Stephen Matthews: The Handlebar - Video

Aug 9, 2017
by Chromag Bikes  
Views: 16,131    Faves: 134    Comments: 7


This spring Stephen Matthews approached us with an idea to make a video centered around 'the Chromag handlebar'. It was a bit of a different direction for us. Usually, we make videos that are stories about riders, places, experiences, and not so much about the product. Stephen's take was that the handlebar was at the center of his experiences and he wanted to say something about that. So here it is. We hope you like it!


Stephen Matthews - The Handlebar

The Handlebar

Ten years ago, my older brother gave me his used Chromag handlebar so I could make an upgrade to my existing mountain bike. It was scratched up from a crash he’d taken earlier that season, but I didn’t care. I’d been fortunate enough to visit Whistler a few times by that point in my life and had seen the infamous bear logo plastered on fire hydrants, and a blocky-stem holding up the water fountain in the Whistler Bike Park. I’d even noticed a shiny trophy at a local sushi restaurant, which read “Samurai of Singletrack”, and included a short list of local legends whose names were tied to the emerging brand. Chromag's obvious commitment to riding was something I could identify with.

Stephen Matthews - The Handlebar

Since then I’ve put a Chromag handlebar on every bike I’ve owned. I’ve always respected both the product and image, likely because it’s driven by such a dedicated group of riders. Even early print ads have stuck in my mind, like the one of Tyler Morland navigating an impossible field of rock along an elevated bridge of cedar slats. To me, it epitomized coastal riding and a dedication to building something different.

I think about all the trips I’ve been on and trails I’ve ridden in the past ten years, and it’s cool to think I’ve been hanging onto a Chromag bar for all of them. I’m proud to have a Chromag handlebar on the front of my bike and get stoked every time I see other riders who have made the same choice.

– Stephen Matthews


MENTIONS: @Chromagbikes




60 Comments

  • + 47
 When I see Chromag stuff on a bike I don't assume he is a good or bad rider , but I assume that rider is really into this bike riding thing
  • - 7
flag Smilicito (Aug 9, 2017 at 4:48) (Below Threshold)
 You could also say that if you saw Race Face, Spank or Renthal etc etc etc stuff on somebody bike :-)
  • + 14
 shame he isn't on a Chromag HT though.
  • + 61
 @Smilicito: renthal tells me someone comes from a moto background and really hates matching parts on their bike.
  • - 1
 @adrennan: I ride Renthal because of their history and results. If they were no good do you think that many pros (MX and MTB) would use them?

Matching colours on my bike is less important than how it performs.
  • + 11
 @fartymarty: i completely understand, i was just trying to make a funny. you are also british so they are more local to you. for me chormag and deity are my "local"(ish) options and I prefer the styling of chormag
  • - 1
 @fartymarty: to right..????
  • + 1
 @adrennan: I'm a Kiwi originally but have lived in UK for 17 years and try to support locally made stuff. I do also really like Chromag and their philosophy.
  • + 12
 This is a very well done ad as it's done from the standpoint of an honest testimonial. Chromag makes cool stuff for sure. But the best thing about this clip is the tree carvings. Which trail is that?
  • + 1
 Supernatural
  • + 12
 Great Edit Stephen!

For reference, this is Stephen's older brother: www.youtube.com/watch?v=5QZCnoVm0FQ

