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Round Up: 4 New Green Initiatives from Alpkit, Clif, Thule and the UCI

Nov 9, 2020
by Ed Spratt  
Cattle grazing between the peaks of the Italian-Swiss border.

Recently we have covered the latest initiatives from the UK based group Trash Free Trails and the steps that both Trek and Cannondale are taking to limit the plastic use in their packaging so here are four smaller announcements on new eco-initiatives that will hopefully help lessen the impact of our sport.

London Bike Show 2016 - Randoms

The UK based outdoor retailer and sister brand to Sonder Bikes, Alpkit, has joined Chris King in becoming a certified B Corp.

By becoming a B Corp, Alpkit has joined a growing collective of brands that have been recognised as a "force for good." B Corps are businesses that must meet the highest standard of social and environmental performance, transparency and accountability. Unlike similar certifications, a B Corp is not just for a single product or service but for the whole business.

bigquotesAs a small, independent business we need to make money, but we don’t do it at the expense of others or at the expense of the wild places we love. We know we’re not perfect and don’t have all the answers. However, we are determined to live the change we want to see and we work every day to make things a bit better. We’re advocates of the highest ethical standards and have always chosen the most environmentally preferable method of production. Alpkit

Last year Alpkit worked together with the Ethical Consumer Magazine to become the first UK outdoor brand to publish a fully comprehensive sustainability report. For 2020 it took further steps to follow the rigorous assessments to become a B Corp.

bigquotesWhilst we’re proud of what we’ve achieved, we recognise these are just the foundations and there’s still plenty of work to be done. As a B Corp, we join an ever-growing group of companies around the world who, like us, choose to do business the right way. All B Corps work towards the same goals and together we have a much bigger impact. We will speed up progress to a circular economy and continue to reduce our environmental impact, treat animals humanely, build a better business and give back. Alpkit

Cam Zink and Tom Van Steenbergen in the gate.

Clif Bar has signed the Ellen MacArthur Foundation Global Commitment and it has announced by 2025 it will change all of its packagings so it is reusable, recyclable, or compostable.

The Ellen MacArthur Foundation is a UK registered charity that aims to inspire a generation to re-think, re-design & build a positive future through the framework of a circular economy. Alongside the new commitment to change its packaging so it can be reused, recycled, or composted by 2025 Clif also aims to;

- Have 25% of the plastic used in its packaging made from renewable or recycled materials.
- Cut out any unneeded plastic packaging, with a goal of using 10% less.
- Drive awareness and education through the packaging. They will start this by adding the How2Recycle label which will provide clear instructions on how to dispose of it.

Their final goal will be to remove 1 million pounds of plastic waste from the environment, whether that is preventing plastic waste or by cleaning up the waste on public lands or in waterways.

bigquotesClif Bar & Company has fueled world-class competitors and everyday athletes for more than 25 years. But that’s just part of our story. At Clif, we are committed to crafting foods with purpose, for people, and for the planet.

That means striving to be as thoughtful about our packaging as we are about our organic, plant-based ingredients. Over the years we’ve eliminated, reduced and recycled. Now we’re making our boldest, most urgent commitment yet.

Thule Helium

The Thule Group has recently announced that it will now be committing to a reduction in its greenhouse gas emissions after signing Science Based Targets.

Following the announcement, the business will now be monitored by external auditors as it pledges to reduce its environmental impact within the company and externally with suppliers. Science Based Targets is a joint collaboration between the CDP, the UN Global Compact, the World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) with an overall goal to create an international reporting standard that facilitates follow-up and comparison between companies and industries.

bigquotesWith the signing of Science Based Targets, we do not just set ambitious goals for this part of our sustainability work. We are also part of a context that effectively and scientifically evaluates the results of our measures. Through the signing, we will also fully include our suppliers in our own sustainability work. In other words, we are taking a clear further step in our ambition to contribute to sustainable and responsible development from a social, environmental as well as economic perspective. Kajsa von Geijer, SVP HR and Sustainability at Thule Group

Vali Holl repping the rainbows on home soil in Leogang Austria 2019.

