Sea Otter Classic Acquired By Life Time

Aug 3, 2021
by Alicia Leggett  

Sea Otter announced today that it has been acquired by Life Time, a lifestyle brand that produces athletic events, manages fitness resorts, runs co-working spaces, and offers residential rentals. Sea Otter will join the Leadville Trail 100 MTB, Unbound Gravel, the Miami Marathon, the New York City Triathlon, and many other events as a Life Time production.

Frank Yohannan will continue to direct the Sea Otter Classic and has pledged that Sea Otter will continue to deliver the same expo and competition whirlwind that makes it an annual destination. The rest of the Sea Otter leadership will also remain unchanged, and Yohannan emphasized that the team will focus on the continued growth of the event.

This fall will see the first Sea Otter Classic since April 2019. The 2020 event was postponed due to Covid before it was eventually canceled, and the 2021 event was postponed from this spring until fall. The 2021 Sea Otter Classic is now scheduled to run October 7-10, 2021.

Letter from Sea Otter's Frank Yohannan:

As Sea Otter enters its 31st year, I’m delighted to announce a major change in the world’s premiere cycling festival. Specifically, Life Time has acquired the Sea Otter Classic.

Life Time is the nation’s preeminent healthy lifestyle brand and owner/producer of multiple renowned athletic events. They have a history of providing premium, uncompromising race experiences. Their acquisition of Sea Otter marks yet another important step in the continued growth and success of the event.

I want to emphasize that our leadership team will remain unchanged. All of our department directors will remain with Sea Otter and will play ongoing roles in the continued growth and success of the event. I will remain as Director of the Sea Otter Classic.

This means that Sea Otter’s future has never been brighter. The growth of cycling across all categories—whether road, mountain, gravel or e-bikes—will continue to be our single-minded priority as we begin our fourth decade of making cycling history.

Growth and success don’t happen by chance. All of you have traveled to Monterey year-after-year to applaud our racers, meet with our exhibitors, and energize the festival. Your support has made the Sea Otter Classic the world’s foremost cycling festival.

Equally so, our sponsors and exhibitors have fueled our engine of success. Your support has enabled us to create an incredibly strong foundation for the future. You, too, make the annual trek to Monterey to showcase your newest products and innovative technology. You have made Sea Otter the must-attend event of the year.

Most importantly, I want to recognize and celebrate our athletes. You deliver the passion and energy we love so much. I promise we will continue to offer what you’ve come to expect—steeper drops, higher jumps, tougher races and longer rides. Our sport is evolving. And, so is Sea Otter.

Finally, I want to highlight a critical element to our collective future. Sea Otter has introduced thousands of children to the joy of riding a bike. Over the years, these new riders have experienced that first thrill of freedom a bicycle offers. Today, those riders are bringing their children to experience the same joy of cycling.

I am extremely proud of our team and supporters who have made Sea Otter an annual family tradition. Looking ahead, our Life Time team will build on this legacy and will continue to inspire the next generation of riders.

As the leadership team, we welcome the challenges, the opportunities and the responsibility to make Sea Otter even bigger and better!

All the best in cycling,

Frank



62 Comments

  • 92 5
 "Yay, more private equity firms in bicycling!!"
-No one, ever.
  • 18 12
 No one to blame but the people selling these to investment firms.
  • 32 0
 @scott-townes:

and you can’t blame anyone for trying to profit off their business
  • 26 0
 @scott-townes: And 99% of us would do the same thing in their shoes. Do you want to keep busting your butt for years or sell for a profit and spend more time with your family and hobbies?
  • 7 2
 I don't blame him for selling, at all. It's unfortunate they had to sell to a PE group. They have a pretty strong history of sucking the cash out of whatever they buy and leaving it in ruins.
  • 4 0
 Kinda like Vail buying up ski resort and jacking up the price of lift tickets. The same goes with the bike parks too as North Star.
  • 2 3
 @gnarlysipes: Well you guys missed the point entirely. Leave it to Utahn's to get offended over anything business related.
  • 1 0
 N.O.R.B.A. is DEAD all hail N.O.R.B.A.!!!
  • 2 0
 @WasatchEnduro: There might be a MAVIC joke in there somewhere...
  • 2 0
 @scott-townes:

We get it Scotty. It’s not the sale it’s the sale to PE. I’m also nervous about this as someone who likes having YT, Canyon, and Commencal as high value high performance options.

