Shred Unveils Boost Sunglasses Collection

Nov 8, 2017
by ShredOptics  
Press Release

Shred Boost Sunglasses
Shred Boost Belushki

Shred is proud to unveil a Kickstarter campaign for its Shred Boost sunglasses, performance shades that combine high-tech lenses and lightweight frames to establish a new standard in optics designed for an active lifestyle. Super early bird pricing for the crowdfunding campaign starts at $110 (the sunglasses will ultimately be available through Shred's website at prices ranging from $160 to $200).

Reece Wallace in the Yukon Photo by Matt Butterworth Shred Boost Sunglasses
Reece Wallace in the Yukon - Photo by Matt Butterworth

bigquotesWhen you bike in glasses, only three things matter—they don’t fog in the wet, they don’t scratch in the mud, and you’re looking badass. Shred Boost checks all of these.Reece Wallace

The sunglasses are engineered by Ted Ligety, a two-time Olympic gold medalist and five-time World Champ in alpine skiing, and Carlo Salmini, a materials engineer and graduate of the MIT Sloan School of Management. After struggling to find gear that truly met their needs, the two banded together 10 years ago to create Shred. Today, the company makes goggles, helmets, sunglasses, and protective equipment for mountain biking, skiing, and snowboarding. Shred Boost sunglasses are their latest offering.

Shred is debuting the shades through a Kickstarter campaign.

“There’s no substitute for quality shades,” said Ligety. “Yet for years an industry dominated by giants has done little to fuel progression, touting the benefits of lens materials and frame designs that are riddled with compromises. That’s why we’re out to change the game. Our frames and lenses establish a new standard in durability and optical precision—while also proving that style need not come at the expense of performance.”

The sunglasses use high-grade urethane lenses—a material typically reserved for luxury shades—instead of the polycarbonate or CR-39 lenses that are prevalent throughout the industry. Although polycarbonate lenses offer subpar optical precision and CR-39 lenses have poor impact resistance and durability, these lens materials are used in nearly all sunglasses designed for an active lifestyle. Crafted in Japan, Shred’s liquid-cast urethane lenses are lighter and provide exceptional durability and optical precision. Less than 14 percent of the world’s sunglasses feature lenses made from urethane-based materials.

KC Deane rocking Shred Boost sunglasses
KC Deane rocking the Provocator

Shred’s sunglasses showcase Contrast Boosting Lens technology, which enhances image definition, contrast, and the vividness of colors. For this technology, Shred developed a dye that is especially versatile, creating a single lens tint that can handle all terrain and conditions. Whether hiking, skiing, snowboarding, fishing, biking, or simply relaxing in the great outdoors, CBL enables one to see nuances that would otherwise escape detection with a traditional lens.

Shred Boost Sunglasses CBL Diagram
Seeing is believing . . .

The shades also feature NoWeight frames that are crafted in Italy. Especially light and extremely flexible, they offer a clean, streamlined appearance. On the frame’s interior sides, Shred reduces the material used in areas subject to minimal stress while reinforcing target areas for maximum durability. Shred NoWeight frames are made with a specially formulated polyamide that is partially bio-based, as fifty-four percent of this polymer’s raw material comes from renewable resources.

Shred Boost Provocator Airflow
The Provocator Airflow

“Shred was born from passion and necessity,” said Salmini. “Simply put, we struggled to find gear that lived up to our expectations. When we launched Shred 10 years ago, we set out to create the products we had always dreamed of. Today, this approach continues to guide and define us. And for proof, look no further than our new sunglasses. We’ve worked relentlessly to develop shades that blend premium technology with designs that are as stylish as they are durable. And now, we’re excited to finally share them with the world.”

Shred Boost Sunglasses
Shred Boost Belushki

Check out the Kickstarter campaign, which runs until December 7th.

Shred Boost Sunglasses Details
The difference is in the lenses . . . and the details.



The Belushki
Shred Belushki Sunglasses
Armed with a timeless style, the Belushki is at ease on the peaks and in the streets. Its Wayfarer design features accents on the front of the frame and lenses with a base six curve, which provide a flatter look.