As part of the continuing partnership between the UCI and Santini, which began in 1988, all World Champion jerseys from the 2021 Cyclo-Cross World Champs will be "eco friendly" and made from Polartec. The packaging has also been changed to be biodegradable.

bigquotesThe development of the eco-friendly UCI World Champion jersey epitomises our company’s commitment to the environment. For years now, we have been choosing local zero-miles suppliers and we are using more and more eco-friendly fabrics for our technical cycling wear. Not just the jerseys but also the packaging will be environmentally-friendly from now on. All the jersey wrappings will be compostable Monica Santini, CEO of Santini Cycling Wear

bigquotesWe are very pleased with the renewal and extension of this historic partnership which links our Federation with Santini, one of the UCI’s and cycling’s most faithful supporters.

We would also like to commend the Italian brand’s implication in the development of eco-friendly products. This is in line with one of the priorities of the UCI, which places much emphasis on the promotion of the bicycle for a healthy environment. The UCI World Champion jersey will now be not only a symbol of sporting excellence but also of commitment to sustainable development.
David Lappartient, UCI President

Author Info:
edspratt avatar

Member since Mar 16, 2017
3,166 articles

  • 100 3
 Really, the UCI is being green by making the 20 or so World Championship jerseys they use each year "green"? One "double header" World Cup every decade would have a much bigger and better effect on the environment than that.
  • 24 0
 One better, It's only for cylocross world champs.
  • 16 3
 Or they could require race teams to offset their greenhouse gas emissions which are probably massive.
  • 6 2
 Such a joke!
  • 7 0
 @cedrico: True about offsetting, but individual teams aren't choosing race locations and making mandates. This is on the UCI.
  • 12 1
 @50percentsure: The UCI could give some kind of a symbolic award to the least environmentally impactful race team.
  • 37 1
 hey UCI, how about banning tear offs FFS!?
  • 2 0
 @cedrico: 50percentsure makes a lovely point. The people who do this as a job are going where it takes them.

It's far from perfect, but our society values things like watching people race bikes (amongst other things). Those people get paid to do so and they'll keep doing so until it's no longer profitable.

A better challenge to throw out there might be something like: hey politicians in my country, no more face to face meetings when a zoom or phone call would suffice.
  • 4 2
 @excavator666: Are tear offs really that much worse than roll offs? If we are talking about they end up in the middle of the track area, is it possible that they clean the area making that point mute? I am seriously asking I don't know. Look at something like the TDF where they come through and clean up after themselves. If they can do that for a route that long they can certainly clean up the tearoff in the area.
  • 7 0
 @mfoga: They get picked up from the earth just to be stuffed into the earth. Single use plastics should be banned altogether as (at this rate) they will outlive our species on this planet. Not to mention the pollution created manufacturing single use plastics.
  • 2 1
 @gnarnaimo: aren't roll offs single use too? Or so they clean them and reroll them? I am trying to really understand why tear-offs bad roll off good.
  • 3 0
 @mfoga: Rolloffs are disposed of properly after the race/ride. Tear offs are more likely left on the trail, then possibly blown away to who knows where before any clean up takes place.
  • 2 0
 @mfoga: in TDF they have areas designated for dumping rubbish which makes it much easier to collect as much as poissible. TDF don't use tear offs but they do use gel packs which can also be blown around by the wind. Unfortunately there isn't a better alternative to the packaging used to contain gels at present so this is still an issue in road racing, however at least the organisers are trying to set an example against littering by creating rules and measures to support the rules.

Regarding tearoffs however there is a very viable alternaitve in the form of rolloffs and thusly there is no excuse for the continued allowance of tearoffs in professional MTB.

I was actually shocked to see pro riders tossing their tear offs into the countryside at the 2019 Fort William DHWC. I wrote to the orgnaisers saying that broadcasting this behaviour sets a bad example and how could they allow something like this. They wrote back basically saying "well the UCI allows it so...."

If kids (or adults) see pro riders using tear offs at world cup level then they're going to think it's ok to use them as well. Where is the clean up team for the ones you see lying around your trails?

