Specialized Canada Re-signs Dylan Sherrard for 2018 and 2019
PRESS RELEASE: Specialized Canada
![Images for Specialized article. Photos by Sara Valana.]()
It’s been three years since Specialized Canada partnered with Kamloops rider Dylan Sherrard, and we are ecstatic to continue growing together through the coming years.
![Images for Specialized article. Photos by Sara Valana.]()
![Images for Specialized article. Photos by Sara Valana.]()
During Dylan's time with Specialized, he's grown to be recognized as not only a talented rider but also an incredible brand ambassador and coach. The growth of his following and signature Shred Hard Summer Camps are allowing him to create strong connections with other riders, both in person and around the world. This means that Dylan can make biking more exciting for his audience, and we think that is incredibly cool!
![Images for Specialized article. Photos by Sara Valana.]()
![Images for Specialized article. Photos by Sara Valana.]()
Through everything Dylan does, he works to maintain a strong focus on his local Kamloops community.
“There’s nowhere we can create a more positive impact than in our own backyards," Dylan said. "I want my work to reach people far and wide, but I always want it to flow with a Kamloops kind of feel. We have such a cool cycling community, and through working with the Bicycle Cafe Kamloops, there are so many incredible local events happening. I absolutely adore the opportunity to be a part of that community and feel the positivity our efforts to promote Specialized, and biking in general. I juggle a lot of different tasks, but they all share a common goal. I’m just trying to share stories of how bicycles make life better. And I’m eternally grateful to Specialized for making it possible for me to be working towards that goal.”
![Images for Specialized article. Photos by Sara Valana.]()
“For the last few years, Dylan has been a great help for Specialized Canada and we are very excited to extend our partnership," Yann Vallée, Sports Marketing at Specialized Canada said. "He is easy to work with, passion-driven and inspires others to ride their bike every day.”
![Images for Specialized article. Photos by Sara Valana.]()
![Images for Specialized article. Photos by Sara Valana.]()
We are excited to see Dylan carry on with his many efforts alongside Specialized Bicycles. Keep in touch with Dylan and everything he does through his (Instagram/@dylansharrard) and (Facebook/@dylan.sherrard) pages. And don’t be shy, he loves to talk bikes, birds, coffees, and cameras with anyone who shares his loves.
It’s been three years since Specialized Canada partnered with Kamloops rider Dylan Sherrard, and we are ecstatic to continue growing together through the coming years.
 | Working with Specialized Canada has been an absolute dream. Specialized has been incredibly supportive in our partnership, with everything I do. As my goals and ambitions have grown over the past few seasons, so has my drive to inspire others. Continuing and growing in my role with Specialized means that I’ll be gifted the chance to continue sharing stories and creating connections with riders around the world. |
| When I hear of Dylan Sherrard I think “Shred Hard”!!! Ha ha. He is a friendly, sincere, soulful dude who absolutely rips on his bike and is always up for an adventure! I like how Dylan always has time for everyone, will listen carefully to what you say, and respond honestly. You can tell he loves riding and the people in the bike world especially but is not afraid to head into the backcountry alone either. His riding speaks for itself, as he is fast and very stylish. |
During Dylan's time with Specialized, he's grown to be recognized as not only a talented rider but also an incredible brand ambassador and coach. The growth of his following and signature Shred Hard Summer Camps are allowing him to create strong connections with other riders, both in person and around the world. This means that Dylan can make biking more exciting for his audience, and we think that is incredibly cool!
| I met Dylan at the Bicycle Cafe, his dealings with retail customers and his genuine care of what they needed to improve their experience made him stand out. He does great work to bring this great sport to more riders, he is very active in the community and has a passion for the kids that will become the next ambassadors of the sport. |
Through everything Dylan does, he works to maintain a strong focus on his local Kamloops community.
“There’s nowhere we can create a more positive impact than in our own backyards," Dylan said. "I want my work to reach people far and wide, but I always want it to flow with a Kamloops kind of feel. We have such a cool cycling community, and through working with the Bicycle Cafe Kamloops, there are so many incredible local events happening. I absolutely adore the opportunity to be a part of that community and feel the positivity our efforts to promote Specialized, and biking in general. I juggle a lot of different tasks, but they all share a common goal. I’m just trying to share stories of how bicycles make life better. And I’m eternally grateful to Specialized for making it possible for me to be working towards that goal.”
“For the last few years, Dylan has been a great help for Specialized Canada and we are very excited to extend our partnership," Yann Vallée, Sports Marketing at Specialized Canada said. "He is easy to work with, passion-driven and inspires others to ride their bike every day.”
We are excited to see Dylan carry on with his many efforts alongside Specialized Bicycles. Keep in touch with Dylan and everything he does through his (Instagram/@dylansharrard) and (Facebook/@dylan.sherrard) pages. And don’t be shy, he loves to talk bikes, birds, coffees, and cameras with anyone who shares his loves.
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8 Comments
- 11 0
adub78
FL (Jan 18, 2018 at 8:32)
is there a nicer guy in mountain biking? probably not.
- 7 0
dylansherrard
(Jan 19, 2018 at 6:30)
@adub78 , @usdep243 , @SunPeaksResort , @crysvb , @criscokid25 , @gtrguy You're all just way too nice! Thank you so much for all the love!
- 6 0
sunpeaksbikepark
(Jan 18, 2018 at 13:09)
Congratulations Dylan! Thank you for everything you do for the Kamloops and Sun Peaks bike scenes, as well as being an absolute pleasure to work with.
- 4 0
usdep243
(Jan 18, 2018 at 21:41)
Dylan is one of the best investments in positive bike vibes Specialized could make! Bret Tippie was spot on, Dylan genuinely cares about fellow riders and loves to share in their stoke! Keep up the cursive, buddy, can't wait to see what your up to next!
- 5 0
crys-vb
(Jan 18, 2018 at 7:36)
right on!
- 3 0
criscokid25
FL (Jan 18, 2018 at 18:54)
Well deserved. Nice to see the big S to look after a guy for being a rad person and a great rider.
- 3 0
gtrguy
FL (Jan 18, 2018 at 13:47)
Right on, keep on feeding us the dark roast diaries!
- 1 0
scottsecco
FL (Jan 19, 2018 at 14:19)
Yes! Dylan is such a great ambassador to the sport and an amazing rider and storyteller to boot. Stoked for you dude!
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