Rose Bikes Announces 10% Price Increase

Mar 16, 2022
by James Smurthwaite  
photo

Rose bikes has announced a second annual price increase of 10% on its bikes due to the impacts of the COVID 19 pandemic.

Last year, Rose announced increases of "8-12%" on its models and this has been followed with a further increase almost exactly a year later. Rose blamed supply chain issues for the price rises, saying, "New year, old challenges. Due to the still rising freight costs and a lack of raw materials, we are unfortunately forced to raise our bike prices by 10 percent again this year." If you want to buy a Rose bike at the current price, the brand is holding off on implementing the increase until March 28, so all bikes ordered on March 27 or before will remain at the current price.

photo

Rose also reported longer bike delivery times due to increase bottlenecks, increased demand and limited capacities as a consequence of ongoing hygiene regulations. The brand is hoping to mitigate these delays by introducing partial shipping. It said, "In this way, our logistics department can already send you the items that are in stock. The rest just follow. We have also reduced the configuration of bikes so that your ordered bike gets to you faster. In addition, we are now increasingly cooperating with external partners who support us with bike assembly."

While we doubt that Rose is the only brand forced to raise its prices due to the current global situation, we admire its openness and transparency to announce it publicly. More info, here.

Author Info:
jamessmurthwaite avatar

Member since Nov 14, 2018
1,770 articles

203 Comments
  • 406 7
 Price Rose...
  • 43 95
flag thatguy404 FL (Mar 16, 2022 at 4:07) (Below Threshold)
 That's it. That's the comment of the year.
  • 30 2
 @thatguy404: you missed the SRAM softgoods one a few days ago, it was 10/10
  • 3 0
 @HankHank: I went there to check it out and it did not disappoint. I can relate from personal experience as well.
  • 3 0
 This is unbeleafable
  • 5 1
 Not ROSE!!!
I was just gonna…..!
No… nobody was
  • 3 0
 8-12%

So…. A dozen Roses…
  • 2 0
 Rose petalbikes now unaffordable to many..... its a thorny issue.
  • 1 1
 they rose to the occasion
  • 214 4
 Sounds great... pay 2022 prices for 2016 geometry
  • 129 2
 don´t forget the 2012 aesthetics.
  • 52 0
 Don't forget 36A.D. bottle holding capabilities
  • 13 7
 These comments are completely, yet accurately, killing Rose. Please stop!
  • 88 4
 Given the prices of gas, electric, diesel, food, drink, council tax, insurance, child care, I won't be buying a bike in the foreseeable future anyway. Times are tight and it's only going to get worse.
  • 37 0
 Thankfully not too much has actually improved (maybe aside from e-bikes) over the past few years, so as long as your frame is still in good condition replacing parts as they wear out is the way to go to keep costs down.

Still a shit state, going to take years until lifes costs vs incomes start to balance out again (lets hope)
  • 17 0
 Yep. I'm going to keep riding my current bike until it literally falls to pieces. I think a lot of other riders are doing the same thing.
  • 12 0
 Yeah my 2018 Sentinel still has very current geo numbers. Whether it's your bike or your partner, be nice and buy them a few new treats ;-)
  • 9 0
 Exactly, and who outside of Germany is buying a Rose bike anyway...? I've never seen one in the flesh, never even heard somebody mention they know someone who has one and I work as an uplift Driver in a popular bike park!
  • 8 15
flag rickybobby18 (Mar 16, 2022 at 7:43) (Below Threshold)
 It's a great time to own an electric vehicle and do most of your in-town errands/commuting/etc. on an electric (or regular) bike.
  • 15 1
 @justanotherusername: You'll own nothing and you'll be happy
  • 3 1
 @pommie-shredder: For future generations it really is beginning to look that is starting to become reality.

