Shotgun Releases 'Shred Til Bed' - The MTB Alphabet Book For Kids

May 13, 2020
by Dan Necklen  
Shred Til Bed Kids MTB Book Cover

PRESS RELEASE: Shotgun

Raising a future mountain biker?

If so, you need the 'Shred Til Bed' children's book by Shotgun. Shred Til Bed is an animal alphabet book for MTB kids, and it's filled with 52 pages of MTB stoke.

Shred Til Bed Kids MTB Book Koala
Koala: A kicker is a type of jump, it's short and steep and sends you up!

Shred Til Bed Kids MTB Book Lion
Giraffe: Gnarly is when things get tough, it's bumpy, wild and really rough!

Shred Til Bed Kids MTB Book Lion
Lion: Riding loose is fast and fun, hold on tight to get it done!

Young riders will love the illustrated A to Z animals in the book, whilst older kids (and kids at heart) will be stoked to see their favourite MTB features in hard-cover print.

bigquotesWe recently created a bunch of MTB illustrations for kids to print and colour at home, and they proved really popular – so we thought we’d take it up a notch and do a book. We also realise it’s not always easy to get to the trails with little people, so this book is about keeping the stoke alive at home.— Dan, Shotgun

The Shred Til Bed book is a one-off print run by Shotgun. To grab your copy, pre-order before the 31st of May at www.kidsrideshotgun.com/products/shred-til-bed.

Posted In:
Stories Press Releases Shotgun


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77 Comments
  • 29 0
 You just about sold one till I saw it costs $52 bucks...
  • 7 1
 Ya that’s stupid
  • 22 0
 Dentist's kids only
  • 11 0
 100% was going to buy it... $52?? Laughable. $25 to my door, let's talk. haha
  • 3 0
 Damn, thats $1/page. That is not a cheap book.
I get that its colour and stuff, but I have yet to see graphic novels or anything similar vaguely in the same price point.
Do people just jack up the price of things because its kids stuff? Assuming the "cool dentist uncle whos into MTB" will buy this as a christmas present or something, regardless of price?
  • 4 1
 I hear you @jamezyo – we weren't sure how people would feel about the price. The limited print run + high quality hardcover + free shipping combo means it's hard to keep the price low. We don't know how publishers do it!
  • 4 0
 @kidsrideshotgun: maybe ask them, I expect there would be a good market for this if you did. Seriously guys, that price is rediculous. Came here expecting 25/30 (like one would expect for an expensive kids book), not double the high side of reasonable.
  • 1 0
 @mgrantorser: ZING!
  • 6 0
 I thought I’d for sure buy it...until I saw the lion wearing goggles with an open face helmet.
  • 2 0
 @unrooted: hahaha
  • 1 0
 @unrooted: haha noted.
  • 1 0
 @kidsrideshotgun: It's only Free Shipping if the shipping is free, you know.
  • 1 0
 A small step towards my nephew and ft kids getting into biking is worth $52 any day.
  • 2 0
 What do you mean? This price is perfect. It gets them ready to spend double on everything else in the bike industry. Also, I hope the book changes standards so you have to buy a new one every 2 years.
  • 7 0
 Probably not the best time to be releasing a £27 children's book. Looks amazing though I was about to buy!
  • 6 0
 Same here, I went to buy one, but that is a little too steep for me right now.
  • 2 0
 @downtimepodcast: ditto, shame short run books are horrendously expensive to print Frown
  • 1 0
 @dakuan: yeah I guess that's what drives the price. I'd love a copy, but right now I've got to watch the pennies, and that's a lot of pennies.
  • 1 0
 @dakuan: printing and binding of good quality can still be had in very small batches ( less than 100) for under 10$ per unit. They clearly have additional costs in their business model that are difficult to control.
  • 1 0
 Thanks for the kind words @Mayzei , yep I hear you on the price. You're right @downtimepodcast small runs are expensive. We just thought the concept was too rad not to do – but appreciate it's up there.
  • 1 0
 @kidsrideshotgun: yeah it's super rad!! Hopefully it will be popular enough for you to do another run at some point in the future.
  • 1 0
 @kidsrideshotgun: I think we all agree that the concept is pretty rad. I also think it's our disappointment in the price coming out because we wanted it. As a side note I have your bike seat for my little man and he loves it.
  • 2 0
 @cky78: sweet, that's a good recommendation. I can't wait to get my daughter on a bike!!
  • 1 0
 @downtimepodcast: In honesty it is a bit difficult to set up properly - too many moving parts haha, but once you're rolling it's great!
Love your podcast too btw!
  • 1 0
 @cky78: Thanks!!
  • 1 0
 @downtimepodcast: Rad. Sing out when you need one and we can sort you out.
  • 1 0
 @kidsrideshotgun: thanks, that's super kind!
  • 3 0
 This looks awesome!

