Sam Hill’s Custom 'Día de Muertos' Nukeproof Mega 275c

Sep 18, 2018
by Nukeproof  

bigquotesWe gave Sam Hill a little present today. There's no real reason to be dropping this bike now, but we wanted to do something a bit personal for Sam as a little thank you for this year. The Nukeproof design team always love these sort of challenges that inspire and allow them to express their creative sides. Huge thanks to Colin and Enrique!

Our latest creation Día de Muertos (Day of the Dead) Mega 275c follows on from the Grave Digger Custom Mega we did 2 years ago. It's inspired by Pedro and Wanita (Sam’s skeleton tattoos on his shins). It’s designed as a bit of fun inspired by Sam, his family and amusing things we know he would like. We're stoked of his reaction to the new vessel and can’t wait to see it on the Enduro World Series stages of Ainsa and Finale Ligure.—Rob Sherratt Global Marketing Manager

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A huge thanks to our local paint legend Jonny at Elite Refinishing, Belfast. Countless man hours, blood and profanities have gone into creating the awesome hand-painted Mega 275c frame. A huge thanks to Mavic for the custom matching Deemax Pro wheels and AVS handguards (going to be needed in Ainsa). Still to come are a few more treats from key team sponsors for Sam.

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This bike was built by Sam’s mechanic Jacy Schumilak

Photos by Kike Abelleria / Build video by Traxx Media

MENTIONS: @Nukeproofinternational


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111 Comments
  • 142 11
 Too bad he's going to be wearing those awful ugly Chain Reaction pyjamas while riding such a wicked lookin bike.
  • 59 1
 I'm glad it's not just me. I've avoided saying anything, but man, potentially the best rider on the mountain (at least the fastest) on any given day and that CRC blue and yellow **** makes him look like 1996 got drunk and lost and threw up all over him.
  • 8 3
 Sam Hill has all ways had pretty awful kits case in point team Iron Horse / Mad Catz (www.vitalmtb.com/photos/features/Sea-Otter-Classics-2003,3560/The-Iron-Horse-Super-Team,32715/sspomer,2) but has always been one of my favorite riders.
  • 26 0
 Agreed that chain reaction riding kit is heinous.! Maybe they’ll switch things up and let him run a hamburgler costume!
  • 23 2
 Needs skeleton kit pjs to match !
  • 13 55
flag ryanbpoquette (Sep 18, 2018 at 22:42) (Below Threshold)
 he could be wearing anything and still win, does it really matter to be so fashionable? what are we here a bunch of women??
  • 33 4
 @ryanbpoquette: and who exactly is "we" here? i wasn't aware the Pinkbike URL was accessible only to manly fingers.

