Ryders Introduces the Fyre Lens and Expands Their antiFog Collection

Mar 27, 2017
by Ryders Eyewear  
Press Release

Ryders Fyre Lense

The North Shore eyewear brand that is known for their antiFOG lenses has added a lot to their collection for 2017. These additions are yet another step up for Ryders Eyewear who has surprised us with back-to-back, bike and adventure-relevant eyewear innovations for the past few seasons.

After a browse through their 2017 lineup, we’re happy to see that they’re continuing to stay true to their roots. They’re developing products for biking & adventure sports and are not getting distracted by the larger mass markets that have grabbed the focus of so many of the other eyewear brands over the years.

bigquotesWe don’t golf. We don’t fish. We don’t design eyewear for professional baseball players or beach volleyball. The same cannot be said for the other brands. We are biking, we are running, we are mountain and we are fast forward outdoor adventure. Speed over terrain is what we love and it is what we do.

The reality is that mountain biking, road cycling, and mountain sports present by far the most unique and challenging environments for eyewear. Frankly, designing eyewear for golf, baseball or games that occur in static environments, doesn’t demand you meet the challenges that fast forward outdoor sports require. RYDERS designs, tests and produces products that directly respond and meet these crazy demands in hostile environments. Our customers know that our eyewear protects, looks great, and offers unmatched performance as essential equipment for moving quickly over terrain.
Jayson Faulkner, General Manager, Ryders Eyewear

FYRE - The lens that changes everything

Fyre Collection
The five most innovative advancements in sports optics, packed into one lens
There have been rumblings about this line of products for a few months now but there has been little information from the brand until now. The full story of these lenses and the technology inside them is enough to make your brain hurt (and can be learned in full on their site). To put it simply, RYDERS partnered with Essilor—the world’s leading lens manufacturer—with the goal of producing the best, most versatile action sports lens on earth. They wanted an NXT lens with the best optics; the fastest, highest-range photochromic; vibrant colour boosting; and of course the same military-grade antiFOG that Ryders has become known for, all packed into one lens. They even added the patented MLV mirror (super high-efficiency so as not to hinder the photochromic performance) to the package for good measure. The result is called the Fyre lens and this combination of tech is exclusive to Ryders—there is no other brand on the planet with access to these lenses.

This is a bold move for Ryders, but not entirely unexpected given their efforts in recent years to demonstrate that they’re a real player and a leader when it comes to innovation and performance in sports optics.

Roam
Thanks to its interchangeable Invert frame, the Roam can convert from a rimless road cycling or running shield to a more burly mountain bike semi-rim. To make the frame even more adaptable, Ryders has given it fully adjustable nose pads and temple tips, ensuring a custom fit on a wide range of faces. A great fit with any helmet design.

RYDERS Roam - featuring FYRE lens and removable frame

Incline
As a patented Invert design, the frame runs along the bottom of the lens instead of over the top. This improves your field of vision, combats fogging, and provides protection for your face in the event of a crash. Fully adjustable, hydrophilic nose pads and temple tips provide a custom fit for comfort and stability.

RYDERS Incline - FYRE Lens

Flyp
Designed for women, the Flyp has shorter temples and more organic styling than most performance eyewear. The frame runs along the bottom of the lens instead of over the top to improve your field of vision, combat fogging and protect your face in the event of a crash. Its temples are co-injected with hydrophilic material so they cradle your head and stay in place without getting caught in your hair.

RYDERS Flyp - FYRE Lens

Aero
The front-mounted shield gives the Aero loads of style, but don’t be fooled, this model isn’t just for strutting around town in your most uncomfortable shoes. From its crazy high-tech FYRE lens to its hydrophilic components, the AERO has been designed from the ground up to go as fast as its name suggests.

RYDERS Aero - FYRE Lens

antiFog with Style
Any rider who’s been paying attention to bike eyewear over the past couple of years probably knows about Ryders antiFog. For 2017, they’ve added a bunch of lens colours to their antiFOG offering. This is great to see, and what’s really compelling is the addition of these lenses to their most popular lifestyle frames. This is welcome news for those of us who want fog-free protection without the go-fast, sci-fi look. A common complaint in recent years is that most high-performance glasses on the market make it look like you’re always on a mission for your personal best, and they make you look ridiculous once your helmet is off. With this antiFOG collection, Ryders has solved the problem, matching walk-around style with go-fast performance.