Shred Boost Provocator
Bold and confident, the Provocator cradles the contours of your face for a fresh blend of style and performance. Its base eight curve lenses provide the frames with a wrap-around design, offering a streamlined appearance and additional protection. We also offer the Provocator Airflow, which incorporates a thin vent into the outer edge of each lens to maximize ventilation. This design prevents the lenses from fogging when you’re especially active. The Provocator Airflow features CBL lenses and also comes with a bonus clear, non-CBL lens.
Shred Provocator Sunglasses

Shred Boost Stomp
Shred Stomp Sunglasses
With a slightly larger lens and narrower frame than the Belushki, the Stomp infuses a classic design with modern performance. Its base six curve lenses provide the frame with a flatter appearance.

KC Deane rocking the Shred Boost Provocator
KC Deane likes his shades so much that he even wears them when it's dark.


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65 Comments

  • + 88
 Option A: ear to ear length 135mm..Option B: ear to ear length 148mm.. Option C: ear to ear length 142mm.. Option D: ear to ear length 150mm.. Option E: ear to ear length 157mm..
  • + 2
 You beat me to the punch. Well played, Sir!
  • + 17
 Damn these new sunglass standards!
  • + 4
 Ill hold out for the super boost option..
Are i fn kidding me...boost?
  • + 6
 The people at Hope managed to remove some unused space from their heads so that they could fit even narrower glasses.
  • + 4
 ahahaha! is this for real? First I see some review for 'Plus' shoes, not the 'Boost' glasses.

Please make a QR toilet seat - it will ease stomach cramps Wink
  • + 2
 They should have known that Boost is a taboo word in MTB now
  • + 62
 Will I have to upgrade to a wider head?
  • + 10
 yup.. should be 148mm from ear to ear..
  • + 21
 you can probably get spacers for that
  • + 13
 @waltor84: That is correct, the head isn't wider, but the bracing angle is enhanced. Leaving more clearance for plus sized hair. If you use spacers, your face will be offset from your head, but you can just redish it.
  • + 6
 A re-dish of your skull may be req'd.
  • + 1
 @waltor84: no man, If you don't have a 157 mm super boost head you practically are a retard.
  • + 1
 @Ron-C: how does does one redish one's face. With a shovel? Also do I have to pick a head size and be a dick(head) about it.
  • + 29
 All kidding aside, I find it curious that companies are still thinking it wise to pursue the '$200 pair of sunglasses' business model. Spending that much on a pair of shades (for, of all things, riding a bike) seems absurd to me. And sure, I get it--I understand and can even appreciate to an extent the quality of optics that go into high-end shades...but for riding?? Are they hand carved out of exotic woods? Milled from a single block of aluminum in the USA? I take a step up from the $10 3-pack from Home Depot, but seems to me that a pair of $40 polarized shades gives you 96% of the performance at a fraction of the price. That, and I'm not gutted if I scratch them, lose them, destroy them, etc.
  • + 23
 Do you forget that the market segment all manufacturers are shooting for are dentists?
  • + 5
 Where is @dentist when you need him Frown
  • + 3
 My Oakleys are from China. 25 buxx with 3 lenses and the carry/clean kit
  • + 1
 @madmon: amazon link please Big Grin
  • + 0
 @novajustin: I don't think Amazon sells fake Oakleys Big Grin

(And yeah, since I started buying them $200 for a pair of sunglasses is pretty much standard price for me, I have three pairs plus a pair of prescription glasses.)
  • + 3
 @madmon: I have a pair of those. They look the part but are definitely not genuine quality.
  • + 4
 luxotica is the devil
  • + 1
 @novajustin: alibaba
  • + 2
 @fullbug: Ive lost a dozen pairs of real flak jackets, etc., in the bush/jungle and have paid enough into an expensive deal. The 80% reality of chinese glasses are very acceptable after all the sweat beads still fall off when you tap the lense.
  • + 1
 I got a pair of natives off steepandcheap on sale for around 50 bucks and they have become my favorite... their warrant is killer, make's it easier to justify paying 150 for a pair if you can't find them on sale... nativeyewear.com/lifetime-warranty
  • + 2
 Yeah, My pink 100% goggles have been used 10 times, and I have been super careful with them, and the lens is already scratched. Luckily I paid £20, not $200.
  • + 2
 @joni0001984: Hey, speaking of companies that get it--100% seems to put out pretty decent products with at least a little understanding of what they will be used for. Good products that don't break the bank! And frankly, even my slow a** is still riding fast enough not to notice all the chroma-pop/CBL/[insert marketing tech buzzword] while going down the trail. I don't doubt the quality of these Shred specs, but I do question the need for it, especially at that price.
  • + 2
 safety glasses.... anti fog, good fit, impact resistant...
  • + 17
 My ear flanges are from the 80s.... Do these come in QR skewer?
  • + 14
 Who is going to come in and make an adapter so I can use these with my non-boost head? I just changed out my junk so it can fit wider rubber and can't upgrade everything at once.
  • + 9
 Why should we support a Kickstarter campaign for a pair of sunglasses that looks like all the other shades and isn't even available in fluo yellow?
Sorry but do they think People buy everything just because it's on Kickstarter?