Both are mega shredders and both are super fun to ride with.
  • + 12
 That dog knows all the sneaky lines.
  • + 10
 must be french amirite?!
  • + 9
 Chromag bars are bad ass! I don't think I paid much attention to the rider Though as I was more impressed with the dogs skills. Damn he can shred !!!!!
  • + 4
 dude, that dog slept well that night.
  • + 3
 @preach: It must feel like flying mach 3 just 10 inch above the ground. Exciting and tiring.
  • + 8
 Those handlebars are illegal on my local trails, I believe they add around 10 horsepower.......so.
  • + 3
 Name the bicycle component where the brand is almost totally irrelevant and practically every rider couldn't ever tell the difference between different companies offerings: handlebar.
  • + 3
 I mean ya i get what you are saying, but its cool to support companies that pump out rad media content for free (have you watched the alchemy films???) also buying from a name brand like chromag, if your bar fails, i am guessing they have your back if you even manage to fail a bar. if you fail some unbranded chinese bar, good luck...
  • + 2
 When you're over 180lbs it matters, also depending on riding style. I'm a scant 225 in my b-day suit and I flex most low end bars enough to where it's an unstable ride. Haven't tried cromag, but have been happy with spank and answer Dh
  • + 1
 I've always been a chromag fan but only started running their stuff last year. This year I got some BZA bars and after a couple months I noticed some cracking at the riser bend. Being a carbon part I didn't expect much when I contacted jenson about the problem but within a week chromag had warrantied the bars and got a replacement sent out to me. Quality service from a couple of quality companies.
  • + 2
 Nice vid, there's a reason so many people in the sea to sky corridor run Chromag parts. Solid well thought out parts, and a company that supports the riding community in a big way. I will always run a Chromag cockpit.
  • + 6
 Thats a fast dog
  • + 1
 I've ridden the Chromag Cutlass carbon bars for two years and they are still going strong. I've had a couple of hits on trees where I was 150% sure the bar was going to snap in impact and I've looked down and they've been unbroken, much to my disbelief. Awesome handlebars
  • + 1
 CM bars are the kill... and that trail with the stump carvings just opened my eyes to where I need to go... just being within the artistic creativity greatness of that trail is a must for me. what an amazing and special spot.
  • + 1
 my chromag pedals have had ZERO attention in 4 years. like nothing. some pins are bent... that's 3 pairs of E-13 and one set of superstars dead in that timeframe. Damn, this shit is good.
  • + 3
 its your skill not handlebar, but damn this ads make me want to change handlebar now..
  • + 2
 @stephen It would have been way better if you were rocking a serious handlebar mustache while extolling the virtues of the Chromag handlebars.
  • + 3
 Stephen, it was you (or Stu) that sold me my first
Cromags 8 or so years ago... I won't hold on to anything else!
  • + 8
 Hey james, Thanks for the comment. I'm stoked to see all the great work your doing at Moose these days one of these years I'll come home during the summer and you can show me around!
  • + 1
 @stephen: Mr. Matthews, do you ever cut your bars or do you ride them at full 800 mm?
  • + 2
 @Janosch: Hey there! I've played around a bunch with widths over the years, and for me I like to cut them down to 780mm. For reference, I'm 6'1" tall.

Cheers!
  • + 1
 Thx pal! We will ride! @stephen:
  • + 1
 I still like my Roox......its the only bar I've needed for 15yrs+............nice video though...... sweet dog......get some back on track for her......she's gonna need it!
  • + 1
 @stephen Stellar edit dude(s)!! One of my new faves.. no longer the Ghost rider.. Love those neon shots ripping through the trees!!
  • + 2
 It's slightly embarrassing when a dog is faster than you. But then again dog spelled backwards is god
  • + 1
 I have that same stem... Its 3 piece instead of the normal 2 piece...I always wondered if it is as strong as a 2 piece would be???
  • + 1
 Don't see many duck tollers. Love mine, but she's far too into retrieving to be a trail dog!
  • + 1
 My toller loves chasing the bike! He's never been much of a retriever though. Mine also isn't nearly as fast as the one in the video. I think mine may have been that fast on the trail when he was 3yo.
  • + 1
 Great edit, with a nice sound. liked it! Riding looks on point. and the trail, damn... keep stuff like that going
  • + 2
 Best bars on the market hands down...
  • + 1
 Love the OSX I got on my current bike as well as the Acute I have on my old bike. Chromag parts are just awesomesauce.
  • - 2
 My hubs are at the centre of my riding experiences. Since then I've put put hubs on every single bike I've owned. I've respected my hubs both as a product, and an image. Shimano. Formula. Sram. Chris King. DT. Each hub was as committed to rotating in circles as my legs and feet. I get stoked every time I see riders with brand name hubs I have used on my bikes. For my next story, let me tell you how my carbon ENVE rims have shaped my ride experiences, and how I feel so connected to others who have made the same choice to ride ENVE.
  • + 1
 Sexy bike, sexy handlebars, sexy riding area, and sexy dog!
  • + 1
 Does anyone know what the title is for the music? DJ or Band?
  • + 1
 @Chromagbikes: Cheers guys. Love the feel and the vibe of your company and videos. Keep up the good work.

Do you guys make your own tracks? Because if you do that is so sick and it is a ton of work.

@ValleyMTBCrew
  • + 1
 Slug footage takes it to the next level.
  • + 1
 Pity you can't get the Chromag frames in the uk..
  • + 1
 Talk to Chromag direct, I'm willing to bet they could make it happen. Chromag is in a league of their own when it comes to customer support.
  • + 1
 Or check out www.biketgeworld.be ????
  • + 1
 www.biketheworld.be that is
  • + 1
 no chance I could ever out-ride that dog.
  • + 2
 Nice ripping edit!
  • + 1
 Kinda want to see the dog's Strava times.
  • + 1
 PAY ATTENTION ! THATS HOW YOU MAKE A MTN BIKE VIDEO!
  • - 3
 hold on let me take a nap real fast.
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