Squidworx Makes Debut with Modular Flat Pedal

Feb 13, 2020
by Richard Bedford  
Squidworx Modular Flat Pedals black teal.


PRESS RELEASE: Squidworx

Squidworx is a new component company based in Whistler, BC. After 3 years of development and testing, we are ready to launch our first product, the Modular Flat Pedal.

Our pedals are designed to easily and cheaply replace damaged or worn parts, engineered so you never have too. Our unique modular design combines the strength and precision of an aluminum pedal with the impact resistance and value of a nylon composite pedal. At the same time, it offers nearly unlimited customization options.

Self-contained pins isolate impacts from the pedal body and cages. No more ripping pins out of plastic pedals or damaging the threads in your metal pedals. There are 14 stainless steel pins per side that thread into aluminum inserts which means there are no threads on the pedal body or cages to damage. Pins can also be accessed and removed from both sides and their stealth design means there are no open holes for dirt to build up and collect in.

Squidworx Modular Pedal

Self Extracting Internals
Self extracting Internals, removed with supplied tool.
Stealth Pins mean no threads on the body or cages to damage.
Stealth Pins. All threads are isolated and hidden from the pedal body and the outside world.

Extremely durable yet easily accessible and serviceable, our fully sealed internals comprise of an oversize bushing and double bearing design. The single-sided access reduces the risk of water and dirt getting into the pedal. While being self-extracting allows for quick, hassle-free servicing with the supplied tool.

Available in 12 standard colors, pedals can also be custom-built using our Pedal Configurator in over 1000 possible combinations. All custom pedals are hand-assembled in Whistler BC.

Modular Flat Pedal Details:

• Price: $160 (includes 1 spare cage, replacement cages are $5 each)
• Weight: 400g - 420g (depending on build)
• Platform material: Forged AL6061
• Profile: 12mm
• Platform: 108mm x 97mm
• Pin material: Stainless steel
• Pin height: 4mm (5.5mm option available)
• Internals: Oversize, self-extracting bushing with double outer bearings, heavy-duty Cr-Mo Axle
• Colors available: Cages are available in 12 different colors, bodies and pins are available in silver or black.

Available now from www.squidworx.bike

Squidworx Owner, Richard Bedford.

Currently, our Modular Pedal is launching with our medium-sized Base cage as standard. However, we plan to develop a range of different cages and attachments, so eventually, there will be no reason why you can't have your perfect set of pedals.

Squidworx


108 Comments

  • 94 18
 So this is a 160$ set of pedals half Alu (forged, not even machined) / half Nylon, with 5$ Nylon replacement cage. So the forged half body + internals is worth 150$ ?? I'm sorry but I have a hard time justifying this price as nothing is really fancy on these pedals...
  • 33 3
 Decathlon would price them at 30€
  • 25 3
 Forged components are better than machined one, but it need to be machined anyway for the bearing, and to me it is also sand blasted. But yes it's quite expensive, maybe due to the extra assembly steps and the stocks they need to keep for every color combinaison.
  • 15 0
 Canadian Dollars, so 110 US. Still not cheap.
  • 4 9
flag Aksel31 (Feb 13, 2020 at 0:57) (Below Threshold)
 @MathiasBd: I get your point, but I was not referring to the superiority of machined part in this case. Most of the time, parts that are machined are way more expensive than forged ones, so I would not expect a simple forged piece of a standard Alu alloy to be as expensive as a fully machined one. And usually on high end products (like 110USD pedals as mentioned), you have forged parts that are then machined for the finishing. It may sound meaningless that is what I would expect from a 110$ set of pedals...
  • 3 0
 @Ward24: My bad Wink I did not visit their website and as it is not precised in the article, I took USD for granted
  • 36 3
 Because Squidworks doesn't operate with VP or Wellgo volumes. If you start a small component company your stuff will be expensive. Look at Burgtec... there is nothing they do better than Hope or even Superstar.
  • 7 13
flag Aksel31 (Feb 13, 2020 at 1:11) (Below Threshold)
 @WAKIdesigns: Then there is an issue with the business model, don't you think? I mean, if you put things into perspective, you know before starting that it will be difficult to justify the price of half metal / half plastic, even if it is made in-house.
*And it seems only "hand assembled" in B.C, nothing about production in Canada here.
  • 31 0
 You also have to consider the 28 replaceable pins and inserts in the cost plus what looks like a durable axle assembly then consider the customization options they are giving you (this has a lot of value to some people) and once you factor in the potential longevity by giving the pedal a new look for $10 every so often you actually end up with reasonably value i think, i know most high end pedals last well but you usually replace them because they are so beat up before they actually break so replacing the beat up part is a great idea.