Never spent more than 100$ on glasses and replacable lenses are the best way to go anyways...

Plus everyone knows Super Boost is coming...
  • + 1
 I love the fact these have usable earpieces. Most cheap or even high end sunglasses have straight earpieces which won't fit under the adjustment mechanism on modern enduro lids. I yet have to find glasses that fit under my A1 beside my original wayfarers... My alpina glasses move like crazy on rough tracks because they are basically suspended at that exact location.
Now I'd like the same for 100 bucks and interchangeable lenses (who can use tinted lenses for riding except californians?) .
  • + 2
 @jzPV: one point for them, true...

got the same Problem on my A1. Best are my 25€ Decathlon Ray-Ban-ripoff right now...
  • + 9
 IMO Kickstarter campaigns should be for new businesses. It seems a little cheesy to have an established company doing this. Cool sunglasses though ...
  • + 2
 That was my initial thought too... if the backers of the company aren't comfortable enough to fund the project, maybe it shouldn't be pursued. BUT, it's also a great way to confirm the market opportunity while raising funds. If there isn't enough interest, kill the project and not have to liquidate a bunch of unsold inventory. So Kickstarter can effectively lower the risk on new ventures for existing businesses.
  • + 8
 Shred doesnt really know pinkbike too well eh..disaster.
  • + 9
 April Fools?
  • + 7
 Nice looking hipster jewlery to go with the latest I Phone.
  • + 1
 for tax avoiding, environmentally immoral, slave labour endorsing hipsters.
  • + 2
 sorry that was a dig the sour apple, not these guys as I am sure they make their glasses in a sustainable way whilst paying a reasonable wage.
  • + 2
 Why buy fake Oakleys?if your that proud of your
$15 fakes why do you need the badge?
Also you’d be better spending something like
$15-20 on Madison or Endura glasses where at least they have undergone some testing and offer some UV protection at that price rather than a pair of fakes just so you can wear a name.
  • + 6
 I am waiting for the Super Boost model
  • + 4
 Saw the title and skipped straight to the comments! ha ha.
  • + 1
 hmmm they look good but I prefer wrap around lenses to protect from glare from all angles, needed in the height of summer in aussie when UV levels and temp are hot enough to cook an egg on your car.
  • + 4
 Plus goggles now boost sunglasses...
  • + 0
 My 11$ oakley knockoffs do just fine thank you very much.

When they were independent, I didn't like buying fake oakleys. Now that they are owned by luxxotica, I couldn't give two shits.

And I'm not some "Big business is evil" kinda guy, but luxxotica in particular is the worst
  • + 4
 Holy cow thats some forking boost shit.
  • + 2
 Can't wait for boost specific glasses - total game changer when combined with my boost hubs!!!!

These are 29'er specific, right?
  • + 3
 My skull is now obsolete, it’s pre-boost. I’ll have to fork over a lot of dough for that upgrade.
  • + 4
 Hahahahahaha... I saw what I came here to see.
  • + 1
 Haha and we find warm water again ... Im waiting for someone to fill water in bottle name it Enduro and sell it for 30 usd ...
  • + 3
 in what world is $200 (their most expensive sunglasses) a "fair price."
  • + 2
 Yeah man, I can see my self gunning down a rock garden with $200 specs
  • + 1
 Boost! Must be badass, sign me up. If they do an Enduro and Plus version, I'll buy those as well...
  • + 2
 Boost glasses, Boost shoes, I'll Boost my way out of here...
  • + 2
 i'll stick with my melons then...
  • + 1
 Why are all sunglasses so expensiveEek
  • + 1
 So how do you know if your eyes have Boost spacing?
  • + 1
 Boost. I see what you did there.
  • + 1
 160$? Only? Giveaway practically!
  • + 1
 I hope they make adaptors for my ears.
  • + 1
 More like the Failure to Launch Campaign.
  • + 1
 Ermagerd
  • + 0
 #FUGLY

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