Tearoffs should be completely phased out of the sport of MTB, end of story.
  • 44 12
 Thank God!!! This should delay us from the destruction of our environment by at least 2 hours...
  • 38 1
 I'll take what I can get. 2 hours is good for a few last hot laps
  • 26 0
 The first step is admitting you have a problem.
  • 8 2
 more like 2 seconds
  • 16 0
 Good for any company that is trying to do SOMETHING. Vote for change with your dollar - it's all they understand.
  • 2 0
 @suspended-flesh: Absolutely, that's what my mum always says.
  • 6 28
flag WhatToBuy (Nov 9, 2020 at 9:16) (Below Threshold)
 @suspended-flesh: Personally I'll be buying the product I want for the application I need, not making my purchase contingent on how eco the packaging is.
  • 23 2
 @WhatToBuy: Of course, you have the choice WhatToBuy. Manufacturers will continue down the path they are going if it rewards them with your business. I prefer to reward those that are trying to mitigate our natural selfishness and thereby reward my grandchildren with a better environment. Seems obvious to at least try to take a longer view.
  • 4 2
 @WhatToBuy: I agree with @suspended-flesh, we all have to pitch in if we want to see positive change. Eco friendly packaging doesn't seem like much, but everything helps!
  • 2 1
 @IamtheNIGHTRIDER: Exactly, something is always better than nothing.

Alpkit and Thule's commitments are pretty significant as well. B Corp status requires a major investment in both time and money and the Science Based Targets are going to require a lot of work.
  • 20 0
 The 'zero mile' suppliers for the winners jersey seems a little hypocritical given the entire concept of these events see a few hundred people fly all over the world to participate, along with all the parts, consumables and equipment required. Not that I am suggesting we stop doing world cups, but perhaps they should be targeting larger improvements than just the jerseys! Think a little harder UCI! As suggested above, the double header events would surely have made a noticeable difference to their carbon footprint this year, I quite enjoyed the idea too, similar to some motorsports where there are multiple races throughout a weekend making up a single 'round' of racing.
  • 2 0
 This. No to mention all the one off frames, paint jobs, kit and hundreds of tyres and wheels they get through in a season
  • 21 2
 I'll be "that guy" here....it's great that Clif wants to make some changes to their packaging, but setting these targets for 2025 feels like they're paying lip service to the problem. It's been made pretty clear that recycling isn't the answer, and plenty of companies use compostable packaging already. Why not address this immediately and with actual solutions if you care about it?
  • 20 0
 Not sticking up for Clif in this regard but its a lot harder than most people believe to become a sustainable brand and at the end of the day there is no such thing as 100% sustainable. I say this as a guy who works in the industry of supplying "sustainable" packaging solutions for the fashion industry.

It is all swings and roundabouts, there is "sustainable" materials that companies can implement immediately but then there's no infrastructure to deal with that material once consumed in the majority of places.

Furthermore, i don't know about Clif and i agree 2025 is a long way away but a lot of brands will be in preexisting contracts for packaging etc. and may not be able to change tomorrow.

The whole concept of "sustainability" is just a mindset or a perception if you like. By this I mean nothing is perfect and its just what we think is best. For example, everyone thinks paper is a genius material that is the answer to all woes. While it is the easiest to recycle and it will compost (after a few months) it uses significantly more energy and water to produce than a plastic equivalent. Not justifying plastic either, merely pointing out that there is no perfect solution to this "sustainability" issue. In fact a lot paper food packaging has plastic laminated too it, it just "looks" ok, like your starbucks cup.

Back to your point, yes 2025 is a long way away but if they are using this time to productively develop something that is legitimately "sustainable" then its better than a brand making a fast change to a product that looks "sustainable".

side note - i have put "sustainable" in inverted commas because i believe there is no such thing as true sustainability. The materials on the earth where provided to be used, just need to make sure we do so responsibly. Keep reusing that travel mug guys.
  • 7 0
 @danielstutt: Totally hear you, perfect solutions are hard to come by. I agree that if they're taking all that time to really pour their efforts into developing an ideal solution then it's time well spent; problem for me is, they don't mention that in their goals. Aiming to include 25% recycled material, and reducing plastic packaging by 10% feels more like a talking point than actually looking at the problem and coming up with a viable solution.