People seem to forget in our modern throw away culture that buying once and lasting is better value than a cheap initial cost that doesn't last.
  • 1 4
 @maglor: I understand and I totally agree with your point about replacing only some defective parts rather than the whole set (and at a reasonable price for that matter). However, you are still throwing away plastic parts that represent 50% of your pedal, so the finality of this process is not that far from the current one. But it's a good beginning
  • 1 0
 @Ward24: current exchange rate puts these at 120 USD.
  • 2 0
 Did Crankbrothers used to have something similar?
  • 6 0
 What's wrong with forged vs machined? For this particular shape a forging makes more sense in terms of manufacture-ability; machining would require multiple set ups. Forging does have a high initial tooling cost so part of that 160 is probably tooling amortization. Looks like the replaceable bodies are injection molded so that will have a somewhat high tooling cost as well. I think it actually shows this start up is really thinking ahead since they invested in forging tooling and didn't just machine everything. Kudos to Squidworx.
  • 17 0
 Hi @Aksel31. There are 5 cages per set. 2 per pedal and 1 spare. The bodies are forged and then machine finished to make sure the fit between body and cage is tight. The pins are also custom made and you need the inserts too. We also hope to have these in local bike shops soon. So we have to allow for distributors and stores taking their margins. And being new and small we we dont get economies of scale when we manufacture them.
  • 9 0
 The "higher" cost of these pedals comes down to 2 factors.

- Scale of economy. They are a small company so their pricing will always be a bit higher till their sales/manufacturing volume can justify lower pricing.

- Tooling. Forging dies and injection mold tooling are not cheap... especially if you work with quality vendors.

Also, I would take a forged pedal body over a fully machined one any day of the week. I have a feeling there is a lack of understanding about the differences between forging and casting going on here.
  • 3 1
 @Aksel31: yes, sounds meaningless

Who cares if its machined and looks good, it's going to get hammered while riding. I'll take forging and a stronger pedal...
  • 5 0
 @Aksel31: actually... those heavily machined pedals are usually made from extruded profiles, not forgings.
  • 3 2
 @RadBartTaylor: Good for you, go buy your 110/120$ hybrid pedals if you want and consider it worth the price. I was just exposing a feeling that the industry always push the boundaries of how expensive a bike or a bike component can be without groundbreaking improvements, using the fact that we are all passionates that will not look after the prices for our beloved bikes.
  • 4 0
 @immature: I salute your ingenuity and wish you luck on your business venture, if shipping to my side of the world wouldn’t put these out of reach, I would definitely support your initiative! And as you sell more of these hopefully you will be able to adjust the price down with economies of scale.
  • 1 7
flag twodogsfighting (Feb 13, 2020 at 10:18) (Below Threshold)
 @jollyXroger: Should be on aliexpress for €25 from the original manufacturer soon then.

And that mid part is clearly cast, not forged.
  • 7 0
 It's almost like they have spent time and resources of multiple people to design, prototype, test every single part over no doubt many months. . . How dare they try to recoup some costs!
  • 7 0
 @twodogsfighting: so they're clearly cast? Care to put some money on that? Maybe because it's bead blasted and then anodized that it's confusing you.
  • 4 1
 @twodogsfighting: You clearly don't have a good understanding of manufacturing processes...
  • 2 0
 @mrti: Except the Nukeproof Horizon pedals, those are forged then machined and can take a beating!
  • 1 0
 You forgot heavy, as in 50% heavier than the same pedal in nylon.

So three times the price of RF pedals.