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Nelson antiFog
Available with the following antiFog lenses:
Grey, Brown, Clear, veloPolar Amber

RYDERS antiFOG casual collection - Nelson

Loops antiFog
Available with the following antiFog lenses:
Grey, Amber, Yellow, veloPolar Grey

RYDERS antiFOG casual collection - Loops

Pint antiFog
Available with the following antiFog lenses:
Grey, Rose, veloPolar Grey, veloPolar Rose

RYDERS antiFOG casual collection - Pint

Trestle antiFog
Available with the following antiFog lenses:
Grey Gradient, Brown, Rose, veloPolar Grey, veloPolar Rose

RYDERS Trestle antiFOG

Catja antiFog
Available with the following antiFog lenses:
Brown, Grey

RYDERS antiFOG casual collection - Catja

RYDERS Invert Design Philosophy

Until now, most semi-rim sport glasses have been variations on a standard design—a frame across the top of the lens with the bottom exposed. Ryders has taken this concept and flipped it on its head. The result of their R&D is the patented Invert design and they have put it to use in 21 models within their lineup, nine of them in their Fyre collection.

The Invert design philosophy provides solutions to these three challenges:

1: Fog Resistance
We all know that hot air rises. So the warm, humid air from your face needs to be able to escape over the top of your lens if you want to avoid fogging. A frame can block this airflow, often collecting moisture that eventually runs down the back of the lens. By removing the frame from the top of the lens, the humidity can rise and escape without interruption.

2: Field of Vision
In many sports we find ourselves looking down through the bottom of our lenses because so many things happen at our hands or feet (like most ball sports ) so a traditional semi-rim may make more sense for these activities. When riding a bike, however, we often look through the upper half of the lens because we’re in a body position that has our heads angled down. Removing the top of the frame expands our field of vision in a way that benefits cyclists and people moving fast over terrain where you need to look ahead.

3: Impact Protection
We’ve established that the upper frame contributes to fogging and limits our field of vision, so why not just remove it altogether to produce a conventional rimless shield? Because there’s another hazard associated with moving fast over terrain—crashing. When compared to a frame, the edge of a lens is far more likely to cut your face in the event of a crash. By running the frame along the bottom of the lens, protection is increased along with the overall strength of the eyewear.

Uninhibited vision, better venting, and increased safety. This is what performance design should be.

RYDERS Tallcan Goggle

It’s not new for 2017, but this set of goggles deserves a mention because it fits so nicely with Ryders’ 2017 antiFog theme. This goggle takes a fresh approach to MTB goggles simply because it’s designed specifically for MTB—it’s not a re-badged moto or snow goggle. This is why it’s spec’d so differently from other goggles on the market, starting with the fog-fighting, double layer lens and the venting that blocks vapour from your mouth and nose while channeling fresh air up the back of the lens. If you have trouble with fogged goggles, you need to take the Tallcan for a spin.

RYDERS Tallcan Goggle Colourways

Componsite Collection
A stylish fusion of high-tech materials with a nod to the past.

Those of us who have been riding MTB since the early days certainly remember the innovations that pushed our sport to the next level. We’re not talking about eliminating chainrings and widening our bars. We’re talking about products that absolutely changed the way we rode our bikes—ones that reshaped our ideas of what was possible on a bike.

Most early suspension forks added a lot of weight with few performance benefits. But there was a time in the 90’s when suspension forks started to really work, and those of us who were around to experience this dramatic shift will always hold those forks of the past close to our hearts.

As a nod to this important progression in our sport’s evolution, the metals of RYDERS’ Composite Collection have been anodized to exactly match the stanchion colours of a few unforgettable suspension forks.

Using a combination of Grilamid TR90, optical-grade stainless steel and magnesium aluminide, all the stops were pulled out on this collection when it comes to quality. Arguably the most extraordinary composite frames ever done in sport optics. The frames can be tuned to fit your face because of their wire-core components and they all have rim locks for those who want to add prescription lenses.

The lenses have all of the characteristics of Ryders standard lenses—100% UV400 protection, optically correct, hydrophobic coating, scratch-resistant coating, maximum impact protection—only they’ve added a premium anti-reflective coating to the back of the lens to boost the optics and increase protection from harmful light should it make its way around the frame and bounce off the back of the lens.