I can't speak to their existing commitments for packaging, maybe that's a factor, but I feel that a company that generates upwards of a billion dollars in revenue (quick google, no citation but call it a ballpark number) probably has some negotiating power there.

There is no good solution involving plastic. It doesn't get recycled. It takes a shit ton of energy to produce, so that's not something that can be used as a "pro". They can educate all they want about recycling but the facts point to it ending up in the ocean or at best a landfill, never breaking down.

I appreciate that you're working in sustainable packaging for fashion, that's another huge problem and kudos to you for being involved! Sounds like I'm preaching to the choir here and you're just trying to provide some context so again thanks for that.

Clif is a company that prides themselves on sourcing organic ingredients and pushing a sustainable angle, so it just feels like they should be doing more here if they want to be a leader in the space. You & I can talk about alternative options til the cows come home, but my point is that it should be their job to provide better solutions in a more timely manner given the problems at hand and their contribution to those problems. They have the resources to do it, so why not ask/expect more from them?
  • 4 0
 @dpeacock: totally agree with you on all of your points.

In particular I agree that plastic is the biggest issue, namely because there isn't the infrastructure for it to be recycled effectively. For example, most of plastic that is "recycled" in the UK is shipped off to the far east to countries who don't even recycle their own waste.

I agree Clif should do more especially in regards to where they position themselves in the market.

The last major consideration which I forgot to mention is the packing of the product. At the moment they likely have a machine which wraps the product in plastic film which likely packs thousands of products an hour. Say they switched to a paper wrapper or a little box, it would likely require a complete change of packing machinery which would be massive financial requirements which is also why they may space it out over several years. If they outsource the manufacturing of their product to others this becomes even more tricky.

Again I'm not wanting to justify for Clif, I agree they need to provide more details as to what they are wanting to achieve and perhaps need to be more bold with the aspirations. A good example is Brewdog set out to be the first carbon neutral brewery and they achieved it in record time.
  • 2 0
 @danielstutt: It's the same in Canada, we're shipping plastic waste to Malaysia and all over the world. Sounds like a cool brewery, examples like that are what we need!
  • 3 1
 While I am also someone that can’t stand the very green koolaid being passed around which relies on humans current obsession with blind optimism to continue...5 years is not a very long chunk of time...if you look at it geologically...but I’m also stoned and thinking that of all the humans that have ever existed it will be exciting to be the one see the collapse of all of the worlds ecosystems...not super fun...but exciting.
  • 1 0
 @dpeacock: packaging aside, Clif bars first ingredient is corn syrup. I'll pass, whatever the packaging is. Kind bars are where it's at.
  • 1 0

Like most companies they use a variety of sweeteners to make it appear that there isn't a lot of a single sugar but I don't see corn syrup on their ingredient list. I treat these things like candy bars but they are a lot better for you than a Kit Kat.

Clif uses a shitload of added sugars to get the calorie count they want, but it's brown rice syrup if that matters.

Do Clif Bars have high fructose corn syrup?

"Each bar includes a blend of simple sugars and complex carbohydrates alongside smaller amounts of plant-based protein and “good fats” from ingredients like seeds and nuts. There's just no room for GMOs, high-fructose corn syrup, or artificial flavors."
  • 21 1
 Small steps. But you gotta start somewhere I guess, and small is better than nothing. At least it helps to raise awareness and serves as an example for others.
  • 16 1
 Reducing plastic waste is important, but it's solid waste. It can go into landfills and not really bother anyone too much. Some locales have a TON of space for trash and others don't, so I'm not gonna say it's a non-issue, but it's far more manageable than greenhouse gases, which become instantly unmanageable the second they leave a tailpipe or factory smokestack.

Climate change is a far bigger issue than trailside trash. These tiny measures mean almost nothing in the grand scheme of things. We need to stop the creation of greenhouse gases. How much CO2 is produced from a UCI race? How much CO2 is produced from every vehicle with a Thule rack on it?