and btw, as a female rider who can't spend a fortune on the very few women specific kits out there that are never on sale, i tend to buy cheap men's jerseys so i am probably less fashionable than my male friends rippers who actually have clothes that fit and/or are matchy matchy.
  • 3 0
 @usfrenchie: good for you really, you have way more choice that way. women specific kits are always the same and you stand out from the crowd.
  • 4 0
 Yeah I hate seeing such a badass rider wear such a clown suit. It wouldn't be that hard to design a good looking kit.
  • 9 0
 Pro kit isn't worn to be pretty, it's to get noticed and remembered - which it clearly has. So they actually achieved exactly what they set out to
  • 2 0
 @usfrenchie: must be nice to have the choice though. I can't say that riding the female kits with nutz would be comfy!!
  • 4 0
 Totally disagree
  • 2 0
 @TPLRacing: lol the mental picture that bike the cape flowing behind with the hat.
  • 4 3
 I love the CRC kit.
  • 1 1
 @excavator666: Well, you're wrong.
  • 3 3
 Ha ha, a bunch of women with thin skin. Man up girls @ryanbpoquette:
  • 50 9
 Beauty of a bike but GEEZ the Wheels and Tires logos/nonsense make my eyes bleed since the frame already has so much going on. Tire companies need to start making sidewalls that look cool and actually go with your bike rather than the mess so many are...(these are extra ugly tho).
  • 7 3
 It's amazing that they thought that was a good idea, they must know MTBers are picky af when it comes to colour matching, and they've gone and put blue and yellow over half their tires. What a pain when they are supposed to be awesome tires, I guess you have to get the sharpy out.
  • 10 1
 That's a good point on that but I don't think Sam would even care how those wheels & tires look on his beautiful bike,each to their own preference is a opinion.For me the wheels & tires don't even bother that much it makes the bike look more deadly & fast and Sam will be going super fast on this bike.
  • 5 0
 @Clarkeh: or just dont buy them
  • 2 0
 More for me.
  • 2 0
 Race tactic. Confuse and make the competition dizzy at EWS races.
  • 3 0
 Nukeproof better make a limited production frameset.
  • 7 0
 Funny how Maxxis seems to get away with it with yellow logos that seemingly go with everything anyway haha
  • 1 0
 It's the bomb!
  • 2 1
 @andnyleswillriot: Yeah it looks good though, the yellow logo isn't much at all, and we are so used to seeing it it's like timeless, Schwalbe tires look even better.
  • 5 1
 Picture it (just for the ascetics) with the E.Thirteen TRS Wheel/Tire combo = Perfection.
  • 1 0
 Dem a murdera
  • 8 2
 crazy how the majority of people are much more concerned with how a tire performs and rides rather than how it looks. Especially considering that most people use one set of tires forever!! You'd think that people would care a lot more about how their tire LOOKS than how it rides because, you know, that's the important part of a tire; grip? Who cares. Rolling resistance? Yawn. As long as my tires look f*ckin good then that is all that I care about!!!!!!!!!!!!!!!!!!
  • 1 2
 @nickyp132: If you've gone to the effort of a custom painted frame, imo, you should pay attention to detail. Imo frame is clearly art, and I think the colours on the tires don't suit it. It's really not a big deal. I like (most) Semenuk custom builds because they're all matchy matchy.
  • 2 0
 @nickyp132: Maybeeee, they could do the same tire, with the same compound, the same pattern, hell even the same size BUT just with a tiny subdued logo. I know, SHOCKER.
You'd get a Highroller, that does not look super tacky. (Don't judge me)
  • 1 0
 @nickyp132: Or you can just go for a Magic Mary that looks great and have all the grip. It's crazy that people get crazy that other people are looking to match the color of their bikes and components and have some mystic skill called aesthetic, when you are not limited to what components to use and you have all the options in the world to pick from.
  • 1 0
 Ironically, the logos on these tires scream Superstore Noname brand.
  • 2 0
 I thought it was a cool effect... colored highlights on an otherwise black and white rig
  • 20 1
 That is the nicest looking custom bike I have ever seen in my entire life. Supremely beautiful.
  • 7 0
 Thanks Logan!
  • 1 0
 @Nukeproofinternational: hello. I've noticed Sam is using the Power Arc saddle. Can we expect a similar design from you guys in the future? If you brought one out, I would be all about it.
  • 3 0
 @jaame: we’re just trying a few things out at the moment, we will see...
  • 1 0
 But the rims is UNpainted !! ????
  • 1 0
 @robsherratt: sounds promising!
  • 1 0
 @jaame: looks like a normal power not the Arc? I wondered the same when I noticed him using it.
  • 1 0
 @BenoNZ: I don't know, if you say it's the power then I believe you. I can't stump up the cash for a £100 saddle... hence why I am hoping nukeproof can bring something similar for £40!
  • 2 0
 @jaame: I got one second hand and I love it. Was happy to see Sam Hill thinks the same Smile
  • 14 0
 Carpark skids in thongs!!
  • 17 1
 In the UK, that sentence has a different meaning! Carpark skids = Sneeky poo in a carpark, Thong = Skimpy underwear
  • 1 0
 @hamplanet: haha totally. Bloody Australians
  • 6 1
 Contract “they may offer you more money.... but remember that sweet bike we made you?” Renewal gift?

Joking aside, he has brought their bikes some serious attention and it is much deserved!
  • 11 1
 you’ve heard our negotiation technique... mans a legend and this is just a little thank you from all the Team.
  • 13 1
 @Nukeproofinternational: Can you design him some nicer kit to ride in
  • 5 0
 It's scary daddy - the skull has a 13 on it. Won't that anger the Nortenos?