Pass
RYDERS Composite Collection - Pass

Boundary
RYDERS Composite Collection - Boundary



MENTIONS: @RydersEyewear




45 Comments

  • 59 11
 Step 1: design the douchiest frame possible
Step 2: replace "I" with "Y"
Step 3: edit the living f*ck out of photos
Step 4: insert marketing buzzwords and acronyms
Step 5: profit
  • 3 1
 The most succinct description......EVER!

Love your work Salute
  • 18 1
 I think they are kinda cool
  • 5 1
 @konarider112: To be fair I don't disagree with you some are quite nice, but StileTzar still nailed it :-)

You can't deny that there is some outstanding cheesy-peas in there though, I love this one:

"tuned to fit your face"

WTF!
  • 2 1
 ikr not even sure the first guy with the backpack is wearing them, probably photoshoped on
  • 6 1
 I come here to see new stuff. If they want to pepper us with ad mumbo jumbo, so be it. Any company is there to provide a service or product and make money doing it. No one should be surprised by that. Besides all the internet angstiness I like the line up and use their products. Keeps my eyeballs clean when I'm riding which keeps the smiles wide.
  • 3 0
 you guys would not last long in a marketing gig. or based on the sarcastic but slightly real list above, you would soar
  • 2 1
 @konarider112: well I think they're really shady
  • 1 1
 Sile strikes again Big Grin
  • 2 0
 They'll accomplish step 5 because the product flat out performs. I've looked for years for glasses that I could wear in our damp fall/winter/spring weather and nothing has worked until I tried these guys' products.
  • 3 0
 @conv3rt: absolutely. If you ride in any kind of moist environment, these are must haves. My only complaint was that my narrow face limited my options to the grey lens. I'll have to try these new models out.
  • 17 2
 WHY every sunglasses company claims to reinvent the wheel with stupid things no one cares about, but an actual segment of the market that cares and has been begging for good mtb specific PRESCRIPTION sunglasses since forever then apparantly no company cares.
  • 9 0
 Because an Italian company has a monopoly on the business. Go to youtube write Luxottica monopoly.
  • 3 0
 Prescription lens curvature is very dependent on the strength of the prescription. The way most of the "cool" glasses wrap around the face would make the view EXTREMELY fish eyed everywhere except for dead center with a prescription lens. I have a few custom made sun glasses and it's very annoying but I do feel cool in them. Most shops would not do that because they don't have the proper tooling to polish the lens to the required shape. The standard pre-cut lenses just wouldn't fit into the wrap-around frame. That's why Oakley only makes their glasses in a small range of prescriptions.
  • 1 0
 Rudy Project does prescription lenses on many of their frames. I have the Rydon with - 1.5 lenses and they're OK. Just a bit of distortion but nothing major.
  • 1 1
 @Konyp: I checked them out and they're still stupidly expensive.
  • 9 0
 I can't be the only one who just rides in workshop glasses. £3 for clear lenses £6 for shaded, nice wraparound design, comfortable, hard wearing. Then when they finally bite the dust, just buy another pair for (almost) the price of a pint
  • 1 0
 Bolles everyday of the week
  • 1 0
 I'm with you. Takes a little digging to find one that's not distorting things too badly, though. Had good luck with some Uvex that have adjustable arms (so you can adjust the angle of the lens relative to your face) that even come with antifog coating - those still come in at around $12. Probably not as effective as the anti-fog on the high-end stuff, but if you wipe them down with some anti-fog cloths (either the stuff from the optical shop, or the $2 Smith one that they sell for their ski goggles, and that seems to have enough gunk in it to last for months on end), they definitely do the job. Still climb up on my on humid days when climbing, but that's not really where I need the protection, it's descending when I want to have the glasses on so I don't get my eyes gouged by branches and flying mud.