Tackle greenhouse gas emissions FIRST and with the most passion. Oh, and wanna cut down on solid waste? Stop buying new stuff. "Stop buying new stuff" isn't a slogan many companies will get behind though.
  • 8 0
 Thats part of the plan. These big polluters, mainly the fossil fuel industries want us to focus on these little things. They want us to think that if we stop using a plastic straw, or say no to a plastic bag that the world will magically be saved. And these companies seen above are happy to play into that desire for all of us to feel like we are doing our part. But the truth is that while these initiatives are great, they will have little significance on fixing the overall problems if we don't make huge sweeping changes on the governmental level to control these emissions and pollution.
  • 2 0
 The thing is they're two different very harmful problems. Yes climate change is probably the bigger of the two, but the amount of microplastics already in ecosystems is also causing less resilience to climate change and other adverse effects to plants and animals. Basically in summary, cliff do need to do something about their packaging AND sustainability/emissions - and in both cases it doesn't seem to be enough!
  • 13 0
 @UCI As noted by Ed Masters, ban tear-offs? I know roll-offs are not much better but at least tracks are not littered with plastic.

FYI: www.vitalmtb.com/features/Eddie-Masters-Thinks-the-UCI-Is-Suffocating-Downhill-Racing,2969
  • 4 0
 Every step in the right direction is one step closer to where we want to be or will need to be in this world. We can all say blah blah, it will never work what's the point, but that is not how many of us in this world act. Look how far renewables energy and electrified vehicles have come, would that have happened if no one took a stand to change the world. Everyone needs to realize that by making small changes we are in fact making a difference and once that ball starts rolling it just leads to more positive change. There are plenty of naysayers, don't let them tell you it can't be done or it isn't enough! Peace!!!
  • 4 0
 Of all the players in the industry the UCI is probably the one who can have the biggest impact on our industry bar none. Simply listing sustainable/green requirements in frame and component production to grant their use in a UCI sanctioned event would literally produce a shockwave.
  • 2 0
 Imagine if they banned Carbon Fibre...
  • 6 0
 Besides the jerseys, which is just silly, kudos for trying to do the right thing. We're keeping tabs.
  • 5 1
 UCI initiative is nonsense (big surprise)

CLIFF's waste stuff buries the lead: their bars are all vegan -- for a food company, you simply can't get any more environmentally responsible than that
  • 2 7
flag Y12Sentinel (Nov 9, 2020 at 15:28) (Below Threshold)
 vegan is worse on the environment
  • 2 0
 @Y12Sentinel: please explain I'm curious
  • 6 0
 @ybsurf: curious about stupidity? careful, it can be contagious
  • 3 0
 @boomforeal: Haha I'm vegan and know all about benefits of vegan lifestyle on health, environment and animal welfare I'm always curious to hear how people cant see it though and what kind of pseudo evidence they can come with to defend their choices.
  • 1 0
 @ybsurf: let’s see a clif vegan bar or my smoked salmon jerky?

Sure I love some great vegan food and go for weeks sometimes without eating meat but to say being vegan is the end-all for being healthy then you just aren’t excepting some facts. Fish, chicken and lean red meat in moderation are all fine. In fact most things in moderation are fine and if you eat over amounts of lots of things it’s bad for you. They have proven tofu if eaten to much can cause issues in men and woman. Also those vegan clif bars first ingredient is basically sugar and a lot of it. High amounts of sugar are just if not more harmful than fatty meat.