Also, Buddy Pegs Media has had a few kids bike books out for a while and they are wonderful as well! Check them out.


buddypegs.com/collections/products
  • 3 0
 Their books are solid and they are some mega good people! I bought into the kickstarter for B is for Bicycle which I is what first came to mind when I saw this.
  • 1 1
 Very Reasonable price point
  • 5 0
 Just about to buy this for my little guys but 52 bucks? Really???
  • 1 0
 A buddy if mine wrote an awesome children's book and did the whole crowd funding thing. It’s an evil process that wears one’s soul and has very little give back for the effort put forth. I way over paid for it but it’s super cool to have a limited run book that hits so close to home.

So when I read this article, as my wife was in her 28th hour of labor, I immediately ordered one. How much do we spend on disposable bike parts? This book will last years, and will hopefully bring countless hours of joy to my daughter. If I’m lucky, maybe she’ll actually want to ride with her old man. This will go up on the shelf next to “Ladies of Loam” and “This Book is Too Small”.
  • 2 0
 Thanks for the support mate, really appreciate it. Congrats on the new addition!?
  • 1 0
 ordered this on 20th Oct for nephews birthday and still hasn't arrived on 10th Nov and his birthday has been and gone - that's pretty crap. In fact it's only just shipped from China today it seems - I'll be waiting another month for it to arrive. This is awful service as well as too high a price.
  • 2 0
 Stoked! I can't wait to read this with the babes. I am OVER so many kids books, this one is for me. Also, I want my kid to use gnarly as a go-to adjective in life.
  • 1 0
 I cant believe how terribly written, edited and pointless most children's books are.If anyone is aware of the "That's not my tractor book". It drives me crazy.
  • 2 0
 @map-guy: thanks mate, totally!
  • 4 0
 Shotgun, a nice child friendly brand name there!
  • 1 0
 Shotgun, as in riding shotgun you mean?
  • 10 0
 @LanhamRides: Shotgun, as in the type of wedding that preceded the need for this book.
  • 2 0
 @rrolly: Shotgun: as in the method of downing too many beers in which led to activities that led to the wedding that preceded the need for this book
  • 1 0
 @Sully247 @oatkinso – we do sometimes get a bit of grief about our brand name. It's about riding shotgun, or riding upfront. Funnily enough, all our Facebook posts get rejected as they think we are selling ammunition Smile
  • 6 2
 A bear riding a yeti..... kids are naive but come on...
  • 8 0
 I thought it was Santa Cruz
  • 2 0
 @bearik: I think the general consensus is that it's a Santa Cruz.
  • 1 0
 @kidsrideshotgun: yes, thank you. That`s exactly the sentence I was trying to make.
I figured out after a while that it is a Santa Cruz, BUT the color of the bike + the context made me think: well...
  • 2 0
 I was going to buy this for my nieces and nephews but struggle to justify spending $156 on three books. These guys know this isn't the college text book market, right?
  • 1 0
 Thanks @fullendurbro – yep I hear you. I guess publishers have the scale etc to deliver cheap books. If it goes well, I think we'll have to look at larger production runs which would bring down the cost.
  • 4 1
 Sold! As an uncle, it is my sworn duty to brainwash my niece and nephew from a young age!
  • 1 0
 A dollar per page. Front and back covers are free, what a day too be alive! 52 bucks though, seriously.... not even pop up pages. I only read books with pop up pages. Should come with a pack of crayons too chew on as well
  • 1 0
 I saw this and was excited but the price is just too high at this time. Hopefully you'll be able to do a second run at a more reasonable cost.
  • 3 0
 is that lion on an e-bike!?
  • 2 0
 His name is Leon
  • 8 0
 @mi-bike: no it's li-ion
  • 3 0
 re-evaluate that price...
  • 1 0
 I hear you @Trail6 – if it goes well, I think we'll have to look at larger production runs which would bring down the cost. Appreciate that doesn't fix things now however. Cheers, Dan
  • 2 0
 i neeeeeeeed this for my little brother nnnnnnnnneeeeeeeeeeeddddddddd
  • 9 1
 I think you need it for yourself. Your spelling is atrocious. Wink
  • 2 0
 I see backyard bike parks popping up around the world!!!!
  • 1 0
 Thanks @kidsrideshotgun we have had lots of fun colouring your free daily drawings!
  • 1 0
 Great to hear @map-guy
  • 1 0
 £27!!! Added it in the basket but it’s just way to expensive for a children’s book.
  • 1 0
 Look at all the Canadians bitchin' about the price.. your money isn't even real.
  • 2 0
 Bought!
  • 1 0
 Thanks!
  • 1 0
 Wait, where’s @Tajlucas?
  • 1 0
 His drawings are rad!
  • 2 0
 @kidsrideshotgun: yours are too, #bringbacksundaycomicswithtaj!lol !
  • 1 0
 Looks exactly like the surfing animals alphabet book...
  • 1 0
 Looks like they adjusted the price... $35 shipped!
  • 1 0
 All sold out!
  • 1 0
 Not true @noplacelikeloam – still taking pre-orders
  • 1 0
 @kidsrideshotgun: Ordered!
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