Who knows though, the people at the top of the chain now will step down / die and be replaced and maybe a change in culture will come with it.
  • 16 0
 @pommie-shredder: Own nothing and have a hundred different subscriptions coming out of your bank every month for everything you want to use, watch or read. Including Pinkbike/Outside and the DH world cup.
  • 2 0
 so much for Rose colored lenses on your outlook
  • 2 1
 @landscapeben: Rose must be a paid advertiser for PB so they had to give them some attention. This is the level of editorial quality Outside expects
  • 1 0
 @landscapeben: I see you're in Swindon. When you say popular bike park do you mean the trails behind Nat West?
  • 1 0
 @landscapeben: @landscapeben: i dont think anyone in the UK will be for two reasons they told us to get stuffed and they wont ship here
  • 3 8
flag weebleswobbles (Mar 16, 2022 at 12:35) (Below Threshold)
 @rickybobby18: just wait til the rolling brown outs start, and you can't charge your car or your bike or your chainsaw oh electric life isn't really gonna work out to well is it.. How you gonna charge that shit? Better have solar and a way to store the power your array produces
  • 5 0
 @weebleswobbles: I thought a brown out was when you had a big night and a curry the day before.
  • 4 1
 @weebleswobbles: "Rolling"...key word. The "way to store the power your array produces" IS the electric car and/or electric bike. Can't remember the last time there was a multi-day power outage that would affect my ability to charge a car or bike. Not in the last decade of my life that's for sure.
  • 1 1
 @landscapeben: I made the mistake of buying one a few years ago…regretted it right away when the bike turned up clearly damaged and their customer service tried to fob me off by saying it was part of the natural raw finish. I then found out that the rear triangle was badly misaligned from factory after it was prematurely eating bearings at a rapid pace. The rep in the U.K. at the time was great and helped where he could but the German customer service team were just outright rude, patronising and dismissive in every interaction with them.
  • 1 0
 @Compositepro: aaah even betterer lol
  • 2 0
 @arna86: grief, not a great advertisement!
  • 2 0
 @landscapeben: it’s a shame really as I really wanted to like the company as well! They really stood out from the crowd at the time with the depth of customisation available on all of their models; a level that few manufacturers come close to these days.
  • 1 0
 @its-joe:
  • 1 0
 Get ready for the banking cyber attacks. I would not be making any large purchases right now imo. Also, prices dont go down. And when they do, it is usually due to deflation which is bad.
  • 42 0
 Here's a simple fix. Everyone just ride their f****** bike they have for 1 year and see where prices go.
  • 25 1
 Prices will never go back down. Ever.
  • 20 3
 @az-shredder3:
Not unless sales plummet...
Guys... just ride what you currently own for the next 3 years. Then we'll see what prices do : )
  • 10 9
 @az-shredder3: transitory....lol
Just like .gov, temporary measures never go away.
Progressive(usa) tax; off of gold standard; "emergency spending"...
  • 2 0
 @edmfirefighter1: *Unless you're looking to get into the sport, in which case you're either too late or too early : )
  • 1 1
 Looks like they’re headed up so….
  • 6 0
 @az-shredder3: Exactly. Anyone thinking otherwise is dreaming. The bike companies have tasted covid profits. They won't let it go.
  • 3 0
 Prices would probably go up, or companies would go bust.

The bike industry isn’t a cabal, if a company could reduce prices to corner the market it would.

Price increases are real, we have our third raw material increase in 6 months now, our electricity doubled, we have increased wages by 5% - we haven’t raised prices yet but will do in a month or so when we know just how far the increases will go.
  • 1 0
 Problem with this mentality is that everyone is assumes the same starting point for everyone else. Any number of people will be getting their first bike this year, or their 10 year old bike is clapped out, or they just cracked a 2-year-old frame. Announcing a 1 or 3 year year boycott will never work.
  • 5 0
 Yeah, I agree here. If the bike whores weren’t chasing the “latest and greatest” geo numbers year after year with a new bike, surely the demand drop would force numbers down. It’s comparable to all of the idiots who upgrade their iPhone every September. Don’t feed the machine.
  • 2 2
 @justanotherusername:

Damn liberals love inflation !!
  • 1 0
 Ya i had my perfectly good and pristine condition bike for sale and an emtb on order. But i decided i probably dont need to spend $7k on a bike which would just keep jacking the prices up even more.
  • 2 0
 @StumpHumper45: That can be said for any consumer good. Whether it be a bike, iphone, house, bread and milk, etc. Supply and demand is what drives prices up. Things are only worth what people are willing to pay for them. No less, no more. Don't buy them and prices will drop until to people do.
  • 31 0
 A month it was: Lyrik or Zeb? DT Swiss or Hope?

Right now: will Russian missile hit my block of flats this night or not?

People, listen - strive for more, but enjoy every minute of your life and give your close one a hug.
  • 1 0
 Perspective. Stay safe!
  • 1 0
 Sending positive energy your way. Stay safe brother!
  • 2 2
 So stressful you just had to go onto pinkbike one last time to post this But nah you guys got this!
  • 1 8
flag dhagz (Mar 17, 2022 at 11:33) (Below Threshold)
 Dont mean that harshly but this is a bike forum not a Facebook page, not here to talk about your corrupt country and its war
  • 25 2
 20% rise in 2 years huh? At least they're transparent.

I'm probably not going to buy a new bike or frame 'just to try this new thing out' in the foreseeable future. And honestly, neither should anyone.
  • 32 0
 21% if you follow the logic.

because X * 1,1 x 1,1 = 1,21X
  • 15 0
 @Helmchentuned: Good old Zinseszins
  • 2 0
 @bashhard: interestesinterest
  • 1 0
 @colincolin: Sounds interesting
  • 2 0
 Right there with ya !!
  • 22 0
 On the plus side this makes it easier to convince the wife I have to order a new bike RIGHT NOW.
  • 2 0
 Any other John Goblikon fans out there? He's a big fan of doing things RIGHT NOW. Rides his Jerry pretty hard.
  • 1 1
 And that's why prices will keep climbing.
  • 21 0
 The probability of me not buying a Rose bike just went up to 110%
  • 18 0
 Every rose has its thorn.
  • 10 0
 That comment is pure poison.
  • 4 0
 @Xlr8n: Come on cowboy, why the sad, sad song?
  • 23 6
 Does anyone actually buy a Rose bike?
Would never consider one personally.
  • 9 12
 Why? They are good bikes
  • 8 1
 They're pretty prominent at those DJ and SS events. Seems to me these are good bikes too and they offer lots of options if you want a complete bike.
  • 14 0
 Big in Europe. They stopped shipping to the UK due to Brexit
  • 5 0
 For sure. Their road and gravel bikes are very popular in Europe. Some of their MTBs are a bit dated, but the new Root Miller is pretty decent IMO. It's a cookie cutter horst link bike, but it's pretty nice and you get great bits for the price. Had one on pre-order but cancelled after they announced an almost half a year delay.
  • 3 0
 I see them all the time at pump tracks.
  • 1 0
 @TommyNunchuck: it's not like you used to see them all over the place before Brexit though.
  • 18 3
 The way we are printing money here should make this a non-issue. -srcsm
  • 7 27
flag jrocksdh (Mar 16, 2022 at 8:40) (Below Threshold)
 Nancy Pelosi says let's spend more to solve the problem. Many rinos go along with these fools.
  • 2 17
flag docnik (Mar 16, 2022 at 15:29) (Below Threshold)
 @jrocksdh: Given your down votes we now we know what pink bike is made up of, same liberals who spout off on reddit.
  • 3 0
 @docnik: "These people don't agree with me so they must be those damn communist liberals!" Says the guy "spouting off" in the comment section..
  • 1 1
 @stumphumper92: Awwwe, poor baby couldnt keep his trap shut when someone doesnt like his Aunt Nancy. Comment wasnt fir you Brandon.
  • 1 0
 @docnik: Keep backing politicians like sports teams. That's why this country is crumbling. They are all garbage - left and right.
  • 11 0
 I don't care about the bike. How much for the wood?
  • 1 0
 Heyhe
  • 4 0
 Sadly due to supply chain issues its a green screen.
  • 7 1
 This isn't nearly as bad as some of the Vitus bikes on CRC! My buddy is brand new to MTB and bought a Vitus Nucleus VR last year for ~$700 shipped to the US and the 2022 model is $999 BEFORE shipping with virtually the same spec! 2021 model have WTB tires and Tektro brakes, 2022 has Maxxis and Clarks, respectively, but everything else is the same.

