Rose Bikes Actually Called Their New Hardtail the Bonero

May 13, 2022
by Matt Beer  

As a teenager, I remember laughing hysterically with friends over the brand of a camping trailer called the Bonair. Now I'm not as plagued as the character, Seth from the movie Superbad, with his obsession for drawing arrow shaped body parts, but it's impossible to steer your attention away from the name.

The French word "bon" translates to "well" in English, which could be somewhat acceptable when a brand names a bike the Bonero, except Rose Bikes are from Germany, not France. There are no other direct translations to English for that word.

Rose Bonero Details

• Wheel size: 29 F/R, 27.5 F/R (XS-S)
• Travel: 140mm
• Frame material: Aluminum
• Head angle: 65º
• Seat tube angle: 76º
• Sizes: XS, S, M, L, XL, XXL
• Weight: 12.7 kg / 27.99 lb (MD frame, highest spec)
• MSRP: EUR €1,499 - €2,199
rosebikes.ie

There's also a very culturally confused launch video that depicts two technically clad ladies embarking on an overnight mountain bike adventure through a gravel pit, where they encounter German-speaking ranchers.



Their new progressive aluminum hardtail is aimed at enduro riding, as well as bikepacking, which sounds like any type of mountain biking really. It's actually lower, longer, and stiffer than the XC-oriented Count Solo model - implied or simply coincidental naming? Apparently "there's a right Bonero for everyone!" I can't make this stuff up. What Rose Bikes actually mean is that there are six frame sizes to choose from, between XS and XXL, and the two smallest sizes use 27.5" wheels front and rear, while the other four are full 29ers.

Rose Bikes operates under the consumer direct sales model and offers the Bonero in three build kits which start at €1,499 and two colorways; "Avocado Green" and, um... "Sandy Taco". Each component package uses a 1x12 drivetrain, Kenda Regolith SCT 2.4" tires, and includes a dropper post. On the highest component package, you'll find DT Swiss M1900 Spline wheels, Formula Cura 2/4 brakes, a SRAM GX drivetrain and a RockShox Pike Select+ fork with 140mm of travel.

Geometry



As for the geometry, the seat tube and head angles sit at 76 and 65-degrees, respectively, while the chainstays grow with each frame size. They start at 420 and 425mm on the XS and S sizes, jumping to 433 on the MD, where dual 29" wheels are introduced and the rear center continues to grow by 5mm. As for the reach number, that begins at 395 on the XS and incrementally grows 30mm up the size ladder to 545 on the XXL frame.

Other frame features include the usual rubber padding along the chainstay, internally routed housings, and plenty of threaded mounts for bolting on accessories. More info on the specifications and detailed bike photos can be found at rosebikes.com.




