Specialized UK Headquarters Gutted by Fire

Feb 7, 2021
by Ed Spratt  
Photo: London Fire Brigade

Specialized's UK headquarters were gutted by fire last night with a four-hour effort by the London Fire brigade to get the blaze under control.

The London Fire Brigade (LFB) were called to the six at 6:36 pm on Saturday where they deployed twelve fire engines and around eighty firefighters to tackle the blaze at the Chessington business park. The LFB found nobody injured from the fire but, a warehouse was destroyed.

UK head of marketing for Specialized, Kirsty Woodcock, told Cycling Weekly: “Last night, we were notified that a fire had affected our UK headquarters in Chessington. Thankfully, no one was hurt, but sadly the fire has had a devastating effect to our offices. There will be some short-term changes to certain business operations, but our warehouse is located elsewhere and riders should not be concerned.”

Neil Guyett, the LFB Station Commander who attended the scene, said: “Fire crews arrived to find a well-developed fire and worked hard to bring it under control in what was a protracted incident. There was thick smoke issuing across the business park."

The cause of the fire is unknown but, the LFB's Fire Investigation Unit and the Metropolitan Police Service are now investigating what could have started the fire.

Posted In:
Industry News


  • 230 10
 It was an electrical fire caused by a faulty fuse. After an epic 4 hour pitch-ed battle with the fire, LFB have announced the status of the building is now safe, although it may now need to be demo-lished.
  • 159 37
 They'll probably end up suing the fuse company.
  • 28 102
flag pcledrew (Feb 7, 2021 at 8:53) (Below Threshold)
 @DownHooligan: wooosh.
  • 126 8
 @pcledrew: buddy you're the one who got whooshed
  • 36 8
 I hope the lack of offices is enduro-able for the staff.
  • 48 2
 Specialized have taken a big hit in the UK for sure. Events like this can chisel away at a company's foundation even. But I think they'll endure; oh, I'm sure they will.
  • 14 9
 They say Ken levo’ed the fuse box with a pitch fork
  • 25 1
 News Story:
"British man sets fire to building in order to impress internet friends"
A little too well written Commental, a little too well written.
  • 6 36
flag rcybak (Feb 7, 2021 at 9:32) (Below Threshold)
 @DownHooligan: This should be the most upvoted comment in the history of PB! C'mon, where are all the former Specialized owners who have been screwed over by that company?
  • 36 3
 Now their stuck between a Hardrock and a new place.
  • 6 3
 If it was employee caused, they'd better kick them to the tarmac. If it was someone else, I hope they get a'venge'd.
  • 9 1
 Nothing left but Tarmac.
  • 3 3
 Kudos for the Pitch reference !
  • 2 0
 I suggest looking here might give a few answers?

  • 4 0
 @rcybak: In your head? Just guessing.
  • 21 1
 And right after YT releases the Blaze...coincidence?....perhaps.
  • 6 2
 This news is a little tired, but The Captain spoke from Ground Control and said that the flames were Eliminatored by a Renegade Hillbilly Butcher.
  • 4 3
 Not a spark!? No ransom either? UK HQ is not a gambler! Nor genius?
  • 7 0
 It was an Epic Fail
  • 3 1
 Biggest E-Bike fire of 2021
  • 1 0
 For Some Reason
  • 3 0
 I thought I heard a Rumor about this.
They will have fun Chisel-ing away at this.
I wonder what the Status is on this?
What an Epic story!
Seems like a Hotwalk to the door.

