Scott Sports Welcomes Lorraine Blancher

Apr 5, 2017
by SCOTT Sports  

Scott Sports is proud to announce that Lorraine Blancher has joined the team for 2017 and beyond. Having been a prominent female figure in mountain biking for many years, Lorraine is the perfect addition to our Brand Ambassador Team. Her goal to widen the reach of MTB, always looking to seek out new zones to ride and new ways to reach out to larger and larger communities falls in line with our goals as a company moving forward.

Lorraine Blancher

Lorraine Blancher

Lorraine Blancher

Lorraine Blancher

“I'm excited about the opportunity to join SCOTT Sports in anticipation to create content and to become a brand ambassador for their MTB division. It's been a lifelong dream to inspire riders within our sport, as well as engaging new riders beyond our bike world. It's an unbelievably good feeling to be a part of an innovative and globally recognized company, known for its quality bikes, gear and inspiring athletes.

I also feel like it's a fantastic period for mountain biking as a whole; we have advanced equipment and amazing trail infrastructure all around the planet, but what motivates me the most is the possibility of adventure into the hard to reach terrain.


Lorraine Blancher

Lorraine Blancher

Lorraine Blancher

Lorraine will be riding Scott Bikes, Helmets, Protection, Eyewear and Outerwear for the years to come.

“We’re all very happy to have Lorraine on board. For years she has been a recognizable force in the world of mountain biking. It will be exciting to see what adventures we can get going and ultimately to see how we can help Lorraine push the proverbial MTB “word” out, encouraging both men and women to hop on a bike.”
- Julian Wagner, SCOTT Sports

Lorraine Blancher

2017 is shaping up to be a great year. Stay tuned for more content from Lorraine and Scott Sports.

Photos: Margus Riga
Video: Max Berkowitz


MENTIONS: @SCOTT-Sports



Must Read This Week

28 Comments

  • + 22
 Awesome, Lorraine! I attended a Richie Schley camp at Whislter about 6 years ago and she was way better than any of the men's coaches there!
  • + 12
 Agree, she and Katrina Strand are the best coaches around. I had them several years at Shandro's camp.
  • + 11
 So much fun shooting this with the crew, @Margus crushed the photo coverage! Congrats Lorraine!
  • + 8
 Right back at ya! Thx for sweet day! ( ... and for making this rad!)
  • + 6
 This is awesome for both parties. Great move by Scott picking up one of the raddest riders around. Lorraine is a great coach and super fun and positive in addition to having mad skills...exactly the kind of person I'd want repping my brand. Cheers LB and hopefully we'll see you on the trails again this year!
  • + 9
 this is what i envision when someone tells me i ride like a girl !
  • + 5
 I wish I could ride like this, full stop.
  • + 5
 @lbbikes I am so happy the first picture shows you catching some air. I will never forget your whips down A line and always thought the magazine pics could do a better job of showcasing your amazing bike handling skills.
  • + 6
 Nice video and great riding Lorraine.
  • + 3
 Super great video! Agree that this should've been like 5 minutes or something though, need more!

Great trails too. Some of the same sections as in that Sid Slotegraaf video ("the best trail rider in squamish" one), right?
  • + 2
 Great to see, brands picking up more female riders about time, 50% more market is female, taken them long enough, so good work Scott better late than never and great goals and motivational aspirations, congrats LorraineB.
  • + 2
 Well deserved! I met Lorraine when I was a junior downhill racer and her riding style continues to inspire me 20 years later. I'd love to see more content from her on Pinkbike.
  • + 4
 Lorraine is an awesome person! And she does the most awesome "Screamin' Ealge" call I have ever heard!!!
  • + 2
 It's my Mtn Warrior Princess call @Prax !! Every girl's got to have one ... (and you actually made me smile and laugh with your comment) Thx !!
  • + 5
 Total ripper!
  • + 2
 sweet stuff chica! this seems like a very fitting relationship, stoked for you and the adventures to come!
  • + 3
 That video needs to be 2x or 3x longer next time. Thanks.
  • + 3
 Yer LB! Looking forward to some rad adventures.
  • + 1
 sick! i'm headed to squamish for the first time in a few months. anyone know what trails these are?
  • + 2
 Congrats LB! Hope you'll be back at SGC this year
  • + 3
 Yeah, LB!
  • + 2
 Thx EB! We need to ride again soon
  • + 3
 Congrats Lorraine
  • + 2
 Well done Lorraine. Stoked for you!
  • + 2
 That rock huck - awesome!
  • + 2
 That drop! oh snap.
  • + 1
 Lorraine is such a ripper!

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