Nah, I'm good.
  • 1 0
 @Aksel31: fair, I understand your point
  • 1 0
 @immature: I am just curious, would making the center portion also out of nylon/composite be possible? But still be able to swap the ends out for colours? Or would a 3 piece composite pedal just not work? Wouldn't this cut costs down, be lighter, have the same functionality and ease of repair?
  • 2 0
 @Ryan2949: I don't think that would work due to durability. If you want to be able to replace parts then the center section needs to be able to withstand many bearing installations/removals as well as damage that caused you to replace the end pieces. I think aluminum is definitely the correct material choice for that part of the pedal.
  • 1 0
 @endurocat: yes, the 5050x pedal.
  • 1 3
 @squidworx: Oof, you could do with some lessons in public relations, if that's your attitude. your pedals are overpriced shit.
  • 1 0
 @twodogsfighting: I rather enjoyed his response... people on this website think they know way more about manufacturing than they actually do and, as far as I'm concerned, need to be put in their place. Good on you @squidworx!
  • 3 0
 @twodogsfighting: Sorry if we offended you, we were simply trying to explain why your statement was incorrect. If you ever come to Whistler we would be more than happy to lend you a demo set. Then if you still think they're shit, at least it will be an informed opinion. But in the meantime never let a lack of knowledge of the facts stop you from having a strong opinion on the matter Smile
  • 21 0
 Squidward from Spongebob called ''those are my pedals''
  • 8 0
 Next up, Sponchbob shock, Patchrick Star stem, Mr Krabz chamois cream, and Plankdon valve stems.
  • 3 0
 @Duderz7: Krabz chamois cream? That would make for awkward trailside conversations of who's got what.
  • 18 0
 Squidward
  • 13 1
 'No more ripping pins out of plastic pedals'... you see, this is exactly the problem that plastic pedals don't have, metal pedals would break around the thread whenever a pin was hit hard, have used plastic pedals the last 3 years and not had a single pin break off on any of my bikes, which is unheard of with metal pedals, plus you have the added benefit that plastic glances off rocks better too.

These seem just like a more awful re-hash of the old crankbrothers fail pedals that fell apart constantly, I'd rather pay $20 for plastic pedals that dont fall apart because they are whole, and I can buy 8 pairs of them for the price of these
  • 5 0
 I think you've misunderstood the problem, it's not about pins breaking or anything it's about damaging the threads in the pedal body, which I've done, many, many times, practically every pedal I've ever owned has had had knackered outside leading edge pin holes after a few months at best.
  • 5 1
 @inked-up-metalhead: the plastic pedals I've had have all had no threads, typically they all have a nut and bolt style pin, hence no problem.

Theres a solid crew of about 30 riders in my area, nearly all on plastic pedals thanx to me raving about them, not a single broken pin among us, all nut and bolt style pins, plus the plastic seems to just flex and shrug off the hit rather than crumbling like alloy
  • 2 0
 @ctd07: surely someone must have experienced hole deformation though, meaning loose pins. The hole the bolt/pin goes through. Set me straight.
  • 2 1
 @BenPea: nope
  • 1 0
 @ctd07: brand please
  • 1 0
 @inked-up-metalhead: So tap them again. Metal is re-workable.
  • 1 1
 @tempest3070: yeah, but once the hole is ovalised, to get a clean re drill and tap it's probably gonna be a m5 pin, which is rediculously big, and it's just weakening an already damaged area. I usually just put up with it until I replace the pedals, my last pair was missing them pins for about 4 years and never really noticed, but that's all besides the point that these with their sleeves are actually a really clever solution.
  • 3 0
 @ctd07: yep. I run composite OneUp and can’t see myself going back to a heavier, more expensive metal pedal. Plus the grip on these is bonkers.
  • 1 0
 I've run nylon pedals for years, and the only time I tore out a pedal was on a hardtail tandem; just once.