Maybe I just need to Levo this to the pros!
  • 1 0
 Sure it wasn’t gas to flat ?
  • 77 0
 I suspect someone didn't return a certain stapler.
  • 15 2
 a red one you might say?
  • 8 0
 Perhaps a swingline?
  • 10 0
 He was told he could listen to his radio at a reasonable volume...
  • 4 0
 @bman33: but only between 9 and 11
  • 4 0
 If they had let him keep his desk by the window where he could see the squirrels, all would be well...
  • 69 9
 I guess they are just going to have to pass along these cost to the consumer. The 2022 s-works stumpjumper will finally surpass the base price of a base model Tesla.
  • 51 4
 You drive a Porsche. Why the complaint?
  • 13 7
 @extratalldirtrider: sold that a long time ago when first kid was born. Plus it was an older model that want to expensive and it sold for roughly what I bought it for.
  • 8 1
 @Porsche73RS: I know this is a bike forum, but I gotta know more. Did you have a 1972 Carrera RS with the 2.7L? Would love to see pics. Those cars are insanely desirable now. This one just went for $600K bringatrailer.com/listing/1973-porsche-911-carrera-rs-10
  • 2 0
 @siderealwall2: Unfortunately air cooled have become trendy, I have always wanted to own an air cooled Porsche but no way am I paying market prices, they were attainable 10 years ago but now its just crazy. Guess I'll have to settle for a Meyers Manx style Beetle build with a bike rack on it to get my rear engine air cooled dreams at a reasonable priceSmile
  • 1 0
 @VPS13: we had my wife’s forester XT for sale in 2011ish as we had replaced it. A guy with an air cooled Porsche wanted to trade for an early 80’s 911 in great shape. I was so excited at the possibility of owning it. A buddy came over to do the test drive and check it out with me. We took it on a 1/2 mile drive and I was so unimpressed I turned around and opt’d out of the deal. Now I race with them occasionally and kind of like the gt3’s but they’re still somewhat underwhelming.
  • 1 0
 @siderealwall2: ha, I wish I owned an actual 73 RS. As you have pointed out it is a very valuable car. It is just my favorite Porsche because it is simple, lightweight and doesn't have the ugly bumpers from 74 into the early 90's. I owned a 97 Carrera S which is the last of the air cooled cars aka 993.
  • 2 0
 @meathooker: growing up without much I always wanted to attain one. Then once I did, I agree, it was underwhelming and didn't bring any more happiness into my life than any other car.
  • 1 0
 @meathooker: I just absolutely love the air cooled sounds, its not a powerful car by any means but the sound it makes is just a primal experience. I found the 80s Carrera I drove had a horrendously heavy clutch though.
  • 2 0
 @VPS13: my buddy loves goofy air cooled stuff as well but i think i have too much of a performance based mindset to get over the lack of performance. its almost like a harley - a very efficient way to convert gasoline to noise without the side effect of horse power.
  • 2 0
 @meathooker: I know what you mean, that's why I own an Italian twin and not an American one Smile Has the sound that brings on the instant eargasm and linear powerband that keeps you smiling all the way down the road. Not to mention you can actually corner and the brakes bring you to a stop now not a half mile down the road.
  • 35 0
 Man specialized is having a bad last 6 months.
  • 11 0
 They’re not the only ones
  • 37 2
 Whoever did this was Evil. Or y'know, Trek.
  • 28 1
 First their prized historic bikes are stolen, now their headquarters burning down. 2021 really wasn't much better...
  • 23 1
 At least they still have Bruni....
  • 29 0
 @curendero: hey don't jinx that guy
  • 6 0
 At least the historic bikes were safe
  • 3 2
 Starting to sound like an insurance job to me
  • 11 0
 Am I missing something? From the second paragraph, "a warehouse was destroyed" (per the London Fire Brigade); but from the next paragraph, "our warehouse is located elsewhere" (per Specialized). So... Did a warehouse burn, just not one that contained any bikes?
  • 6 0
 Sounds like it. They may have their HQ in a warehouse building, maybe with prototyping equipment and flexible office space, but the way Spesh explained it makes it sound like their UK inventory was located elsewhere.
  • 3 0
 @barp The building that caught fire is mostly offices with a small warehouse area for warranty and servicing.

Their main stock warehouse is at a totally different location. I'm just hoping that all the historic bikes that are located in the showroom area are safe
  • 12 0
 The THIRD ebike company headquarters to go down in flames in just a few weeks.... COINCIDENCE?!
Stella, E-bike Amsterdam, and Specialized... am I the only one concerned?
  • 4 1
 Yep, we are not concerned, just keep riding harder
  • 14 41
flag mm732 (Feb 7, 2021 at 15:25) (Below Threshold)
 guess A n t i f 4 really hates e-bikes
  • 11 0
 I will cry if the Jason McRoy SWorks and FSR plus kit have been lost - absolute icons of our sport!
  • 1 0
 @Craigatdescentworld , that bike is in the main showroom so unfortunately, if that’s been effected by the fire, it’ll be caught up in it as well.
  • 17 11
 Specialized are literally on fire right now!
  • 14 7
 E bikes! Tut
  • 5 0
 At least we know they didn't lost any bikes since they are all back order till 2022....
  • 5 1
 No bikes were harmed in the making of this advert, only paperclips and whiteboards.
  • 5 0
 Some ebikes involved maybe???
  • 2 0
 We'll never know, even if it was ebike related, imagine the recall and future sales implications...
  • 13 10
 Possible Lithium fire..?

