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SRAM Thinks Outside the Tacklebox

Apr 1, 2010
by Rollin Olly  
With some of the best products in cycling under our belt, we started thinking about what other outdoor activities brought us the same passion as when we were children, and unanimously here at SRAM, it was love and memories of fishing. Nothing makes us more pleased today then to announce the newly formed SRAM Fishing Development Department.

Check the article for more info...Based in the heart of North American fishing country, our new facility will work on ways to improve the enjoyment during actual fishing and to get closer to nature. Having a clean slate, we looked at all the current (or as we like to say “old fashioned”) technology and decided that to improve on the experience we’d have to forgo what has become traditional methods.


We knew that this meant leaving the old rod and reel in the garage to find new techniques that brought us back to the true roots of fishing. We experimented with explosives: fun and effective but extremely loud; by the end of the day we noticed a severe communication problem among the test team. With that experience behind us we tried a more ancient technique which involved jumping off the boat and tackling the fish. Preliminary results of this technique were less than satisfactory and caused the test team to feel extremely chilled. We felt this approach would traumatize children and decided to forgo future testing.


So after numerous failed attempts at finding a new way to make catching fish more fun we checked out the Interweb™ and stumbled across a technique that could land an 80lb Catfish using only a bare arm. After concentrated YouTube™ video study, we noticed the intense fun these “Noodling” fisherpeople were having, and it reminded us of childhood and the true spirit of catching a fish.


With this new found love of the sport we decided to go full-steam-ahead with the purchase of a new boat and race truck (Pictured). The plan for year one is to assemble the strongest team of Noodling athletes in the industry to fulfill our love of competition and to show SRAM’s road and mountain bike racing programs that we can dominate a sport also. Right now we don’t have a clue of what we’ll make to improve on current equipment, but after a year of competition under our belts we should start making some amazing products (of course Zipp’s roots in triathlon technology will give us an obvious advantage). We also just heard through the Noodling forums that there will be an announcement by the newly formed Subaru-Gary Fishin Team™. We say: bring it ON!


Keeps an eye out for SRAM Noodling Equipment arriving soon to your local Bass Pro Shop.

And remember to Noodle safe, and always eat what you catch.

Noodle for Life!!!!

SRAM Fishing Development Dept.


43 Comments

  • 26 0
 Brilliant p*ss take of Shimano.
  • 5 0
 Exactly what I was thinking!
  • 10 1
 sweet. Any grassroots sponsorships going around?
  • 16 1
 I love april fools... Big Grin
  • 6 0
 oh you guys.
  • 2 1
 Sheep
  • 6 1
 SICK BOAT!!!
  • 7 0
 trubaitive lmfao
  • 8 1
 once again sram are following in shimano's footsteps (LOL).
  • 1 3
 never knew fishing boats like that were bigger than semi's
  • 2 0
 Im sure if SRAM did follow in shimano's footsteps, they would make better fishing gear aswell (LOL).
  • 3 0
 "The plan for year one is to assemble the strongest team of Noodling athletes in the industry..."

BWAHAHAHAHAHA!
  • 3 0
 haha. but i do have some shimano fishing gear and it's bloody good Wink
  • 1 0
 ??????????????????????????????????????????????????????????words are beyond me???????????????????????????????????????????????????????????????????????????????????????????????
  • 3 0
 HMMMMMMMMMMMMMM Big Grin
  • 3 1
 LOL at the 'gary-fishin' team Big Grin
  • 2 1
 lol, perfect. Well done SRAM! Shimano will be rolling their eyes at this article
  • 3 1
 cant wait for the shimano come back lol
  • 1 0
 noodling was on a sitcom on tv a couple weeks ago, i forget which one, but it was funny as hell!!! ..
  • 2 1
 oh wait im pretty sure this is fake, after actually looking at it, all pics are photoshopped. pretty poorly too
  • 2 0
 wow fail^^^^,thanks captain obvious,were you not informed that today is april fools?!?!
  • 1 0
 no i wasn't, whats april fools please elaborate? Confused
  • 3 2
 Fishing is for drunks....
  • 2 1
 It should be: "We made a better and affordable gear hub than Rohloff".
  • 3 1
 Haha Trubaitiv.
  • 1 0
 who just minus propped everybody?
  • 1 0
 I want a truBAITive t-shirt...
  • 2 2
 I love that they are making fun of Shimano and white trash southern americans all in one article.
  • 1 0
 last time i, an ignorant american, checked this was south america
  • 1 1
 and you fail
  • 1 0
 OMG!!! HuuUUUUuuuuuge trap!!!!
  • 1 0
 I use shimano fishing gear. haha they just got owned!
  • 1 0
 their trying to compete wish shimano on another market =/
  • 1 0
 Shimano is into it. Why not Sram?
  • 2 1
 hahahahahahahha
  • 2 1
 hahaha this is awesome
  • 3 2
 If SRAM made lingerie...
  • 1 0
 that boat is a piece
  • 1 0
 happy april fools Smile
  • 2 2
 And loners ....
  • 1 1
 thats so animated
  • 1 2
 APRIL FOOLS ?! Big Grin

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