SDG Components Release the All New Thrice Grips

Jul 14, 2020
by SDG Components  

Press Release: SDG

Sure, riding your bike with no hands can be fun, exhilarating, and a great way to scare your mother. But, when it’s time to strap up and get down, there are few components in which riders interact with as intimately as grips. At first glance, they don’t appear to be an overly complicated part, and SDG will not tell you they hired some ex-NASA engineers to design the new Thrice grips, but we did incorporate some pretty cool features to make certain they are more than just a color-matching accessory for your bike.


Chris Han headed the product team for the HanSolo and also the Thrice. Here he drops down in Laguna Beach, testing his favorite purple Thrice Grips.


SDG Components is a small, core brand, focused on making a few things and making them well. We're like the In-N-Out Burger of bicycle components. We got our start making saddles back in 1993 and have led the industry with some of the most popular and revolutionary butt-perches. About 20 years later, we decided that along with keeping riders comfortable while seated, we could offer them the same high-performance luxury under their palms. Enter the HanSolo grip—a design that many still love and buy today.

Grips have come a long way since then. However, rather than use the open source mold core found on too many grips, with simply a logo and pantone selection, SDG decided to do it our way. This is not the same old grip you’ve seen with a different logo. We tested various densities, thicknesses, texture angles, material composites, and then listened. All testers provided feedback and compared with various notes and emails from customers (good and bad) over the years, SDG made more rapid prototypes, riding samples and repeated the process again and again until what you see here today. The SDG Thrice grips.


The new Thrice grips features an integrated 1-piece Lock-On Technology, thanks to an in-molded collar with stainless steel bolts. With the clean interface, it also provides industry-leading weight reduction compared to traditional alloy rings. This unique Lock-On system is complemented with a tapered and slotted inner core that holds, giving you the ultimate confidence to go fast and yank hard!


Wrapping the proprietary inner core is the dual density grip, with you guessed it, THREE different patterns. A firmer inner stabilizes the grip for ultimate control, while the plush, gel-based Thermoplastic Elastomers compound (some may call it TPE) offers a supple feel, vibration absorption, and long-lasting durability.

During the development of the Thrice, the test team discovered that combining an ovalized profile with the key parts of different grips, offered the most ergonomic feel, maximum comfort, and incredible traction. Our Thrice grips pack the benefits of an extended length mushroom design, ramped/undercut grabbers, and 3D damper grips all in one. The collapsible ribs of the half-mushroom portion of the grip offer all-day comfort on even the most blown out Whistler Bike Park days.

[PCOLUMNSwidth=text]
The gel-based TPE compound material offers all day comfort with the recessed and raised icon dampers. Ramped finger grabbers are incorporated across the entire front side of the grip for unparalleled traction.
[SPLIT]
We found that the many mushrooms designs felt too narrow, so we decided to extend the length of the pattern to utilize the feel in all grip positions.
[/PCOLUMNS]

While placing your fingers over the grip, you’ll notice the ergonomically ramped and undercut grabbers which serve key purposes. The grabbers are engineered to offer the best in-class traction, while still feeling natural to the fingertips. The design also aids riders while pulling on the bars, whether it’s for a mega-bunny hop or out of the saddle pedaling.

As you continue to move around the grip, you’ll notice the circular icon dampers. The time tested and proven icons are recessed, while the outlined circles are raised on the front side of the grip to offer impressive damping properties. The raised dampers help reduce vibration and numbness, while still offering grip and a predictable feel.

Surely, not all hands are created equal, so the Thrice is available in two sizes – 31 and 33mm designs.

That predictable feel is enhanced by the flared outer ends, which offer outer palm support for those times you want to attempt your best bar-dragging corner moves. The inner core features a protruded SDG logo at the end, which helps keep the grips protected and looking good after you push it just a little too hard.

A perfect combo. Each color of the Thrice Grips match every model of the new Bel-Air V3 saddle.


bigquotesThe Thrice is a perfect addition to our growing lineup of contact points. Testing here in Kamloops, they fit right at home on your XC to Enduro bike, for all day comfort and control, regardless of the weather. And at this price point, it’s hard to beat the quality.Devyn Pelley, Part Time Tester / Full Time AM Sales Director

Pictured here is the D1 core of the Thrice Grip, which is tapered and slotted for maximum lock security.