Factor in shipping and that's a +50% price increase!!
  • 7 1
 56% increase. And it has 135 QR rear. Such a joke.
  • 8 0
 Too bad this article isn't behind the Outside Beta Paywall, would be funny...
  • 8 4
 @jrocksdh: @jrocksdh: Hey jockrash ... this isn't twitter, fox news or breitbart and its definitely not parler ... so how's about putting away the stench of politics and sticking to mountain bikes?
  • 3 1
 Name checks out with the format of your comment.
  • 2 0
 I bought a full carbon fiber open mold fatbike frame and fork from ICan for less then $1000 shipped via air. Its better than the Rocky i had last year, and 10 lbs lighter. Complete build was around $3000 with carbon wheels from Light Bicycle.

The cost of bikes is on the North American side of the equation, not production. Brands are competing for factory bandwidth, and over paying. we will see what happens when the summer starts. Some accessory brands have been discounting already.

IMO, Bike brands that are over extending like Peloton are going to be on sale come the fall, with consolidation following.
  • 5 0
 So has everything else in the world.....
  • 2 0
 I’m pretty sure the last thing I remember seeing Rose Bikes in the news for was a 10% price increase (either that or not selling to UK due to Brexit). But at least they’re being honest and upfront about it.
  • 2 2
 Sometimes I feel like I missed the user agreement when I signed up for PinkBike that asks users to be as insufferable and whiny as possible. If you genuinely believe that a brand can keep their prices the same in the face of the inflation the world over is seeing... Lol.
  • 3 2
 Yup. I’m from BC out of Vancouver. Imagine if these people had our housing prices you’d never hear the end from them
  • 2 0
 This is different from anywhere else on the internet?
  • 1 0
 @barnz0rz: Nah, you're right about that. I guess it's just the sense of entitlement I feel when I read comments on this site that gets to be a bit ridiculous from my perspective. People seem to actively want numerous companies to fail, and fail hard. Hell - even PinkBike itself is catching endless flak for trying to monetize itself the way a traditional magazine might. I don't like spending more money either, but I also want brands to succeed and have healthy competition within the market. Perhaps I never noticed it before as I mostly lurk, it just feels like being in the bike industry is even more of a thankless job than it was even in 2016.
  • 1 0
 CEO looking through rose tinted glasses at his annual statement Yhyh we the consumer will take yet another over inflated hit to obtain the most dilapidated looking two wheel bicycle ever to hit 2022
  • 4 0
 Simple, if they get too expensive don't buy their brand.
  • 3 1
 At least they announced it. Other brands just slap a price in theirs and deal with it. Looking at these bikes...it may be the end of this brand.
  • 2 0
 I've never ever seen a Rose bike anywhere (any country). I know it's a German brand but do they actually sell anything in the UK?