You are lucky you live somewhere that you are able to be vegan. Just being vegan though isn’t good enough because if you knew all the chemical runoffs that come from farms you might not be as happy with what you’re doing to the environment. If you’re lucky enough to be able to buy all organic food then you need to stop and ask yourself how many places in the world are capable of feeding all their populations with organic vegetables, nuts and fruits. I think a lot more people in the world would love to eat healthy and be healthy but many places in the world can’t and won’t grow anything due to conditions. You can heard not grow anywhere.
  • 2 0
 @krumpdancer101: your points are valid for sure you can be vegan and really unhealthy if you only eat processed food same goes with heavy meat eater. For the chemicals in crops dont forget animals for food eat way more plants than humans so still need way more crops to feed the animals that feed humans so more chemicals run off at the end. Without even counting the urine and feces animals produce that do huge damage on the environment and we didnt even talked about massive deforestation for livestock. You're right it's not the end all be all bit it's the easiest most beneficial way to reduce our footprint.
  • 1 0
 @krumpdancer101: and the myth of phytoestrogen as been debunked it doesn't affect us in any way.
  • 1 0
 @ybsurf: lol I know we will never 100% agree on this but most grazing animals do just that they graze. I live in a huge black Angus area and there is not a lot of vegetation that needs to be grown for them. Most farmers grow huge fields that the cattle just graze on. That’s why when you see Middle Eastern countries eating a lot of meat and not a lot of green vegetables because they are able to raise cattle but the ground is not fertile enough to grow most vegetables.
There is way more deforestation that goes on for crops to be grown all over the world. In fact the biggest deforestation that’s going on is in South America in the rainforest to grow palm oil.
I’m not just saying livestock either for feeding people I’m also saying fish. Most places in the world also can fish that are unable to grow the vegetables and fruit and nuts that you are talking about to be able to sustain a healthy vegan lifestyle.
I can’t say I believe all science about phytoestrogen. Especially when just 10 years ago remember the food pyramid that scientist told us we should follow. It’s funny you don’t see anything like that anymore at schools.
  • 2 0
 @krumpdancer101: of course we wont agree 100% but discussion are greats. For sure places like middle east or arctic is not possible to be vegan but the biggest part of the population live on or near fertile land that can easily produce beans seeds fruits and vegetables. It's not because some people cant do it that nobody else can do it. Palm tree is mostly in Indonesia, Brasil deforestation is mostly due for grazing cattle for usa export but mostly to grow soy that is use to feed factory farmed animals not for tofu.
  • 1 0
 @ybsurf: sure a lot of places might be able to grow a couple things but more places than your thinking wouldn’t be able to grow pretty much anything without a greenhouse and above ground pots or hydroponics or able to grow enough to feed everyone. I mean if you take where I live pretty much no citrus could grow here or really any sort of nut or tree for producing food. So if everyone here decided just to be vegan then all fertile areas in the valley would have to be completely cleared for farming so everybody could get an assortment of all different vegetables fruits and nuts to spread the palate and diversity of nutrients to support a healthy living. Again I do wish it was possible but I honestly think it would take way more land to produce enough food to feed the world.
  • 1 0
 @krumpdancer101: that where you are wrong no land will need to be cleared for food if people go vegan, what do you think the animals eat... plants and way more than humans it take 16kg of plants to make 1kg of beef. Chickens are better ratio but still we need more plants in our diet than we need meat we can find any nutrients in plants than in meat. For your example on citrus same where I live but eating animals wont give you any of the citrus vitamins either but oats, soy, corn, beans, wheat have protein and iron and all vegetable and lots of fruit except the tropical can be grown pretty much anywhere. By going vegan not only we use less land we could be able to reclaim some back from farming.
  • 1 0
 @ybsurf: Yes I do realize that the animals eat plants. They do not eat the same plants that you were talking about you and I eating. Like I said there are huge Angus cattle farms and Dairy farms around me and the farmers grow their own wheat and hay to feed the cows because the land will not grow anything else. Also you were talking about the waist, dairy manure and chicken manure is one of the best fertilizers that you can produce. Lots of big chicken farms keep paper under the chicken coops and collect the manure to sell to fertilizer companies and dairy cow manure is full of microbes that actually help produce organic produce. So even if you took Cows out of the diet then what are we supposed to grow. All the food would have to be grown in certain fertile areas or greenhouses all around the world which would definitely require having to clear forest. Also all the animal farms you are talking about are huge slaughter houses. I’m talking more of the farms that have open range and free range animals. My buddy raises chickens and does not have to feed them anything as they run open range on hundreds of acres feeding off of bugs and insects and he produces thousands of chickens. Again this is land that you couldn’t turn around and grow one vegan item on. I honestly just don’t think the World is set up for the whole world to be vegan. Trust me I wish everyone could have a Hass avocado tree in their front yard to eat out of every day.
  • 2 0
 @ybsurf: Simply put, too much processing and industrial waste is required to grow, process, transport and sell "foods" that are naturally low in essential nutrients (and want to be eaten by every critter imaginable) in the first place. Maybe one day when humans are getting hind gut transplants.
  • 2 0
 @krumpdancer101: Cows are literally the perfect organism to provide long term supplies of every essential nutrient to humans. They can ferment 70% of their nutrient requirements from grass and recycle their nitrogen up to 3 times. Also, there is not a single essential nutrient you cant get from livestock, including vitamin c. Plus the fat soluble vitamins are presynthesized well so people who lack the genetics to convert them will not be deficient long term vs a plant based diet.
  • 2 0
 @boomforeal: cliff bars are glyphosate hash
  • 2 0
 @Y12Sentinel: Let's put it this way-- 90% of the water from the Colorado river going into the pipes heading south towards PHX & LA gets used to grow alfalfa to feed cows. That water could be used for much better purposes.