The photocromic feature always sounds great - until you realize that even the "fast" ones still take at least 10 seconds to adjust. If you're darting in and out of tree cover, your eyes have a hard enough time adjusting quickly enough without adding the delay from those expensive lenses.
  • 2 0
 you're not alone, check out Ratboy's glasses at the EWS Rotorua
  • 2 0
 Same for me! I don't care if I scratch or forget them somewhere on the trails. Anyway I just want to ride with clear lens so why would I pay 20x more?! I keep my Oakley sunglasses for driving.
  • 1 0
 I'm with you. Every time I look at real sunglasses for riding, the price just sends me walking the other direction.
  • 1 0
 @g-42: That was me for years. I would never pay over $20 for glasses that would end up getting scratched and trashed. The only problem was I could never keep them from fogging on damp days no matter how I treated the lenses. I've tried a bunch of different cloths and sprays sold to me by guys saying, "this stuff ACTUALLY works!" Ya, whatever.
I bit the bullet on Ryder's first generation anti-fog when they had a Crankworx discount. Glad I did. They're awesome.
  • 9 0
 Your sight is the most important of your 5 senses...Are my eyes worth the best possible quality and protection I can get? Let me think about it...YES. Like every other piece of kit you use, there are pretenders companies full of marketing spin with nothing really invested in the tech or performance of the product= low cost but sell at a premium price, and there's product that's basic with basic performance/tech at a basic price, and then there are the real deal companies that HAVE invested in the best technology/materials and that is never cheap and harder to do. Ryders is a solid Canadian company born on the North Shore created by mountain bikers, still designs and tests product in and on the North Shore by people who ride. As authentic and honest as it gets. As someone who knows the integrity of the people who work there, who are the brand and the products, some of the comments above are just plain wrong.
  • 1 4
 doesnt matter how authentic and honest they are when they put out marketing that makes them look like yuppies.
  • 7 0
 I got some tallcan goggles and they do an amazing job at not fogging up, solid Canadian company with great customer service. @RydersEyewear when can we get different lens options for the tallcan?
  • 2 0
 I used to fog up everything. Goggles, glasses (including the ones that were claimed to not fog up). Got the Tallcan goggles last fall, never fogged up. Not even on slow climbs under cold conditions. I love these! Haven't felt the need for different lenses yet. I suppose under the conditions these lenses stand out, clear lenses are fine. Maybe they could release tinted single layer lenses that fit the Tallcan frame for the summer season when fogging isn't as much of an issue.
  • 3 0
 Had and Lost (sniffle) a pair of Ryders glasses..Best riding glasses I've owned!..and they absolutely do NOT Fog.
..Buying another pair..Love'em..keep up the good work Ryders.
  • 1 0
 Why not Tallcans with antiFOG? Would be great for trail riding. I really like wearing goggles because the wind at speeds bothers my eyes and I have a tougher time focusing. I ride with 100% goggles here and there and mostly use Ryders glasses with antiFOG, which aren't perfect but work well, and would love goggles with the same level of performance.
  • 1 0
 Those Roams are kinda ugly but look like they would get the job done. Fogging is definitely an issue here in the PNW, and if these guys have made a North Shore-ready lens I'm ready to try it. My Oakley Radarlocks are great except in the fogging department.
  • 3 0
 These look good and it's time to replace my old pair.The Incline looks awesome.
  • 4 0
 Are these available in Rx?
  • 6 1
 Negative Nancys!!!!!
  • 2 0
 I love my Ryders sunglasses, my Smith's havent been out on a ride ever since I got mine. Anti-fog works amazing and the adjustable temples and nose piece are clutch!
  • 2 0
 Stoked on these. Anti fog is a MUST in the PNW and especially on the shore. Only a couple styles I like but stoked none the less
  • 1 1
 Not bad looking specs and I'm sure they perform good. But having worn so many different sun glasses, and either broken or lost them, I now just turn to some generics that are on amazon. They are cheap, offer good protection, fit just as good as my MIA radar paths and I'm not as concerned when they are lost or scratched because I can get 10 of them for a set of oakleys.Money saved goes to more useful bike components and gear. www.amazon.com/gp/product/B00W2678FU/ref=oh_aui_search_detailpage?ie=UTF8&psc=1
  • 2 0
 I see potential for performance based on the looks of these. Theres some good design ideas there. Ryders pricing has always been aggressive, i may try some of these.
  • 2 3
 I can't think of anything more cheesy/slimy than a company writing a press release as if it was written from an outside source 'investigating' the company and their products, and low-and-behold what a 'find' it was.
I take it they(Ryders) were hoping that PB(in this case) wasn't gonna insert "Press Release" at the top of the page
  • 4 4
 I don't understand how companies that do 'edgy xtreme' sunglasses can still take themselves and their product seriously, especially after Pit Viper tore the whole scene up
  • 2 0
 Yup I'll definitely pass on the Pass.
  • 1 0
 Many cool offerings there, and their riders are rocking some cool kits too.
  • 1 0
 Ryders, what model do recommend for big head large faces?
  • 1 0
 Plus-sized or fat frames
  • 2 3
 Wut..

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