Aluminum pedals lose pins all the time, it's like a trademark or something Wink
  • 1 0
 @BenPea: i have the rockbros branded version of the one up nylon pedals, on ebay you can get them for $30aud, also some branded as 'scudgood' have good pin placement and a slightly smaller platform are really good
  • 1 0
 @ctd07: cheers pal
  • 19 6
 This is an idea with solid footing
  • 8 1
 Better go pedal that idea somewhere else.
  • 6 5
 @nyhc00: puns are running Flat today, hopefully someone can come and crank it up a bit.
  • 2 1
 @aps62: this platform doesn’t grip the audience enough.
  • 2 1
 @tmadison12: depends how you spin it.
  • 1 0
 @rrolly: Not that many replies, better pin this comment up so people see it
  • 9 1
 Quite like the idea but they are pretty expensive - you can get one of the HT made composite flats for about $35 after all.

A pack with different inserts to tube size / concave could be cool.
  • 10 0
 Roundup: 1 lesser known Canadian manufacturer making Exciting Stuff.
  • 7 0
 Works for shops, stock one base and just stock the inserts to match different bikes. Fixie builders will love it. I reckon there's a market, pinkbike just isn't it. Goodluck guys!
  • 5 0
 I'll buy them.
Colour is what has kept me moving pedals onto each new bike. For $10 these will get rebooted (yesss) and be my forever pedals. Whoever buys my next old bike gets shiny new $20 Wellgos, or whatever is on sale at Jenson.
Or just none, if I'm a jerk that day.
  • 5 0
 My Squidworx pedals I ordered at last year's Vancouver Bike Show arrived the other day. I haven't had the chance to install yet alone ride on them, but the quality appears to be top-notch. An innovative concept has become fruition. Bravo Squidworx! Happy to support a start-up British Columbia company.
  • 5 0
 Too little concave for my linking... just like the first Nukeproof nylon pedals the axle is higher than the rest of the pedal wich makes it hard for me to find proper grip even with longer pins or super soft shoes.
  • 7 0
 @konamann this is only our first cage, we will be expanding the range with convex and concave versions in different sizes.
  • 9 0
 50/50 interested.
  • 5 0
 Love this idea. Replace cages only when they’re toast, easy to work on, brilliant pin design, adjustable height pics to create concave platform, different size cages available (eventually). Great work!
  • 4 0
 Just got my pair of pedals in the mail the other day. Definitely the nicest pair of pedals I have purchased yet. My scarabs are going to be jealous being moved over to the second bike. I love the fact that I can switch out the cages for a completely new look, and there's an ample amount pins that will keep my foot planted through the craziest terrain. These pedals also come from a Whistler start up and I love supporting local business that come up with awesome products!
  • 6 3
 Would be better if they made different sizes of plastic inserts so you can customize a small medium and large platform depending on foot size... That's what I was hoping when I first saw this.
  • 11 1
 Surely you saw the part that said 'Currently, our Modular Pedal is launching with our medium-sized Base cage as standard. However, we plan to develop a range of different cages and attachments, so eventually, there will be no reason why you can't have your perfect set of pedals'?
  • 5 4
 Yeah, but maybe now that more and more people have access to CAD software and 3D printing equipment for plastics they can actually use this as a foundation and then produce their own custom extensions. That would be interesting. Until this point making custom parts was typically limited to those who have access to a lathe or machining equipment. It seems nowadays you have more people who can make a CAM file for a 3D printer than you have people who can work a lathe or mill. As old as I am, I can operate a mill or lathe but I have no experience with 3D printing yet Wink . I'm not sure how well it would keep up because I would personally make these pedals really long (I ride with Catalyst pedals and love them) which hugely increases the stress where it joins the aluminium backbone. And most plastic pedals I've seen are glass filled (short fiber) nylon. Nylon is really tough and the glass fibers limit crack growth, making it even tougher. I know there are filaments for 3D printing which also contain short fibers but it seems these are more to generate a certain feel. Like wood fibers.