I'm not vegan, but I do believe that Americans eat waaaay too much meat. There's no reason why we need that many cows & this is just in Arizona. The rest of the west, midwest, & east coast are still full of cows wasting tons of water.

If we made growing organic the norm than it would not be more expensive. We have to decide to be better. You can actually grow things in harsh environments.

Many/most of the farmers in the US don't actually want to farm (in it for the subsidies & insurance money).

They chop down every single tree on their land & seed areas that flood (where they know nothing will grow). Their crops are insured, so they still get paid for trying to farm every inch of land. The kicker, in the midwest at least (not sure how bad other areas are) are the subsidies. This means that everyone grows corn & soybeans as much as possible--bad crop rotation leading to soil with no nutrients left. Pump it full of nitrogen & order more seeds from Monsanto every season, then crop dust the sh*t out of all the surrounding properties too. The even worse thing is that so much of the harvested (by remote control) crop sits in silos to rot. THIS IS NOT SUSTAINABLE!
  • 3 0
 So you are titling new green initiatives from UCI because they kept the same partnership with Santini. I don't see how doing nothing would be an initiative. Kudos to Santini but it sounds like a desperate and dishonest move from UCI to try to collect some praises for that. On top of that, I reckon the impact of more eco-friendly and compostable packages for a handful of world champion jersey is pretty limited. And finally, if I would have a world champion jersey, my preoccupation would be to keep it for as long as possible not to recycle and compost it... I guess some people have some may world champion jersey that they don't know what to do with them..
  • 4 1
 That Honda needs a Grim Donut


Actualy quite disturbing that i could place that so quickly. Grim Donut is seared in my brain. Same for us all I imagine....?
  • 6 0
 I think these are all awesome. Let's gooooo
  • 2 0
 I would argue that every company in the mountain bike industry (or simply the outdoor recreation industry) above a certain size (perhaps >50 employees or >$5,000,000 annual revenue) should be a B Corporation by default.
  • 2 0
 I started a Green Initiative a couple months back, mostly consuming more spinach and kale. I do enjoy the results however it leads to a lot more Green waste and gas emissions seem to have increased as well.
  • 1 0
 The UCI have been very thoughtful about the environment. The rules they've put in place make it extremely difficult for privateers and up and coming racers from many countries to get the necessary points required to qualify for a WC DH round, thereby reducing the carbon footprint of all those prospective racers. By continuing their policy of doing nothing positive for the sport they actively discourage anyone new from trying to get to the top level of the sport, cutting down on international travel and helping to save the planet. Three cheers for the UCI. This is their real contribution to the environment, the jerseys are just a smoke screen.
  • 1 0
 Polartec or any other sintetic textil made from plastic is not green. When you wash them they trow microplastics that after polute everything we eat them are there they are, on our blood... Hope you can understand what I mean
  • 2 0
 Clif products are the best, but they really need to stop putting so much plastic on the packaging. It got worse and worse over the years.
  • 3 3
 Now I can ride the same way I did 6 months ago.
  • 5 5
 Glad the UCI is saving the world... #eyeroll
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