What's really scary, son, is that the masses will never get these Michelin DH22s
  • 6 1
 Insert "i am mexican dia de los muertos is awesome" coments below
  • 6 9
 That's a lot better response than the SJW-This-is-cultural-appropriation-and-it-offends-me-personally-so-you-have-to-do-something-about-it-because-I'm-a-delicate-snowflake-and-the-world-revolves-around-me-and-my-sensitivities.
  • 1 0
 @muyguapa: haha, i hadnt read your comment, you got a good point
  • 6 1
 His eyebrows are still thicker then his moustache.
  • 4 1
 Who want's an eyebrow ride?
  • 1 0
 i wonder if he is related to r lee ermy? sam looks like a younger version of him! those eyebrows
  • 6 0
 No banana mount!!????
  • 2 0
 glad to see you enjoying time with the Family. awesome bike Still can't believe your accomplishments. Bravo!standing ovation
  • 3 3
 I haven’t seen a good looking bike in a long time but this one with that paint job, wheels and tires just looks amazing ,almost like the bike that started all ,the carbon nomad from 2010 ,I gonna think on this bike to be my next one
  • 3 0
 Now Sam should race the @transierranorte "Día de muertos" race with that! ;-)
  • 2 0
 Exactly! Is he racing Trans Sierra Norte?
  • 1 0
 @OzarkBike: would be cool wouldn't it? You coming back this year to defend your title? haha! Cheers!
  • 2 0
 Nice skull head chomping on the cable port. I don’t know what’s more awesome. That or the seat tube with the stacked heads.
  • 3 0
 These photos miss what the man is chomping on....
  • 1 0
 Yep - that's a super-nice touch. This is probably my fav custom paint on a pro bike ever. An amazing job! I never thought I'd say that about a black bike!
  • 2 0
 this is quite possibly the sickest custom paint I've ever seen on a bicycle. Peaty's spitfire comes to mind, but I think this wins...
  • 1 0
 Glad I'm not the only one who finds the logos on the downtube and the tires to look really out of place on what otherwise is a piece of art.
  • 2 0
 This is incredible and I want one
  • 3 0
 Dat 'tash tho.
  • 3 4
 Sick frame but wtf was Michelin thinking. Between that and the wheels it's too much to look at. I can't stand those tires. Ruined Cam Zink's bike too. Sad thing is, from what I hear it's actually a good tire.
  • 3 0
 Anything with checkered flags is a thing of beauty. if you don't race, I support your right to choose something else. Smile
  • 1 0
 They are a good tire for sure! I agree though. Need to slap a regular black/white set on. Would look muchhh better
  • 1 0
 Look good when spinning
  • 1 0
 Wait... Is Sam hill secretly Mexican?! Biggest upset since Martin maes!!



P.s. I'm Mexican fool
  • 2 0
 so sick, sure beats any of the worlds dh bikes.
  • 1 0
 Awesome looking bike just in time to celebrate Dia de los Muertos (Day of the Dead), just around the corner, November 1.
  • 1 0
 He’s a lucky man! He clearly earned it, but it’s cool his team thought to do that for him
  • 1 0
 yeah , all good points and observations , but , Sam Hill is BADASS and he just is , nuff said
  • 1 0
 Compared to some glossy colours and a few painted lines this is stunning! Most creative paint job I have seen for a while.
  • 1 0
 i wonder if buddy that was offended by the work "f*ck" on the cancer bike will be offended by the skulls on this one
  • 1 0
 Actually I changed my mind. I'd like mine painted to give props to the narco-saint Santa Muerte.
  • 1 0
 I'm not fast, so I dress to look fast. Sam Hill doesn't give a F'k because...welll....Sam Hill.
  • 1 0
 Awesome looking machine for an awesome rider, hat's off to you Sam, enjoy it !!!
  • 1 0
 Peanut butter looking grease, dangerous!
  • 2 2
 Doesnt even have a bottle cage. The day I rode that bike would be day of the dead for sure/
  • 1 0
 Could be wrong, but that shock doesn’t look like a typical super deluxe
  • 1 0
 So nasty! Where can I get one?!
  • 1 0
 Must change his name to Samuel Colina when he rides this bike
  • 1 0
 This should be a standard color option for any NukeProof Bike!
  • 3 0
 Will drop Elite Refinishing, Belfast a note to say they best start painting now for 2022. Some serious manhours in there Smile
  • 1 0
 Can't wait too see raw footage from this beast cut insane "deadlines" !
  • 1 0
 Stache Dad Killer paint job
  • 1 0
 Getting the jump on Movember!
  • 1 0
 I wouldn't mind a vessel like that....
  • 2 0
 @Michelin, wus up!?
  • 1 0
 I just see a "Natural Born Hiller" standing right next to Sam!
  • 1 0
 important info here is that sam is rocking some dope mustache now
  • 1 0
 Ohh boy those michelins....
  • 1 0
 Much respect for the artist
  • 1 0
 Badass Bike! love the Nuleproof Mega 27.5!
  • 1 1
 ok, I need my frame painted like that right now....and get me an appointment for a tattoo sleeve
  • 1 0
 Sell them as a special edition for 2020, por favorcito Nukeproof!
  • 1 0
 That bike is badass!
  • 1 0
 Soooo sick...holy shit.
  • 1 0
 Stunning bike!
  • 1 1
 Juanita....
  • 1 1
 Its Luigi!
  • 1 1
 Spesh saddle?
  • 1 1
 Might be a Shimano Pro. It is a brand that his sponsors carry, after all, but it really does look like a Spesh...
  • 1 2
 NICE!
but, the 1990's wheel/tyre graphics ..... insert puke emoji







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