Of course we're polluting loads when enjoying our hobby but with every bit we do we still need to make conscious decisions. Do we need to drive our cars to the trailhead? Well yeah for some that is the the only way, some may choose not to. Can we ride with tires that don't leave snippets in nature as they wear. Well, probably not at this stage. Can we ride with a chain lube that doesn't spill toxic PTFE (Teflon) in nature that never degrades? Well sure, there are options if you don't want that. Can we ride with pedals that don't add to the plastic soup as it loses chucks and snippets with every rock strike? Well yeah, that may be an interesting one. Aside from riding all steel or aluminium pedals of course, maybe with 3D printing you could use a type of plastic that may wear much quicker but at least is biodegradable. Or even print/make a mold instead and make a new pedal extensions, recycling the old worn down ones. And obviously when you're going to do that, you can always place metal or (long) fiber inserts in the mold as reinforcement. I get that completely filling a two-piece mold (so without voids) can be a challenge to do at home but either it takes a complete redesign to make a top and a lower half like Odyssey pedals (so you can work with an open mold but you need to be very accurate with how much goes in the mold and compensate for slink) or you use a two-piece mold and do rotational molding which would make for an apparently bulky looking pedal but it would actually be hollow and with most material where you need it most (near the edges). Downside of such a closed pedal of course would be that it doesn't clear mud all that well.

Alright, maybe my fantasies are going a bit wild now but yeah even though I may not necessarily buy these pedals as they are right now, they may actually open up some interesting options that go beyond what we've already seen on those old extruded three-piece Crankbrothers pedals.
  • 8 0
 @vinay: chill dude
  • 4 0
 @JimmyWeir: I can't upvote you enough.
  • 11 1
 @vinay: Don't know who you are but you are obviously a smart guy as you've already homed in on 2 areas we are working on. First is the idea of people creating their own cages, with the advent of 3d printing taking off it opens up a whole new world of customization options. While we know not everyone has a 3d printer or the engineering knowledge to use it, some do. So we plan on making the cages open source, to allow people to create their own, based on our models. Imagine team riders getting custom cages that not only suite their riding style but even their shoe brand and shoe size.
The other point you mention is the plastic we use, and the damage it causes to the environment. With our design we hope people will no-longer have to throw a set away just because they damage one, and so reduce the amount of these pedals being thrown in the landfill. But also we want to develop a more environmentally friendly bioplastic. If anyone reading this is an expert in this area, get in touch.
And don't worry we will be steadily adding new cages, different shapes, profiles and sizes to the range,
as well as some really crazy ones we can't talk about yet.
  • 7 0
 That's the plan, we just don't have the resources to launch with lots of options, but we will be expanding the range as soon as we can.
  • 5 0
 @squidworx: Very cool. I'm an industrial designer at one of the major 3D printing companies. I wouldn't call myself an expert in bio-plastics but it's definitely an area I'm familiar with and interested in. I'd be happy to help if I can.
  • 2 0
 @squidworx: I just ordered a pair, but I am a bit concerned about your payment system - it's not secure, nor does it allow PayPal or other more secure payment options. Finally, the costs were listed in Canadian dollars, but I failed to see the US price equivalent, which I expected instead of the very high cost if using the Canadian valuation. At what should be about $110 USD, the cost is in line with other pedals. I look forward to trying these out and showing them off at the Hurricane Bike Festival in March.
  • 1 0
 Cool innovation, maybe a bit over my budget for pedals. Was looking at Wah Wah's because i'm binning too many Nukeproof's due to them failing at the end of the axle where Nukeproof hollowed their design.

Also, ripping pins out pedals is a downside and their stealth mount seems solid, however I wonder how much pins cost and if the retaining sleeve will stay put. That sleeve might strengthen the pedal body against the pins cracking their recesses in the pedal body?
  • 2 0
 Happy to see you goal becoming a reality, Rich!! Best of luck with your business, the pedals look awesome and are proven to stand up to some of the roughest conditions in Whistler!
  • 1 0
 I am amazed at how many flat pedal options there are. It's ridiculous. It's a flat pedal. It has some pins. There are some bigger and smaller ones. For Pete's sake just stop. Flat pedals are the coffee shops of the bike industry. Everyone wants to own their own flat pedal business
  • 4 0
 Hey this is a sick idea! Good luck
  • 2 2
 What's the point beside possibility of custom color scheme? Flat pedals are not that expensive part to worry about price of changin if damaged or worned after long time of use, I think.