128 Comments

  • 129 1
 This is the perfect bike for Dick Pound!
  • 18 0
 You want to say how this one is not a hardtail, but stifftail?
  • 10 0
 "Dick Pound's Bonero"........Perfect match!
  • 3 1
 @pakleni: maybe a sore tail, depending how he prefers it
  • 18 1
 Tomorrow on Pinkbike: “First ride of Dick Pound’s XXL Bonero”
  • 3 0
 Came here for the comments, not disappointed.
  • 4 0
 @pakleni: I've got a Stiffee in the garage...a Cove that is. My first Shore Bike!
  • 1 0
 @RR1: that's all I ever come for
  • 1 0
 Perfect bike to get your girl, she rides the bonero, really likes that Taco sandy for some reason.
  • 1 0
 Well Boned
  • 105 0
 Former Rose Bikes marketing person: "I think our North American audience is probably mature enough that this won't be an issue."
  • 63 0
 That's a HARD no.
  • 4 0
 lol....in Turkey a drink is called like this.
  • 4 2
 “Former” Rose Bikes marketing person is so perfect. You win the inter webs today, good Sir! ; )
  • 11 0
 Oddly I went to the old Simpsons episode with the Canyonaro haha
  • 3 0
 @cky78: thats pretty on point tbo
  • 1 0
 @snl1200: that was awesome
  • 1 0
 @snl1200 @flipoffthemonkeys Brilliant... especially in this context!
  • 3 0
 @Eatsdirt: you spelled 'no' backwards
  • 1 0
 If anyone from Rose Bikes is listening, I’ll suggest a tagline: The Rose Bonero. You’ll be really excited to ride this bike!
  • 66 0
 Definitely don't want your Bonero anywhere near a "sandy taco"
  • 33 0
 Speak for yourself, I'll take my chances.
  • 37 0
 bonero and sandy taco is a rough combo
  • 9 0
 Still better than being Count Solo
  • 19 0
 this actually looks like a decently spec'd bike with sensible geometry. also, tee hee boner.
  • 20 5
 Not spec'd with Assegai's. Fail.
  • 1 2
 Awesome. Perfect comment! ; )
  • 11 0
 Reminds me of the Mitsubishi Pajero. (Wanker). Renamed in Spain as Montero (mountain able).
In the bike world, we have Bergamont brand. Very few sales in Spain, as Verga means Dick.
And the Rabobank team. not a very successful bank either... Dickbank.
I'm starting to see a trend here.
  • 8 0
 it already started with the norco vixen, which means "pajero" in german...
  • 5 0
 And then there's Kona, which in Portugal is a slang for women's only body part...
  • 3 0
 @paulomach: lol in Norway Kona simply means «The wife».
  • 1 2
 @Fuzzboxx: which kind of make sense lol
  • 3 2
 @paulomach: women only have one body part now? And here I was thinking they had arms and legs and stuff.
  • 17 6
 Nissan once launched their offroad car under the name "Pajero", it was not such a great success in spanish speaking counties, in Germany it sold just fine.
  • 26 0
 Mitsubishi
  • 11 0
 Well...first it was Mitsubishi and second in Spanish speaking countries it was called Montero and it sold quiet well Wink
  • 6 0
 @jdkellogg: yes, confused it with the Nissan Patrol.
  • 2 0
 A bit like Sega Games in Italy. Maybe the people who name this stuff are just wankers.
  • 3 1
 Chevy Nova in Latin America= No Va.
  • 9 0
 Never put your Bonero in a sandy taco. - Dad
  • 1 0
 Which one is Sandy Taco, dad?
  • 3 0
 Probably best to Wrap the bonero before anyone rides it.
  • 7 0
 Well at least it is stiff, as a hardtail I mean....
  • 4 0
 ...and it's long as well!
  • 7 0
 I wonder if you could ride a bonero on uranus.
  • 6 0
 What's a "Tangle Teezer"?
  • 2 0
 A folding hairbrush, it would appear, that is worth a great deal of money.
  • 2 0
 There needs to be an award in the shape of a arrow pointed body part for marketing content created that's this bad... so so bad, it's actually pretty epic.
  • 3 0
 To be fair if you need a new bell for your bike you can go buy a Giant Ding-A-Ling
  • 1 0
 Nice. I always found the word "Hardtail" funny also, tail translates to Schwanz in Germany which is usually used for the arrow shaped thing word. Therefore Bonero is an eben more fitting name for a Hardtail Smile
  • 3 0
 I always got a giggle from the Cove Stiffie. And the brake cable stop that was a cast hand. Called the hand job.
  • 2 0
 Ibis had the hand job (no pun intended)
  • 4 0
 No cable routing through the headset. Bonero indeed!
  • 1 0
 That was about the strangest bike launch video I've ever seen. More than half the time the bikes were not even shown. Should have featured much more riding the Bonero in sandy taco!
  • 3 0
 This article shows that Pinkbike writers (or at least, @mattbeer ) are just as immature as us pinkers in the comments.
  • 4 1
 I assigned it because I am a child. We don't get headline layups like this often.
  • 1 0
 Bonero’s horse dropping a deuce when they were sneaking up to the bar was the best part. Otherwise, I’m thinking it was a big miss. Dropped the ball on the helmet colors…..
  • 4 0
 haha nice
  • 3 0
 545mm reach is long, even for an XXL!
  • 2 0
 Right? I'm 6'9" and my last custom squishy bike is only 535mm reach. I like my hardtails smaller since they grow in cockpit length as the fork cycles.
  • 12 0
 @GTscoob: 6’9” dude commenting that a bike called the Bonero is too long for him. The article’s top comment is about Dick Pound. The bike can be colored Sandy Taco.