No ***** given.
  • 1 0
 No, they don't sell bikes to the UK.
  • 1 0
 @Bitelio: they used to, and they still were pretty much nowhere to be seen
  • 1 1
 I have lazily sat on my old bike with the intention of selling it …I guess the market is still in my favor. Lol

Anyone want a 2014 Santa Cruz nomad cc? If you happen to be in socal and are under the age of 25 I’ll even give you a huge discount.
  • 3 0
 For those who don't know. Ukraine is the #3 supplier of aluminum in the world.
  • 3 0
 If the rest of their bikes look like the top pic. Can they please not so theres more supply for parts.
  • 2 0
 A few days ago I wrote that I hadn't heard of Dainese (legit), but was sent to Downvote Hades.

Haven't heard of Rose either (fight me). Wink
  • 1 0
 Regret selling my last bike. Can't find any decent used bikes under 3000€ with a similar spec that would cost 2000€ new 3 years ago.
  • 1 0
 Rose is selling an slx/xt enduro/trail bike for 2899 euros…
  • 3 0
 good for them, ugly bikes anyway. might as well make the price ugly too.
  • 2 1
 So, a bike no one cares about is more expensive? I wonder if they’re going to announce price decreases when the supply chain is less affected.
  • 3 4
 There’s no issues with supply. You know the rules. Every year the mtb industry takes a little more and gives a little less in return. Next year will be no different just a different excuse as to why they’re charging more for the same bike as last year only with a cheaper spec. Companies with share holders need to increase profits year after year and because there’s a limited number of customers this is how they do it.
  • 1 2
 @thenotoriousmic: Absolute tin hattery bullshit.
  • 3 0
 @justanotherusername: haha someones clearly just been scammed over an NX equipped piece of tat. Right now there’s an accountant going through the spec sheet of whatever it was you was you over paid for working out to the bolt how they can make it cheaper to produce while there’s a marketing term working out how to squeeze the most out of doing the least and this happens in most industries it’s just mtb companies are particularly bad for it.
  • 1 2
 @thenotoriousmic: I have not purchased a new complete bike for a few years and also dont like SRAM drivetrain but interesting imagination...

Of course a buyer is trying to save money on a full bike, of course a marketing team is trying to sell the bike and if you think mtb companies are particularly bad for it you are dreaming and need to look at some industries where they really drill down to the pence, the bike industry isnt even close and in comparison is a completely inefficient mess.

Like I say again, there is no cabal of bike companies working together to fix pricing in the industry, prices are rising because the 'norm' is absolutely f*cked right now - get used to it if you want to buy a new bike anytime soon.
  • 2 0
 @justanotherusername: yeah I just made that bit up, you’re never getting a NX build for 6k in this day an age. Full deore with a Z2? Wink

No there’s no bohemian grove for bikes… yet, they just all operate from the same playbook. Infinite growth. Extract more money, give as little as possible back in return.
  • 1 0
 @thenotoriousmic: As I said in the other post, every big company is on the infinite growth capitalist model - that's big business for you.