Imagine how it hurts when you flipped 2-color pedals in opposite sides! OCD attacks...
  • 4 0
 I guess every company who based in Whistler is expensive..
  • 1 0
 @squidworx how about a clipless spindle that you could then throw these same base inserts in? I'd be into that. I think these Nintendo Switch pedals look great but would need the clipless option to get into it personally.
  • 5 0
 Hi @snl1200 A clipless attachment is in the pipeline. It will attach using the 4 inner pin holes. Don't expect to see this for a while though.
  • 1 0
 @squidworx: Thanks! I'll keep an eye out for it in the future. I like the idea of it as I do vacillate between wanting a bigger platform in the wet or more challenging trails and wanting more clearance on typical rides. A modular solution would be cool to try for that!
  • 1 1
 I'd buy one of these composite pedals before even considering the Sqidworx pedals:

OneUp Composite
CrankBros Stamp 1
RaceFace Chester

I have the CrankBros Stamp1 and it's pretty good so far for the first full year of riding. Heck, if any of these break because you slam your cranks and pedals hard on rocks, you can get yourself another pair from one of the 3 brands and still have money left over for lots of beer. The CrankBros Stamp 1 also has a 5 year warranty in case the spindle fails and it's one f the lightest pedals out there.
  • 1 0
 I went through 3 crank Bros pedals in less than a year each due to spindle fails. I'd rather ride a brand that doesn't fail. Warranties don't help you get out of the woods when your pedal breaks. Not to mention it's downright dangerous.
  • 2 0
 Nice job on delivering some quality pedals to the market Rich! I know you have worked bloody hard to get this product to where it is today. All the best for the future bro!
  • 1 0
 Hmmmm. To me it seems like they created a product for a problem that doesn't exist. I have friends who cracked/shattered plastic pedals so they switched to aluminum. Boom problem solved.
  • 2 0
 Pretty sure you can save $5 by ordering all the necessary replacement parts....unless I've missed something.
  • 2 0
 you missed the pins. it's 170 CAD if you buy all the separate pieces and you end up with 2 extra pins.

if you buy the complete set for 160, you get "1 spare cage (black), 4 spare pins, 2 spare inserts and the axle removal tool."


but still, a touch on the high side for an unproven product that's manufactured off-shore
  • 4 0
 Plank TON you mean!!
  • 3 3
 Too overpriced, too heavy and too ugly.
And they look like cheap 20$ Aliexpress pedals and I wouldn't be suprised to see a chinese version of them already on AE.
Thankfully there are lots of other pedals on the market.
  • 1 0
 Race Face Chester, 360 grams, $50.00 Canadian. These are pretty good though, all things considered. I guess if you have monies burning a hole in your pocket.
  • 2 0
 So many customize options yet only one size, the small one
  • 2 0
 @squidworx : Where's the Promo code ??!!
  • 1 0
 A part that is made to last. All we need now is a new pedal axle standard to make these obsolete.
  • 1 3
 "in over 1000 possible combinations"

Not even close:

2 pin colors
2 body colors
2 cages with 12 colors each

2*2*12*12 = 576

except actually half, since the body colors are actually combinations, not permutations: order doesn't matter. black and teal is the same as teal and black since pedals can be flipped over.

so 288 color combinations, and 576 pedal choices if you included the pin length choice.
  • 5 0
 Yes but you can have up to 4 different cage colors per set if you really wanted. And we're only just getting started
  • 1 0
 Chester's are like 50 usd. Seems to me that until pedals are about that price, there's no reason not get go chest.
  • 1 0
 When will the concave be available. Come up with concave options and this is a better idea
  • 6 4
 no one asked for this
  • 3 0
 Well youve got it now so there XD
  • 1 0
 They wont fail much in the field at all
  • 1 0
 Only 2 cage selections on the page right now, no L/R choices
  • 5 5
 Oh gross
Below threshold threads are hidden

Post a Comment



Copyright © 2000 - 2020. Pinkbike.com. All rights reserved.
dv56 0.019180
Mobile Version of Website