FWIW I actually demoed a Capra29 at LC earlier this week and thought it was quite good.
  • 1 0
 @scott-townes:

Eesh... my prior comment is about the YT aquisition, it's too early. I'm more tentative about that one than sea otter.
  • 41 2
 Can’t wait for the movie with a strong female lead.
  • 5 0
 You can roll over your entrance fees from 2020.............BIG LITTLE LIES
  • 36 1
 Does anyone else throw up in their mouth just a little bit every time they read "lifestyle brand?"
  • 32 0
 PinkBike Comments section acquired by a chicken Burrito supreme.
  • 1 0
 CBS just set up a paywall for all PB comments…….viewership plummets
  • 18 0
 Pond beaver acquired by...?
  • 38 2
 I will start the bidding for Pond Beaver at $60 and some lightly used brake pads.
  • 49 0
 @brianpark: I believe Outside has already acquired Pond Beaver?
  • 1 1
 @brianpark: I'll take it, as long as I get a ride on the Grim Donut!!!
  • 19 1
 As Pond Beaver enters its 3st year, we're delighted to announce a major change in the world’s premiere cycling click bait. Specifically, Outside has acquired the classic Pond Beaver.

Outside is the nation’s preeminent outdoors lifestyle editorial brand and owner/producer of multiple renowned outdoor publications. They have a history of providing premium, uncompromising content. Their acquisition of Pond Beaver marks yet another important step in the continued growth and success of the event.

To read further about Outside's acquisition of Pond Beaver, please subscribe today for $5.99/month or $60 annually.
  • 3 0
 @brianpark: $80US and a set of smoked acid juicy pads from 2007. And a chamois from the same era if that seals the deal.
  • 12 0
 Expect all entrance fee's (races, spectating, camping, etc) to go up by 600%.
  • 5 1
 yes, but you'll also have day care and spa services on site now.
  • 1 0
 It's already outrageously expensive
  • 13 0
 Who knew it was for sale? Was it on zillow?
  • 4 0
 It was for sale on the “best of” Craigslist, Right between a haunted couch & Willie Nelson’s old tour bus..
  • 9 0
 "I promise we will continue to offer what you’ve come to expect—steeper drops, higher jumps, tougher races and longer rides."

Umm, what?
  • 1 0
 HAHA They don't know they bought an event that HAS NO HILL to speak of.
  • 9 1
 So many acquisitions lately. Sea Otter taking it to the next level.

Next headline: McDonald's Acquires Tim Horton's.
  • 13 0
 Tim Horton’s was already acquired, by Burger King.
  • 17 1
 Next headline:
Pinkbike to be bought by outside

Oh nvm… that already Happened
  • 2 0
 @MtbSince84: Oh...haha...well, I'll be damned.
  • 4 1
 If that gets Tim Hortons in Colorado... I'm for it.
  • 1 0
 @steveczech: *nothing* is sacred!
  • 5 0
 @dmackyaheard: prepare for dissapointment its gone very downhill the last decade roll up the rim becoming an online only thing was the final bullet it needed
  • 1 0
 @endurogan: SO.... seems like a good deal for a TIm Hortons Smile
  • 8 0
 so not the same lifetime that makes made for tv movies for middle-aged ladies?
  • 23 0
 Christmas at the Sea Otter Classic.
  • 10 0
 Beaver Time staring Catherine Tate
  • 7 0
 Chamois of Passion
  • 2 0
 @kcy4130: staring Kathy Griffin
  • 15 0
 Next year no beer tents, just white wine and xanax booths.
  • 3 0
 Monterrey Mist: Return of the Otter
  • 3 0
 @VtVolk: That Monterey is in Mexico, cabron.
  • 2 0
 That Lifetime bought the Catalina Wine Mixer.
  • 6 0
 TL;DR, will there be paywalls around the booths?
  • 3 0
 Dual Slalom new feature: the Paywall Wall Ride sponsored by PinkBike. You can carve the wall, but no one gets over the wall...
  • 3 0
 Sea Otter will be on the Lifetime Channel at 8 p.m. PST, between "Stalked By My Mother" and "Finding My Daughter."
  • 7 5
 Not going to Sea Otter ever again…
Not sure why I still post on Pinkbike / Outdoor magazine. The cool factor is gone forever. Boycott private equity today.
  • 4 0
 Name checks out
  • 3 0
 I have been waiting a lifetime for this!
  • 1 0
 Life Time? Others who put in bids were 'To Original Purchaser Only' and 'Crash Replacement'.
  • 2 0
 WHAT THE HELL, FRANK!?
  • 1 0
 Prolly put it behind a Paywall...
  • 1 0
 they'll probably change the name to protect sea otters.
  • 1 0
 PRIVATE EQUITY TAKING OVER EVERYTHING. PUT RATES TO 6%!!!!
  • 1 1
 You mean Lifetime tv? Wtf
Below threshold threads are hidden

Post a Comment



Copyright © 2000 - 2021. Pinkbike.com. All rights reserved.
dv42 0.011176
Mobile Version of Website