Haha, I don't really go for big brand bikes and like stuff thats a bit different, nothing wrong with a Z2 either, but the big companies will play like big companies.
  • 2 0
 @justanotherusername: agreed great fork but not at prices where you should be seeing a 34 or a pike.
  • 2 0
 Ha! The joke is on Rose. I got a 3% cost of living pay increase this year. Take that…
  • 1 0
 Maybe first sell your old and outdated bikes at normal prices and raise prices for models that are closer to 2022 and current trends?
  • 4 1
 Fuck you inflation!
  • 3 0
 Seat angle increase
  • 2 0
 Need a pay-cheque increase urgent! (again)
  • 1 0
 So they will send you half a bike, and you throw on spare bits? This is only going to go well.
  • 1 0
 The way this works is actually impressively simple. Bikes get built/assembled/shipped to a brands warehouse and they hold onto them until the missing bits arrive. Once said bits show up they throw them into the box with the bike and ship them to the dealer/consumer.
  • 1 0
 So once the shipping cost goes down Rose will bring down the prices? Or is it not a supply chain issue?
  • 1 0
 Prices will adjust in parallel to fuel cost.
  • 1 0
 definitely not the only ones, and most had more than that in the last two months, let alone the whole year
  • 2 0
 Please tell me about fire road climbing!
  • 1 0
 At least they’re being transparent about it, has anyone been on Kona’s website lately?
  • 2 0
 I guess every rose has its thorn.
  • 2 0
 Is there even 1 for sale in the US?
  • 2 0
 Pay more get less seems like a popular theme recently
  • 1 0
 doesn't everyone raise prices at the beginning of every year?
  • 1 0
 First 10% price increase, then 30% discount….
  • 1 0
 Could have been an announcements of rose bikes existance
  • 3 1
 Who?
  • 2 1
 As Eminem would say "WHO?"
  • 2 1
 10% less wouldn’t sell those bikes
  • 1 0
 Would a Rose at any other price not smell as sweet?
  • 1 0
 Awesome! Love these announcements!
  • 1 0
 Well, at least they announced it.
  • 1 0
 A Rose by any other price still sends as sweet.
  • 1 0
 This is fine because ww3 will be pretty good for the economy
  • 1 0
 First time hearing about this brand. Huh…
  • 1 0
 Wow that's a great price!
  • 1 0
 "Inflation by any other name"
  • 1 0
 Bette Midler rides that one hit.
  • 1 0
 that top bike is sexy af regardless of price going up
  • 5 5
 They make the most.generic ugly bikes no ones gonna buy one
  • 4 5
 Shouldn't make a huge impact. Never ever seen one on the trails in the UK ever apart from one sponsored rider.
  • 10 0
 They already quit selling their bikes to the UK for a good while so yeah, excellent observation that can easily be extrapolated to the rest of the world.
  • 1 6
flag MattP76 (Mar 16, 2022 at 5:12) (Below Threshold)
 @vinay: It wasn't that long ago. Even before they quit I never saw one and didn't know anyone who put their hand in their pockets to buy one. Must be poor if uk riders didn't want them. Just looking at the picture of this it looks 10 years out of date!
  • 4 0
 Ive never even seen a mullet Rose
  • 1 6
flag MattP76 (Mar 16, 2022 at 6:37) (Below Threshold)
 @pen9-wy: Be a wonderful day when we don't see any brand with the Mullet
  • 4 0
 @MattP76: didnt disappoint ,)
  • 3 0
 @pen9-wy: Damn, I tried so hard to avoid the M-word. You can say it everywhere, anytime. But don't ever say it anywhere near this @MattP76.
  • 2 0
 @MattP76: some uk riders like 10 year out of date bikes i.e. Orange.
  • 1 2
 @Bitelio: That is very true indeed!
  • 1 2
 @pen9-wy: I aim to please.
  • 1 0
 @Bitelio: just like most bikes ! Geometry is free so why is the geometry on your bike piss poor?
  • 1 0
 @Murfdog: it is perfect for my body: long, lanky and weird. Just like me!!!
XD
  • 1 1
 Why is there no front brake in the top photo??
  • 7 1
 What's up, I'm Jared, I'm 19 and I never fuckin heard of a slopestyle bike.
  • 1 0
 @Patrick9-32: hi Jared! Have you ever heard of Up-country-down-crossduro bikes?
  • 1 0
 @Patrick9-32: I had not heard they were putting 36's on slopestyle bikes, pretty rad I guess
  • 1 0
 @Patrick9-32: I wonder how many people actually get this reference. Vine was cool
  • 2 1
 Rose bikes who?
  • 1 0
 That's nice of them
  • 5 8
 If there's no demand for what's being supplied, then supply and demand doesn't apply. Just sayin'... Keep blaming Covid and supply chains. RIP Rose bikes March 28, 2022.
  • 3 0
 Wasn't there a huge demand for bikes and a lack of availability? Until recently I've been reading all those reports here on PB about stock shortages here and there. If there were no demand, there wouldn't have been shortages.
  • 2 0
 @vinay: he means nobody wants these bikes.
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