The SDG Thrice grips are now available worldwide in both 31mm and 33mm diameters, with a 136mm length, they come in seven colors. Even more impressive, you’ll get all these benefits and engineering know-how under your palms for just $19.99.


Specifications:
Sizing: 2 sizes, 31mm and 33mm diameters x 136mm
Colors: Black, Brown, Orange, Red, Purple, Green, Turquoise
Weight Per Grip: 38g, 48g
MSRP: $19.99 / €19.99


Visit SDG for more details: www.sdgcomponents.com
Instagram: @sdgcomponents


69 Comments

  • 42 0
 What, no zips, disappointed.
  • 4 5
 Its not even a 29er? What!!!?
  • 12 0
 Ya a zipper for ez removal would be nice..
Maybe s&m bikes makes those
  • 2 0
 No wireless throttle for an eMotorbicycle or even a water bottle mount....? What year is it?
  • 32 0
 I've said it once, I've said it twice, now I will say it thrice, these grips are grips.
  • 10 4
 Nah, the right grips make a difference. Everybody's hands are different and I prefer grips with more cushioning. Some may need or want more ergonomic grips.
  • 18 0
 So much text. Did not read.
It should say: New grips! The come in cool colors, they feel nice in your hand and are reasonably priced. Let go of your money and grab on to these grips!
  • 17 0
 Any The Illusion of Safety fans here?
  • 2 0
 Top 10 favorite album!!!!
  • 3 0
 For sure one of the best albums they ever made. I love the various different stages of Thrice, but that album hits me in a special way.
  • 6 0
 DEADBOLT!
  • 3 0
 How about The Rider In The Ambulance?
  • 3 0
 @johnyeun: deadbolt was my high school jam! haha
  • 4 0
 To awake and and avenge the dead!!!
  • 5 0
 went straight to the comments to look for this!
  • 4 0
 Hold Fast Hope is the correct Thrice reference for this post.
  • 1 0
 Came here for the Thrice comments \m/
  • 15 2
 If they match the SDG saddle in comfort, I'm out.
  • 5 0
 They serve a different purpose. To each their own of course, but...
  • 4 0
 Safety first, they need a flared end for that
  • 2 0
 definetely not. been running odi sdg on all my bikes (except for the dh) for years and years, and if they ever stop making them i will most definetely cry. only grip ill use on trail/enduro bikes, if you suffer from hand pump, not arm pump, these grips will help.
  • 8 0
 The only interesting thing about a grip is whether it's 30 or 33mm
  • 8 2
 Bit of a Deathgrip inspired design?
  • 6 1
 Seems like since the Deathgrip came out a lot of companies have followed suit. Yet to see something to tear my paws away from the DMR's.
  • 2 1
 @iainmac-1: Yep, for British slop, nothing has worked as well at races for me.
  • 3 3
 Call me a hater, but I don't SEE the appeal in the deathgrip, when I look at them... As always, I want knock them until I try them, and they certainly have a lot of supporters. I just ordered PNW Loam grips, so if I don't like those maybe it's time to give in and get the DMR.
  • 3 0
 @Matturalistic: I don't think that their the holy grail of comfort, but they combine the nice BMX style of mushroom, and the hex style of traditional "race" grips, and the security of a half waffle, it combines all the best features of a grip into perhaps the best we are gonna get for a while at least.
  • 3 0
 This has 3 distinct patterns, and the mushroom doesn't go all the way around the grip which I appreciate
  • 1 0
 @Jaib06: I've assumed that was the purpose of the Deathgrip. Dig or race and put a hand in the mud or on your rig and still be able to grab a wet bar.
I thought ODI Ruffians were incredible until I put a palm down on a 5 minute race run in some soup and never stood a chance the rest of the run.

Had to tackle my top tube on the drop off at Snowshoe near the end, that rock ledge you see in the World Cup. It's a flat lander/slightly uphill and both palms peeled right off the grips. Big Grin
  • 2 0
 @Matturalistic: I just bought a set after not getting along with the ergon grips and the DMR is honestly pretty good. The diamond pattern is aggressive enough to give good grip without gloves, especially when combined with the half waffle. The inside of the grip is actually quite comfy.