At least regular bikes dont spontaneously burst into flames...
  • 5 0
 Well, rocket fuel is made up of aluminium
  • 22 0
 @brodoyouevenbike: How come my aluminium bike is so slow then?
  • 3 1
 Once people start modding them for more power like the kids were doing with vapes a few years back they might start spontaneously combusting
  • 2 0
 @h82crash: It’s firing in the wrong direction. You gotta ride the bike backwards to get that speedz boostz
  • 1 0
 I always wondered what would happen if someone smoked too near a Kirk Precision Magnesium bike...
  • 5 1
 1 year ago it's Specialized France which burned????
  • 2 0
 That must of been an "EPIC" fire, good to see that they had enough "ground control" to handle it. sorry I just had to let that out.
  • 1 0
 I believe “the world” is having a really bad year (again!)
Having said that, bikes are selling like hot cakes; Production (and trying to keep up with demand) is the issue
  • 5 0
 Lol hot cakes
  • 2 1
 @DizzyNinja: hot cakes > Hotwalk carbons
  • 2 0
 Specialized uk headquarters gutted by fire. Also Specialized uk customers gutted by fire.
  • 2 1
 First their prized bikes were stolen and now a devastating fire ? Hmm ? Their insurance company may be making some inquires .
  • 3 1
 Could the Specialized Levo become the hoverboard of 2021 (or perhaps the Samsung Galaxy Note 7)..?
  • 4 2
 Tell me? Who forgot to turn off the Levo charger for the night?
  • 5 3
 ok who left the ebike charging overnight with no one looking after it..
  • 3 1
 Another article slipping through the ebike filter. smh.
  • 2 1
 wow! looks like the accumulated worldwide hate towards Specialized has finally materialized
  • 1 0
 Is it a coincidence that the French specialised headquarters burned down recently?
  • 2 0
 somebody leave the Ebikes plugged in too long?
  • 1 0
 Seems the Crux is to rebuild the office or Divide the space at the warehouse facility for some added cubicles.
  • 2 1
 Serious question. Are the building codes different in England in regards to sprinkler systems?
  • 3 0
 They are different pretty much everywhere. Here in the UK our Codes are 'far from optimal' on many fire safety regulations, as the horrific events of Grenfell Tower have shown.
  • 2 0
 Sorry Specialized, "Blaze" is a YT trademark, lol
  • 2 1
 Wow, first a break-in in the US now a fire in the UK.
  • 19 1
 Poisoning at their Moscow hq.
  • 1 0
 after specialized france in ardeche !
  • 2 1
 Specialized Fuse. Great bike name... Errr...
  • 2 0
 Big hit....
  • 2 0
 Looks like a fire
  • 1 0
 Looks like (they had) a Session
  • 1 0
 someone really didn't like there warranty claim being turned down
  • 1 0
 Perhaps ????
  • 1 0
 I hope those AC units aren't running R32
  • 1 0
 wasn't me I was busy digging a 50 ft long hole
  • 1 0
 Someone left a cheese pita in the toaster oven...
  • 1 0
 *musical notes* RYAN STARTED THE FIRE!
  • 1 1
 I guess they can justify the price of their bikes now?
  • 3 2
 E-bike related
  • 1 1
 Good reason to move out of London to somewhere you can ride a bike
  • 3 2
 Specialized is about to collect some insurance money and Brexit right off that island.
  • 1 0
 @Counsel: big (hit) brain time
  • 1 0
 1 vote for comment gold.@Counsel:
  • 1 0
 Sucks to suck
  • 1 0
 Merida cleaning house.
  • 1 0
  • 1 2
 Driving up their own demand
  • 1 1
 ...what I just said.
  • 1 2
 What happened? They tried suing somebody again?
  • 1 1
 Hot deals
  • 2 2
 must of been a BIGHIT
  • 3 3
 Insurance job.
  • 1 2
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