Santa Cruz Syndicate Welcomes Crankbrothers as Official Partner

The new partnership sees Crankbrothers become the team’s official pedal supplier after many years of supporting individual team riders. During a partnership that has spanned over a decade, racing legend Greg Minnaar and Crankbrothers have achieved a historical 18 World Cup wins, two World Cup titles, and two World Championships together.

Santa Cruz Syndicate Welcomes Crankbrothers

The Santa Cruz Syndicate enters a new era for 2017, recruiting the highly sought after duo of Luca Shaw and Loris Vergier. This new partnership will see the team take on the UCI World Cup Downhill Series aboard the newly released Mallet DH pedal.

“After supporting Luca, Loris, and Greg individually in the past, we are now incredibly proud to become the team’s official pedal supplier. Here at Crankbrothers, we are excited to help the Santa Cruz Syndicate achieve great results,” says Gaspare Licata, Crankbrothers CEO.

"I've experienced a lot of success on Crankbrothers pedals over the years," explains Greg Minnaar. "I'm stoked the new recruits will officially be racing on the same products. The Syndicate is all about sharing experiences of winning set-ups, and this is just another step towards giving Luca and Loris the best platform to launch into this season."

"The Syndicate only aligns with brands whose products our riders want to ride," adds Rob Roskopp, Team Director. "So when Greg, Luca, and Loris unanimously voted to race Mallet DH pedals this year, it was an easy decision to invite Crankbrothers on board as an official team partner. I have never been more excited about the complete race bike package that's rolling out in Lourdes than I am this season."

The Santa Cruz Syndicate’s season kicks off this weekend at UCI World Cup Downhill #1 in Lourdes, France. To follow the team’s achievements throughout the year, visit the Santa Cruz Syndicate's Youtube channel.

To learn more about the new Mallet DH visit crankbrothers.com

MENTIONS: @crankbrothers

Posted In:
Press Releases Santa Cruz Bicycles CrankBrothers

Author Info:

crankbrothers
Member since Feb 12, 2015
36 articles

14 Comments

17 1

snappedspokes (Apr 26, 2017 at 5:11)

Wait, Crank Brothers weren't partnered with them already?

14 0

MTBrent FL (Apr 26, 2017 at 5:51)

“After supporting Luca, Loris, and Greg individually in the past, we are now incredibly proud to become the team’s official pedal supplier."

ddfc (Apr 26, 2017 at 5:54)

Since Ratboy was running Burgtec the last few years, they weren't an official sponsor for the entire team.

BDKR (Apr 26, 2017 at 7:15)

I thought Greg had already been using them for some time.

charles0210 (Apr 26, 2017 at 9:59)

@BDKR: yeah, especially since he had that crank brothers tattoo on his leg last season

THomer (Apr 26, 2017 at 8:12)

shaw looks like louis litt. so, minnaar must be harvey specter, right?

blowmyfuse (Apr 26, 2017 at 8:38)

"I'm going to hold the pedal.up to the camera and tilt my head slightly"

I like posed photos so I can make fun of them

Waldon83 (Apr 27, 2017 at 0:24)

Oh, you can't see my pedals on the bike? What if I take one off and sit over there and hold it ?

blowmyfuse (Apr 27, 2017 at 11:55)

@Waldon83: someone doenvotrd your comment. That's funny! They do not get the joke.

LTP-Sports (Apr 26, 2017 at 9:55)

Stoked to see the new Mallet pedals too. They look real good.

AdamOdh (Apr 26, 2017 at 6:22)

Finally I ve seen new Minnaar helmet

munteanuHILL (Apr 26, 2017 at 14:19)

Oneal Fury

munteanuHILL (Apr 26, 2017 at 14:20)

More interesting in video is how it look's Pietermaritzburg DH track after 3 years whitout a World Cup .

lee-vps-savage (Apr 26, 2017 at 7:40)

#Burgtec4TheWin