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"Fashions fade, style is eternal." - Yves Saint Laurent



Mountain biking’s birth can be argued endlessly, but its popularity first kicked off when a free-thinking mix of road racers, band roadies, hippies and others got together in Marin County, California, declared a competition — and photographed it. Those pictures of riders in jeans and flannel, sliding sideways on old fire roads, were captivating, aspirational. They spoke to style and fun. Everyone could relate and, within just a few short years, millions called themselves mountain bikers.

Steps to the Top Images by Sven Martin and Adrian Marcoux
Steps to the Top Images by Sven Martin and Adrian Marcoux

Crankworx 2015

Crankworx 2015
Crankworx 2015

Photographer Sven Martin noticed when the World Cup downhillers showed up for Crankworx, all they really wanted to do was ride Whistler Mountain Bike Park’s jump trails, subconsciously competing with each other for style points and bragging rights rather than against a clock. So, roughly four decades after those first Repack races, Martin decided to gather a bunch freeriders and racers together on Crabapple Hits for the Unofficial Whip-Off World Championship.

Steps to the Top Images by Sven Martin and Adrian Marcoux

Steps to the Top Images by Sven Martin and Adrian Marcoux
Steps to the Top Images by Sven Martin and Adrian Marcoux
Crankworx 2015
Crankworx 2015

Steps to the Top Images by Sven Martin and Adrian Marcoux

Similar to the events in the early 70s, Whip-Off Worlds is for riders by riders. You can hike in if you want, but you’re best off getting to this contest by bike. It’s an open jam format where it doesn’t matter whether you’re a World Cup competitor, enduro racer, freerider, filmer or park rat. You can show up on a brand-new bike, custom painted by your sponsor, or on a rig that has seen better days. You can rock sponsor logos in next year’s colors or nothing but a helmet — and a sock to hide your delicate bits. And it doesn’t matter if you have every trick in the book on lock — only the whip matters here. If you can’t do it with big style, you’re going home without a check.

Crankworx 2015

But the check really isn’t the motivation. Nor is the title, for most. It’s about style — and fun with friends. And its lasting legacy is its imagery. Those magical moments in time that are captured in photography — instances of pure mountain bike magic — are passed from friend to friend and become the inspiration that fuels the next million mountain bike rides.

Steps to the Top Images by Sven Martin and Adrian Marcoux
Steps to the Top Images by Sven Martin and Adrian Marcoux

Steps to the Top Images by Sven Martin and Adrian Marcoux

Steps to the Top Images by Sven Martin and Adrian Marcoux
Steps to the Top Images by Sven Martin and Adrian Marcoux

Crankworx 2015



Video by: Mind Spark Cinema
Photos by: Sven Martin and Adrian Marcoux
Words by: Joe Parkin

sram.com




MENTIONS: @SramMedia / @amarcouxphotos / @mindspark / @officialcrankworx




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19 Comments

  • 33 3
 "Style is something we're all born with''

no
  • 7 2
 Agree some people don't have any style at all those people can't whip for example
  • 6 2
 anyone can learn to whip with enough training
  • 13 0
 Style is something you have to develop over time. We all have it, you just have to be willing to put in the time.
  • 4 0
 everyone has a little style, even that little tweak or manual you pop over a roller or a kicker is your own bit of style that you have
  • 1 1
 Style is a way of doing something for instance a jump. Your style is the way you hit the jump. Doesn't matter what you do be stylish, just airing a jump is some peoples style. For sure some are more stylish than others but it's all style. Just varies in quantity
  • 4 0
 It is one of those events that you have to see once in person. I was there in 2013, music blasting, bikes everywhere, all the riders on the mountain stop and watch. It's pretty cool, one of the best parts of Crankworx.
  • 6 1
 Such good imagery,His photo game is strong.Some other legend snipers are Romania Sch,Colin Mehger & ,Harooks.
  • 2 0
 Love the video gave me goosebumps och the rest was beautiful, THANK YOU Sram yet again for such a beautiful and meaningful video i appreciate it!
  • 3 0
 Sven is THE GUY - dedicated .
  • 2 0
 That photo of Lacondeguy could seriously be the photo of the year! It is so good in so many ways!
  • 1 0
 Gets my vote, gotta wonder if any photographers got killed in the making of this vid lol
  • 3 0
 So good
  • 2 0
 Andreu's whip is absolutely insane wow!!!
  • 1 0
 FS700's, FS700's everywhere...
  • 1 0
 soooo expensive
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