My mental age really did stop at 13, didn’t it?
  • 3 0
 Great name for a hardtail. Not so good for a squishy suspension bike.
  • 5 2
 I feel like they stole this name from Cove...
  • 18 0
 Cove wouldn’t bother use the o on the end. I’ve got a hooker hanging in the garage, not a hookero
  • 7 0
 @mountainyj: the FBI will be investigating you soon
  • 3 0
 This video is the biggest Friday Fail yet.
  • 3 0
 Cove bikes would be proud.
  • 3 0
 Straight to the comment section. No need to even read the article.
  • 2 0
 I often have a bonero when riding my bike but I assume it is from a wrong riding posture.
  • 3 4
 Really? Because of a vague association with an English word? There are so many languages in the world and English is just one of them. So many totally normal English words that would be genitals in some language. Cut, lull, pick, dose, pawl, bill, raid, all those words would make a Beavis who has the same native language as me go 'huhhuh'. Add a few hundred other ones to that list if you want to include every language that is spoken by at least a million people.
It is not the immaturity that disappoints me. It's the apparent ignorance regarding what it means that this world is multilingual.
  • 6 1
 Yeah, but it’s not like we’re having a laugh over an actual foreign word that happens to sound funny in English. We’re laughing at a word that has certain connotations in English and means absolutely nothing in German.
  • 2 0
 @TheR: I speak German and still giggle everytime I see "ausfahrt" on the highway over there.
  • 1 0
 @brianpark: I've been told Ikea employs staff that researches each name of new products to ensure it doesn't mean anything offensive in any of the countries they have stores in. Is that the direction we want the bike industry to go?
  • 1 0
 @brianpark: I speak German, too! Ausfahrt is a great example!
  • 1 0
 @ak-77: None of this is offensive. Just kinda funny. What’s the world if we can’t laugh now and then?
  • 1 0
 Young guys will want to add some stickers or paint to that top tube before riding this bike to school. Nothing worse than your Bonero getting noticed.
  • 2 0
 "This boner rose up out of nowhere"
  • 1 0
 I was just looking through a 2011 Rose brochure and the product names even then didn't do anything for me
  • 2 0
 Wow, the bike, whatever, but the video... completely lost in translation.
  • 1 0
 Fortunately they will not have to rename it for the UK market...guess that's another season on the DONKIS NOB
  • 1 0
 back in the day Ibis had a nice name for their beige color way of their 26" mojo: "Bone-Tone" #teehee
  • 1 0
 Really missed out on giving it downtube storage. Could have called it the Bonero Zone
  • 2 0
 the phrasing in the second-to-last paragraph deserves a pulitzer prize
  • 1 0
 Too funny- even the last para...rubber padding...bolting on accessories!
  • 2 0
 I've heard of Speghetti Westerns but Spaetzle Westerns?
  • 3 0
 The little known genre "Sauerkraut western"
  • 1 0
 @woofer2609: Thats the schnitzel
  • 2 0
 nobody wants a sandy taco...
  • 1 0
 Those prices give the wallet a Bonero? Can't think of another reason for the name...
  • 1 0
 You won't be getting too many "boneros" if you ride this bicicleta without your cham-eros.
  • 2 0
 I don’t get the joke
  • 2 0
 Well Im sold.
  • 2 0
 It was mitsubishi...
  • 1 0
 Next up... the Rose Palmer in Clown Punch Purple and Beat Red
  • 1 0
 Is it pronounced bow-nair-oh? Or buon-uhr-oh?
  • 1 0
 I prefer the latter
  • 1 0
 Idaho has a bonner County, it's pretty cool
  • 1 0
 Do they have a giant dick statue when you enter the county
  • 1 0
 @Bikes-are-awesome: unfortunately no, the could really use one though!
  • 1 0
 Idaho? U da ho
  • 1 0
 @Beaconbike: or a statue that would give any man entering the county a boner
  • 2 0
 Approved.
  • 1 0
 Well it's still a better name than Orbea's "Urrun".
  • 1 0
 Well, the marketing team really cocked that up...
  • 1 0
 Can’t wait to ride it in sweatpants.
  • 1 0
 Keep the sandy taco away from my Bonero
  • 1 0
 'respectfully' lol
  • 1 0
 Its stiff.
  • 1 0
 Hard tail? Hard front!
  • 1 1
 hehe boner
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