There used to be more, I think. But with Gulevich, Tippie etc having moved on, it may not be such a strong link anymore. I used to have a strong association between the two with the scene as it was fifteen years ago.
  • + 10
 Yeah, Race Face started as Rocky's in house component brand originally back in early 90's, then got sold off several years later to be its own company.
  • + 9
 @harbs32: And since 2014, Race Face is owned by Fox Factory.
  • + 0
 So why do we have a few homo guys talking politics and everyone else is talking bikes?????
  • + 0
 MTBR forums are saying no Bike Shops on the west coast at least want to deal with Rocky Mountain.

Curious as to why?
  • + 1
 Not true. Lots of them in Oregon. Some with full demo lines in all sizes and doing some custom builds. It's just the dbags in NorCal complaining because their dealers didn't do their due diligence and just rely on SC instead (a great brand still).
  • + 1
 I'm on the west coast and our local RM dealer is going strong.
  • + 1
 @Svinyard: good point. too much SC in norcal
  • + 3
 They were horrible to deal with in the early 2000's for one of our lbs. hard to get RM to stand behind their frames. Several unhappy customers.
  • + 0
 They mention a demand for e-mountain bikes but it seems more like a "build it and they will come" kinda thing.
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