Plus they're 30 dollars. I'm happy with them and would buy again.
  • 2 0
 Im not a fan of DG. For some reason they amplify any hand pressure that normally isn't an issue with other grips and they feel hard. But besides that i like the grip. They feel good in the hands.
  • 1 0
 @iainmac-1: agreed. I just replaced my worn out death grips with a pair of Deity Supracush but it’s just not the same
  • 4 0
 Nice combo of the og hans solo, mixed with single inside lock and thumb comfort!
  • 3 0
 A grip of grips gripping this gripped gripper. No gripes on the grape grip.
  • 4 0
 Well you've got that concept gripped.
  • 1 1
 I wish companies that make grips would produce a longer version, not just fatter. Why are they all so short? I buy the BMX version of ODI Rogues and cut the flange off. They are nice and comfy and they give you another 20mm or so of grip real estate. I can't go back to regular shorty grips after a few seasons on the ODI's.
  • 6 7
 Believe me, I'm a huge bike nerd, and I always love new products. But an entire new article on a new pair of grips?
Thats a bit too far, its like a couple of months ago when they did one when race face released a new colorway for their components, and I swear SDG gets on the page every-time they release something, sot he only logical conclusion is that they have Kazimers kids locked up somewhere
  • 2 2
 They pay for the advertising. I’m with you, an article about grips doesn’t tickle my fancy... but guaranteed theyll such a bunch of them thanks to this article.
  • 2 0
 @nateisgrate: would agree if they werent my favorite grips, give a pair a try and see if it doesnt noticeably decrease arm/hand fatigue. cheers.
  • 5 0
 Grips are main contact points of MTB riding and definitely is something to talk about.
  • 3 0
 To be faiiiiiiiiirrrrrrrrrrrrr. . . Theres not a whole lot to write about in the bike world. At least they're trying to keep us entertained.
  • 2 0
 I'd take an article about grips over an article about a new stem any day.
  • 4 0
 Real names no gimmicks
  • 2 0
 I just buy BMX grips that are on sale and ride them for 2 years and then repeat. Never fails!
  • 1 1
 Any particular reason why companies flange the end of the grips? I like to have my hands as far out on the grips as I can...with the flange...the outer edge of my palm rests on top of it.
  • 2 0
 Do you even design bro?
Thats thing looks so shit i wouldnt even dare to put it on a +6000$ Bike haha
  • 1 0
 I mean they may be comfortable but they look ugly as hell. The burgtec minaar feels better than any lock ons I've tried so far.
  • 3 0
 What a gripping article!
  • 2 0
 Gripped my attention for a short while
  • 1 0
 Reading between the lines, and confirming on the website, this means the Jr Pro Kit is finally back in stock in all colors!
  • 1 0
 Already kicked in some laps with these and my new favorite so far. Big bang for the buck!
  • 1 0
 I want to know whether they're going to come up with some new contact points on the bike.
  • 3 0
 They're gonna come out with open cell foam gnard guards to cover your top tube and stem. They'll be wrapped in Vapor Wave-colored, high tech, rubberized polymers and secured with industrial hook and loop closures. It'll be a whole new category they'll call Unintended Contact Points.
  • 2 1
 No Pink???? This is not good for color scheme.
  • 2 1
 can you please make a push on version.
  • 2 0
 Why would you want that? I am truly serious. What benefit would a push on grip give you over this?
  • 4 0
 @garrisond5: let me break it down for you. Lock on grips have a plastic core. The plastic core makes the grips quite hard. You can see this plastic core in the pictures above. Push on grips do not. Push on grips are solid rubber and offer way more cushion and vibration absorbion.

nsmb.com/articles/my-favourite-push-grips
  • 2 0
 @garrisond5: Grips can be a bit comfier in a push on version. No hard plastic sleeve on the inside means the same diameter grip has more soft rubber inside instead. Or sometimes people are looking for lighter or cheaper
  • 2 0
 Beat me to it! One more thing I can add is that I have tried the Oury in lock on and push on. I could feel a nice difference in the push on version, but I can't say it was a huge difference.
  • 2 0
 and flanged for the win.
  • 1 0
 @showmethemountains: I love how aggressive the texture of this grip is. I currently run ODI longneck grips in soft. They work great in the dry but somthing like this would probably work awesome in the wet
  • 2 0
 Yellow please thank you
  • 3 0
 Oh no, the wrong shade of green. John Deere green (RAL6001) or I will not even allow these on my computer screen.
  • 1 1
 You people need to get a grip
  • 1 1
 i can smell it from here.
  • 1 0
 And I can hear the marketing team frigging themselves stupid from here.
  • 1 0
 Speed defies gravity.
  • 1 1
 Aliens designed these.

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